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02-Module 2 Lesson 2 Workbook

This document provides guidance on creating content for marketing purposes. It instructs the reader to identify 5 of their ideal clients' main pain points and 2-3 common questions or concerns clients have. It also asks the reader to list 2-3 accomplishments or milestones clients will achieve through working with the reader. The document is part of a larger course on launching a new product or service, divided into 8 modules that cover topics like creating a launch offer, marketing messaging, setting up sales pages and funnels, and executing a launch plan.

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Rukhshinda
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© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
372 views

02-Module 2 Lesson 2 Workbook

This document provides guidance on creating content for marketing purposes. It instructs the reader to identify 5 of their ideal clients' main pain points and 2-3 common questions or concerns clients have. It also asks the reader to list 2-3 accomplishments or milestones clients will achieve through working with the reader. The document is part of a larger course on launching a new product or service, divided into 8 modules that cover topics like creating a launch offer, marketing messaging, setting up sales pages and funnels, and executing a launch plan.

Uploaded by

Rukhshinda
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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www.getwsodo.

com
www.getwsodo.com

CREATING
PROFITABLE
CONTENT
MODULE 2: LESSON 2
www.getwsodo.com
www.getwsodo.com

CREATING CONTENT
CREATING 10 EMAILS, 10 LONG-FORM CAPTIONS, AND 10 STORY POSTS

This workbook is to help you prep your content, then we recommend creating them in a
Word or Google doc.

Go back to your previous workbook from module 1, lesson 1 and use the 8 pain points
based on your ideal clients’ internal and external pain points. Write down the 5 main big
pain points they have right now that you’re able to solve.

1.

2.

3.

4.

5.
www.getwsodo.com
www.getwsodo.com

CREATING CONTENT

What are 5-10 questions or concerns your ideal client might have before buying
from you? Write down 2 of these below:

1.

2.

What are 4-10 accomplishments or milestones your ideal client will reach working with
you or after purchasing your product? Write down 3 of these below:

1.

2.

3.
www.getwsodo.com
www.getwsodo.com

KEEP TRACK OF
YOUR PROGRESS
tick to complete

01
MODULE 1: YOUR LAUNCH OFFER

In this module we'll cover the structure of your


product/service so you're clear about what you're
launching, at what price and to whom.

02
MODULE 2: PRODUCT MARKETING & MESSAGING FIT

In this module we'll dive deep into understanding the pain


and power points of your ideal client and how to create
content that speaks straight to them.

03
MODULE 3: DEVELOPING YOUR LAUNCH BRIEF

In this module we'll cover your full á la carte launch menu


to help you piece together a launch that feels aligned with
you and your strengths.

04
MODULE 4: LAUNCH ELEMENT SET-UP

In this module we'll cover sales pages, funnels and


automations. We'll be showing you how to create the
elements you need for a successful launch, start-to-finish.

05
06
www.getwsodo.com
www.getwsodo.com

KEEP TRACK OF
YOUR PROGRESS
tick to complete

05
MODULE 5: PRE-LAUNCH REQUISITES

In this module we'll cover your pre-launch content


strategy and seeding your launch elements into your pre-
launch content.

06
MODULE 6: DAY BY DAY LAUNCH SCHEDULE

In this module we'll cover what a day-by-day launch


playbook looks like and how to plan out a launch schedule
that helps you achieve your revenue goals.

07
MODULE 7: IT'S LAUNCH WEEK!

In this module we'll cover how to execute on your launch


schedule without overwhelm + daily learnings, reflections
and motivation to help you feel energized and clear.

08
MODULE 8: POST-LAUNCH DEBRIEF

In this module we'll cover how to do a post-launch


analysis and debrief (oh and how to celebrate that you've
just had your biggest launch yet!)

05
06

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