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Bank Marketing Case-Study:: Relevant Information About The Data

The document summarizes a case study on bank marketing campaigns to predict customer subscriptions to term deposits. It describes the objective as building classification models to predict if a client will subscribe to a term deposit based on their characteristics and past interactions with marketing campaigns. It then lists and describes the 14 variables that will be used, including customer attributes like age and job, financial details like balance and loans, past campaign contact details, and whether the client ultimately subscribed to a term deposit.

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Amit Phulwani
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37 views

Bank Marketing Case-Study:: Relevant Information About The Data

The document summarizes a case study on bank marketing campaigns to predict customer subscriptions to term deposits. It describes the objective as building classification models to predict if a client will subscribe to a term deposit based on their characteristics and past interactions with marketing campaigns. It then lists and describes the 14 variables that will be used, including customer attributes like age and job, financial details like balance and loans, past campaign contact details, and whether the client ultimately subscribed to a term deposit.

Uploaded by

Amit Phulwani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Bank Marketing Case-Study:

Relevant Information about the data:


The data is related with direct marketing campaigns of a banking institution. The marketing
campaigns were based on phone calls. Often, more than one contact to the same client was
required, in order to access if the product (bank term deposit) would be (or not) subscribed.
Objective:
The objective is to predict if the client will subscribe (yes/no) to a term deposit, by building
classification model using Machine Learning algorithms.
Variable Description:
Parameter Description
age Age of the clients (numeric)
job The job type of the clients (categorical)
marital Marital status of clients (categorical)
education Education level of clients (categorical)
default has credit in default? (categorical: "yes”, “no")
balance average yearly balance, in euros (numeric)
housing has housing loan? (categorical: "yes”, “no")
loan has personal loan? (categorical: "yes”, “no")
contact contact communication type (categorical: "unknown", "telephone", "cellular")
day last contact day of the month (numeric)
month last contact month of year (categorical: "jan", "feb", "mar", ..., "nov", "dec")
duration last contact duration, in seconds (numeric)
campaign number of contacts performed during this campaign and for this client (numeric,
includes last contact)
pdays number of days that passed by after the client was last contacted from a previous
campaign (numeric, -1 means client was not previously contacted)
previous number of contacts performed before this campaign and for this client (numeric)
poutcome outcome of the previous marketing campaign (categorical: "unknown", "other",
"failure", "success")
deposit has the client subscribed a term deposit? (categorical: "yes", "no")

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