10

English 10
Quarter 1– Module 12:
Compose Short Persuasive Texts Using a Variety of
Persuasive Techniques and Devices

Development Team of the Module

Writer: Joann M. Mendoza

Editor: Ma. Cecilia Y. Nodado
Reviewer: Carolina C. Tayag
Illustrator: Joann M. Mendoza
Layout Artist: Paolo B. Paras
Management Team: SDS Zenia G. Mostoles, EdD, CESO V
ASDS Leonardo C. Canlas, EdD, CESE
ASDS Rowena T. Quiambao, CESE
CID Chief, Celia R. Lacanlale, PhD
SGOD Chief, Arceli S. Lopez, PhD
June D. Cunanan, EPS-I, English
Ruby M. Jimenez, EPS-I, LRMDS

Published by the Department of Education, Schools Division of Pampanga

Office Address: High School Boulevard, Brgy. Lourdes, City of San Fernando,
Pampanga
Telephone No: (045) 435-2728
E-mail Address: [email protected]
Introductory Message
For the Facilitator:
Welcome to the English 10 Alternative Delivery Mode (ADM) Module on Compose
Short Persuasive Texts Using a Variety of Persuasive Techniques and Devices.
This module was collaboratively designed, developed and reviewed by educators
from public institutions to assist you, the teacher or facilitator in helping the learners
meet the standards set by the K to 12 Curriculum while overcoming their personal,
social, and economic constraints in schooling.
This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.
In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies that will help

you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage
their own learning. Furthermore, you are expected to encourage and assist the
learners as they do the tasks included in the module.
For the Learner:
Welcome to the English 10 Alternative Delivery Mode (ADM Module on Compose
Short Persuasive Texts Using a Variety of Persuasive Techniques and Devices.
Persuasion is a skill that can be useful not only in writing academic papers but also
in achieving credibility and trust among people. The ability to convince can help you
to actively participate in dealing with various societal issues and hones you to be a
responsible citizen. Your words are powerful, so make every of it meaningful.
This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.
 What I Need to Know

This module will assist you in encouraging the learners to become aware of
the techniques and devices which they can apply in independent persuasive writing.
Please help the learners in sharing their ideas and knowledge from their
experiences so that there will be collaboration and learning will be easy.
Answers are written at the back of this module. Inculcate to the learners the
value of honesty while answering this module.
For the learner:
Techniques and devices are used by writers to stimulate certain way of
thinking among readers. These techniques and devices can be used to convey
information, motivate, intrigue or persuade. Thus, these can also strengthen your
arguments which are essential in writing persuasive texts.

At the end of this module, you are expected to:

1. identify the various techniques and devices used in persuasive writing,
2. show understanding on how to use techniques and devices in persuasive
language and;
3. construct a short persuasive text using the techniques and devices.

What I Know

Buy Me!
Look at the advertisement posters and describe how they persuade you to buy their
products. What techniques or strategies did they use to convince you? Write your
answers on your English notebook.

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1.
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2.

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3.
Lesson Compose Short Persuasive Texts Using a
Variety of Persuasive Techniques and
12 Devices
Persuasive writing is used to convince a reader to believe on a writer’s
opinion or belief about a topic or issue (Professional learning board 2020). Its main
goal is to let your readers think the way you think. Meanwhile, when writing
persuasive text, you must be aware of the techniques and devices in constructing
logical arguments, selecting words and statements appealing to your readers. These
persuasive techniques and devices are powerful tool in both effective advertisements
and persuasive writing.

What’s In

FACT OR BLUFF: Write YES if the statement describes persuasive

writing/persuasive and NO if not on your English notebook.
_________1. Persuasive text presents a writer’s position about certain issue.
_________2. Persuasive writing is used only to write commercial scripts in selling
products.
_________3. Persuasive writing asks writers to share opinion with the opinions of
others similar to theirs.
_________4. Persuasive writing’s primary purpose is to inform readers about an
issue.
_________5. Thesis statement is the main idea or the point of view of the whole
essay.
_________6. Persuasive text is composed of introduction, thesis statement, body
paragraphs and conclusion.
_________7. The conclusion of persuasive text should include a call to action.
_________8. Persuasive essay should not consider the opposing side of the issue.
_________9. The first step in writing persuasive text is choosing your position on the
issue.
_________10. Audience should be considered in writing persuasive text.
_________11. Writers may not provide background information about the issue or
topic in persuasive text.
_________12. Writers may use facts in presenting their arguments but not
necessary.
_________13. Persuasive text is made up of claim and supporting details.
_________14. Persuasive text provides factual information to describe, sequence or
compare.
_________15. Writer should provide research as evidence.
 Notes to the Teacher

The teacher must consider the prerequisite skills needed in the

development of this competency including the schema or background
knowledge which may reinforce learning. This module will help the learners
bridge the gap of learning to attain mastery of the lesson in its spiral
progression.

What’s New

Your main goal in writing a persuasive text is to convince your readers to side
with your point of view. To make this possible, you need to prove that you are
credible than others and your arguments are valid and reasonable. Read and
examine the persuasive essay below then identify how the writer supports his
arguments. Write your answers on your English notebook.

The Importance of Reading and Writing

Today science and technology has come to pervade every aspect

of our lives. Computer, television and radio have almost replaced the
newspaper and letter once dominated our lives. Accordingly, the issue
about whether the ability to read and write is more important today may
attract our attentions. It is clear that classified views have converged
into two: some think reading and writing ability is more important today
than in the past, while others deny its importance. As I see it, I agree
with the former view without any hesitation and my choice is based on a
careful consideration of the following reasons.
The main reason which may win most of people's support is that if
lack the reading and writing ability, one would be considered as illiterate
who has been deprived of the most basic right of human beings in the
21st century. It will be hard for us to imagine how somebody who can't
read and write communicates with other people. A case in point is that
one of my neighbors who is an old man and cannot read and write may
only talk with others face to face. As for making friends by email and
search information in newspaper, it is absolutely impossible.
The second reason I would like to point out is that people today who
cannot read and write cannot even make a living. Good jobs are difficult
to find because of economic depression. Nearly all the jobs require
people who can read and write very well. Even if one just plans to be a
driver, he must read the road sign and know where he is and where he
will go.
Furthermore, the ability to read and write could bring us lots of
advantages. Suppose that people who have tried out with a hard week's
sweat and effort may get lots of benefits and relief from reading a short
novel and broaden his horizon by appreciating a nice poem. Many
friends around me would believe reading and writing some effective
ways to relax themselves.
People today especially those children may find it easier for them to
manipulate the mouse of the computer than to write things down by
hand. Watching TV instead of reading may still occupy someone's most
leisure time. Yet if all the factors I discussed 4 above are contemplated
and we are to minimize the losses and maximize the gains, it will not be
hard for us to realize that the ability to read and write is more important
today than in the past.

1. What is the thesis statement of the essay?

______________________________________________________________

2. How did the writer explain his arguments?

______________________________________________________________

3. What are the techniques used by the writer in persuading his readers?
______________________________________________________________
 What is It

Persuasive Techniques
There are three basic persuasive techniques used to develop strong
arguments namely ethos, logos and pathos.
A. Ethos is used to establish credibility and trust among the audience. The
advertisement made by Colgate announcing “9 out of 10 dentists who tried
would recommend it” with their source is an example of how ethos is applied
in convincing your audience.
B. Pathos is used in appealing to the emotion of the audience. Jollibee is
known to use this technique in advertising their products. For instance, the
statement “Walang kapalit ang saya! with the picture of a family eating
chicken joy has touched the closed-family ties notion of the Filipinos.
C. Logos suggests using logic and reason to prove your argument. For
example, Popchips includes the difference between the calories count of three
chips as they persuade their audience that theirs is better than others.

Ethos, pathos and logos can be considered as pillars in persuasion both in

advertising and writing. However, to make these techniques more appealing and
effective, you must also develop your persuasive language. Here are some of
persuasive devices that you can use;

1. Emotive language is the deliberate choice of words to produce an emotion

response from the reader. It is usually designed to influence or persuade the reader.
Here’s an example of information expressed used non-emotive and emotive
language

Non-emotive: The woman was killed.

Emotive: The woman was brutally murdered in cold blood.

2. Factual language
A factual text typically describes facts, is concerned with facts or is based on
facts, such as information or scientific reports. Factual language usually contains
numeric or statistical information, verbs that provide information and adjectives that
classify or quantify information. If information is factual, the writer will provide
evidence and the original source of the information. Sometimes people use facts or
statistical information out of context or unsubstantiated purely for the purpose of
persuasion. Therefore, the language appears to be factual but is actually not based
on the truth.
 3. Authoritative tone
When the writer appears to have or show impressive knowledge about a
subject, we say that their tone is authoritative. Authoritative tone may contain
phrases like:
It is commonly stated that …
Everyone agrees that …
No one can be in any doubt that …
4. Cohesive devices
Cohesion in writing is achieved by the use of conjunctions such as ‘and’, ‘yet’,
‘therefore’, ‘whenever’, and ‘furthermore’ and text connectives as well as referring
words, substitutions and word associations.
5. Rhetorical questions
Rhetorical question is a question which implied its own answer.
Who doesn’t want success?

What’s More

Independent Activity 1

Identify whether ETHOS, PATHOS or LOGOS is used in each statement

below. Write your answers on your English notebook.
_______1. “I am a mother and I love my children, so I will only choose what is best
for them.”
_______2. “Local business should definitely seek advice to manage their finances
and I say that as someone with 25 years of experience in financial
management.”
_______3. “Mrs. Sepacio, a linguist, suggests that we should learn a second
language.
_______4. “Don’t be the last person to get one. Buy now or regret later!”
_______5. “Everyone has children. Therefore, everyone needs to think about the
schooling of his or her children.”
_______6. “Just eat now and don’t complain. Other people during this pandemic are
starving and would do anything to have food on their plate.”
_______7. “All men and women are not safe with the COVID-19. You are a man.
Therefore, you are at risk, stay home.”
_______8. “We live in a great democracy. So donate now and support our frontliners
in fighting COVID-19.”
_______9. “You don’t need to be in quarantine facilities to know that being a Covid-
19 patient is difficult; so why don’t you observe social distancing?”
_______10. “How will your family survive if something happens to you and you have
no life insurance?”
_______11. “You love your parents; so study well and graduate, as your
achievement will serve as trophy to them.”
_______12. “Having written ten successful novels myself, I can tell you that this book
is worth buying.”
_______13. “We conducted the experiments 20 times and get single result.”
_______14. “87% of the students said online teaching can be one of good
alternatives in accessing education in this New Normal era.”
_______15. “Caring for the environment may not change your life, but it will change the lives of your children.”

Independent Assessment 1
QUICK-WRITE: Recall one TV commercial that you have recently watched; then,
describe how ethos, pathos and logos are used to convince audience to buy its
product. Use the graphic organizer below in writing your observation. Write your
answer on your English notebook.

TV Commercial: _________________________

Ethos

Logos Pathos

Independent Activity 2
Match Up!
Match the persuasive device with its definition and example statement. Write your answer on
your English notebook.
A B C

___ ___ Emotive Language A. Do you want to be a failure

1. The answer on the
___ ___ Factual Language interrogative statement is for the rest of your life?
___ ___ Cohesive Devices already implied. B. The government will slash
___ ___ Rhetorical Question 2. The choice of words to interest rates.
___ ___ Authoritative Tone stimulate emotional appeal. C. Based on the recent
3. The impression of being survey, 80% of the
knowledgeable about a students in our school
topic. community relay on data
4. The presentation of the connection of their smart
connection between ideas phone in accessing
5. The use of accurate and internet.
Independent relevant information. D. All agrees that we this
product is effective in
treating acne.
E. The vaccine is available but
it is expensive.
Assessment 2
Can You Convince Me?
Choose two persuasive devices; then, use them in writing a short commercial
script in convincing your audience to buy one local product in your community. Write
your answers on your English notebook.

Your product (e.g. crab paste): ______________________

Independent Activity 3
Write KUDOS if the statement presents a good persuasive statement and OOPS if
not on your English notebook.
________1. Nova are the crispiest, crunchiest, and most delicious brand of chips
you will ever taste. Buy a bag today.
________2. The death penalty is a good deterrent for criminals. Beyond that, it is fair
because the Bible supports "an eye for an eye." We need to keep the death
penalty on the books.
________3. I guess many people are putting the blame in the government because
they can’t support their own needs.
________4. Penguins are black and white. Old televisions are black and white.
Therefore, penguins are television.
________5. This book was about her favorite sports so I would like to give it to her.
________6. This issue calls us to answer the question, who doesn’t want success?
________7. He seldom talks to me as if I am a stranger which breaks my heart.
________8. Safeguard tagline is “A soap for the entire family.”
________9. He may be correct but I will still hold what I believe to be true.
________10. The president is a nice and self-reliant person.
________11. Cleans more than just teeth. Fights germs for 12 hours. A healthier
mouth day in, day out. Whole mouth health.
_________12. “Think healthy. Think Century Tuna.”
_________13. He wants to throw a surprise party for her.
_________14. Her last smile to me wasn't a sunset. It was an eclipse, the last
eclipse, noon dying away to darkness where there would be no dawn.
_________15. The waves rolled along the shore in a graceful, gentle rhythm, as if
dancing with the land.
Independent Assessment 3

Read the following persuasive speeches below. Identify and explain how the
techniques and devices were used by each speaker (5points each). Write your
answers on your English notebook.

A. "I will end this war in Iraq responsibly, and finish the fight against al Qaeda
and the Taliban in Afghanistan. I will rebuild our military to meet future
conflicts. But I will also renew the tough, direct diplomacy that can prevent
Iran from obtaining nuclear weapons and curb Russian aggression. I will build
new partnerships to defeat the threats of the 21st century: terrorism and
nuclear proliferation; poverty and genocide; climate change and disease. And
I will restore our moral standing, so that America is once again that last, best
hope for all who are called to the cause of freedom, who long for lives of
peace, and who yearn for a better future."

-Democratic Presidential Candidate Acceptance Speech by

Barack Obama. August 28th, 2008

B. "I am not unmindful that some of you have come here out of great trials and
tribulations. Some of you have come fresh from narrow jail cells. And some of
you have come from areas where your quest -- quest for freedom left you
battered by the storms of persecution and staggered by the winds of police
brutality. You have been the veterans of creative suffering. Continue to work
with the faith that unearned suffering is redemptive. Go back to Mississippi, go
back to Alabama, go back to South Carolina, go back to Georgia, go back to
Louisiana, go back to the slums and ghettos of our northern cities, knowing
that somehow this situation can and will be changed."
-I Have a Dream by Martin Luther King Jr. August 28th, 1963

C. "However, although private final demand, output, and employment have

indeed been growing for more than a year, the pace of that growth recently
appears somewhat less vigorous than we expected. Notably, since stabilizing
in mid-2009, real household spending in the United States has grown in the
range of 1 to 2 percent at annual rates, a relatively modest pace. Households'
caution is understandable. Importantly, the painfully slow recovery in the labor
market has restrained growth in labor income, raised uncertainty about job
security and prospects, and damped confidence. Also, although consumer
credit shows some signs of thawing, responses to our Senior Loan Officer
Opinion Survey on Bank Lending Practices suggest that lending standards to
households generally remain tight."
-The Economic Outlook and Monetary Policy by Ben Bernanke.
August 27th, 2010.
 What I Have Learned

Children today are referred to be digital native. They are fond of using gadgets and
exploring internet particularly social media even without the help of elderly. Many of them
who are under 13 years old have already signed up in various social media account
particularly in Facebook where they are exposed with various uncensored feeds. This
situation lets some individuals to propose that no child below 13 years should have
Facebook account or in other social media. What is your position regarding this issue?
How are you going to persuade your readers that no child below 13 years should have
Facebook account or in other social media?
Present your answer through composing a short persuasive text using a variety of
persuasive techniques and devices to convince your audience. Write your answers on your
English notebook. Use the following rubric as your guide in writing.

Criteria 5 points 3points 1point

Focus Stated a clear Stated a clear Position is not
position and position but well-stated.
supports it with lack
well-developed supporting
reasons and reasons and
evidence evidence.
Organization Focused and Focused and Ideas were not
well organized, organized. organized and
with effective hard to follow.
use of
transitions
Persuasive Techniques and Devices Used Used No technique
(apply effectively in strengthening techniques techniques and device
arguments) and devices and devices in used in
effectively in presenting presenting
strengthening arguments. arguments.
arguments.
Sentence Fluency and Word Choice Constantly Used variety of No variation in
displays sentence sentence
variety in structures and structure and
sentence word choice word choice.
structure and
word choice
Mechanics Free from Has 5 Has more than
grammatical grammatical 10
error, follow errors, follow grammatical
the given the given errors, did not
format format. follow the
given format.
 What I Can Do

You are about to launch your own energy drink product in the market. Think of a
brand name and a tagline that will be highlighted in your advertisement poster.
Write your answers on your English notebook.

Assessment

A. Multiple Choice. Determine what is being described by the statements below

then write the letter that corresponds to your answer on your English notebook.
Refer to the pool of words inside the box for your choices.

A. PERSUASIVE ESSAY F. COHESIVE DEVICES K. ETHOS

B. PATHOS G. FACTUAL LANGUAGE
C. PERSUASIVE TECHNIQUE H. AUTHORIATIVE TONE
D. RHETORICAL QUESTIONS I. LOGOS
E. EMOTIVE LANGUAGE J. PERSUASIVE DEVICE

____1. It is a persuasive device used to touch the feelings of the audience.

____2. It refers to the use of appeal to convince your audience.
____3. It refers to supporting your claim with logic and reasons.
____4. It shows the relationships between ideas and sentences.
____5. It is an interrogative statement which has implied answer.
____6. It appeals to the emotion of the audience to convince them.
____7. It suggests the use accurate and reliable sources to convince your audience.
____8. It establishes the credibility and reputation of the writer to his audience.
____9. It is a set of strategy that is intended to improve your persuasive language.
____10. It demonstrates that the writer is knowledgeable of the topic/issue.
B. True or False. Write T if the statement is correct and F if not.
_____1. Persuasive techniques are tools in persuasion.
_____2. When writing a persuasive text, it is okay to state your opinion as long you support
them with belief.
_____3. Persuasive writing uses methods and strategies to be able to convince audience.
_____4. Writing advertisement has different concept with writing persuasive text.
_____5. Persuasive techniques and devices ask the writers to be extra careful in presenting
their arguments.

Additional Activities

Identify the product/service provider behind each popular tagline then

determine the techniques and devices they employed to catch your attention. Write
your answers on your English notebook.

Tagline Product/Service Technique-Device

Provider
1. Bida ang saya!
2. We got it all for you.
3. In the service of the
Filipino people.
4. Finger Lickin’ good
5. Eat well. Live well.
6. Pasalubong ng bayan
7. We like to move it!
8. Mura, Mabilis, Walang
Kuskos-Balungos
9. Unang Kagat, Tinapay
Lahat
10. Open happiness
What’s In What's More Assessment
1. Yes 1. E
2. No Activity 1 2. C
3. No 1. Pathos
2. Ethos 3. I
4. No
3. Ethos 4. F
5. Yes
6. Yes 4. Pathos 5. D
7. Yes 5. Logos 6. B
8. No 6. Pathos 7. G
9. Yes 7. Logos 8. K
10. Yes 8. Pathos
9. J
11. No 9. Logos
10. Pathos 10. H
12. Yes
13. Yes 11. Pathos
14. No 12. Ethos 1. T
15. Yes 13. Ethos 2. F
14. Logos 3. T
15. Pathos 4. F
Activity 2 5. T
1. 2 B
2. 5 C Additional Activity
3. 4 E 1. Jollibee
4. 1 A 2. SM
5. 3 D
3. ABS CBN
Activity 3 4. KFC
1. Kudos 5. Ajinomoto
2. Kudos 6. Dunkin Donuts
3. Oops 7. LBC
4. Oops
5. Kudos 8. Palawan Express
6. Kudos 9. Angel’s Burger
7. Oops 10. Coke
8. Kudos
9. Oops
10. Oops
11. Kudos
12. Kudos
13. Oops
14. Oops
15. Oops
Answer Key
References

BBC. 2019. https://www.bbc.co.uk/bitesize/guides/zx7cmnb/revision/2 (accessed May 28, 2020).

Celebrating diversity through world literature. Pasig city: Department of Education, 2015.
"Examples of Ethos, Logos and Pathos: Speech Excerpt." n.d. https://4.files.edl.io/a918/03/06/19/165937-
d7086321-26e7-4477-9ee4-c2b43d6a5737.pdf.
Persuasive Devices. 2020. https://static.moneysmart.gov.au/teaching/resources/smart-consumers-4-a-smart-
future/English_Yr9/English_Yr9_show5.htm (accessed May 28, 2020).
Professional learning board. 2020. https://k12teacherstaffdevelopment.com/tlb/what-is-persuasive-writing/
(accessed May 27, 2020).
Sandlin, Olivia. "Spring." 2018. https://www.mscc.edu/documents/writingcenter/ethos-pathos-and-logos-
handout.pdf.
Smith, Nathalie. Classroom. June 25, 2018. https://classroom.synonym.com/three-persuasive-writing-
techniques-4033.html (accessed May 27, 2020).
"Universidad de Murcia." Persuasive Essay Samples. 2019.
https://webs.um.es/lourdesc/miwiki/lib/exe/fetch.php%3Fid%3Dwriting%26cache%3Dcache%26medi
a%3Dwriting_persuasive_essay_samples_2.pdf.
(n.d.). Retrieved from https://www.kindpng.com/imgv/immJTTi_transparent-kids-listening-clipart-kids-writing-
clipart-hd/

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