Lakme Cosmetics

Brand Activations
Case Study

Lakme – One Kit Many Solutions

Modular System for Events & Exhibitions

M E 2013,
MEE 2013,
3 Du
Dubai,
ubai
bai, U
UAE
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Customer

Lakme is a leading Indian brand of cosmetics and beauty products. It was founded in the year 1952 and is owned by global MNC -
Hindustan Unilever Limited. It is considered one of the most trusted brands in India with a respectable position in the beauty and
fashion industry worldwide.The company has made a niche for itself among competing cosmetic brands globally.

Challenge

Lakme organizes over 12 to 15 shopping mall events annually across India. Their coveted marketing event - Lakme India Fashion week
is organized bi-annually. They wanted an experienced single point of contact solutions provider for their Pan India brand communication
events that would reduce operation cost and execution hassles at their end. Their primary objective was an exhibit solution that reflected
their global brand image. The solution had to be in compliance with Lakme’s brand guidelines.

The Lakme brand communication events would be organized at multiple locations across Tier 1 and Tier 2 cities in India.

There was a critical challenge to achieve a consistent

look irrespective of its location or floor plan
differences.
Additionally, the experiential space at the Lakme India Fashion Week had to carry an upscale classy look that matched their brand value
at the exclusive event.
Solution

To ensure Lakme’s brand image reflected in its marketing events,

Insta offered the Portable and feature rich – ExpoPrestige™
Exhibit System.

The ExpoPrestige™ kit could be reconfigured to suit different

nt
ar
floor plans and yet achieve a consistent look due to its modular
pre-engineered parts. This proved beneficial to Lakme who
marketed their products at several shopping malls and outdoor
spaces throughout India.

Lakme made a one-time investment in purchasing three

ExpoPrestige™ kits for their events across India. The re-usable
o
solution had a unique benefit of switching graphics according to
d
the company’s promotional campaigns while the hardware could
heir
remain the same. This resulted in optimum cost efficiency for their
marketing initiatives.

The kit is packed in specially designed Roto molded cases with

wheels making it easy to transport anywhere which made it an apt
solution for Lakme’s multiple location mall activations.

Lakme Brand Communication events in 2013:

West Region North Region South Region

Mumbai Delhi

Navi Mumbai Gurgaon

Bangalore
Thane Noida

Pune Ghaziabad

ExpoPrestige™ kit was also used for their coveted bi-annual event -
Lakme India Fashion Week. The kit has seamless vinyl graphic
panels which gave the booth a classy look and complemented the
sophistication of the event. Additionally, the kits modular nature
allowed customization for utilities such as product shelves, product
display counters, reception counter and aesthetic lighting.

Going the Extra Mile

• Storage: Insta stored Lakme kits in our strategically located

warehouses across India.

• Logistics and Transportation: Insta transported the

ExpoPrestige™ kits to the venue and post-event, brought it back to
our warehouse.

• Installation and Dismantling: Our experienced project

management team went on-site for venue recce, booth installation
as well as dismantling of the stand post-event.
Result
Case Study Snapshot
The Lakme brand communication events and the Lakme India
Fashion week booth solutions carried a consistent look that Customer : Lakme Cosmetics
reflected their brand image. Our one stop solution approach Industry/Sector : Health and Personal Care
eliminated intermediaries, reduced time-lags and resulted in
providing an effective event solution that added value to Challenge:
Lakme’s marketing initiatives.
• Brand communication events for Lakme across
multiple shopping malls in tier 1 and tier 2 Indian
cities.

• Consistent look for the events irrespective of location

and floor plan differences.

• Premium booth solution that reflected Lakme’s global

brand.

• Cost effective solution.

Solution:
• 3 ExpoPrestige™ re-usable kits for their annual
brand communication activities across multiple
shopping malls in India.

• ExpoPrestige™ booth solution for Lakme India

Fashion week with customized utilities such as
Product displays, shelves, reception counter and
aesthetic lighting.

• End-to-end services such as venue recce, logistics,

installation and dismantling, show services and
complete project management support.

Result:
• Consistent look across all events and locations.

• Solution in compliance with Lakme’s global brand

image.

• One stop solution approach eliminating

intermediaries, reducing time lags and creating
cost effective event solution.

The Insta Advantage:

Founded in 2003, Insta Worldwide Group is a leading point of contact solutions provider for experiential marketing spaces. With over a decade
expertise in project handling across diverse industries and locations, we are capable of executing projects of any scale and bandwidth. We
understand brands because of our 4000+ clientele globally which include industry specific market leaders.

Our strong local presence is marked by our manufacturing units in Vasai, Gurgaon and Haridwar, offices in 6 Indian metros and a network of
trusted vendors across India which results in ease in operations and logistics movement. Additionally, we are a global player for International
Exhibiting with market presence in USA, Europe and the MENA region.

With one-stop solutions that include Design, Printing, Manufacturing, Installations and complete Project Management Services, Insta is an
extension of your marketing plan.

www.insta-group.com

© All material in this publication is the sole property of Insta Worldwide Group. Editorial Content Courtesy: Insta Exhibitions Pvt. Ltd. (Mumbai)