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Estee Lauder

Estée Lauder was founded in 1946 by Estée Lauder and her husband Joseph with four original beauty products. It is now a global manufacturer and distributor of personal care products operating under multiple brands like Clinique, Origins, MAC, and Bobbi Brown. It sells products in over 150 countries through various retail channels and has over 62,000 employees worldwide. Estée Lauder markets a wide range of skin care, makeup, and fragrance products under multiple brand names. It faces competition from other major cosmetics companies like L'Oreal, Shiseido, and Coty.

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Yusra Siddiqi
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222 views

Estee Lauder

Estée Lauder was founded in 1946 by Estée Lauder and her husband Joseph with four original beauty products. It is now a global manufacturer and distributor of personal care products operating under multiple brands like Clinique, Origins, MAC, and Bobbi Brown. It sells products in over 150 countries through various retail channels and has over 62,000 employees worldwide. Estée Lauder markets a wide range of skin care, makeup, and fragrance products under multiple brand names. It faces competition from other major cosmetics companies like L'Oreal, Shiseido, and Coty.

Uploaded by

Yusra Siddiqi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Estée Lauder

Estée Lauder - Company Overview


● Estée Lauder and her husband, Joseph,
founded the company in 1946 with four
original beauty products
● The Estee Lauder Companies Inc is a
manufacturer, marketer and distributor of
personal care products
● The company offers makeup, hair care,
fragrance and skin care products
● The company’s products are sold in
approximately 150 countries and territories
● Estée Lauder has 62,000 employees
worldwide
● Headquarters - New York, USA
● Industry - Cosmetics
Estée Lauder - Company Overview
● Estee Lauder markets products under various brand names such as Clinique, Origins, MAC, Bobbi
Brown, La Mer, and Aveda. The сompany also licenses fragrances and cosmetics sold under designer
brand names Tommy Hilfiger, Michael Kors, and Tom Ford.
● It sells its products through specialty multi-brand retailers, department stores, perfumeries, beauty salons
and spas, authorized freestanding stores, online retail stores, duty-free shops, and stores on cruise ships,
airports and in-flight
Geographic and Brand Split
Geographic Split
● The Estée Lauder Companies sells
products in approximately 150
countries and territories
● With three main geographic
regions: Asia/Pacific; Europe, the
Middle East & Africa; and The
Americas
● Each region is composed of one or
more affiliates,having affiliates in
50+ countries and territories

Source
Estée Lauder Brand Split
● Estée Lauder Companies is
responsible for more than 24 of
the beauty brands
● The company operates in
Business Segments:
● Fragrance
○ Hair Care
○ Makeup
○ Skin Care
○ Other (Fragrances)

Source
Products & Services
Products
● Estée Lauder Companies has more than 24
of the beauty brands under its label
● Estée Lauder Companies Inc. is one of the
largest cosmetics companies in the
world, selling about 700 different skin
care, makeup, and fragrance products
under brand names that include
○ Aramis
○ Bobbi Brown essentials
○ Clinique
○ Estee Lauder
○ Origins
○ Prescriptives, etc.
Competitor Analysis
Competitor Analysis
Key Estee Shiseido L'Oreal SA Coty LVMH Moet
Parameters Lauder Hennessy
Louis
Vuitton SE

Headquarters United States Japan France United States France


of America of America

City New York Chuo City Clichy New York Paris

No. of 62,000 32,595 85,392 11,430 148,343


Employees

Revenue $16.2 Billion $8.73 Billion 32.28 billion $4.6 Billion 64.2 billion
euros euros
SWOT Analysis
SWOT Analysis
Strength: Weakness:
● Strong brand equity ● Business Model of Estee Lauder can be easily
● Product quality & superior marketing techniques imitated by the competitors
● Diverse Revenue models ● Ownership within family
● Strong dealer community & Reliable suppliers ● Days inventory is high compared to the competitors
● A strong market leadership position ● High attrition rate in workforce
● Investing into R&D to thwart ● Low investments into Estee Lauder's customer
Consumer/Non-Cyclical industry disruptors oriented services

Opportunities: Threats:
● Leveraging brand recognition in new segments ● Growing strengths of local distributors
● Lower inflation rate ● Increasing trend toward isolationism in the
● Accelerated technological innovations and advances American economy
● Increasing customer base in lower segments ● The new product launch cycles reducing in the
● Customer preferences are fast changing Consumer/Non-Cyclical industry has put
● Increasing adoption of online services by customers competitive pressures
● Esteé Lauder’s core competencies can be a success ● Shortage of skilled workforce in certain global
in similar other products field market
Thank You

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