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Retail Management Course Outline 1

This 3-credit course provides an overview of retail management. The course objectives are to develop knowledge of contemporary retail issues, analyze how retailing works, and apply retailing theory. Students will learn about retail customers, competition, supply chains and operations. Assessment includes exams, quizzes, class participation and attendance. The syllabus outlines topics, readings, grading policies and expectations.

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Lannie Garin
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329 views4 pages

Retail Management Course Outline 1

This 3-credit course provides an overview of retail management. The course objectives are to develop knowledge of contemporary retail issues, analyze how retailing works, and apply retailing theory. Students will learn about retail customers, competition, supply chains and operations. Assessment includes exams, quizzes, class participation and attendance. The syllabus outlines topics, readings, grading policies and expectations.

Uploaded by

Lannie Garin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Course Syllabus

Course Code: A338 PROF C 7A Credit: 3 units


Course Title: RETAIL MANAGEMENT Prerequisite: None

A. Course Description:

This course provides the student with a comprehensive view of retailing, an analysis of the retail environment
and exposure to issues and developments in the industry. Retailing is changing today, and the successful
business will know how to identify, adapt, and plan with these changes.

A. Objectives:

1. To develop knowledge of contemporary retail management issues at the strategic level.


2. To describe and analyse the way retailing works, specifically the key activities and relationships.
3. To provide an academic underpinning to the above through the application of retailing theory
and research.

B. General Learning Outcomes:

At the end of the course, the students must be able to:

1. Understand the impact of retailing on the economy.


2. Comprehend retailing’s role in society and, conversely, society’s impact on retailing.
3. See how retailing fits within the broader disciplines of business and marketing.
4. Recognize and understand the operations-oriented policies, methods, and procedures used by successful
retailers in today’s global economy.
5. Know the responsibilities of retail personnel in the numerous career positions available in the retail field.

B. Subject Outline and Time Allotment:


Module Topics/Activities Schedule

Part I INTRODUCTION TO RETAILING

Orientation: Distribute Syllabus Day 1

1 Perspective on Retailing, Retailing definition Day 2

2 Retail Strategic Planning and Operations Management Day 3-4

QUIZ 1 Day 5

Part II THE RETAILING ENVIRONMENT

3 Retail Customers Day 7-8

4 Evaluating the Competition in Retailing Day 9

5 Managing the Supply Chain Day 10-11

6 Legal and Ethical Behaviour

QUIZ 2 Day 12

1st Periodical examination Day 13

Part III MARKET SELECTION AND LOCATION ANALYSIS

7 Market Selection and Retail Location Analysis Day 13-14

Quiz 3 Day 15
Part IV MANAGING RETAIL OPERATIONS

8 Managing a Retailer’s Finances Day 16

Quiz 4 Day 17

9 Merchandise Buying and Handling Day 18-19

2nd Periodical examination Day 20

10 Retail Pricing Day 21

11 Advertising and Promotion Day 22-23

Quiz 5 Day 24

12 Customer Services and Retail Selling Day 25-26

13 Store Layout and Design Day 27

Quiz 6 Day 28

Part V RETAIL ADMINISTRATION Day 29-30

14 Managing People Day 31

3rd Periodical examination Day 32

C. Textbook: None

D. References:

Robert F. Lusch, Patrick M. Dunne, James R. Carver. Retailing: An Introduction, Philippine Edition.

E. Internet Source/s:
F. Grading System:
The grades are computed as follows:

Prelim Grade (PG) is computed as (60% CS) + (40% PE)


Midterm Grade (MG) is computed as (60% CS) + (40% ME)
Final Grade (FG) is computed as (60% CS) + (40% FE)
Subject Grade is computed as (PG + MG + FG)/3
Where:
● PE refers to the Prelim Exam
● ME refers to the Midterm Exam
● FE refers to the Final Exam
● CS refers to the Class Standing
● SG refers to the Subject Grade

Note: Class Standing for each grading period shall include 10% attendance.

G. Academic Honesty
All students are expected to be academically honest. Cheating, lying and other forms of unethical behavior will
not be tolerated. Any student found guilty of cheating in examinations or plagiarism in submitted course
requirements will receive an F or failure in the course requirement or in the course. Cheating refers to securing
help in a test, copying test assignments, reports or term papers, collaborating with other students during an
examination or in preparing academic work such as daily activity sheets; signing another student’s name on an
attendance sheet, or otherwise practicing scholastic dishonesty.

H. Expectations from Students


The student’s responsibility is to come to each class prepared. He/she is expected to work on the Activity Sheets
honestly and conscientiously and to take all examinations and quizzes on the date scheduled.

I. Contact Information:
Faculty Information Email Address Consultation Hours

Angelica G. Bautista [email protected] Mon-Thurs 1:00-2:00 pm


om

Prepared by:

ANGELICA G. BAUTISTA
Faculty-in-Charge

Checked by: Approved by:

LOURDES Z. CRUZ PELILIA C. VELOSO, CPA, DBA


Program Head – BSA Acting Dean CBMA

I have read the course syllabus and I understand that I have to comply with the requirements of the course and the
expectations from me as a student of PROF C 7A RETAIL MANAGEMENT. I am fully aware of the consequences of non-
compliance with the above-mentioned requirements and expectations.

NAME SIGNATURE Date

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