BK - Reinvent Yourself - James Altucher
BK - Reinvent Yourself - James Altucher
We live in an era of relentless change. Whether we’re dealing with technology, work or
even politics, the ground seems constantly to be shifting beneath our feet. As a result, we
face new challenges on a daily basis, and we have to continuously adapt if we want to be
successful.
Of course, this is easier said than done. How do you do it? The secret lies in
implementing the strategies that will enable you to perpetually reinvent yourself. By
doing this, you can put yourself in a position to conquer the challenges of modern life.
As the proverb goes, if the mountain will not come to Muhammad, then Muhammad
must go to the mountain. The world isn’t going to adapt to you – so it’s time for you to
start adapting to it.
what Pope Francis and Eminem can teach us about the best ways to deal with
suffering;
how being broke can be a blessing in disguise; and
how to wake up every morning with a sense of excitement for the day ahead.
Refuse to let your degree or job title define
you, and find mentors to help you redefine
yourself.
Once upon a time, the road to success was straightforward: you earned a degree, landed
a stable job and saved up for a comfortable retirement. This road has become a thing of
the past, and yet many people are still trying to follow it – saddling themselves with debt
from student loans, credit cards and mortgages along the way.
The old road is no longer viable because in today’s fast-paced, ever-changing world there
simply isn’t a linear, fixed and preestablished route to success; you need to blaze your
own path.
One of the keys to doing so is to avoid letting your degree or job title define you.
Consider a company that exemplifies reinvention: Google. Catching up with a friend
who works at Google, the author asked, “What are the latest projects your company is
working on?”
The author expected them to be search-related. But, actually, they were totally different:
building an automated car, developing a bracelet to cure cancer and connecting remote
areas to Wi-Fi through stratospheric balloons. In other words, Google doesn’t let its
“job” (providing a search engine) define it.
Google’s cofounder Larry Page doesn’t let his degree define him, either. He majored in
computer science, but his job today isn’t about tinkering with software; it’s about solving
major societal problems.
Of course, breaking free of the confines of your degree or job title is easier said than
done. Fortunately, just because you have to blaze your own path doesn’t mean you have
to go it alone; mentors can provide guidance. Here are some steps to finding them.
First, do some research on a person you respect and want to learn from. Read her bio.
Check out articles she’s written or interviews she’s given. Next, contact her with ideas
that might help her.
For example, when the author was seeking mentorship from someone who had written
an academic article, he didn’t just read the article; he sent feedback, thus providing
value as a mentee.
As you continue on your journey, provide your mentor with progress updates every
three months. That way, she can see her influence on you in action and feel appreciated.
Finally, don’t just seize opportunities to meet up with your mentor; create those
opportunities. It might even be worth going so far as to fly to another country and send
her a message saying you’re available to discuss an idea further!
Some of history’s most creative people have also been the most prolific. Pablo Picasso
created 50,000 works of art, which averages at two per day. Jimi Hendrix recorded
enough music to fill nearly 70 albums, despite living only 27 years.
Now, you don’t need to churn out work every minute to be creative – but high
production can help you sharpen your talents. As the saying goes, practice makes
perfect.
The writer Barbara Cortland provides an inspirational example of how much you can
accomplish if you put in enough work. In 1983, she set the world record for writing the
most novels in a single year: an astounding 23.
Her passion was writing about romance, and she pursued it every day. Thanks to her
dedication, she published 723 novels and sold 600 million copies of them.
The rapper Coolio provides another example. As a child, he set his heart on becoming a
famous rapper. To that end, he wrote lyrics on a daily basis, beginning at the age of 14.
For the next 17 years, he continued to practice and refine his craft.
Finally, in 1994, his perseverance paid off with his first big hit, “Fantastic Voyage.” The
next year, his perseverance paid off even more with “Gangster’s Paradise,” which, at the
time, became the number-one song in the world.
In theory, you could follow Coolio’s lead by taking any skill and practicing it until you
achieve your breakthrough. But how do you decide which one to practice? How can you
tell which one lies in the direction of your calling?
One way is to recall your childhood and ask yourself: What did I love doing or dream of
doing back then? Which activity made me lose my sense of time while doing it or
imagining doing it?
There lies your calling. It might not seem practicable – but even if it was childish, it can
still give you a starting point from which to set out.
Chip Conley, the head of hospitality at Airbnb, for instance, was led into his career in the
hospitality industry by recollecting the hours he would spend imagining he was running
a restaurant as a child. And a friend of Chip’s went from being a dissatisfied lawyer to a
world-renowned pastry chef by remembering the pastime of her six-year-old self:
making mud pies!
Your burning desire will enable you to
overcome obstacles and conquer your fear
of failure.
Imagine if every morning, you woke up feeling so motivated and excited about the day
ahead that you practically bolted out of bed. Does this sound like a dream compared to
your present reality? If so, it’s a sign that you need to identify the goals and activities
that will fill you with a burning desire to start your day and pursue your passions.
Once kindled, this desire will give you the drive to overcome the obstacles in your path –
a power that’s exemplified by the story of Wayne Dyer.
To say the odds were stacked against him would be an understatement; he was an
orphan who spent his childhood bouncing between foster homes. Nonetheless, he was
able to earn a PhD in educational counseling and become a professor. He then wrote his
first book, Your Erroneous Zones, which eventually sold a whopping 35 million copies.
But his journey from orphanhood to best-selling author wasn’t a smooth one. At first,
his book sold only 5,000 copies, which he considered a failure. However, rather than
give up, he decided to buy all of the unsold books from his publisher and go on a
cross-country adventure, visiting bookstores in person to convince them to sell his book.
To market his book, he also tried to appear on national television – only to be rejected
by the producers of every show he approached. But once again, he refused to give up;
instead, he drove from station to station and promoted his book face-to-face. Thanks to
his tenacity, he was able to take his initial sales numbers and multiply them by 7,000!
Empowered by a burning desire like Wayne Dyer’s, you’ll be able not only to overcome
your obstacles, but also to conquer your fear of failure. To see the importance of doing
so, consider the Rolling Stones.
Two of its founding members, Mick Jagger and Keith Richards, were childhood friends
who were brought back together by the passion they shared for music, which led them to
form the band.
The rest is history, right? Well, not quite. At first, music critics panned their songs.
Reviewers derided Mick Jagger’s voice, which they said was “fuzzy and undisciplined . . .
complete chaos.”
But the band didn’t give up. Instead, they welcomed every gig that came their way,
performing 200 concerts per year, despite earning little money from them and
attracting audiences as small as four people.
It was their zeal for music that enabled them to overcome their fear of failure and to
become one of the most successful bands of all time.
Imagine a world without borders – one where trade flows freely between nations,
innovation flourishes in its wake and people extend their generosity to everyone,
overcoming their ethnic, racial and social divisions. Wouldn’t this be an ideal world to
live in?
Well, it may take many years for this vision of the world to be realized, but we can still
live by the values that animate it in the here and now by continually striving to benefit
others.
One person who embodies such a spirit of generosity is Pope Francis. Here is just one
example. A young woman became pregnant, and her husband pressured her to have an
abortion. Wanting to keep the baby, she divorced him. Afterward, she sank into
depression.
Desperate, she sent a letter to the pope. A few weeks later, her phone rang – and, to her
surprise, it was Pope Francis himself! He comforted her over the phone, and later he
even baptized the baby himself.
If you think about it, such an act of kindness is remarkable. After all, the pope leads an
enormous, nearly 2,000-year-old institution. Nonetheless, he frequently takes time to
call the ordinary people who write to him, just to bring some happiness into their lives.
Such acts of kindness earn the pope plenty of adulation – but rather than basking in it,
he actively discourages us from viewing him as some sort of moral Superman. Instead,
he reminds us that he is a human being who laughs and cries just like us. Why is that
truth important? Because the flip side is that we are just as capable of kindness as he is.
Now, it’s clear that we should try to alleviate other people’s pain – but what should we
do about our own pain? One answer is to channel it into our passions.
Someone who did that to great effect was the rapper Eminem. Growing up in a poor
family in a trailer park, he suffered many tribulations, which continued into his young
adulthood with a slew of familial betrayals and bad jobs.
However, rather than stewing in his troubles, he used them as grist for his creative mill
– transforming them into material for the rap lyrics that would eventually propel him
from underground rap battles in Detroit to worldwide superstardom, with 220 million
record sales under his belt.
Imagine you’ve sparked your burning desire and identified the talent that represents
your calling. Mission accomplished, right?
Well, not quite. You’ve ignited your inner fire, but now you need to keep fueling it. One
way of doing so is to keep practicing. Now, habitual practice takes great willpower.
That’s why determination is the key to success; without it, your talent will peter out
before it’s taken you far.
Consider Serena Williams. She’s extremely talented at tennis, but she didn’t acquire her
talents overnight. It took her years of hard work to develop them.
When she was only three years old, she started a daily training regimen with her father.
By the time she turned ten, she’d achieved her first success: playing in the junior circuit.
But she didn’t stop there. She kept practicing and competing – and after devoting 30
years of her life to tennis, she had the goods to show for it: 23 Grand Slam titles to date,
more than any other player in the world.
On the opposite end of the physicality spectrum, consider the author Charles Bukowski.
When he was young, he managed to get only two stories published. Then, he stopped
writing for a decade. No determination, no success.
But then he returned to writing with a newfound sense of resolve. For 15 years, he wrote
stories and poems every single day, and he submitted thousands of them to every
publication possible, enabling him to live off his writing. With his first novel, Post
Office, he finally attained success. He was 49 years old.
Besides challenges, there’s another form of kindling that can feed your inner fire: being
broke. While this might seem like the opposite of success, it can also help you to achieve
it.
Consider the story of Daymond John. When he was young, his mother taught him how
to sew wool hats. After sewing 80 of them, he sold them for $10 each, bringing in a total
of $800 – a significant sum for them at the time, since they were strapped for cash.
His fire was sparked, and he started fueling it right away. Eventually, he started the
clothing brand FUBU. Within a few years, the company achieved $350 million in sales.
Ten years later, it was worth $6 billion.
Dedication brought him to that achievement – but being broke gave him the drive to
start down his path to success.
Every business has a set of values, and those values are embodied in its goals, which
could range from boosting customers’ confidence to providing them with healthy,
delicious food.
Like a business, your values are what guide you on your journey toward success. Also
like a business, if you lose sight of them, you run the risk of losing your way.
That’s what often befalls family-run businesses; they go under by the third generation.
Why? Well, they begin with a set of guiding values – providing upward mobility to their
employees, perhaps, or ensuring customer satisfaction. The founder tries to pass those
values down to her successors, but with each new generation, they get weaker and
weaker.
How can this be avoided? Dick Yuengling provides one answer. His family-run brewing
company, D.G. Yuengling & Son, is still going strong, despite having reached its fifth
generation of ownership. What’s his secret?
Well, he set up his company in a novel way: instead of simply inheriting it, each new
generation must purchase it from the previous one. Having to literally invest themselves
in the company, the new owners are naturally led to reevaluate its values as they figure
out how they want to run it.
By keeping sight of your values, you too can keep your eye on the prize: your goals. But
that’s not enough. To truly make progress, you also have to ensure you‘re making
decisions that help you grow.
Every time you make a decision in your career or business, you should ask yourself,
“Was my decision fear-based or growth-oriented?” Many decisions are made out of fear.
The author himself once took a job simply because he feared going broke, even though
he didn’t feel any passion for the position itself.
It’s natural to make such fear-based decisions, but it’s also inadvisable. In the author’s
experience, they always lead to regret.
But it’s never too late to reverse course. After just three days into the job he took out of
fear, the author simply got up and walked off into the proverbial sunset. As he left, he
felt a profound sense of empowerment and freedom.
That’s not to say everything was easy for him from there on out. Moving forward, he
often had money troubles. But his growth-oriented decision to quit his job enabled him
to begin his journey toward becoming the successful author he is today.
Final summary
Actionable advice:
Every day, write down ten ideas on new ways you could pursue your
passions.
If you get into the daily habit of writing down ten ideas per day, you’ll generate 3,650
ideas in a single year. Whether it’s about the business you want to start, the novel you
want to write or the public-speaking skills you want to develop, each of these ideas will
represent one possible path you could take toward achieving your goals and living out
your passions. Out of all those ideas, at least one or two of them are bound to take you
closer to where you want to be!
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Author James Altucher explains that after the 2008 global economic crisis, you can’t
wait to be chosen; you have to Choose Yourself. This means you have to take full
responsibility for your own success and happiness by reclaiming control of your
aspirations and dreams. To do this, the book gives you both tools and effective practices
to stay physically, mentally, emotionally and spiritually healthy.