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Notes in Communication in Multicultural Setting

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Notes in Communication in Multicultural Setting

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Panacea Clothing
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© © All Rights Reserved
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Download as DOCX, PDF, TXT or read online on Scribd
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Appreciating Communication in Multicultural Setting

Definition of terms:
•Communication in multicultural setting is the process of communication by people coming from
different culture with different sets of beliefs and practices.
•Global awareness is a skill which an individual must possess, especially in communicating in
multicultural setting.
• Ethnocentrism is a belief that one culture is better or superior than any other culture.
• Cultural relativism is a belief that all culture is of equal value and should be treated with respect
and fairness rather than being treated with criticism and negative judgment.
• Cultural appreciation is the manner of giving honor and respect of one's culture.
• Cultural appropriation is the inappropriate adoption and the lack acknowledgment of one's
culture for the sake of one's personal interest.

Communication in Multicultural Setting


EDWARD HALL "Communication is culture and culture is communication"

COMMUNICATION IS
CULTURE-BOUND.
COMMUNICATION IS A
REFLECTION OF THE
CULTURE OF A SOCIETY
OR COMMUNITY.
A WORD THAT IS SPOKEN
CARRIES WITH IT THE
CULTURE OF THAT PERSON
AND HIS/HER SOCIETY.

INTERCULTURAL COMMUNICATION
• is interaction and communication among persons and communities with varied cultural
backgrounds.
• This entails verbal and non-verbal relationships among persons and even assumptions that are
commonly agreed among them. Because of the complexity of the communication process,
miscommunication and problems may arise, as a result.

UNDERSTANDING ACCEPTANCE - communication needs to be successful to be effective (?)

Two (2) effects of


Globalization:

Internationalization- is the process of designing products to meet the needs of users in many
countries or designing them so that they can be easily modified to achieve this goal and
internationalization might mean designing a website so that when it’s translated from English to
Spanish, the static layout still works properly.
Inter-culturalization- this is the incorporation of international, inter-cultural, and (wide?) global
dimension into the content of curriculum as well as learning outcome assessment, task, teaching
method, and support services of a program.

HOW COULD ONE BE AN EFFECTIVE COMMUNICATOR?


The following tips may be worth considering:
Global awareness
• One should be knowledgeable of developments and issues obtaining in countries around the world.
Cultural sensitivity
•To be an effective communicator, we have to know, accept and respect the culture of our
audience/reader.

Valuing Diversity
Diversity is defined in the dictionary as "the condition of being different." A crucial mistake many
people make is to equate diversity with "race" and "culture". They think diversity is about "what
Hispanics are like" or "what Europeans are like". This approach is inherently flawed because it
reinforces stereotypes and promotes an "us versus them" mentality.*
*Source: Program Outcomes for Youth, Social Competencies, Susan J. Barkman and Hannah L.
Speaker, available at http://ag.arizona.edu/sfcs/cyfernet/nowg/sc valdiv.html

Cultural Intelligence (CQ) and Competence


•This quality relates to the capability of a person to adjust to and cope with situations in which
differences in cultures and beliefs had been observed.
Respect for the Cultures
•Our success in our relationship with others hinges on our respect for their cultures and beliefs. In
other
words, respect begets respect.
Openness and Positive Attitude towards others
• The key to a successful relationship is an open and positive attitude towards others. Start a
conversation by positive comment and you will almost certainly get a positive response.

FACTORS THAT AFFECT CROSS/MULTI-CULTURAL COMMUNICATION


• Inability to understand one's culture, values, and beliefs
•Lack of acceptance of the culture of a person/ attitude
•Prejudice/Bias
•Lack of education/limited exposure
•Language barrier (ability to speak in common language)

ETHNOCENTRISM
• The Webster Third International Dictionary defines ethnocentrism as a habitual disposition to judge
foreign peoples or groups by the standards and practices of one's own culture or ethnic group.
• is the term anthropologists use to describe the opinion that one's own way of life is natural or
correct.
• Some would simply call it cultural ignorance.

WHAT ARE THE POSSIBLE EFFECTS OF ETHNOCENTRISM TO INTERCULTURAL AND


GLOBAL COMMUNICATION?
•Bias
•Prejudice
•Discrimination
•Loyalty
•Miscommunication
•Division

CULTURAL RELATIVISM
• The concept of cultural relativism implies that a person's beliefs and practices should be perceived
by others, in the context of his culture.
• This also means not judging the culture of other people that are not the same as yours.

CULTURAL APPRECIATION
•Cultural appreciation happens when a person attempts to appreciate and study about another culture,
for one to widen his understanding and relate with others in a cross- cultural setting. Cultural
appreciation could facilitate cross-cultural understanding and communication.

CULTURAL APPROPRIATION
• Cultural appropriation is taking one component of a practice belonging to another culture and using
it for a purpose.

CULTURAL PRACTICES AND THEIR ROLES IN COMMUNICATION

MANO
• In Philippines, for example, one of Filipinos' customs is the mano which is a traditional and
customary practice of showing respect to their elders. This is done by the younger member of the
family to reach for the elder's hand and place it one one's bowed forehead. This is a sign of humility
and respect as well as a form of acknowledgment of someone's age and position in their family.

BOW
• In Japan, they greet each other with a bow. This is also a form of respect for the elders and those
who are in high position, especially in business. Bows have different angle and duration, depending
on the person they are greeting.
THE OMANIS' WAY OF GREETING
• In Oman, men greet each other by pressing their noses together. They do this with eye contact to
prove and show their sincerity and full respect.

MALAYS' WAY OF GREETING


• Malays usually stretch out their hands and touch the other person's fingertips and then bring their
hands to their hearts. It symbolizes that they're greeting you from their hearts.

STICKING ONE'S TONGUE OUT


• Tibetan monks stick their tongue out to greet people. They also press the hands together and place
them in front of their chest to show that they "come in peace".

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