QUIRINO STATE UNIVERSITY

DIFFUN CAMPUS
Diffun, 3401 Quirino

COLLEGE OF TEACHER EDUCATION

MODULE 11

ARTS AND CREATIVE LITERACY

A. OBJECTIVES: At the end of the lesson, the students should be able to:

1. Define arts and creative literacy

2. identify the seven habits of highly creative people
3. Explain eye-hand coordination with examples associated disorders, interventions
and developments
4. compare and contrast visual and verbal creativity
5. Cite ways on how to integrate arts and creative literacy in the curriculum.
6. Analyze research abstract on visual creativity and its implication to teaching-
learning process.

B. TOPIC GUIDE
1. Arts and Creative Literacy
2. Seven Habits of Highly Creative People
3. Eye-Hand Coordination
4. Visual Literacy
5. Verbal Creativity
6. Integrating Arts and Creativity Literacy into the Curriculum

C. KEY TERMS:

 Creative Literacy, visual, verbal literacy

D. LECTURE DISCUSSION:

VISION MISSION
The leading center for academic and technological excellence Develop competent and morally upright professionals and generate
and prime catalyst for a progressive and sustainable Quirino appropriate knowledge and technologies to meet the needs of Quirino
Province and Southern Cagayan Valley. Province and Southern Cagayan Valley.

“Molding Minds, Shaping Future”

Page 1 of 11
 QUIRINO STATE UNIVERSITY
DIFFUN CAMPUS
Diffun, 3401 Quirino

COLLEGE OF TEACHER EDUCATION

Teachers need to be creative by all means because teaching entails

critical thinking and creativity not only in presenting lessons but perhaps in all
facets of instructional endeavor. Therefore, students’ creativity potential should be
honed through various pedagogic techniques, classroom activities and student
engagement. Teachers have to understand creative literacy deeply to guide them in
assessing their own creativity and that of their students.

Arts and Creative Literacy

Creativity is the process of having original ideas that have value. Moreover,
creativity is the ability to see the world in new ways. Therefore, creative
individuals exhibit the ability to switch between different modes of thinking and
shift their mental focus that suggests a connection between creativity and dynamic
interactions of brain
networks (Sun, et. al, 2019).
Likewise, creativity is the act of turning new and imaginative ideas into
reality. Henceforth, it is characterized by the ability to perceive the world in new
ways, to find hidden patterns, to make connections between seemingly unrelated
phenomena, and to. generate solutions. It involves two processes: thinking, then
producing (Naiman, 2011).
As such, creativity is a combinatorial force: the ability to tap into one's inner
pool of resources, such as knowledge, knowledge, insight, information, inspiration;
and the fragments in the mind to combine them in extraordinary new ways
(Popova, n.d. in Naiman, 2011). It is also the process of bringing something new
into being that requires
passion and commitment.
Creativity begins with a foundation of knowledge, learning a discipline, and
mastering a way of thinking. It can be learned by experimenting, exploring,
questioning assumptions, using imagination and synthesizing information.

VISION MISSION
The leading center for academic and technological excellence Develop competent and morally upright professionals and generate
and prime catalyst for a progressive and sustainable Quirino appropriate knowledge and technologies to meet the needs of Quirino
Province and Southern Cagayan Valley. Province and Southern Cagayan Valley.

“Molding Minds, Shaping Future”

Page 2 of 11
 QUIRINO STATE UNIVERSITY
DIFFUN CAMPUS
Diffun, 3401 Quirino

COLLEGE OF TEACHER EDUCATION

The ability to generate creative and innovative ideas is not merely a function
of the mind, but also a function of five key behaviors that optimize brain for
discovery: (1) associating or drawing connections between questions, problems, or
ideas from unrelated fields; (2) questioning or posing queries that challenge
common wisdom; (3)
observing or scrutinizing the behavior of others to identify new ways of doing
things; (4) networking or meeting people with different ideas and perspectives;
and (5) experimenting or constructing interactive experiences and provoking
responses to see what insights emerge.
(https://www.creativityatwork.com/2014/02/17/what-is-creativity).

Developing literacies of the arts and creativity involves design of physical learning
environment, the emotional environment, scheduling, organization and
implementation of curriculum and instruction and attention to the body and the
brain. Therefore, teachers should be empowered in developing these literacies
among students with the
support of the administrators, parents, and other stakeholders.

Seven Habits of Highly Creative People

Naiman (2014) opined that if a person makes a habit of the seven practices,
he/she will be highly creative in his/her field. Thus, these would help teachers
attain highest possible level of creativity.
1. Prepare the ground. Creativity requires an absorbed mind, a relaxed state of
focus and attention by giving the self-sufficient time and space needed while
letting the desire to create from the pleasure of creative expression and
inspiration.

VISION MISSION
The leading center for academic and technological excellence Develop competent and morally upright professionals and generate
and prime catalyst for a progressive and sustainable Quirino appropriate knowledge and technologies to meet the needs of Quirino
Province and Southern Cagayan Valley. Province and Southern Cagayan Valley.

“Molding Minds, Shaping Future”

Page 3 of 11
 QUIRINO STATE UNIVERSITY
DIFFUN CAMPUS
Diffun, 3401 Quirino

COLLEGE OF TEACHER EDUCATION

2. Plant seeds for creativity. It is important to put attention on what you want
to create, not on complaints and set an intention to produce the desired
results.
3. Live in the question. Ask questions, instead of trying to find immediate
answers and pay attention to questions that other people ask.
4. Feed your brain. Get interested in something that later can provide you
wisdom and ideas if you learn to make connections between people, places
and things that are not usually connected.
5. Experiment and explore. Follow your curiosity, experiment with ideas, and
learn' from your mistakes therefore, the quality of your creativity will
improve.
6. Replenish your creative stock. You must learn to be self-nourishing and
translate hobbies, talents and skills into wonderful potentials.
7. Liberate your creativity. Your child's play provides the clue to your creativity,
potentials and passion.
In general, creativity takes on many forms in business, art, design, education
and science. When you express your creativity in these domains, you have the
ability to make life indeed a work of art (Naiman, 2011).

Eye-Hand Coordination
In most of our creative activities and endeavors, we integrate eye hand
coordination as we inhibit our usual body functioning.
Eye-hand coordination (also known as hand-eye coordination) is the
coordinated control of eye movement with hand movement and the processing of
visual input to guide reaching and grasping along with the use of proprioception of
hands to guide the eyes.
Eye-hand coordination can be observed in diverse activities, such as the movement
of objects, handwriting, catching a ball, sports, performance, music, reading,

VISION MISSION
The leading center for academic and technological excellence Develop competent and morally upright professionals and generate
and prime catalyst for a progressive and sustainable Quirino appropriate knowledge and technologies to meet the needs of Quirino
Province and Southern Cagayan Valley. Province and Southern Cagayan Valley.

“Molding Minds, Shaping Future”

Page 4 of 11
 QUIRINO STATE UNIVERSITY
DIFFUN CAMPUS
Diffun, 3401 Quirino

COLLEGE OF TEACHER EDUCATION

computer gaming, typing, and others. In short, it becomes part of the

mechanisms of performing everyday tasks. Without it, people would be unable to
carry out even the simplest actions in daily life.

Examples of eye-hand coordination

1. In writing. When making lines, the eyes send visual information to the brain
to tell where the hand is placed and handwriting is legible.
2. Typing on a keyboard. Although the types of movement are different, but
visual information is used to tell the brain how to guide the hand or if a
mistake needs to be corrected.
3. When driving. It uses visual information to move the hands on the wheel,
keeping the car in the middle of the lane and avoiding accidents.
4. In sports. In any sports, the eyes usually coordinate with the movement of
some parts of the body called "motor coordination". Depending on the sport,
eye-hand coordination (basketball, tennis, football, etc.) or foot-eye
coordination (soccer, track, etc.) will be more dominant.
(https://www.cognifit.com/science/cognitive-skills/eye-hand-coordination

Visual Literacy
In the advent of the Internet, students must develop the necessary visual
literacy skills to navigate the image-intense world.
Therefore, visual literacy refers to interpreting and creating visual images
and usually about communication and interaction.
Visual literacy is the ability to read, write and create visual images. It is a
concept that relates to art and design and has much wider applications. It is about
language, communication and interaction. Visual media is a linguistic tool, with
which we communicate, exchange ideas and navigate our highly visual digital world.

VISION MISSION
The leading center for academic and technological excellence Develop competent and morally upright professionals and generate
and prime catalyst for a progressive and sustainable Quirino appropriate knowledge and technologies to meet the needs of Quirino
Province and Southern Cagayan Valley. Province and Southern Cagayan Valley.

“Molding Minds, Shaping Future”

Page 5 of 11
 QUIRINO STATE UNIVERSITY
DIFFUN CAMPUS
Diffun, 3401 Quirino

COLLEGE OF TEACHER EDUCATION

The term was first coined in 1969 by John Debes, who was the founder of
the International Visual Literacy Association Debes explains: Visual literacy refers to
a group of vision-competencies a human being can develop by seeing, having and
integrating other sensory experiences."
According to Oxford Research Encyclopedia, visual literacy is the ability to
interpret, negotiate and make meaning from information presented in the form of
an image, extending the meaning of literacy.which commonly signifies
interpretation of a written or printed text. It is therefore, based on the idea that
pictures can be read and the meaning can be through a process of reading.
Serafini (2017) asserted that visual literacy is a set of visual competencies or
cognitive skills and strategies one needs to make sense of visual images. These visual
competencies were seen as universal cognitive abilities that were used for
understanding visual images regardless of the contexts of production, reception,
and dissemination. More contemporary definitions stress that visual literacy and is
a contextualized, social practice as much as an individualized, cognitively based set
of competencies. It is also a process of generating meanings in transaction with
multimodal ensembles that include written text, visual images, and design
elements from a variety of perspectives to meet the requirements of particular
social contexts.
Theories of visual literacy can be integrated across disciplines. Therefore,
visual literacy now incorporates sociocultural, semiotic critical, and multimodal
perspectives to understand the meaning that are potential of the visual and verbal
ensembles encountered in social environments (Serafini, 2017). Digital technology
has greatly impacted our understanding of visual literacy as we now see children
growing up with tablets and computers and what appears to be highly developed
visual literacy instincts. (https://visualliteracytoday.org/what-is-visual-literacy/)
.
Verbal Creativity

VISION MISSION
The leading center for academic and technological excellence Develop competent and morally upright professionals and generate
and prime catalyst for a progressive and sustainable Quirino appropriate knowledge and technologies to meet the needs of Quirino
Province and Southern Cagayan Valley. Province and Southern Cagayan Valley.

“Molding Minds, Shaping Future”

Page 6 of 11
 QUIRINO STATE UNIVERSITY
DIFFUN CAMPUS
Diffun, 3401 Quirino

COLLEGE OF TEACHER EDUCATION

In view of the rapidly increasing complexity of the world, creativity is more

important now than ever before and is even considered as a useful and effective
response to evolutionary changes, since it allows the individual to flexibly respond
to the continuously changing conditions around (Runco, 2004 in Fink, et. al.,
2015). Torrance,
(1969) in Hasan (2017) recognized creativity as important for the development of
a fully functioning, mentally healthy, well-educated and vocationally successful
individual. It is because of growing recognition of the importance of creative
functioning and there is sufficient evidence of the universality of creativity.
Scott et. al (2004) cited that creativity-related skills can be improved by
providing specific rules, techniques or strategies to develop appropriate cognitive
skills for the domain at hand. This could be realized through creative ideation
trainings or divergent
thinking exercises (Coskun, 2005; Benedek, et. al, 2006), which aim at
stimulating effective search, retrieval, and, integration/combination of remote
associations related to a given stimulus word. Divergent thinking is a useful concept
for identifying, supporting and measuring creativity as a process to actualize one's
self, manipulate internal and external symbols as creation of illustrative ideas based
on his/her knowledge senses regarding people and objects to produce on(Hasan,
2017)
The four major components of divergent thinking are fluency, flexibility,
originality and elaboration, which are very useful for an operational concept.
Fluency refers to the total number of ideas, options and solutions generated for an
open-ended problem; flexibility is the number of conceptual categories; originality
is the aspect of created or invented works and is about statistical infrequency of
responses related to the task compared with original ideas; and elaboration is the
ability to expand on an idea with details and the ability create an intricate plan.

VISION MISSION
The leading center for academic and technological excellence Develop competent and morally upright professionals and generate
and prime catalyst for a progressive and sustainable Quirino appropriate knowledge and technologies to meet the needs of Quirino
Province and Southern Cagayan Valley. Province and Southern Cagayan Valley.

“Molding Minds, Shaping Future”

Page 7 of 11
 QUIRINO STATE UNIVERSITY
DIFFUN CAMPUS
Diffun, 3401 Quirino

COLLEGE OF TEACHER EDUCATION

Aesthetics
Britanica defines aesthetics, also spelled esthetics, as the philosophical study
of beauty and taste. It is closely related to the philosophy concerned with the
nature of art and the concepts of which individual works of art are interpreted
and evaluated.
In perspective, it is an interesting and puzzling realm of experience: the
realm of the beautiful, the ugly, the sublime and the elegant; of taste, criticism
and fine art; and of contemplation, sensuous enjoyment and charm. In all these
phenomena, similar principles operate and similar interests are engaged.

The nature and scope of Aesthetics. Aesthetics deals not only with the nature
and value of arts but also with those responses to natural objects that find
expression in the language of the beautiful and the ugly. The terms beautiful and
ugly are too vague in application and too subjective in meaning. Everything on
earth may be perceived as beautiful by someone from his/her point of view while
different people may use the word differently that often may have little or nothing
in common but all are simply based on judgment. It may also be that the term
beautiful has no sense except as the expression of an attitude, which in turn, people
may associate it to different matters.
Moreover, in spite of the emphasis of philosophers on the terms beautiful
and ugly, aesthetics becomes an insignificant issue for discussion in the description
of what appeals in nature. Just like when appreciating a poem, it can be described
as ironic, moving expressive, balanced and harmonious. Likewise, in characterizing
a favorite stretch of countryside, it can be noted as peaceful, soft atmospheric,
harsh, and evocative, rather than beautiful.

VISION MISSION
The leading center for academic and technological excellence Develop competent and morally upright professionals and generate
and prime catalyst for a progressive and sustainable Quirino appropriate knowledge and technologies to meet the needs of Quirino
Province and Southern Cagayan Valley. Province and Southern Cagayan Valley.

“Molding Minds, Shaping Future”

Page 8 of 11
 QUIRINO STATE UNIVERSITY
DIFFUN CAMPUS
Diffun, 3401 Quirino

COLLEGE OF TEACHER EDUCATION

Three Approaches to Aesthetics

Britannica laid down three approaches to aesthetics as follows:
1. It is the study of aesthetic concepts or the analysis of "language of criticism,"
in which particular judgments are singled out and their logic and
justification are presented.
2. It is a philosophical study of certain states of mind, responses, attitudes and
emotions that are involved in aesthetic experience.
3. It is the philosophical study of the aesthetic object that reflects the view that
problems of aesthetics exist because the world contains special objects
toward which people react selectively as described in aesthetic terms.
(https://www.britannica.com/topic/aesthetics)

Integrating Arts and Creativity Literacy into the Curriculum

The following are strategies and initiatives in embedding arts and creative literacy
in the curriculum.
1. Physical environment- Design a physical environment to support creativity,
such as castle-designed school building, well-architecturally designed edifice,
roofs and ceilings, creative murals, beautiful garden landscape, colorful
blocks and benches in the math and science garden, structured music and
arts studio, an atelier, student lounge, amphitheater, etc.
2. Emotional environment. Take time to create and maintain a climate of
respect, caring and support to someone when making mistakes.
3. Project-based learning (PBL) Provide students time, space and opportunity
to express themselves their ideas emotions and insights through arts. Design
and plan any projects that are relevant, rigorous and real-world to attain
motivation, engagement and learning.
4. Teach creative thinking skills . Teach students about "metacognition" or
"thinking about their thinking" even to the little ones through the process of

VISION MISSION
The leading center for academic and technological excellence Develop competent and morally upright professionals and generate
and prime catalyst for a progressive and sustainable Quirino appropriate knowledge and technologies to meet the needs of Quirino
Province and Southern Cagayan Valley. Province and Southern Cagayan Valley.

“Molding Minds, Shaping Future”

Page 9 of 11
 QUIRINO STATE UNIVERSITY
DIFFUN CAMPUS
Diffun, 3401 Quirino

COLLEGE OF TEACHER EDUCATION

brainstorming, reasoning. comparing and contrasting, problem-solving

concept mapping, analyzing, evaluating and more.
5. Alternative assessments- Instead of just a worksheet or an assignment,
provide different authentic assessment like performance, systems design,
product/output making, visual arts creation, task-based, project-based,
portfolio and others provided with rubrics and other forms of metrics.
6. Scheduling- Project-based Curriculum and performance-based assessment
need ample time and proper scheduling in either structured or unstructured
manner.
7. Student-centered and personalized learning. Provide students freedom to
choose on what they will learn, how they will learn it and how they will
demonstrate what they have learned.
8. Incorporate arts - Integrate seamlessly music, art, drama and dance into
the curriculum to develop creativity.
9. Integration of technologies - Encourage students to create and utilize blogs
and websites, Glogster, VoiceThread, student publishing, video game design,
coding, filmmaking, photography, global collaborative classroom projects
using Google Hangouts, etc.
10. Preparing the body and brain for creativity - Create activities that
induce body-mind integration, such as yoga, ballet, jazz, Zumba, calisthenics,
etc.

E. REFERENCES:

1. De Leon, Elmer. Building and Enhancing New Literacies Across the

Curriculum. LORIMAR Publishing Inc. Metro Manila. 2020.

VISION MISSION
The leading center for academic and technological excellence Develop competent and morally upright professionals and generate
and prime catalyst for a progressive and sustainable Quirino appropriate knowledge and technologies to meet the needs of Quirino
Province and Southern Cagayan Valley. Province and Southern Cagayan Valley.

“Molding Minds, Shaping Future”

Page 10 of 11
 QUIRINO STATE UNIVERSITY
DIFFUN CAMPUS
Diffun, 3401 Quirino

COLLEGE OF TEACHER EDUCATION

2. Lim, L, Caubic, R, Casihan, L. The Teaching Profession. Adriana

Publishing Co. Inc. Manila. 2014.

3. (https://www.ecoliteracy.org/article/teaching-strategies
4. (https://bostongreenschools.org/what-is-a-green-school/.
5. (https://www.centerforgreenschools.org/green-school
6. (www.wikipedia.org

VISION MISSION
The leading center for academic and technological excellence Develop competent and morally upright professionals and generate
and prime catalyst for a progressive and sustainable Quirino appropriate knowledge and technologies to meet the needs of Quirino
Province and Southern Cagayan Valley. Province and Southern Cagayan Valley.

“Molding Minds, Shaping Future”

Page 11 of 11