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Unit 6 10-Minute TIK TOK: Comprehension Questions

TikTok is allowing users to upload longer videos of up to 10 minutes which will give creators more time to be creative and could make TikTok more competitive with YouTube, though some users may prefer shorter videos. While longer videos may increase profits through more advertising opportunities, social media expert Matt Navarra notes that shorter, bite-sized videos have been key to TikTok's huge popularity with over 1 billion monthly active users, especially younger users who tend to quickly view videos.

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144 views

Unit 6 10-Minute TIK TOK: Comprehension Questions

TikTok is allowing users to upload longer videos of up to 10 minutes which will give creators more time to be creative and could make TikTok more competitive with YouTube, though some users may prefer shorter videos. While longer videos may increase profits through more advertising opportunities, social media expert Matt Navarra notes that shorter, bite-sized videos have been key to TikTok's huge popularity with over 1 billion monthly active users, especially younger users who tend to quickly view videos.

Uploaded by

Adit Genji
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Unit 6

10-minute TIK TOK

TikTok users will soon be able to upload 10-minute-long videos. The video platform launched
worldwide in 2018 allowing users to create one-minute videos. That length tripled in July 2021 to
three minutes. TikTok says an extension to 10 minutes will allow people to be more creative. A
company spokesperson said: "We're always thinking about new ways to…enrich the TikTok
experience." She added: "We introduced longer videos, giving our community more time to create
and be entertained. Today, we're excited to start rolling out the ability to upload videos that are up
to 10 minutes, which we hope would unleash even more creative possibilities for our creators
around the world."

Social media consultant Matt Navarra said the new time limit means TikTok will be a bigger rival to
YouTube. However, TikTok could lose users who prefer shorter videos. They could switch to other
social media platforms, like Instagram's Reels, Snapchat's Spotlight, or YouTube's Shorts. Mr Navarra
says shorter videos are more popular with younger people, who are used to "whizzing" through
videos "at speed". He says longer videos are more suited to older people. Navarra believes the
longer videos may increase TikTok's profits as they are "easier to monetize and keep people on-
platform longer". Short, bite-sized videos are one of the reasons for TikTok's huge popularity. It has
more than one billion monthly active users.

Warm-ups

1. TIKTOK: Students walk around the class and talk to other students about TikTok. Change
partners often and share your findings.
2. SOCIAL MEDIA: Students A strongly believe social media is essential; Students
B strongly believe it isn't. Change partners again and talk about your conversations.

Comprehension questions

1. When did TikTok launch worldwide?


2. What was the length of TikTok videos from July 2021?
3. What did TikTok say the 10 minutes would allow people to do more?
4. What does TikTok want to do to the TikTok experience?
5. Who might unleash creative possibilities using the 10-minute videos?
6. What is Matt Navarra's job?
7. Who might TikTok be a bigger rival to?
8. What do younger people like to do with videos?
9. What might longer videos do to TikTok's profits?
10. How many monthly active users does TikTok have?
Paragraph 1

1.upload a. A place or website where people can speak to other


people.
2.platform b. Became three times as much or as many.
3.launched c. How long something is.
4.length d. Started an activity, business, campaign, etc.
5.tripled e. Put a video, picture, message, song, etc. onto a social
media site or website.
6.enrich f. Set something free so it can become a force.
7.unleash g. Make something much better quality.

Paragraph 2

8. consultant h. The money you make by doing business.


9. prefer i. A person who provides expert advice professionally.
10.switch j. Right or appropriate.
11.whizzing k. Get revenue from a business, idea or product.
12.suited l. Change (substitute) one thing for another.
13.profit m. Moving very fast.
14.monetize n. Like better.

Role play

Role A – TikTok
You think TikTok is the best website. Tell the others three reasons why. Tell them what is
wrong with their websites. Also, tell the others which is the least useful of these (and why):
YouTube, Amazon or Wikipedia.
Role B – YouTube
You think YouTube is the best website. Tell the others three reasons why. Tell them what is
wrong with their websites. Also, tell the others which is the least useful of these (and why):
TikTok, Amazon or Wikipedia.
Role C – Amazon
You think Amazon is the best website. Tell the others three reasons why. Tell them what is
wrong with their websites. Also, tell the others which is the least useful of these (and why):
YouTube, TikTok or Wikipedia.
Role D – Wikipedia
You think Wikipedia is the best website. Tell the others three reasons why. Tell them what is
wrong with their websites. Also, tell the others which is the least useful of these (and why):
YouTube, Amazon or TikTok.

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