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Digital Marketing

This document provides an outline for a 50-hour digital marketing course offered by 121tech Training Centre. The course covers key topics like search engine optimization, Google AdWords, Google Analytics, and social media marketing. It details the concepts that will be taught within each topic, such as keyword research, on-page and off-page optimization for SEO, campaign and account management for AdWords, and best platforms for social media marketing. The document also lists additional courses available and highlights reasons for getting trained with 121tech, including individual attention, practical training, and placement assistance.

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104 views2 pages

Digital Marketing

This document provides an outline for a 50-hour digital marketing course offered by 121tech Training Centre. The course covers key topics like search engine optimization, Google AdWords, Google Analytics, and social media marketing. It details the concepts that will be taught within each topic, such as keyword research, on-page and off-page optimization for SEO, campaign and account management for AdWords, and best platforms for social media marketing. The document also lists additional courses available and highlights reasons for getting trained with 121tech, including individual attention, practical training, and placement assistance.

Uploaded by

Tweakperson
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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121 techTraining

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your succcess Story
We make learning easier, up-to-date and innovative
with an eye on industry. Get skills to meet industry
expectations and grab your dream job. Take your �irst
step today to a bright career.

Java Script

COURSE OUTLINE FOR DIGITAL MARKETING 121tech Training Centre


Email - [email protected] Address - E-37 LGF, Lajpat Nagar-3 New Delhi-110024
Telephone: 011-29832105, 9818340349, 9811992838
121 techTraining

DIGITAL MARKETING Course Duration: 50Hrs. Course Fee: Rs. 20,000

Google Adwords Search Engine Optimization (SEO)


Introduction to Adwords How Search engines work?
Campaign Management! Doing Keyword Research with Google Keyword planner
Account Management! Difference between On-page and Off-page optimization
Keyword Targeting! On-Page SEO
Language and Location Targeting! Off-Page SEO
Different Ad Formats! Why is Google Algorithm so important?
Budgets and Bidding! Google Analytics
Measurement analysis and OptimizationI
Review & course correction What is Web Analytics?
Managing Multiple Accounts! How Google Analytics works?
Search Fundamentals Review! Understanding goals and conversions
Ad Formats! User Management
Ad and Site Quality& Landing Page! Understanding bounce and bounce rate?
AdWords Tools!
Performance Monitoring and Reporting! Social Media Marketing
Optimizing Performance!
What is Socail Media Marketing?
Performance, Profitability, and Growth!
Introduction to AdWords API & Adwords Editor! How Socail Media Marketing works?
Challenges of Socail Media marketing
The Google Display Network!
Types of Socail Media Marketing
Display Ads on YouTube
Best platforms to do opt-in Socail Media marketing
Display and Video Ads on Mobile Devices!

Other Courses Available: Why get trained with us?


Web Designing Individual attention
Open Source Training Practical training
SEO Training Training by professional
Graphic Designing Placement assistance
Learning at own pace
Web Designing
Live project training
Java Script
C,C++
Excellent Infrasrucutre

COURSE OUTLINE FOR DIGITAL MARKETING 121tech Training Centre


Email - [email protected] Address - E-37 LGF, Lajpat Nagar-3 New Delhi-110024
Telephone: 011-29832105, 9818340349, 9811992838

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