Byju's

BYJU'S is an Indian multinational educational technology company, headquartered in Bangalore. It

was founded in 2011 by Byju Raveendran and Divya Gokulnath. as of December 2021, BYJU'S is
valued at US$21 billion[4] and has over 115 million registered students.[5]
 BYJU'S

Official logo since 2016.

Type Private

Industry Edtech

Founded 2011[1]

Founders Byju Raveendran

Divya Gokulnath

Headquarters Bengaluru, Karnataka[1], India

Area served Worldwide

Key people Byju Raveendran

(CEO)

Divya Gokulnath

(Director)[2]

Products BYJU’S - The Learning App

Revenue ₹2,800 crore (US$370 million) (FY 2020)[3]

Subsidiaries Osmo

TutorVista (Rebranded as iRobot Tutor TV STEM)

HashLearn

WhiteHat Jr

LabInApp

Scholr

Aakash Institute

Toppr

Whodat

tynker

Epic!

Great Learning
 Gradeup (Rebranded as BYJU'S Exam Prep)

GeoGebra
Website www.byjus.com (https://www.byjus.com)

History

Byju's CEO Byju Raveendran

BYJU'S' app was developed by Think and Learn Pvt. Ltd, a company which was established by Byju
Raveendran, Divya Gokulnath and a group of students in 2011.[6][1][7] Byju, an engineer by
profession was coaching students in mathematics since 2006.[6] In initial days The company
focused on offering online video-based learning programs for the K-12 segment and for
competitive exams.[8][9] In 2012, the firm entered Deloitte Technology Fast 50 India and Deloitte
Technology Fast 500 Asia Pacific ratings and has been present there ever since.[1][10]

In August 2015, the firm launched BYJU'S: The Learning App.[11][8] In 2017, they launched BYJU'S
Math App for kids and BYJU'S Parent Connect app.[12][13] By 2018, it had 15 million users out of
which 900,000 were paid users at that time.[14][15] In the same year, BYJU'S became India’s first
edtech unicorn.[16] By 2019, 60% of BYJU’S students were from non-metros and rural cities.[17]

In July 2019, BYJU'S won the sponsorship rights for the Indian cricket team jersey.[18]

Products and services

BYJU'S is an education tutoring app that runs on a freemium model,[19] with free access to content
limited for 15 days after the registration.[19][20] It was launched in August 2015,[21] offering
educational content for students from classes 4 to 12 and in 2019 an early learning program has
started for classes 1 to 3.[14] It also trains students for examinations in India such as IIT-JEE, NEET,
CAT, IAS, and international examinations such as GRE and GMAT.[22]

Academic subjects and concepts are explained with 12-20 minute digital animation
videos.[23][24][25] BYJU'S reports to have 4 crore (40 million) users overall, 30 lakh (3 million) annual
paid subscribers and an annual retention rate of about 85%.[26][27] In 2019, the company
announced that it would launch its app in regional Indian languages.[28][14] It also planned to launch
an international version of the app for English-speaking students in other countries.[29][30]
Recently, Byju's launched new programs in its Early Learn App for students of kindergarten as
well.[31] In April 2021, the company also announced the launch of "BYJU'S Future School" to be led
by WhiteHat Jr Founder Karan Bajaj.[32] The Future School aims to cross the bridge from passive
to active learning with an interactive learning platform blended with coding and other subjects like
Math, Science, English, Music and Fine arts through storytelling. BYJU'S will launch the Future
School in the United States, United Kingdom, Australia, Brazil, Indonesia and Mexico in May.[33]

Acquisitions

In July 2017, Think and Learn acquired TutorVista (including Edurite) from Pearson.[34][35][36] In
January 2019, BYJU'S acquired American-based Osmo, a maker of educational games for children
aged 3–8 years for US$120 million.[37] BYJU'S also acquired Indian startup WhiteHat Jr for
US$300 million.[38] In September 2020, BYJU'S acquires virtual labs simulation startup
LabInApp.[39][40][41] In February 2021, BYJU'S acquires Mumbai-based doubt clearing platform
Scholr.[42]

In April 2021, BYJU'S acquired test prep firm Aakash Educational Services Ltd. in an estimated
US$950 million cash and stock deal. Aakash's founders and Blackstone Group will receive minority
stakes in BYJU'S as part of the deal.[43][44] In July 2021, BYJU'S acquired American-based kids
learning platform Epic! in a US$500-million cash-and-stock deal. The Epic acquisition was part of
BYJU'S foray into the overseas market, from where it expects annual revenue of US$300 million
per financial year.[45] In July 2021, BYJU'S acquired Singapore based higher education platform
Great Learning at a cost of US$600 million and after-school learning app Toppr.[46] In September
2021, BYJU'S acquired two startups including online test preparation platform Gradeup for an
undisclosed price and rebranded it to BYJU’S Exam Prep[47][48] and American based coding
platform Tynker for US$200 million.[49][50] In December 2021, Byju’s acquired GeoGebra in a
US$100-million cash-and-stock deal.[51]
 Funding and financials

BYJU'S received seed funding from Aarin Capital in 2013.[52] As of 2019, BYJU'S had secured
nearly $785 million in funding from investors, including Sequoia Capital India, Chan Zuckerberg
Initiative (CZI), Tencent, Sofina, Lightspeed Venture Partners, Brussels-based family office
Verlinvest, development finance institution IFC, Napsters Ventures, CPPIB and General
Atlantic.[15][53][54] BYJU'S was the first company in Asia to receive an investment from Chan-
Zuckerberg Initiative (co-funded by Facebook founder Mark Zuckerberg and Priscilla
Chan).[55][56][57] As per the company filings with the Ministry of Corporate Affairs, BYJU'S became a
unicorn and was valued at ₹6,505 crore ($1 billion) as of March 2018.[58][53] In June 2020, BYJU'S
attained the decacorn status with an investment by Mary Meeker's Bond Capital.[59]

In September 2020, BYJU'S replaced Oppo as the title sponsor of the India national cricket
team.[60] BYJU'S operates roughly on a premium business model where a paid subscription is
required for most of the content.[23] In 2017, BYJU'S generated revenues of about ₹260 crore
(US$40 million or €33 million) and doubled it in 2018 financial year, earning ₹520 crore.[61][62][63] In
June 2020, with the investment of Bond, a global technology investment firm, BYJU'S became
decacorn at US$10.5 billion valuations.[64] In November 2020, BYJU'S became the title sponsor of
the Indian Super League club Kerala Blasters FC replacing Muthoot Group.[65] In November 2020,
BYJU'S raised US$200 million in a fresh funding round led by BlackRock and T. Rowe Price at a
valuation of $12 billion.[66] In March 2021, BYJU'S secured $460m in a series F funding round.[67] In
April 2021, B Capital, Baron Funds, and XN invested $1 billion in BYJU'S.[68] In June 2021, BYJU'S
raised $50 million in a Series F round from IIFL's private equity fund and Maitri Edtech.[69] In
October 2021, BYJU'S raised $296 million as a part of its Series F round from Oxshott Venture
Fund, Edelweiss Group, Verition Fund, XN Exponent Holdings, and MarketX Ventures.[70]

Criticism

BYJU'S was criticized for charging fees that only the rich can afford.[71] Former salespeople say the
company pushes its products on parents who can’t afford them.[72][73] BYJU'S filed a ₹20 crore
defamation suit against critic Pradeep Poonia.[74][75]

BYJU'S subsidiary WhiteHat Jr. was asked to remove their five TV advertisements by the
Advertising Standards Council of India (ASCI) due to misleading advertisements.[76] WhiteHat Jr.
had created a fictional character named "Wolf Gupta" for its social media advertisements, without
disclaiming that he was just a character. They often claimed his age to be between 6 to 14 years
who got job offers worth crores in multiple posters.[77]

Awards and nominations

 Type of
Year Award or recognition Result/ranking Ref.
award
[23]
2010 CNBC TV18 CRISIL Emerging India Award (Education) Company Won

2012 Deloitte Technology Fast 500 Asia Pacific Company 321 [78]

[79]
2013 Deloitte Technology Fast 500 Asia Pacific Company 176
[80]
2014 Deloitte Technology Fast 500 Asia Pacific Company 329

2015 Deloitte Technology Fast 500 Asia Pacific Company 167 [81]

[82]
2016 Deloitte Technology Fast 500 Asia Pacific Company 115

Wharton Reimagine Education Overall Ed Tech Award [83][84]

2016 Company Won
(Best Educational App)

2016 VCCircle Awards (Education company of the year) Company Won [85][23]

[86]
2016 Future of India Awards Company Won

2016 Global Mobile App Summit & Awards (Education) Company Won [87]

2017 Deloitte Technology Fast 500 Asia Pacific Company 126 [88]

[89]
2017 FT/IFC Transformational Business Awards Company Nominated

CNBC TV18 India Business Leader Awards (Young [90]

2017 Company Won
Turk of the Year)

Amazon Web Services Mobility Awards (Established

2017 Company Won
Education App of the Year)

Business Standard Annual Awards for Corporate [91]

2018 Company Won
Excellence

Deloitte's 2019 Technology Fast Asia Pacific 500™ [92]

2019 Company 175
Ranking

Financial Times/ArcelorMittal Boldness in Business [93]

2019 Company Won
Award
[94]
2020 Boston Consulting Group Tech Challengers Company Won
[95]
2021 Time 100 Most Influential Companies Company Won

See also
Doubtnut

Khan Academy

Vedantu

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External links

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