partnerships.nature.

com

MEDIA KIT 2022

Marketing, recruitment, and event services
for the scientific and medical communities
We’re a leading research, UNRIVALLED REACH
educational and professional Our network of trusted brands
is visited by a combine 60+
publisher dedicated to advancing
MILLION monthly users*
discovery by supporting the
development of new ideas and
championing open science. WORLD-RENOWNED
EDITORIAL CONTENT
Operating in over 50 countries We have published research by
with 13,000 staff, Springer over 640 Nobel Laureates –
more than any other scientific
Nature is committed to upholding
publisher.
the highest quality of service for
the scientific community, and our
commercial partners all over the MOST HIGHLY CITED
world. JOURNALS

35 journals 130 journals

rank #1 rank #5 higher
or

in one or more in one or more

disciplines* disciplines*

Google Analytics, July 2020-June 2021, combined unique users of nature.com, link.springer.com, biomedcentral.com, and scientificamerican.com
*

SAP Hybris, July 2021 | **2019 Journal Citation Reports® Science Edition (Clarivate Analytics, 2020)
**
OUR PARTNERSHIP

Whether you’re looking to market REACH a targeted, engaged audience with our
expert marketing team
your products and achievements,
WORK with expert science editors to
amplify your organization’s communicate your research
impact across industries, recruit ALIGN your organization with the leading
talent, or build your team’s scientific publisher
expertise, we can help you find the RECRUIT the best and brightest talent, and
right solutions and audiences. showcase your company

CUSTOM
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JOBS &
RUITMENT
PORTFOLIO

Reach a global community of We publish the world’s most influential

journals that are home to the most important
scientists, healthcare professionals, discoveries of our generation.
and science-engaged consumers
through our trusted brands that
cover the full range of scientific and
medical disciplines.

RESEARCH
Translated into 14 #1 interdisciplinary
local language editions weekly science journal*

CLINICAL

#2 journal in #3 journal in
Critical Care Medicine* Emergency Medicine*
CONSUMER

2020 Journal Citation Reports® Science Edition (Clarivate Analytics, 2021)

*
OUR NETWORK

Every year we publish Every month our network of

trusted brands receive
3000+ journals 151 MILLION pageviews*
1.5M authors from scientists, healthcare
professionals, and science-
80,000 open access articles
enthusiasts around the world.

46.4 MILLION 83.1 MILLION 7 MILLION 14.1 MILLION

monthly pageviews* monthly pageviews* monthly pageviews* monthly pageviews*

12.4 MILLION 20 MILLION 19 MILLION 9.8 MILLION

monthly users* monthly users* monthly users* monthly users*

Google Analytics, July 2020-June 2021* | **SAP Hybris, July 2021

*
AUDIENCE & REACH

LIFE SCIENCES PHYSICAL SCIENCES HEALTHCARE

45.4 MILLION 34.7 MILLION 54.4 MILLION

average monthly average monthly average monthly
page views* page views* page views*

3 minutes 3 minutes 2 minutes

8 seconds 26 seconds 46 seconds
average time average time average time
spent on site* spent on site* spent on site*

440+ journals 830+ journals 820+ journals

GEOGRAPHIC REACH* GEOGRAPHIC REACH* GEOGRAPHIC REACH*

Americas 36% Americas 26% Americas 34%
UK/Europe 28% UK/Europe 39% UK/Europe 32%
Asia/RoW 36% Asia/RoW 35% Asia/RoW 34%

429K 
4.5 MILLION 
269K
third party email subscribers** Facebook fans*** Youtube subscribers***

2.5 MIILLION 4.3 MILLION 4.3 MILLION

e-alert subscribers*

Twitter followers*** LinkedIn followers***


*Permutive, September 2020-August 2021 | **SAP Hybris, August 2021 | ***Combined Facebook, Twitter, LinkedIn, and Youtube followers of the following flagship
accounts: Nature Portfolio, Nature Video, Nature Research Custom Media, Scientific American, BMC, Springer Nature, Springer Nature Custom Media
WHAT DO YOU WANT TO ACHIEVE?

Whether your goal is to drive awareness, gather interest, or generate leads –

we can help you find the right marketing mix and set KPIs.

YOUR OBJECTIVES OUR SOLUTIONS HOW DO YOU

MEASURE SUCCESS?

Looking to increase awareness of IMPRESSIONS

your brand, product, job vacancies, TIME IN VIEW
AWARENESS or event? Run DIGITAL, PRINT, and REACH
E-ALERT ADVERTISING
PAGEVIEWS

Want to engage an audience SCROLL DEPTH

with your solution and position your TIME ON SITE
brand as a thought leader? Create SOCIAL REACTIONS & SHARES
INTEREST
BRANDED & CUSTOM CONTENT

Ready to convert prospects into leads? CLICKS

Choose our WEBCASTS and EMAIL REGISTRATIONS
MARKETING QUALIFIED LEADS
EVALUATION

Dedicated teams across Project Management, Editorial, Production and Marketing work together to support your
campaign throughout the planning, real time optimizing, and post campaign periods.
ADVERTISING

Whether your objective is to drive awareness, gather interest, or generate

leads –we can help you find the right marketing mix and set KPIs.
DIGITAL ADVERTISING Banners
Reach your target audience using our three Precisely target your banner ads using our
complementary targeting approaches. powerful targeting approaches across our
network of trusted brands.

 UDIENCE
A ARTICLES BY  PECIFIC
S Email Marketing
KEYWORDS JOURNALS Send a dedicated email to publicize your brand,
SPECIALITY
announce an upcoming event, or promote a white
Our audiences Target articles Target journals paper to a targeted and influential audience –
are segmented with relevant from our 3000+ directly into their inbox.
by online keywords. We titles portfolio.
behavior- can also create a Ealerts
target users keyword profile Take advantage of this cost-effective email
consuming for your audience. marketing opportunity to reach active and
content in your engaged users signed up for table of contents
field. alerts of their favorite journals.

Geographical targeting is available for all three options.

JOURNAL ADVERTISING Digital Edition Advertising

Create a lasting impression with ads published Some of our journals are now delivered digitally
in our journals alongside editorial features. to select subscribers as PDF replicas that can
reach subscribers wherever they are.
• Bonus Distribution at key conferences
• Inserts and Outserts available

SAP Hybris, August 2021

*
BRANDED CONTENT & CLINICAL CUSTOM CONTENT

Drive awareness of your commitment to a field, a research breakthrough, a

disease, or an approved medicinal drug with an article hosted on our website
alongside our own news and research content, prominently featuring your
organization as a trusted partner.

BRANDED CONTENT CLINICAL CUSTOM CONTENT

hosted on nature.com hosted on link.springer.com

LEADERBOARD

ARTICLE TYPE
ARTICLE WITH HCP-ONLY DOWNLOAD
TYPE L ABELLING LINK - PDF
(INCLUDED)
LEADERBOARD

LOGO — LINKS REL ATED

TO YOUR SITE LOGO — LINKS ARTICLES
DOWNLOAD
TO YOUR SITE
LINK - PDF MPU
SOCIAL (OPTIONAL)
SHARING SOCIAL
SHARING
REL ATED
INLINE ARTICLES
VIDEOS &
IMAGES
MPU

CONTENT GATED
FOR HCPS

Both Branded Content and Clinical Custom Content offer marketing packages ensuring
discovery of your content by the right audience.
WEBCASTS

Both custom and editorial webcasts are supported from point-of-sale to post-
event with a team of experts, including promotion to your target audience.

CUSTOM WEBCASTS EDITORIAL WEBCASTS

Share your research and products in a real-time Align your brand with a specific subject or theme,
webinar and speak directly to your community. positioning your organization as a thought leader.

You have the full control and flexibility to Editorially independent webcasts offer
decide on the topic and preferred panelists. sponsorship opportunities for your brand.
We provide an experienced moderator to drive Nature Portfolio editorial teams carry sole
discussions during the broadcast. responsibility for the content and facilitate
discussions during the broadcast.

Real-time reporting of registrations GDPR-compliant lead generation

Data collected Up to 5 custom

on registrants’ questions can
job functions, be added to
organization, your webcast
Example report and country registration page

4 ways to repurpose Check out our tips for getting

your custom webcast the most out of your webinar

Create branded content based on questions asked during your webcast’s live Q&A session to address what your
audience wants to hear more about.
CUSTOM MULTIMEDIA

Promote your organization’s accomplishments with custom multimedia

content. Work with expert science editors to tell the story of your research
and its impact in innovative formats, and build brand awareness.

Our Emmy award nominated custom media team will work with you to
adapt your message into an engaging video or animation.

ANIMATIONS VIDEOS WEB DESIGN &

Scientific discoveries Tell your CONTENT CURATION
are brought to life with organization’s story Raise awareness of your
this innovative format. in a lively medium scientific discoveries
Complex concepts that stands out. and its impact with a
are made easier to Showcase concise well-designed website.
understand with product demos as well Index your research
engaging illustrations as longer informative in an easily shared
and graphics. interviews. format.
SPONSORSHIP

Reinforce your commitment to a technological advance or therapeutic area,

by sponsoring specially commissioned editorially independent content, with
prominent acknowledgement of your support.

 OLLECTIONS
C POSTERS
Create a collection of articles and editorials Peer-reviewed poster on a topic to outline
on your chosen topic. Content can have a scientific advancements in a visually-
journalistic style or it can include existing appealing format.
peer reviewed research articles.

AWARDS & EVENTS ANIMATIONS & VIDEOS

Demonstrate your long term commitment Nature editors work with experienced
to a field with annual awards and events filmmakers, animators, and reporters to
series. Check out our collaboration produce our award winning animations and
with Estée Lauder honoring Inspiring videos that explore the hottest research
Women in Science every year. areas and key scientists.

All sponsored products are supported with a comprehensive marketing plan targeting your
desired audience for increased engagement, reach, and awareness of the content.
CONFERENCES & EVENTS

Align your organization as an agenda-setter for future research by bringing

together key researchers, industry leaders & policy-maker.
SPONSORSHIP  PARTNERSHIP
Curated entirely by Nature Portfolio editors Co-branded event, programmed in
• Virtual or in-person global events on timely collaboration with our editors.
topics for an audience of 500 - 1000 • Virtual or in-person events
• 1- to 2-days in length • Half day to 1-day in length

The Nature Portfolio editors and events team take Working with a dedicated team, editors help construct
care of all aspects of the agenda including: the agenda, secure speakers & create content.
• Securing world renown speakers • Opportunities for custom content, supplements &
• Defining topics of discussion digital products to communicate outcomes
• Creating an innovative virtual conference program. • Audience cultivation to include key researchers,
industry leaders & scientific stakeholders

CUSTOM EVENTS
Host a custom event specifically aimed at promoting your organization’s
accomplishments by leveraging Springer Nature resources and audiences.
• Virtual or in-person
• Up to a half-day in length
• Event management and targeted marketing included
*
Subject to availability

OUR MARKETING TEAM IS AT HAND TO:

• Produce a dynamic, dedicated website which houses all key event information.
• Deploy a multichannel promotion campaign to a targeted Springer Nature audience.
• Provide marketing kits for co-promotion opportunities in your own network, including flyers, social media
graphics, and banners.
JOBS & RECRUITMENT

Attract the best and brightest talents, and showcase your organization to
potential recruits.
RECRUIT TALENT SHOWCASE YOUR ORGANIZATION
Post your jobs on Nature Careers Enhance your branded Employer Profile
Our global career resource, jobs board and page
events directory for scientists is visited by Stand out against the competition by
over 138,000 jobseekers every month. highlighting your company’s mission
and achievements with an Enhanced
624,289 monthly page views Employer Profile, where you can also
11 average applications per job listing promote current vacancies and list your
175K+ Newsletter subscribers latest projects.

Promote your jobs across our networks Align Your Organization with high-
• Reach the right candidates using quality content.
contextual targeting and audience • Place your ad in a career guide published
segmentation. in Nature, alongside content crafted by
• Ealerts and print advertising options our editorial team.
are also available Nature
53,100 journal subscriptions†
• Sponsor our Working Scientist podcast
• Create your own custom podcast series

 ooking to develop your research team’s skills and expertise? We also provide research solutions
L
such as training, editing and pre-print solutions. All developed to our high-standards of content,
delivery and service.

Google Analytics, 1 July 2019 – 30 June 2020 | **Publisher Data, 1 July 2019 – 30 June 2020 | **SAP Hybris, October 2020 | †Publisher Data, January-August 2021
*
 Springer Nature was formed

CONTACT US
through the merger of Nature
Publishing Group, Palgrave
Macmillan, Macmillan
Education and Springer
Science+Business Media.

Our brands are some of the

most trusted and respected in
their fields, with Springer
founded by Julius Springer in
1842, Macmillan founded in
1843, and Nature first
published in 1869.

For more information on our marketing solutions,

please contact your Account Manager or get in touch via:

Our website: partnerships.nature.com/contact-us

Email: [email protected]
Or telephone:
(US): +1 (212) 726-9334
(EU): +44 (0) 20 7843 4960