How to Read and Evaluate Keepa Charts 

When needing to evaluate a product to purchase, you need to check the Keepa Chart every
time!

There are many factors you can look at to evaluate Keepa, including:

● Sales History (the Green Line)

● Buy Box Price History (Pink Dots)
● Amazon on the Listing (Orange shaded areas)
● Seller Count History (the 2nd box under More Historical Data) (Purple Line)
● New FBA Price (Orange Triangles)
● New MF Price (Blue Dots)
● The Statistics Tab to see the High, Low, and Average information for Price and Sales
Rank Drops

 
Check Keepa Chart for Proper Configuration 
Make sure you are logged in so that you have full access to the Keepa Data. Next, on the 

right side of a Keepa chart, you can select and deselect the information you want shown. 

The ones need are New, Sales Rank, New 3rd Party FBA, and Buy Box. If Amazon is on it, 

then you can click Amazon as well. Also on the bottom of the Keepa chart, you need to click 

“More Historical Data” to see the seller information.

  

Check The Sales Rank for Approximate Sales Estimate 

The Green Line in the Keepa chart allows for you to see the historical sales rank for the 

product. The more drops and fluctuations in sales rank, typically the better. When there are 

just a few drops in the green line, then that means those were sales. So if you see 10 drops 

in the green line in 1 month, you know there were around 10 sales that month. 

If there is a super fast selling product, the sales rank will look steadier at a low sales rank 

number. In this case, you know it’s selling a lot of items per month. 

Aim to see at least 5 drops per month before testing the product.  

Also, check the past year instead of the last 3 months to confirm it is not a seasonal 

product. 

See example in the next section. 

Check Historical BuyBox Price 

Look at the Buy Box price history by looking at the pink dots. If the price fluctuates a lot, 

then you need to determine if it’s profitable based on the average price of the product in the 

last 3 months. If it’s a steady price, then that’s the best case scenario for a replen. If the 

price is consistently going down while seller count is going up, then avoid that product 

because the price will most likely continue to go down.  

 
Example: 

This image shows in the last 3 months that the green sales rank line fluctuates a lot so it’s 

regularly selling and the pink dots (buy box price) stays fairly consistent. This would be a 

replen we would test. 

 
 

C
​ heck Number of Sellers 

The box on the bottom of the Keepa chart shows the number of sellers on a listing. We don’t 

care as much about the number of sellers unless it’s a really slow moving product. However, 

we do care about the trend in sellers. If the purple line in that box is steadily increasing with 

no dips, we will avoid this product because that can cause the price to drop soon. 

If the purple line is steady, fluctuating up and down, or decreasing, then we will test that 

product if it meets our other criteria for profitability and sales history. 

 
In the example on the prior page, the purple line fluctuates up and down so we would test 

the product based on that as well. 

IF THERE IS C
​ ONSISTENTLY​ ONE SELLER ON A LISTING, WE CANNOT TEST. This is most 

likely a private label product that we could have issues with selling. 

Check for Amazon on a Listing 

When Amazon is on a listing, the Keepa chart will be shaded orange. If Amazon is 

consistently on a listing, we normally will not buy that product because Amazon doesn’t like 

to share the Buy Box. If Amazon has been on in the past for a short time, then we will test 

the product​ if they are not currently on it. 

Lastly, if the product is very fast moving (based on the green sales rank line) we will test that 

product. Just purchase fewer. In the below example, we would not buy the product since 

Amazon is consistently on the item and keeps coming back. 

 
However, if the pink buy box dots are lower than Amazon’s Orange Line, then that typically 

means Amazon is allowing the buy box to be priced lower than their price and we could test 

2-4 to see if that trend will hold. (See below) 

  

Using the Statistics Box 

When checking Keepa, you can also click on the Statistics button to see more information 

such as info for New Price, Used Price, and Sales Rank (see picture below). The New and the 

Used information is not important to us. We don’t sell anything Used and the New column 

takes into account the Merchant Fulfilled sellers which we are not. I​ gnore those two 

columns. ​You can use this button to look at Sales Rank, specifically the Average and the 

Drops. The Drops for Sales Rank gives you an idea of around how many sales per month (if 

it’s not a really fast moving product). If it is a fast moving product, then the drops won’t 

correlate to the number of sales since the sales rank will be steadily low. The Average Sales 

rank helps you to confirm that the product is regularly selling as well. If the drops say 50 per 
month, then you can test more units (4-8). If it says 10, then you would test 2-4. The more 

drops, the more it sells. Again, this is depending on the price and number of sellers coming 

in and out of the listings.  

 
 
Additional Keepa Information: 
 
You can determine the competitiveness of a product by checking Keepa. Keepa is updated 

every time someone with the extension enabled checks a listing.  

 

Competitiveness simply tells you there are likely other sellers looking at these products. It is 

not a large factor in whether or not we will buy these products but it is nice to know when 

something is highly sought after vs. not. 

 

The more pink icons you see, and the closer they are together, mean that the listing has 

been checked or viewed multiple times. The less pink icons you see, and the further they are 

spaced, mean that the listing has been checked or viewed less frequently.  

 
Examples of Competitiveness: 
At a quick glance at the below Keepa Box, you can see there are multiple pink icons which 

are all spaced very closely to each other meaning that sellers are frequently 

checking/monitoring this listing. 

 
 

In the below product listing, you can see that the pink icons are less frequent meaning that 

the product is not checked/monitored as frequently. 

 
 

This last product listing only shows 4 pink icons meaning that the product has only been 

checked 4 times by someone with the Keepa extension enabled in the last 3 months. 

 
 

Purchase/Don’t Purchase Examples 

 
 

For the above example, we would NOT purchase this. Even though the price and sales rank 

look good, there is only one seller for the most part which indicates a Private Label product.  
  

For the above product, we WOULD test this as long as the profitability and ROI meet our 

margins. Yes the sellers are going up right now, but it’s slowly and they have dropped from 

that level before. Also, the price is consistent and the Sales Rank is consistently dropping 

(ignore the random large sales rank increase as that was most likely a glitch with the listing 

on Amazon). Test 6-8. 

  

For the above product, we would NOT purchase this product. Even though it sells regularly at 

a consistent price, Amazon is consistently on the product and matches the buy box price 

every time. Also you can see more and more sellers coming on the listing, while few drop 

off. So Amazon isn’t sharing the buy box that much. 

 
  

For the above product, we WOULD test this product. The Sales Rank is steadily fluctuating 

with sales and the buy box price is fairly consistent. Yes it fluctuates so you want to make 

sure it’s at least profitable at the low point, but it seems to stay around a normal average 

price. Also, the spike in sellers isn’t a problem because it went down after that high point. 

Test 6-8. 
  

For the above product, we WOULD test this product. You can see Amazon was on the listing 

but it was for a very short period a couple months back. Also, the Sales Rank consistently 

drops (showing sales) and even though there are no pink dots (meaning no Buy Box) the 

Orange Triangles indicate that the FBA Price is consistent. Lastly, the sellers fluctuate up 

and down. We would only test about 2-4 because in the last month, the product sales have 

slowed while sellers have stayed around the same point. 

  

For the above product, we WOULD test this product. It shows a lot of sellers coming on and 

off the listing, the sales rank is very consistently moving, and the price stays pretty steady. 

Test 6-8.  
  

For the above product, we would NOT test this product. Even though the sales rank line is 

great and the pricing seems steady, the seller graph has consistently increase without any 

decrease. This could lead to the price tanking. 

  

For the above picture, we WOULD test this product. Yes the sales are slower since the sales 

rank line drops more dramatically but it consistently sells. Also, over the last 3 months the 

price has been very steady. Lastly, the sellers fluctuate up and down regularly. Test 2-4 since 

it looks to move kinda slow at the moment.