05 Marketing - Event Schedule + Checklist - NS
05 Marketing - Event Schedule + Checklist - NS
Schedule + Checklist
Pre-event Checklist
-6 weeks Event logistics
O Set date for event O Event date and time
O Secure venue O Event venue
O O Invite list
O Set agenda O Catering
O Determine invite list O Consider dietary restrictions
O Write event copy O Security
O Determine demand gen strategy
Programming
-5 weeks O Speakers
O Launch registration page O Agenda
O Send initial invites O Slide templates
-4 weeks Marketing
O Contact catering O Registration page
O Order swag O Feedback form
O Organize security O Social media posts
O Schedule social posts O Create hashtag
O Emails
-2 weeks O Invite
O Lock slides O Second invite
O Provide catering info to venue O
O Send second invites O Reminder
O Thank you
O Optional: Waitlisted, Rejected,
-3 days Change location or schedule,
O Provide guest list to venue
O Send reminder emails
cancellation, Sorry we missed you
O Launch post-event survey
O Swag
O Pens, stickers, power packs, USB sicks
Day of event
O Provide attendees with WiFi password Experience
O Create hashtag and encourage O Name tags
attendees to share O Internet connectivity/WiFi
O Take pictures during the event and O Signage
share them on social O Welcome signs, posters
Post-event
+1 day
O Send follow-up emails with survey
request
Event guide