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Dissertation Report On: "Customer Relationship Management of Tanishq Jewelers"

This document is Ritika Thakur's dissertation report submitted in partial fulfillment of an MBA degree from Sage University. The report examines customer relationship management practices at Tanishq Jewelers. Ritika declares that the work is original and does not infringe on any other works. The report is supervised by Dr. Sunil Atulkar and approved by the Dean as fulfilling requirements for an MBA degree from Sage University.

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57 views

Dissertation Report On: "Customer Relationship Management of Tanishq Jewelers"

This document is Ritika Thakur's dissertation report submitted in partial fulfillment of an MBA degree from Sage University. The report examines customer relationship management practices at Tanishq Jewelers. Ritika declares that the work is original and does not infringe on any other works. The report is supervised by Dr. Sunil Atulkar and approved by the Dean as fulfilling requirements for an MBA degree from Sage University.

Uploaded by

vidhya associate
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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DISSERTATION REPORT

On
“CUSTOMER RELATIONSHIP MANAGEMENT OF
TANISHQ JEWELERS"

Submitted In Partial Fulfilment for The Award Of The Degree


of

MASTER OF BUSINESS ADMINISTRATION

Submitted By
RITIKA THAKUR
20MBA5EVM10004
MBA Final Year

Under the Supervision of


DR. SUNIL ATULKAR
(School Of Management)

SAGE UNIVERSITY, BHOPAL

Sahara Bypass Road Katara Hills, Extension,


Madhya Pradesh 462022
{2021-22}
SAGE UNIVERSITY, BHOPAL

(2020-22)
SANJEEV AGRAWAL GLOBAL EDUCATION UNIVERSITY,
BHOPAL

DECLARATION

I, RITIKA THAKUR, a student of Master of Business Administration, session 2020-22, hereby


inform that the work presented in this report entitled “CUSTOMER RELATIONSHIP
MANAGEMENT OF TANISHQ JEWELERS", is correct to the best of my knowledge and
the work presented in my report does not infringe any patented work.

I hereby declare that the work is authentic.

RITIKA THAKUR (20MBA5EVM10004)

Date: July 2022


Place: Bhopal

Dean/HOS/HOD (Supervisor)
SAGE UNIVERSITY, BHOPAL
(2020-22)
SANJEEV AGRAWAL GLOBAL EDUCATION UNIVERSITY,
BHOPAL

CERTIFICATE

This is certified that RITIKA THAKUR is student of Master of Business Administration 4th
semester, SAGE School of Management. She has prepared this Dissertation Report on the topic
“CUSTOMER RELATIONSHIP MANAGEMENT OF TANISHQ JEWELERS" under my
supervision.

The Dissertation Report is for the partial fulfilment of award of the degree of Master of Business

Administration in academic year 2020-22.

Dr. Sunil Atulkar

(Supervisor)
SAGE UNIVERSITY, BHOPAL
(2020-22)
SANJEEV AGRAWAL GLOBAL EDUCATION UNIVERSITY,
BHOPAL

CERTIFICATE OF APPROVAL

The project entitled “CUSTOMER RELATIONSHIP MANAGEMENT OF TANISHQ


JEWELERS" being submitted by, RITIKA THAKUR (20MBA5EVM10004) in SAGE
School of Management, Bhopal has been examined by us and is hereby approved for the partial
fulfilment for the award of “Master of Business Administration” for which it has been
submitted. It is understood that by this approval the undersigned do not necessary endorse or
approve any statement made, opinion expressed or conclusion drawn therein but approved the
project only for the purpose for which it has been submitted.

Dr. Sunil Atulkar


(Supervisor) (External Examiner)
SAGE UNIVERSITY, BHOPAL
(2020-22)
SANJEEV AGRAWAL GLOBAL EDUCATION UNIVERSITY,
BHOPAL

ACKNOWLEDGEMENT

It is my proud privilege to present a report on “Customer Relationship Management of


Tanishq Jewelers". I take this opportunity to express deep sense of gratitude and would like to
give thanks to my guide, Dr. Sunil Atulkar Sir, SAGE School of Management, Bhopal, for their
valuable guidance, inspiration and encouragement that has led to successful completion of this
work. I would like to express my heartfelt thanks towards Dr. Manoj Bhatia, HOS for their
valuable suggestions throughout the project work. I could not have accomplished, what I actually
have, without their guidance. I would also like to thank Dr. Rishi Sharma, HOD, for his valuable
suggestions and guidance throughout the conduct of this study.
I am also thankful to all faculty members and staff of SAGE School of Management for their
suggestion and support. I would like to deeply thank my family and friends for all the support
and encouragement they have rendered time to time.
Last but not the least, I dedicate my work to almighty God without whose wish and helping
hands this work would not have taken the shape it has now and also to my family members
whose support and encouragement had led me to complete this report.

RITIKA THAKUR
(20MBA5EVM10004)

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