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Oryx Energies and Sadio Mané: A Shared History With Africa Powered by Africa

Oryx Energies has partnered with soccer player Sadio Mané to promote their "Powered by Africa" campaign. They share a history in Africa, where Oryx has operated for over 30 years and Mané grew up in Senegal. The partnership will include building an Oryx gas station in Mané's hometown and launching a promotional campaign in 2021 to highlight Africa's growth potential.

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65 views2 pages

Oryx Energies and Sadio Mané: A Shared History With Africa Powered by Africa

Oryx Energies has partnered with soccer player Sadio Mané to promote their "Powered by Africa" campaign. They share a history in Africa, where Oryx has operated for over 30 years and Mané grew up in Senegal. The partnership will include building an Oryx gas station in Mané's hometown and launching a promotional campaign in 2021 to highlight Africa's growth potential.

Uploaded by

torchéni firas
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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press

release

Oryx Energies and Sadio Mané:


A shared history with Africa
« POWERED BY AFRICA »
Dakar, June 17th - Oryx Energies has chosen the football player, Sadio Mané,
as the Symbolic figure of its new campaign «Powered by Africa» where Oryx
Energies has been present for more than 30 years. This partnership affirms
Oryx Energies’ values, vision and its continuous desire to promote this rapidly
expanding continent which is full of potential.

Oryx Energies and Sadio Mané:


a distinct, harmonious and unprecedented partnership in Africa

Today, Oryx Energies announced a major partnership with an international football figure,
the iconic player Sadio Mané. They share a common journey. Sadio Mané grew up in Africa,
in Bambali, Senegal. Primed by his hard work, accompanied by a team of experts and his
strong will and determination to give the best of himself, he fulfilled his dream of becoming
the best while always remembering and staying connected with his roots, his country and
his attachment to the African continent.
press
release

Established in 1987, Oryx Energies is one of the largest and longest established independent
suppliers in sub-Saharan Africa where it employs more than 1500 employees in over 17
countries. Oryx Energies has been able to adapt and develop its offer to companies and
individuals through its services, oil products, lubricants and liquefied petroleum gas (LPG),
demonstrating its strong willingness and determination to distribute energy to the greatest
number, even in the most remote places.

«Over the past few years, we have adapted to Africa’s energy needs, providing reliable, safe
and sustainable solutions to individuals and businesses. We are pleased and proud today
that Sadio Mané has chosen to join our team. We share the same values and ambitions»
says Moussa Diao, CEO of Oryx Energies.

This common journey and vision will be marked by the construction of an ORYX service
station in Bambali, a village in Casamance, Sadio’s homeland where he has already
participated in major projects to provide access to education and healthcare.

«I am thrilled about this partnership. It is important to me to ensure that as many people


as possible have access to education, healthcare and now, with Oryx Energies, to energy
starting with a service station in my hometown», says Sadio Mané.

Oryx Energies to activate its first campaign


in 2021 with Sadio Mané: « Powered by Africa »

This collaboration will surge by a major promotional campaign in sub-Saharan Africa, marked
by a strong joint message «Powered by Africa», through which Oryx Energies hopes to
highlight and promote the large potential for development and growth in sub-Saharan Africa.
This campaign, which will kick-off in September, will take the form of an unprecedented
360-degree activation. It will evolve over the course of the partnership and will be reinforced
every year in its scope and application.

For more information, please refer to: www.poweredby.africa

Oryx Energies
Marketing and Communication Department: Stéphanie Souron
Email: [email protected]
www.oryxenergies.com

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