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Department of Finance & Banking: Jahangirnagar University

The document is a research proposal on the impact of online food delivery services on restaurant food consumption in Bangladesh. It outlines the background and objectives of the research, which is to understand how online food delivery impacts people's consumption of restaurant food. The methodology section describes a mixed qualitative and quantitative approach, including surveys of 100 respondents and analysis of secondary data on orders, visits, and spending. The expected outcome is that the research will show online food delivery significantly increases restaurant food consumption in Bangladesh.

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33 views

Department of Finance & Banking: Jahangirnagar University

The document is a research proposal on the impact of online food delivery services on restaurant food consumption in Bangladesh. It outlines the background and objectives of the research, which is to understand how online food delivery impacts people's consumption of restaurant food. The methodology section describes a mixed qualitative and quantitative approach, including surveys of 100 respondents and analysis of secondary data on orders, visits, and spending. The expected outcome is that the research will show online food delivery significantly increases restaurant food consumption in Bangladesh.

Uploaded by

sajid
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Jahangirnagar University

Department of Finance & Banking

Course title: Business Research Methodology


Course code: FNB 406

Topic: Research Proposal

Submitted To
Dr. Sheikh Abu Taher
Associate Professor
Department of Finance & Banking
Jahangirnagar University

Submitted By
Iftekhar Abdullah
ID no: 1488
7th Semester
9th Batch

Submission Date: 02/08/2022


Term Paper Topic: The Impact of Online Food Delivery Services on Restaurant
Food Consumption of General People

Background of the Research


The services of internet have opened a new dimension for millions of people around the globe.
Many opportunities are available here. It is a manifestation of never-ending innovation and
creativity. The dominance of internet has impacted every sector of the world. It has brought upon
various changes in those sectors. These changes have made a lot of the difficult tasks easier and
less time consuming and were warmly embraced by the general public as it assisted in making
their life simpler and more efficient. The impact of internet has also touched the restaurant sector
of our country creating a revolution in the sector for both the customers and the restaurants. A
significant part of this revolution is the online food delivery system that has made getting food
from restaurant much easier and time saving. People can simply open a website or an app, select
their preferred restaurant, choose the food they want to eat and place the order. And within a short
period, they will get their warm and freshly packaged order. The simplicity and the efficiency of
the process is attracting a huge number of people who are preferring to enjoy food from various
popular restaurants from the comfort of their home. As a result, this sector is getting increasingly
more popular which in return, is playing a key role in increasing the amount of restaurant food
consumption of the general people.

Objective of the Research


Broad objective
This paper will discuss how the online food delivery services impacts the consumption of
restaurant food among the general people of Bangladesh.

Specific objectives

• To gain in depth knowledge about the online food delivery system of Bangladesh.
• To learn about the dependency of general people on online food delivery services
• To analyze the impact of online food delivery services on the restaurant business.

Literature Review
Communication of ideas and information on the Internet has led to the growing and popular
business of making food online. There are a variety of options available on a site: recommending

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favourite restaurants and seeing others 'recommendations, offering recipes and reading through
others' recipes. The technologically advanced online food ordering system has significantly
changed the culture of restaurants and provided a new excellent comfort zone for people around
the world (Moondra et al., 2020).
Online food ordering has been a very emerging sector globally and also a recent phenomenon in
Bangladesh. The development and the availability of the internet combined with the busy life
schedule has prompted businesses to address another need among consumers, the need to deliver
foods at consumers' doorsteps. Understanding the consumer landscape better would help realize
the full potential of the e-commerce platform as it can influence the economy, businesses and the
quality of life of people (Saad, 2020).

Methodology
Research Design
This study focuses on the operations of the online food delivery services of Bangladesh and how
it impacts the decision making of the general customers on consumption of restaurant made food.

Research Approach
This study will combine both qualitative analysis and quantitative analysis. Qualitative analysis
will focus on the current scenario of online food delivery services in Bangladesh, the perspective
of general people regarding online food delivery, the positive and negative aspects of online food
delivery services etc.

On the other hand, quantitative analysis will show the number of orders placed per month using
the online food delivery services, number of restaurant visits per month, per month expense of the
general customers behind restaurant etc.

Population of the Study


A total of 100 respondents is expected to participate in an online survey.

A study's population consists of a large number of people, it is not possible for the entire population
to participate in the study, and therefore some form of sample selection was necessary. It is a subset
of the population in which the study will be conducted that is referred to as sampling.

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Types and Sources of Data
Both primary and secondary data will be used.
Primary data are the first-hand information from the questionnaire survey. To conduct the research,
going through different websites, and news portals will be considered to know more about the
condition of the situation considering the secondary data.

Data Collection
In this study, questionnaires and online research will be used as methods of data collection.

Expected Outcome
It is expected that the outcome research will show a significant impact of the online food delivery
services on the restaurant made food consumption of the general people of Bangladesh. This
research will help the stakeholders of this sector to realise the potential of online food delivery and
help the sector to grow and develop even more.

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References
Moondra, C., Mangwan, H., Deshpande, K., Bundela, A., & Namdev, K. (2020). Impact of Online
Food Delivery on Customers. International Research Journal Of Engineering And Technology
(IRJET), 7(4). Retrieved 1 August 2022, from.
Saad, A. (2020). Factors affecting online food delivery service in Bangladesh: an empirical
study. British Food Journal, 123(2), 535-550. https://doi.org/10.1108/BFJ-05-2020-0449

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