UNIVERSAL COLLEGE OF PARANAQUE

8273 Dr. A. Santos Ave., Paranaque City

Office of the College of Business and Accountancy Department Tel. numbers: 8820-22-22/8820-42-76

COURSE DESCRIPTIONS/SPECIFICATIONS FOR

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MAJOR IN
MARKETING MANAGEMENT (BSBA-MM)

Course Code BAMEC421

Course Title Environmental Marketing

A three-unit course that covers the consumer’s behavior toward

environmental products. How marketers can effectively educate the
consumers effectively is a very important aspect of this course.
Course Environmental professionals are being provided with the skills to
Description understand and produce a strategy for changing environmental
behavior. Planning and implementing an environmental social
marketing strategy is also provided. It also includes the marketers’
position on environmental changes in industry.

Credit Units 3 units

Prerequisite None

Course Code BAMEC423

Course Title Labor Economics

A three unit course that will introduce the students to the economics of
labor markets. This course covers the demand and supply of labor, the
courses of unemployment and labor market discrimination. Factors
Course influencing labor productivity, the effects of labor unions, and the
Description determinants of wages are included in the study. It also introduces
students to the field of labor economics with an emphasis on current
policy issues and new research. This will also be a way to encourage
students the development of independent research interest.

Credit Units 3 units

Prerequisite None

Course Code BSAM01

Bachelor of Science in Business Administration Major in Marketing

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 UNIVERSAL COLLEGE OF PARANAQUE
8273 Dr. A. Santos Ave., Paranaque City
Office of the College of Business and Accountancy Department Tel. numbers: 8820-22-22/8820-42-76

Course Title Operation Management

A three unit course that uses strategy, data and effective

communications to integrate the quality discipline into the culture and
activities of the organization. This course will help in improving
business processes in services or in manufacturing in order to
Course
increase productivity. It also deals with various areas related to
Description
business and its procedures. An introduction to a broad range of
issues in operations management for both production and service
industries are being provided by this course. It also plays an important
part to be an effective manager and policy implementer.

Credit Units 3 units

Prerequisite None

Course Code BAMCC313

Course Title Human Resource Management

A three unit course that deals with the study of the traditional functions
in personnel management such as hiring, wage and benefits
administration and record keeping. It also includes strategic concerns
such as career planning, organization development and community
relations. It mainly focuses on administrative services, staff
Course administration, and performance management and on the hiring
Description process. Appraising, disciplining, rewarding, and developing the
employee are also included in this course. This course develops a
critical understanding of the role and functions of the various human
resource activities in an organization, providing students with a
comprehensive review of the key HRM concepts, techniques and
issues.

Credit Units 3 units

Prerequisite None

Course Code BAMPC223

Bachelor of Science in Business Administration Major in Marketing

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 UNIVERSAL COLLEGE OF PARANAQUE
8273 Dr. A. Santos Ave., Paranaque City
Office of the College of Business and Accountancy Department Tel. numbers: 8820-22-22/8820-42-76

Course Title Professional Salesmanship

A three unit course that covers the responsibilities, duties and

qualifications of a salesman, behavior patterns of consumers,
competition, prospection and handling sales objections and closing the
sales. It also covers the various skills needed by a professional
Course
salesman to accomplish success in business. This one where the
Description
salesman creates professional relations between the buyers and his
masters by acting as an analyst. This course also involves discovering
buyers need for product or a service and recommending that product
or service that satisfies the need.

Credit Units 3 units

Prerequisite None

Course Code BANMEC324

Course Title Service Marketing

A three unit course that deals with the marketing of goods and
services. It focuses mainly on the business of non-physical intangible
goods. It includes sectors like hospitality tourism, financial services,
Course professional services and others offering services. It will also cover the
Description different set of tactics or strategies to anticipate the consumer’s needs
for an intangible product. This course will also equip learners to
understand the opportunities and challenge in marketing and
managing services.

Credit Units 3 units

Prerequisite None

Course Code BAMPC324

Course Title Retail Management

Course A three unit course that deals with the elements involved in a retail
Description sale to increase positive results. It covers layout of merchandise of the
store, problem solving, human resource management, marketing,
sales, advertising and campaigning and marketing research. This

Bachelor of Science in Business Administration Major in Marketing

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 UNIVERSAL COLLEGE OF PARANAQUE
8273 Dr. A. Santos Ave., Paranaque City
Office of the College of Business and Accountancy Department Tel. numbers: 8820-22-22/8820-42-76

course aims at providing a comprehensive view of retailing, and an

analysis of the retail environment and exposure to issues and
developments in the industry. It also teaches the basic principles of
marketing, including marketing strategy and planning, product policy,
distribution, promotion, segmentation and pricing decisions.

Credit Units 3 unit

Prerequisite None

Course Code BAMEC412

Course Title Agricultural Marketing

A three unit course that covers the movement of agricultural products

from the form to the consumers. It also includes how producers,
retailers, agents and also those involved in the marketing of farm
Course products function in the agricultural marketing system. Topics also
Description include buying, selling, processing, standardizing, grading, storing and
marketing of agricultural commodities. The course aims to develop the
ability to analyze and manage marketing problems in an agricultural
enterprise.

Credit Units 3 units

Prerequisite None

Course Code BAMCC211

Course Title Basic Microeconomics

A three unit course which explains topics like human wants, resources
and methods of economics and the basic economic problems. It is
concerned with the classification and logical arrangement of economic
phenomena and of the principles and laws that concerns the relation
Course
between man and wealth. It offers an introduction to the marked
Description
system, emphasizing economic interactions among individuals,
business terms and government. Topics include supply and demand,
economic decision making, social efficiency, perfect and imperfect
competition, labor markets, capital markets and marked failures.

Credit Units 3 units

Bachelor of Science in Business Administration Major in Marketing

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 UNIVERSAL COLLEGE OF PARANAQUE
8273 Dr. A. Santos Ave., Paranaque City
Office of the College of Business and Accountancy Department Tel. numbers: 8820-22-22/8820-42-76

Prerequisite None

Course Code BAMEC213

Course Title Human Behavior in Organization

A three unit course that deals with the study of interpersonal relations
as well as group and organizational behavior. It also delves into the
Course implications for management of individual psychology and small group
Description process and their interactions with structured factors in organization. It
also deals on the integration of the individual in the attainment of the
organizational goals and the individual aspirations.

Credit Units 3 units

Prerequisite None

Course Code BAMPC316

Course Title Advertising

A three unit course that encompasses a variety of activities related to

the sale of a product. It also includes the techniques, methods, rates
and various media used in advertising. It covers basics of planning,
Course
creating, using, and placing advertising in the business world. It will
Description
also provide information on how marketers integrate and link their
communications to generate maximum impact and leverage for the
brand.

Credit Units 3 units

Prerequisite None

Course Code BAMEC325

Course Title Cooperative Marketing

Course A three unit course that involves understanding or an argument

Description between two companies aiming to promote or sell the other company’s

Bachelor of Science in Business Administration Major in Marketing

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 UNIVERSAL COLLEGE OF PARANAQUE
8273 Dr. A. Santos Ave., Paranaque City
Office of the College of Business and Accountancy Department Tel. numbers: 8820-22-22/8820-42-76

products. It focuses on the methods by which mainstream

governance, accounting, personnel, and marketing practices can be
adapted to fit the cooperative model. This course will focus on the
social impact cooperatives and credit union impart of their
communities. Their course will examine social finance to enable
capital to achieve a social, environmental, and financial return.

Credit Units 3 units

Prerequisite None

Course Code BAMEC121

Course Title Economic Development

A three unit course that covers the following topics: the meaning of
economic development, poverty and income distribution, the role of
geography and institutions, fertility and population growth, health and
nutrition, education, and female empowerment. It also focuses on the
Course
analysis of economy with attention to the business cycle, output of
Description
goods and services, inflation, and unemployment. It also deals with
how to economy affects individuals and firms and how to deal
effectively with the economic environment. This course also covers the
areas concerning agrarian reform, taxation and consumer education.

Credit Units 3 units

Prerequisite None

Course Code

Course Title Economics with Land Reform and Taxation

A three unit course that deals with the application of the concepts of
Economic principles to maximize utilization of limited resources to the
production of goods and services to satisfy unlimited wants of man.
The course also relates the fundamental principles of Economics,
Course
Taxation and Agrarian Reforms and its application to the improvement
Description
of the quality of life of man. It also provides an introduction to
economic and economic concepts in theory. policy and practice, with
particular reference and emphasis to the Philippine economic
experience.

Bachelor of Science in Business Administration Major in Marketing

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 UNIVERSAL COLLEGE OF PARANAQUE
8273 Dr. A. Santos Ave., Paranaque City
Office of the College of Business and Accountancy Department Tel. numbers: 8820-22-22/8820-42-76

Credit Units 3 units

Prerequisite None

Course Code BAMCC414

Course Title Feasibility Study

A three unit course that contains a detailed analysis of what is needed

to complete the proposed project. It may include a description of the
Course new product or venture, a market analysis, the technology and labor
Description needed, as well as the sources of financing and capital. This is
needed before starting a new project, developing a new product or
service, establishing a new business, or upgrading and modifying.

Credit Units 3 units

Prerequisite None

Course Code

Course Title Accounting Internship/Practicum/OJT

A 6 unit course that covers the practical approach to acquiring new

competencies and skills needed for a job in a real, or close to real
Course working environment. It is often used to learn how to use particular
Description tools or equipment in a live – work practice, simulated or training
environment. This course provides students the opportunity to apply
and integrate knowledge acquired through course work.

Credit Units 6 units

Prerequisite None

Course Code

Course Title Accounting Research

Course A three unit course that provides an introduction into research in

Bachelor of Science in Business Administration Major in Marketing

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 UNIVERSAL COLLEGE OF PARANAQUE
8273 Dr. A. Santos Ave., Paranaque City
Office of the College of Business and Accountancy Department Tel. numbers: 8820-22-22/8820-42-76

financial accounting. It covers detailed discussion, appreciation and

application of accounting principles covering assets, financial and non-
Description financial. It also covers understanding and application of accounting
standards relating to nature and composition of accounts initial
recognition and measurements.

Credit Units 3 units

Prerequisite None

Course Code BAMEC325

Course Title Cooperative Marketing

A three unit course that covers the functional areas of management,

entrepreneurship and enterprise development that are consistent with
the cooperative values and principles. This is an introduction to the
Course challenges involved in the management of cooperatives. This course
Description introduces participants to the fundamental concepts accessory to run
a successful cooperative. Through discussions and practical activities,
participants gain the knowledge, skills, and confidence to improve and
grow their organizations.

Credit Units 3 units

Prerequisite None

Course Code

Course Title Public Finance

A three unit course that deals with the management of a country’s

revenue and expenditures. It focuses on analyzing the effects of
Course
expenditure programs and taxation policies on the economic behavior
Description
of individual consumers, households and firms. It covers taxation,
government expenditures, the budget process and public debt.

Credit Units 3 units

Prerequisite None

Bachelor of Science in Business Administration Major in Marketing

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 UNIVERSAL COLLEGE OF PARANAQUE
8273 Dr. A. Santos Ave., Paranaque City
Office of the College of Business and Accountancy Department Tel. numbers: 8820-22-22/8820-42-76

Course Code BAMEC413

Course Title Entrepreneurial Management

A three unit course that introduce the creation and management of

start-up business. This course evaluates the necessary qualities and
characteristics of the successful entrepreneurial profile. It includes the
Course
steps necessary to design and develop a startup business and to open
Description
and operate a small business enterprise. It describes the basic forms
of small business ownership and identifies the necessary financial
competencies needed by the entrepreneur.

Credit Units 3 units

Prerequisite None

Course Code BAMPC323

Course Title Product Management

A three unit course that deals with the bringing together and operating
a restricted set of resources such that desired product results. It is a
business process of planning, developing, launching and managing a
Course
product or service. It includes the entire lifecycle of a product. It is the
Description
process of making the right product that solves the right problem for
the right person at the right time. It is also the process by which a
vision or idea becomes a valuable product.

Credit Units 3 units

Prerequisite None

Bachelor of Science in Business Administration Major in Marketing

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