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The document outlines the key components of an effective marketing plan, including: 1) Performing a situation analysis to understand opportunities and threats 2) Analyzing the background, strengths, weaknesses and competitors in the target market 3) Defining clear marketing objectives, strategies, budgets and controls It also discusses the importance of marketing research and flexible planning to adapt to changes. An effective plan is based on valid assumptions, provides continuity, and specifies criteria for monitoring progress. Common reasons for failure include unrealistic plans and goals, inadequate analysis, and not anticipating competition.

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Vicky Vickyvicky
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156 views

Assignment

The document outlines the key components of an effective marketing plan, including: 1) Performing a situation analysis to understand opportunities and threats 2) Analyzing the background, strengths, weaknesses and competitors in the target market 3) Defining clear marketing objectives, strategies, budgets and controls It also discusses the importance of marketing research and flexible planning to adapt to changes. An effective plan is based on valid assumptions, provides continuity, and specifies criteria for monitoring progress. Common reasons for failure include unrealistic plans and goals, inadequate analysis, and not anticipating competition.

Uploaded by

Vicky Vickyvicky
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Table Of Contents:

Marketing Plan Outline For A Marketing o Situation Analysis o Background Venture o Marketing Opportunities and Threats o Competitors and Analysis o Strength and Weaknesses of Venture o Making Objective and Goal o Marketing Strategy and Action Program o Budget o Controls Making Research of New Venture o Marketing Research o Steps Involved In Characteristics of Marketing Plan Steps In Preparing The Marketing Plan Reasons of Failure of Marketing Plan

Marketing Plan
Marketing can be defined as a written statement of making objective strategies and activities to be followed. The making planning is an annual activity focusing on implementing relating to the marketing mix variable, product, price distribution and promotion. The marketing plan established how the entrepreneur will respectively and operate in market and objective or the new venture.

Outline for A Marketing


1. Situation Analysis: The marketing situation in fully analysis to get awareness about the opportunities and threats in the market place. 2. Background Venture: The entrepreneur must analysis and study the background of the Business venture he is entering. 3. Marketing Opportunities and Threats: The business man must study the market opportunities and threats before starting the new venture. 4. Competitors and Analysis: The businessman must analysis the stress and weaknesses of his Competitors in the market. 5. Strength and Weaknesses of Venture: The entrepreneur must study the strength and weaknesses of his Area of business and the product of service he is about to provide. 6. Making Objective and Goal: The business must specify his marketing objectives and goals. 7. Marketing Strategy and Action Program: The entrepreneur must prepare his marketing strategy and the action in program to implement in the marketing strategy. 8. Budget:

The business man starting a new venture must prepare his budge or sales and marketing. 9. Controls: The marketing plan must be include varies controls point to everate the successful implementation of the marketing plan.

Making Research of New Venture


Marketing Research: Involves the gathering of data to determing the following: (a) Customer (b)What is size of market potential size of market. (c) What price should be change. (d)What is the most appropriate distribution channels. (e) What is the most efficient promotion strategy. Marketing research may be conducted by the entrepreneur and by the consultant. Steps Involved In: 1. Defining the purpose of objective of the marketing research. 2. Gathering data from secondary source. 3. Gathering data from primary source. The primary source include observation, networking, focus group or experimentation interviewing. 4. Analyzing and Interpret.

Characteristics of Marketing Plan


1. It should provide a strategy or accomplishing mission or goal. 2. It should be based on far and valid assumption. 3. It should provide for continuity or successful meeting long term objective and goal. 4. It should be simple. 5. It should be flexible. 6. It should be specify the common criteria.

Steps In Preparing The Marketing Plan


1. Define the business equation. 2. Define the target market and opportunities and threats. 3. Considering the strength and weaknesses in the target market. 4. Established goals and objectives. 5. Defining marketing strategy and action program. 6. Coordination of the planning process. 7. Designing responsibilities for implementation. 8. Budgeting the marketing strategy. 9. Implementation of the market plan. 10. Monitoring progress of marketing actions.

Reasons of Failure of Marketing Plan


1. 2. 3. 4. lack of realistic plan. Lack of an educate situation analysis. Unrestic goals and objectives. Unanticipated complementation moods and product efficiency.

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