The Search Ecosystem

Flows
The Search Ecosystem
Associations

Security/
User
SEO SEO — Elements
Start Search engine End
The start of the search is with the person acting on a thought and following the search ecosystem. This explores the complex search Privacy Device Example site
generated
Process
(Data collection)
ecosystem taking an SEO perspective. There are many complex layers that exist on making the internet work. If you are interested in a platforms
collaboration on expanding the diagram, please reach out.

End User Journey Search Engine + Web ecosystem Search engine Optimization (SEO)

Search Engine Optimization (SEO)

Server

Start

Desktop
Website/App Social | UGC (user generated content)
Person| Consumer
ISP Device

ISP - Internet Service Provider

Search Engine

On-page Technical Off-page

Mobile Browser | App Query/ Search term

Security | Volume: 12,100/mo

Privacy
Voice Search (Alexa, Google assistant, Siri) Searched for : “best dog
food for puppies”

Smart device(s)
Title tags Crawlability Branding
SSL
SERP’s
VR/AR Meta Desc. Indexability Anchor diversity

Security |
Privacy
petfood.com Keyword research DUP. content
Comp. research

Structure data
Content Reviews/directory
Pet food resources +
Ecommerce
+
Pup food resources
Dog food resources +
+ Filters

+comparison Pet care resources + Site & Nav. Structure

Pup care resources + Link building
Expert chat Kitty care resources + URL Optimization
Promo Adoption Guides +
Pup adoption +
PageSpeed
Security | Kitty adoption resources +
Pet community + Link cleanup
Internal links
Privacy

Dog owner community+

Cat owner cummunity+
Dog care content creator
Usability (Mobile)
Press releases
Header tags
dogfood.com

Fix broken pages

Social foot-print
Images
s u
Dog food re o rce s+
Ecommerce Blog + Social Meta tags
News +
UX

bestdogfood.com

Ecommerce blog +

cheap-petfood.com

Ecommerce

organicpup.com

blog +

App:everythingpet