The

RMBC Method
for Writing
Winning
Sales
Letters
by Stefan Georgi

TRANSCRIPTS
Module 5
Visit Me At:
stefanpaulgeorgi.com
 Copy
EXAMPLE
5
Jeremy Reeves
Gut Supplement

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Copy
EXAMPLE
Jeremy Reeves Gut Supplement

(00:00:01)
What’s going on, guys? This is Jeremy Reeves here. Stefan asked me to make
you guys this video, basically walking you through one of the letters that I wrote,
using the RMBC method. I’m basically just going to have this up to my right like
this, that you could see, and I’m going to have this up, the actual letter, to my
left. This letter is actually almost 9,500 words long, so it would take probably 2
hours to read through this whole thing. I don’t know if I’m doing that math right.
Let me actually just do it to see what we’re going to do here.

(00:00:40)
It’d take about an hour. I’m going to do a little bit of a hybrid here, walk you
through each section and then just show you the parts where we go back and
forth and exactly what I’m pulling from the outline over to here. As you’ll see,
it’s not going to be exact. Actually, one of the things I really like about this
outline that Stefan has is that there’s some optional things in here, depending
on if you have a doctor, if you don’t have a doctor, if you have a product
discovery story, if you don’t, certain things like that. We’re just going to go
through and I’ll show you what I did and didn’t do.

(00:01:22)
For the headline, we have Nature’s Drano... for your bowels? We won’t go into
too much detail here, but this is something I’m going to be testing, because
there’s some other ways that we could go about saying this whole thing.
Drains your bowels like Drano, whatever. What I’ve had is: add this flavorless
nutrient to your morning coffee or tea to effortlessly and fully empty your
bowels every single morning. If you look over here, that’s already starting to
call out the problem, and then, as you go into the lead, if we look up, we’re
calling out the problem here. Have you ever poured Drano down a clogged
pipe and watched in amazement as weeks, months, maybe even years of

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backed-up gunk cause suddenly vanished,

(00:02:09)
letting the pipe flow free again? If you aren’t pooping as much as you’d like, if
you feel like your bowels are clogged up, pushing your belly out and causing
uncomfortable gas and bloating, creating embarrassing gas that could clear
out a room and making you feel heavy and lethargic by literally weighing you
down, I’d like to show you this one unusual jungle fiber you can add to your
diet. Now we’re transitioning into this: promise solution to the pain point,
promise to save time/money, that sort of thing. It acts like nature’s own Drano
for your bowels. I’m using this right here as an objection because if you see
this, Drano for your bowels, you might think, chemically, it’s going to be bad
for you, so on the next line: yet it’s one of the healthiest foods on the planet.

(00:02:51)
Now we’re going into the promise solution. Helping to effortlessly and fully
flush your bowels every single morning so you feel lighter and more energetic,
reduce gas and bloating so your stomach shrinks, and enjoy clean, fast ghost
wipes to avoid painful chafing by doing nothing other than adding it to your
morning coffee, tea, oatmeal or smoothie. This is really getting into now some,
let’s see where it is over here. Actually, it’s not in here, but some proof. This is
starting to get more into a little bit of proof, but it’s still in this promise solution
part of it. People across the world are using this to become a perfect pooper
and they’re delighted to discover that... and then we have more benefits here
that we’re talking about.

(00:03:41)
This is all still part of this. We’re talking about the benefits and overcoming
objections that they might have in there. I promise you it’s absolutely possible
and much easier than you think, and then still going on with the benefits, so
teasing them about some of the benefits and even a little bit of the unique
mechanism behind the solution. It’s been scientifically proven to help you
poop up to 171% more than do right now, quickly remove 5-20 pounds of
backed up poop that’s weighing you down, boost healthy gut bacteria by up to
344%. We’re starting now to tease the unique mechanism a little bit. I didn’t
really tease the emotional discovery story.

(00:03:41)
I actually go into that next. That’s right here. That’ll be the background story,

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but I didn’t quite tease the actual story, it just didn’t really fit for this one. I’ve
done that in the past though. The contrarian nature of the mechanism. You
might be thinking this all sounds too good to be true, but I promise I’ll show
you all the research, the evidence from leading universities and introduce you
to people just like you who are perfect poopers. This is a little bit still more
part of the benefits. One of the things I want to point out too is that this is an
outline, it’s never going to match up exactly, perfectly.
.
(00:05:26)
It’s okay to bounce around just a little bit. You have a benefit and then you
tease one of these things and then you come back to benefits. That’s totally
fine. The way that I like to do it is I like to just leave this here and make sure
that I get as many of these in there as possible, even if they’re in a slightly
different structure, maybe the fascinations come up before the contrarian
nature of the mechanism, that sort of thing. I think the most important is to
tease these first, these two are one, two punch up here, and then all of this
other stuff,

(00:06:07)
in my view, are fine to have them in there, just make sure that all of these are
in there, even if they’re a little bit out of order. Obviously you don’t want to go
too far out of it. The best part is that all of this can happen without changing
your diet. This is still in the benefit phase and the overcoming objection
phase. Then we go into: In fact, this new discovery makes traditional pooping
solutions like psyllium fiber and laxatives completely obsolete. Now we’re
getting into the contrarian nature of the mechanism. That’s because it solves
the number one problem causing you to poop too little or too much. That’s
actually teasing the unique mechanism again. We’re jumping in a little bit.

(00:06:53)
I could actually try a new lead where it just goes straight down the line like this
and it might actually perform better that way. Fiber alone can’t fix, laxatives
make worse, other solutions simply don’t help. I promise I’ll show you exactly
what it is, how it works, and why it can transform your life like it did mine.
Now we’re coming down here to the story. I don’t have any qualifiers in there.
Actually, I do. It’s hidden. This line. Depending on what you’re writing, you
don’t necessarily need to say, “You want to read this page if you’re this person
or if you’re that person.” A lot of times the more advanced you get with copy,
you can weave that into the sentences and you don’t actually have to have a

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section saying who it’s for and who it’s not for.

(00:07:46)
You can just talk about that in your copy, but you don’t have to have an actual
section for it. If we just look, up until here is the lead, all of all of this right
here, and if you look at it, we called out the problem. We’re just going to look
at everything that I did hit. We called out the problem, we promised the unique
solution, we didn’t really tease the emotional story. I have the emotional story.
I didn’t really tease that. We teased the unique mechanism behind the solution,
we teased the contrarian nature of the mechanism, and that’s when we talked
about this, it’s contrarian to everything else on the market,

(00:08:30)
we did some fascinations, without changing your diet, without gagging on
toxin-filled, gel-like psyllium fiber, without resorting to dangerous laxatives,
suppositories or enemas. We have some bullets here, we have some bullets
here, so they’re all over. Credibility builders. All this is right here. Qualifiers -
again, it’s in there, but it’s weaved in throughout the sentences. Skepticism. I
would also call this objections. We do that throughout, within the sentences
themselves and a few broad testimonials. We have them right here. Really,
the only thing that we didn’t hit on the lead was the Tease the emotional
discovery story. That’s something that I can put in here.

(00:09:31)
I don’t think I did. Here’s the background story. I need to share an embarrassing
story with you. Who I am plus credibility builders when appropriate. Here’s a
good lesson here. I have absolutely zero credibility. I am not a doctor, I am not
an expert. I am absolutely nothing. I’m just some random dude selling this.
I’m not going to talk about who I am because that in my mind would actually
decrease the selling power that this letter has. Again, I’m just some random
dude that is selling a product. I go into the embarrassing story. We’re just going
to skip past this because I have no credibility. This says “when appropriate.”
It’s not appropriate here, so I didn’t do it. Me or someone close to me

(00:10:21)
was just like you (in pain). Here’s the emotional story. We were at a rehearsal
dinner for a wedding and I just finished eating. It had been about four days
since I’d pooped last. I knew there was a high risk of either getting stuck on the
toilet for 20 minutes or having sudden diarrhea. I knew where the bathrooms

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were because I always knew where the bathrooms were in any public place,
so I figured I would be okay. About five minutes later, the hot flash you get
as a warning before you poop your pants washed over me, so I started speed
walking towards the bathroom. When I got about halfway there, the fire alarm
rang, my eyes opened wide as I mentally screamed, “Oh my god, no, not now.”
I’ll say the story because it’s a funny story.

(00:11:02)
It’s actually true, by the way. At this point, I can’t even describe the fear that
overtook my body. I got outside as fast as possible, clenched my butt as hard
as I could, and started speed walking towards the nearest bathroom, which
was about 100 yards away down the street at the next restaurant. But about
halfway there, a couple walked by me, so I tried to act normal by relaxing for
just a second to say hi, and immediately I knew that I’d made a huge mistake
because just a few steps later it all rushed out of me and into my pants and
shoes. Four days worth of poop was now dripping down my leg and into my
shoes. In that moment I felt like I wanted to just give up and die. The shame,
the embarrassment, the disgust with myself that I let it happen,

(00:11:40)
the fear of getting made fun of for the rest of my life. Real quick pause. If
you’ve ever pooped your pants in public, did I just nail the emotions? Because
I have, so I know the emotions. I’m assuming you’re shaking your head yes.
Even if you haven’t, but you’ve been in really close calls, this is what it’s like. It
was all too much to handle. I felt like the main character in some kind of sick,
twisted film that everyone watched and laughed at, but I couldn’t just stand
there crying on the street, so I sprinted in the next bathroom I was headed
towards, straight up to the bathroom where I had to take off my underwear,
cover up the stains on my pants as good as I could and called my wife to leave
the rehearsal dinner and come pick me up.

(00:12:19)
That’s the story, and then it’s bringing it back to them. I don’t know if something
embarrassing has ever happened to you, but having an accident in public as
a grown adult is one of the most humiliating experiences you can get ever go
through. On that day I made a decision that would never happen again. Now
we’re starting to bridge into the Traditional solutions and advice not working.
For the next several years I tried every possible solution to figure it out. I won’t
really read this word for word, but I talk about all the different things that I tried.

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For example, I tried psyllium, but here’s some of the bad things about psyllium.

(00:13:02)
Then I actually dug in just a little bit further because I found this and I looked
at Metamucil, which is probably one of the most popular fiber supplements
out there right now, it’s probably the most. What I did on the actual sales
letter for this is I looked at all the ingredients, so I’m just dimensionalizing the
problem here, I’m digging deep into the pain points here. I looked at all the
ingredients of Metamucil and it was basically psyllium fiber, and then all of
these ingredients, so maltodextrin, so I looked up side effects of maltodextrin,
citric acid, artificial orange flavor, aspartame, and Yellow 6. Especially if you’re
trying to be healthy,

(00:13:49)
a lot of people are trying to avoid these things, they’re trying to avoid dyes,
artificial sugars, artificial flavors. This one isn’t really too bad. It’s pretty much
made from lemons, but often made with GMO ingredients, can make digestive
problems worse instead of better. This one worked for me because this is about
digestive problems. This one’s pretty bad. I think that’s also an alternative sugar.
Then I just talk even more about why selling fiber sucks. Again, if you’ve ever
taken psyllium fiber, you know that it sucks. This one right here. Even if you
decide that those chemicals are worth the risk, it’s still a nightmare trying to
gulp down a large glass filled with a thick gel-like substance that tastes awful
and makes you want to gag.

(00:14:44)
I know all the emotions of this market because I am the market. This product
I actually made for myself and it works, it’s just amazing. I’ve taken psyllium
fiber. I know how bad it sucks, but that’s something you can find in your
research anyway. We’re still in here. I tried laxatives and quickly understood
why they should be avoided at all costs. Laxatives work by stimulating you to
poop more. Personally, I hated even having to try them because they’re not
natural and have severe long-term consequences. I like to use products that
work with my body. Right here is a little psychological dig on tapping into
those people. It’s almost like a tiny little guilt trip right here.

(00:15:31)
If someone is reading this, I’m saying I like to use products that work with
my body and help solve the root cause of the problem, I don’t want long-

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term side effects. Anybody who’s using laxatives is going to attach to that
and think like, “Oh shit, maybe I should be doing that too.” Because instead
of giving your body what it needs to help you poop regularly, they forcibly
stomp on the accelerator. That gives you a good visual there. Your body gets
lazy and lets laxatives do all the work, creating dependency on them, so the
longer you continually increase the dose, the longer you use them, the more
complications you get. Then I added some proof here at the Mayo Clinic. If
you frequently use them over a period of weeks or months, they can decrease
your colon’s natural ability to contract and actually worsen constipation.

(00:16:17)
In severe cases, overuse of laxatives can damage nerves, muscles and tissues
of the large intestine. What are the things that they’re using and just hammer
the shit out of them, make them sound like if they continue using the things
that they’re using, they’re going to die early, everyone’s going to hate them,
they’re going to be made fun of. You want to just really hammer home. This
is basically opening up the wound and pouring salt in it, and then cutting a
bigger wound and then pouring more salt in it, and then lighting it on fire. It’s
pretty graphic, but that’s basically what you’re trying to do here. The thing with
this section, that you have to really nail this because your solution is not the
first thing they’re trying,

(00:17:06)
so if you don’t nail this section, they’re gonna think, “My thing’s fine. It’s really
not that bad.” So you want to really nail this section. Clearly, laxatives should
be only for severe cases and short-term use only, and only when your doctor
prescribes them. This sentence is, again, coming back to psychology. If I’m to
say laxatives should only be used... it’s like ho-hum. Clearly, laxatives should
only be used... Obviously, if you’re using them, you’re dumb. It sounds like
that. And only when your doctor prescribes them. Anybody who hasn’t been
prescribed, this very specifically tells them that they should not take that
unless your doctor actually did.

(00:17:51)
That was the second thing. I didn’t really have one other third thing. I usually
try to do three. That’s my thing. I usually try to do three. I didn’t really have
one other big thing. Psyllium fiber and laxatives are the two big ones. The
third is just spread out. I tried every other possible natural remedy you can
think of, exercise, different diets, prunes, drinking a lot of water, biofeedback

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therapy, acupuncture and acupressure, wasted a decade of my life, thousands

(00:18:42)
I didn’t really do a trigger event. My trigger event was basically my story. This
and my trigger event are a little bit the same. That just worked out better.
Generally, that’s how I do it. I take this and I tweak it just a little bit to fit the
way that I write. I’ve seen other people where they do the story and then the
trigger event is at the end of the story. This is the way that I like to write. It just
fits my style a little bit better, so I move it a little bit. Right. I skip the search
for truth/answers, and that’s when I had a conversation with a genius doctor
that would change my life.

(00:19:27)
Now I’m doing these. Even search for truth/answers, they’re all one and the
same. At least for me it’s hard to do all these as separate sections. It’s like
the lead. Again, this is just an outline that you’re using, so fit it to the way that
you’re writing and the information that you have and that sort of thing. Use
this as a guide, not like a step-by-step thing. I think that’s one of the best ways
to describe that.

(00:20:03)
I meet a wise sensei-type who promises to reveal the truth that’s been hidden.
I had this conversation. The name is Dr. Felley. I was introduced to him
after complaining to a friend about my pooping frustrations. Then I go into
some credibility about him. I explained my decades of issues and how I tried
everything with no success. He smiled at me. I originally had “He laughed at
me,” but I thought that was a little bit too much and a little bit unbelievable.
Have you ever had someone complain? By the way, I brought this back a little
bit. This is a little bit of a weird subhead here and people are going to be like,
“What?” I brought this back to give an example, so that people can latch on to
it, something that has happened in their own life.

(00:20:50)
Have you ever had someone complain to you, asking for advice and, realizing
you knew the answer, you just smile at them because you knew how to help?
Think in your mind, someone’s complaining about something, and then, as
you’re saying it, the answer pops in and it’s so clear in your head, and you

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smile a little bit. In your head you’re like, “All right, come on, stop, so I can tell
you what the problem is.” That’s what I brought it back to. That’s exactly what
he did. After I stopped talking, he said, “I’m sorry to laugh, but everything you
just told me it was doomed to fail from the start.” He promises to reveal the
truth that’s been hidden. “Not many people know this, but traditional solutions
for what you’re experiencing don’t solve the root of the problem,

(00:21:30)
so they actually can’t work. The reason I’m laughing is because I’m happy for
you. I know exactly what’s causing your problems.” He promises to reveal
the truth that’s been hidden. I asked him what’s going on. Now it brings us
down into the unique mechanism. He explained the entire process of how
poop happens. As it turns out, it had to do with my poop speed. That gets
your attention immediately because no one talks about poop speed. That’s
such a weird term. I have a better one for you in a second. I know that sounds
a little strange, so let me explain. The entire process from food to poop is
pretty amazing. Then I talk about it. First, food enters your stomach, bile and
enzymes grind it into a mush cake.

(00:22:12)
That mush cake enters your small intestine where most of the nutrients
are absorbed. What’s left is poop which consists of indigestible fiber and
bacteria. Most people don’t know that, by the way. They think that their food is
in the actual poop. What actually happens, just in case you’re curious, is that
food goes into your intestines and it’s in a molecule size form at that point,
it’s almost like water. It gets mushed up so much in your stomach and your
intestines actually absorb it into your bloodstream and your body, and what’s
actually left, what your actual poop is, is indigestible fiber and bacteria. When
you’re pooping, most of that poop is actually bacteria, which is weird. This
lump of fiber and bacteria then make their way into your large intestine, your
colon, and finally into your toilet.

(00:23:04)
Here’s a very important part. I t’s the speed of this process that determines
how enjoyable or frustrating your poops are. Now we’re getting into the real
cause of your problem. You’ve had 99% of the answer, but this is the missing
1%. Should be surprising, counter-intuitive, absolutely backed by credibility and
proof elements. Just keep these in mind as we’re going through this. Which
creates muscular peristalsis. The scientific of peristalsis is the involuntary

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constriction and relaxation of the muscles of the intestine or other canal,

(00:24:02)
That is: keep it very simple so that people understand, but you should have
a moment in there where you’re very, very scientific, because you’re giving
yourself credibility by explaining it in a way that goes way over their head,
so they trust you as a credible expert because you’re saying something. The
last time you went to the doctor and they started talking to you and you were
like, “What the hell are you talking about?” They’re saying all these confusing
terms. That gives you instant trust into that person. When you do that, you
have no idea what the hell this means. Then I put: put in simpler terms, it’s a
poop train. You go from this very scientificky thing to “it’s a poop train,”

(00:24:46)
which you instantly understand. This process literally shuttles your poop
through your intestines like a train, soaking up water so it becomes moist and
soft for easier pooping and out of your body. If you’ve ever felt your stomach
growl, that’s actually not a sign of hunger. This is true, by the way. It’s actually
your poop conveyor. This is actually poop train at work. The original name
for this was poop conveyor belt, but I named it poop train. Here’s where the
problem comes in. Your poop is mixed in with a lot of water and, moving
through your intestines, your body slowly absorbs the water, which changes
its consistency. Depending on how long it takes, your poop can take different
forms. Then I give them examples over here. It should look like three or four,
based on the chart you see to the right, but if it happens too fast, not enough
water gets absorbed into your poop and it comes out as diarrhea.

(00:25:42)
I think I changed these. This is actually backwards. By the way, this version
went to design and then we caught a couple of errors. Basically, if your poop
is too watery, it comes out as diarrhea. I’m not going to change it. Basically
too much water - diarrhea, too much water in your actual poop and it comes
out as constipation. This should actually be intestines. Sorry about that. Your
intestines pull some of that water that’s in your...

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(00:26:34)
I messed that up. We won’t go into the science. We’ll just pretend that didn’t
happen. It’s right on the page and I can’t remember right now because I’m
getting all confused. This is the unique mechanism. This is how it all works.
It sucks that I messed this part up because this is the really important part
of how it actually works. If the process is in perfect balance without any
interruptions, you enjoy perfect poops like the sausage or snake-like shape
you see in number three or four of the chart. These are the poops that dreams
are made of. Then I explain what a perfect poop is, because this whole thing
is going to be about perfect poops.

(00:27:17)
I should actually put perfect poops that dreams are made. I don’t know how
long you’ve been writing, but you will always have changes that you want to
make to your pages. Perfect poop that dreams are made of, they take just 30-
60 seconds, generally happen once or twice a day for most people, come out
soft and smooth with a feeling of complete release and require minimal wiping
without pushing, grunting or spending 10 minutes on the toilet hoping and
praying something finally comes out. As he told me this, I can barely contain
my excitement because I realized fixing this poop train was the missing link
that would solve all my frustrations. At this point, instead of showing you guys
the document, I’m actually going to show you the page just because we made
some changes on the page, and then that way you can see that. I’m going to
pause it real quick.

(00:28:09)
We’re back on the page. By the way, when you’re working with designers, stuff
like this makes it funny. Even when I do write “it’s a poop train”, I found a
GIF of an actual poop train. These are the poops that dreams are made of.
There’s a funny little GIF here, that sort of thing. Just when you’re working
with designers. Fixing this poop train was the missing link. We’re talking about
missing link, which is just the unique mechanism.

(00:28:43)
It’s bridging this gap a little bit. Then I go into some emotions. If I could finally
get my poop train back on track, I’d finally be able to go in public without
fearing what might happen, I’d get rid of the bloat balloon inside my belly,
making me look heavier than I really was, I’d finally feel confident as I could
fully empty my bowels and feel light and energetic again, I’d finally be able to

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wipe in just a few seconds without leaving my butt chafed and sore. If any of
you guys or girls have had constipation, you know that all of these are very,
very true. Heck, maybe I’d even get rid of that smelly, embarrassing gas that
I’d had for my entire life. Also very true, by the way. Hopeful, I kept researching
and discovered that there are three main factors that damage.

(00:29:24)
Now we’re starting to go into the unique mechanism. That was a little bit of
the transition. Now that you know the real cause of the problem, this is the real
solution on a macro level. There are three main factors. Sometimes there’s
just one. Bad bacteria is causing your weight gain. Novel solution is get rid of
your gut bacteria. With mine, it’s actually three different things. It’s all around
that peristalsis, so that’s the one big thing, that’s the macro. The peristalsis
or the poop train, that’s the macro. N ow we’re going into the micro right here,
backed by credibility and proof sources.
(00:30:13)
That’s a given at this point. We’re going to start going into the macro again,
is the poop train. Now you know the real cause of the problem. This is the
real solution on a macro level. That’s the poop train. Now we’re going to start
getting into the micro, which is exactly what damages your poop train. Poop
blocker number one, boa constrictor stress hormones. Again, with copying,
I could’ve just put stress hormones, but boa constrictor stress hormones
makes it very visual. I’ll show you right here. Think about the last time you felt
very stressed, nervous or anxious. You probably felt it in your gut, right? Well,
the reason you feel it in your gut is because stress tightens your nerves like
a boa constrictor, including the nerves moving poop through your intestines.

(00:30:59)
You see how much of a visual that gives you? It makes it very, very clear. I
could have just said like, “Stress hormones cause your nerves to be tight,” but
I thought of what is that like, what would that feel like, so you can imagine that
boa constrictor wrapping around you and you get so tight, you can’t move like
that. It just makes it more clear. Considering our crazy modern lifestyle, I come
back to the emotions of them, it’s no wonder we’re all stressed out. The problem
is that stress releases epinephrine. I’m going into the science of it now. Saves
you from dangerous situations, diverts blood away from your intestines and into
your vital organs, and, as a result, your poop train slows down.

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(00:31:40)
On top of that, it releases corticotropin-releasing factor (CRF) in the bowels,
which is like holding your hand over a burning candle, because it directly slows
down and inflames the intestines, making the situation even worse. Like I said,
you can’t enjoy perfect poops unless your poop train is functioning like a well-
oiled machine. That’s why if you suffer from... This is actually coming back a
little bit to calling out the exact audience. I just do this once in awhile throughout
the copy. If you’re doing that more than once a week, it’s a good sign that your
poop train is broken and needs to be fixed. I’ll show you exactly how to do that
in just a minute, we’re opening a loop there, but first we have to talk about poop
blocker number two, lack of fiber. We’re talking about fiber here.

(00:32:26)
I was going back and forth on this because fiber’s boring, so I just made
this a little bit faster. That’s also why it’s in the middle, by the way, because
the stress is a little bit unique, and the gut bacteria is a little bit unique. I
love the background that I put here. Generally, people remember the first and
the last things, so if somebody tells you seven numbers, you’re more likely
to remember the first two and the last two, you’re more likely to forget the
middle ones. When you’re doing copy, that also comes into play. If you have a
list of three things,

(00:33:17)
put the most boring thing in the middle and put the most exciting things at the
front, the next one at the end. I talk about fiber. There’s even one little known
type of fiber that creates even better results. This is really just another open
loop. I don’t really say anything about it. It’s just creating an open loop. Just
one of those reasons is because it kills off poop blocker number three, toxic
bacteria waging war inside your gut. We’re talking about gut bacteria here.
Your body has a balance of good and bad. Here’s all the different ways that
your gut bacteria is jacking up your body. If you’ve experienced any of the
following in the past week,

(00:34:08)
all these different things, it’s a clear sign that your microbiome has become
overrun by bad bacteria. Here’s why that’s important. Good bacteria are
crucial to becoming a perfect pooper. In fact, one study showed that they
can help increase stool frequency, and now you see why I built this all up,
because they help increase stool frequency by 171%, which is ridiculous, by

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the way. That’s the difference. Now I bring this into a very, very clear example.
Remember, these people are constipated, so they’re going maybe twice a
week. That’s the difference between pooping just twice a week versus seven
days a week like clockwork. If you have constipation, you’re only pooping
twice a week. This is a very, very visceral example and that really hits home.
Then I go right into the emotions.

(00:34:59)
Can you imagine how good you’d feel to wake up every morning and completely
empty your bowels so your stomach feels flat and sexy, to shed several pounds
of stuck poop and watch in disbelief as your belly shrinks, finally feel light
and energetic as you remove excess poop that’s literally weighing you down?
The best part is it’s easier than you think. Just remember... I did a little bit of
a summary here. I like to do this. I actually learned this from Stefan. People
are lacking in common sense and a lot of people just are not all that smart,
a lot of people are uneducated, a lot of people reading your letters have not
graduated high school,

(00:35:49)
they don’t understand science, they have no idea what you’re talking about, so I
learned from Stefan that it’s always really good to summarize what you’ve just
said. That’s why I have: Just remember, perfect pooping requires fiber, good
bacteria and a fast moving poop train. That’s it. Then this is more of just good
copy to keep them engaged. No fancy workout, no hard to follow diet, no pills,
medications. This is the recipe for perfect pooping. Pretty simple, right? Consume
enough fiber and water daily, help your good bacteria kill off bad bacteria and
speed up your poop train, and voila! You can now enjoy perfect clean-wiping
poops every day. But the good news is there is a safe, natural, plant-based
solution that improves all three functions that you need to enjoy perfect

(00:36:34)
daily poops. Who knew that was going to happen? I bet you nobody. I bet you
everyone listening to this had no idea. Now we’re getting into the product
buildup. Now that the avatar knows the solution, he looks for an out-of-the-
box version. I didn’t do this. That’s why I’d like to introduce you to... I do this a
little bit. This is going into what it is. I’m not saying that there’s a product yet.
This would actually be like something up here. ,This actually isn’t quite part of
the outline, but it would be something up here, like explain finer micro details
of the US, the unique solution.

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(00:37:36)
Let me just go through it real quick. The little-known jungle fiber creates
perfect poops daily, called prebiotic fiber, also known as prebiotics. Then I do
a little story about jungle fiber because of the Hadza tribe in Tanzania. They’re
one of the last remaining hunter-gatherer tribes, known to have one of the
healthiest guts on the planet. Then I talk about them a little bit. Remember, I
already talked about the three things that cause your poop train to slow down.
Now I talk about the prebiotic. Not my product, but the actual solution for
those things. I basically go through, as we discussed earlier, I’m reminding
them stress is crucial to manage because it tightens your nerves and slows
your poop train.

(00:38:27)
Then I talk about why studies show that they can decrease stress and anxiety
by reducing corticosterone (a chemical released during stress) and soothing
damaging inflammation. In other words, they tell your body to relax even if you
live a stress-filled life, which is very handy when you’re dealing with low levels
of stress on a regular basis, plus they help improve your sleep by increasing
REM and non-REM sleep, especially after stressful events. That’s the first thing.
Perfect fiber balance, talking about fiber. It comes up frequently as easy as
squeezing a new tube of toothpaste. Again, with the visuals. This is actually
a big thing that I’ve been working on lately. You can feel that. When you’re
comparing your poop coming out to squeezing a new tube of toothpaste, you
very lightly squeeze, it comes out.

(00:39:21)
It looks very similar. You can really get that. It fully empties your bowels.
You’ll love that tight, slim, non-bloated feeling when you finally get rid of the
excess poop that’s backed up inside you. Some sources say you can have 5
to 20 pounds of poop sitting in your intestines if you aren’t going at least once
per day. By the way, when I started taking my own product, I lost four pounds
in the first two weeks, which is as much as a used car tire. No wonder they
call it a spare tire around your waist. I’m connecting these and then I go into
some more emotions. I like to just stick emotions in there, wherever I can.
I generally do this last. I don’t know if everyone else does this, but I do the
sciencey version first and just get it all on paper, and then I actually go back
and look for areas that I can add more emotion into it.

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(00:40:09)
I actually added this section right at the end. It used to be my V one of this.
It was: which is as much as a used car tire, and then I had a transition going
right into this and I added this whole section. Of course, everyone is different,
but I personally lost about four pounds when I first started pooping daily.
The weight loss was great, but more exciting was that I got rid of my belly
bulge that made me look pregnant, which meant I could stop sucking in my
stomach at parties. So true. I’m happy to report the weight never came back.
Also true, by the way. I believe you can have a very similar experience and, as
we discussed earlier, you won’t have to worry about taking...

(00:25:42)
This is, again, just good copy. It’s reminding them of the benefits that they’re
about to get with my product. I’m just repeating that over and over and over
because it’s important to a lot of people. You won’t have to worry about taking
a product filled with toxic chemicals, preservatives, and artificial flavors
because prebiotics can be made flavorless. This is a huge one. In fact, you
can have them straight into your coffee without even knowing they’re there.
Again, open loop here. I’ll explain how in just a moment. First, let me show
you. This actually I have to change. It’s a little bit hard to read. I’m going to
have to lighten this background a little bit. Prebiotics are like an all-you-can-
eat buffet for your healthy bacteria.

(00:41:34)
Again, very visual. The more they can eat, the faster they can multiply
and flourish. I won’t go into this. Basically, the prebiotics help your good
bacteria flourish, and I explain how all through here. When you have healthy
gut bacteria, it supports all these different areas. They’re just some added
benefits. The good news is that prebiotics are proven to, so here’s a whole
bunch of proof, boost lactobacilli by 344% and skyrocket bifidobacteria by up
to 366%. Ridiculous proof. Another reminder. As I mentioned earlier, it could
be the difference between pooping just twice per week versus every single
day. That was a huge benefit, so I wanted to make sure I got that in there
again. In case you’re wondering how they do it, so here’s the science, they
work by stimulating myoelectric activity,

(00:42:21)
so poop moves faster through your intestines. This, by the way, is just your
poop train, it’s the exact same thing, it’s peristalsis, poop train, myoelectric

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activity. It’s just nerves in your intestines that push your poop through your
intestines. That’s all it is. I was just thinking of a different way to say it,
although this is actually the scientific term. That means prebiotics are the
perfect synergistic friend to any probiotic you might be taking. Again, good
copy here because a lot of these people are going to think, “I’m already taking
a probiotic and therefore I don’t need this,” so objection overcame. Because
they can help supercharge the results you’re getting from it, and if you’re not
taking a probiotic, they can give you similar benefits because they can boost
the healthy gut bacteria you already have.

(00:43:09)
As you can see, prebiotics make it effortless to become a perfect pooper. This
is another summary section. Again, people don’t remember, they don’t read,
they don’t understand. Summaries. They give you fiber, reduce internal stress,
boost healthy gut bacteria. The fact is they’re the only option for people who
are sick and tired of straining and pushing just to finish like you didn’t get
it all out. I go into more emotions. You’ll see a lot of recurring themes here,
more emotions, more emotions, more emotions, repeat, summarize, simplify,
visualize. Remember all that stuff as you guys are writing copy. This is the
out-of-box solution is flawed. I guess is what this would be.

(00:44:04)
The out-of-the-box solution is eating them, but that’s flawed because getting
enough prebiotic fiber in your life is practically impossible. That’s because
they’re found in raw, weird, terrible tasting foods, and cooking strips out most
of their prebiotic content. Very true, by the way. Everything in here is true.
That’s why it’s so important to eat them raw. Unfortunately, most people
can’t stomach the raw versions of high prebiotic foods like raw chicory root,
Jerusalem artichoke, dandelion greens, garlic, raw onions. I should actually
just put raw onions. That’s getting all changed up. Raw jicama. I don’t even
know what that is. Raw asparagus, raw green bananas. You’re reading this
and you’re like, “That is disgusting. I’m not going to eat any of that.” That’s the
entire point. I probably need a better image here.

(00:44:51)
This one with the fruit in the middle, that’s not great. Most sane people would
not eat those foods in their raw form and I don’t blame you, because I’ll try
pretty much everything if it’s helping, but there are limits. That’s why I started
experimenting on myself. That is: Has to do it himself and create novel new

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solution. I’m going to transition now in these two right here. I tried every
possible solution. Believe it or not, I actually did eat the raw forms. I’m doing
a little bit of a summary here. Trust me when I say, it’s not a fun experience.
What’s amazing is about after a week I actually noticed a difference, but I
knew there was no way I could handle eating raw forms of weird foods for the
rest of my life,

(00:45:32)
so I asked Dr. Felley for some help. Now I’m getting into Do it himself and create
a novel solution. I told him about my experiments and he said, “You’re wasting
your time. All that was completely unnecessary.” He told me the manufacturer
he worked for had a unique process that can isolate prebiotic fibers into a
completely flavorless and easily mixable form. That way you could simply add it
to your coffee, smoothies, or anything liquid-based and become a perfect pooper
in just a few short days effortlessly. I want to go back for a second. I want you to
feel this juxtaposition. I’m talking about all this, we already built this up and how
they’re so amazing, and then you read this and you’re like, “Oh, cool.

(00:46:17)
I can just eat it.” Then I talk about it here and you’re like, “Oh God, that’s so
disgusting. This freaking sucks.” Then I can isolate all these amazing things
in a completely flavorless and easily mixable, you could just add it to your
coffee and it makes it so easy. You go on this emotional roller coaster where
you’re so excited that we finally found the solution and then you’re like, “Aw
shit, I can’t do that because that’s super gross.” Then you come back again
and you’re like, “Oh my God, this is freaking awesome. It’s going to be so easy.
I won’t even know it’s there.” That’s what you’re doing. When you’re in this
section, you’re creating drama. That’s what’s so exciting about this and into
the last couple of sections here,

(00:47:01)
because you’re getting them super excited here, and then here you’re dropping
them down and they’re thinking, “Oh shit, this sucks,” and then here again
you’re bringing them back up and that’s right before you introduce the product.
If you follow that wave of emotions, that’s what’s happening. We started
experimenting, we tried all sorts of different combinations. I was adamant
that I wanted it to be 100% plant-based, natural, no additives, chemicals,
preservatives, flavorless, easily mixable, a perfect balance of all the good
stuff. It took months to figure out. It’s super hard. Started testing it or working

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on it. There are problems and setbacks. It took months to figure it out, but we
finally did it.

(00:47:49)
I could have done this a little bit more. Maybe I actually will add that. I could
have said, “The first couple of versions that we made it was mixed easily, but it
wasn’t flavorless, and then we changed some stuff and then it was flavorless,
but it wouldn’t mix easily, and we went back and forth and back and forth for
months and I was just about to give up and then all of a sudden we tried one
new thing and, oh my God, we hit it and it was perfect,” and then you hit the
home run. I still remember opening the box and trying out the final formula for
the first time.

(00:48:23)
I got two cups of coffee, one with it, one without, gave my wife a blind taste
test and she had no idea which one contained the prebiotic fiber. I began taking
it that day and just two days later I was pooping every day on a consistent
schedule. Again, all this is 100% true. I actually did give my wife a blind taste
test and it actually fixed my own problem in two days. Every poop smooth, soft
and effortless, 30-60 seconds each. In other words, the perfect poop. That was
eventual success and breakthrough and proof product works. Now we’re going
into Others asking for it. I started giving it to my friends. They begged me to
make more. I couldn’t believe how well it worked for so many people.

(00:49:09)
The results happened fast. Within days people were pooping better than
ever, word was spreading. Getting requests from my family, friends, and even
strangers, I finally decided to make it available to the public. Hooray. The
product is born. It’s called Peak BioBoost and it’s guaranteed to help you
enjoy perfect poops daily. This is a new thing that I tried, by the way. I like
this. I’m going to make this into a graphic. I did this and, obviously, it’s the
most beautiful thing you’ve ever seen. No, I’m actually going to give this to
a designer and have little squirly things coming off and all of these in a big
circle, and I’m gonna make a huge image. I thought that was pretty cool. Now
we’re up to the close. Product details, what’s included, what makes it special.
By the way,

(00:49:58)
notice how closely I’m following. Real quick story. It’s actually funny that I’m

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making this video for you because my first version of this page, I did not
have this outline next to me and it was probably about 60% of what it is now.
It would not have done well. Stefan is actually trying to be nice. He actually
killed me the one time. He did a video showing one thing and he’s like, “I think
it might do okay,” which obviously means this sucks. It’s not going to do well
at all. He was just trying to be nice. I was like, “Shit.” He’s like, “I don’t think
you follow the outline.” ‘m like, “I thought I did,” because I’ve done this, I’ve
written letters with this outline so many times that I thought it was ingrained
in my head.

(00:50:49)
It really wasn’t. I went back and I redid this letter, following this outline, and
you can see how closely I’m following it. I’m literally going like this, “Oh, that’s
here,” going like this, “Oh, that’s here.” You’ve seen how closely it was. That’s
why this letter is so good, because I’m literally just following this to the T. I will
say, for freelancers out there, I can create that story, and this happens anyway
when you’re creating a supplement, for example, so it happens anyway. It’s
really not a stretch or a lie or anything like that, but it doesn’t exactly happen
like this when you’re working with clients sometimes, so you have to be a little
bit creative and know that not every product or not every letter you do is going
to be that closely aligned,

(00:51:46)
and that’s okay. Product details, what’s included, what makes it special,
unique selling propositions. Here’s a whole bunch of stuff. What makes it
special, what’s included, here’s how it works, unique selling propositions, that
sort of stuff, additional testimonials. I have mine up here a little bit. It just fit
better. I didn’t really do this Discuss and dismiss other alternatives. I figured
out I don’t really do this in the close, honestly. I have to look at one of Stefan’s,
honestly. I’ve never really done this one right here. I’m actually going to see if
that’s a mistake or not. That may be a mistake. Maybe that’s something that
I can add in here to actually strengthen it.

(00:52:41)
I usually do product details all about it, and then I do testimonials after, so I keep
building up the value of the product. That’s what I’m doing in this section here.
Then I go into the testimonials. Here’s a whole bunch of testimonials. You’ll
notice something. They love it for two reasons. It works like crazy, it’s super
easy to use and enjoy on a daily basis without even realizing you’re taking it.

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Let me talk about the fact that Peak BioBoost has a dozen uses. This is how to
use the product. Here’s everything that you can do. Flavorless, easily mixable.
Notice that I say this multiple times on the page. That’s because I’ve taken
dozens of popular fiber supplements in the past and hated every single one.

(00:53:22)
I wanted this one to be different, unique and so much more effective than
any one you’ve taken in the past. Good news is I did just that. Because it’s
flavorless, easily mixable, most people simply add it to their morning coffee
or tea. There’s zero flavor and it mixes in just seconds. Again, I’m repeating
this over and over and over again. One of those reasons, by the way, is a more
strategic reason. For any of the product owners out there, this won’t be as
relevant to the copywriters, but if you’re a product owner, this just launched,
but I’m eventually going to try to get people on autoship with us. If I get it to
where they’re putting this in their coffee, I’m absolutely set. That’s the strategic
play. That’s why I’m repeating that over and over again,

(00:54:11)
also, because it’s true. I actually add it to my own coffee and it is absolutely
flavorless and it’s super easily mixable. I just put it in my cup, pour the coffee
over it, and that’s it. I’m done. It’s awesome. If you’re not a coffee drinker, again,
overcoming an objection here, you can add a scoop to any of the following:
coffee, tea, smoothies, oatmeal, protein drinks, pancakes, baked goods, pasta
sauces, mac n cheese, dough, soups and stews and many more. Now we’re
going into what’s unique about it.

(00:54:47)
Sorry, we’re going into what’s included, why is this specific blend of prebiotic
fiber so special. I just talk about real quick what’s in it. Nothing exciting there.
Usually I spend more time in the ingredients, but there’s really not much. I
usually have studies and all kinds of stuff for the ingredients, but there’s really
not much. When it comes to this, it’s just fiber and specific types of fiber, but
it’s not like a blood sugar thing where there’s hero ingredients and things like
that. It’s a mix of prebiotic fibers that make it flavorless and mixable. Peak
BioBoost is a new advanced way to enjoy your daily perfect poops. This was
very strategic sentence right here.

(00:55:38)
Here’s why. Fiber has been around for a very, very long time. It’s a very old

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kind of product. That’s why I’m positioning this as the new up-and-comer. I’m
trying to think of a good example. When Southwest came on to the scenes
and blew away all the old airlines, they were the new, hot, sexy guy that came
on to the scene and blew everyone else away, because they’re positioning
themselves as the new airline, the new way to do things. That’s what I’m doing
with this. Still talking about why it’s unique. The right ingredients, the right
amounts, flavorless and mixable. Again, this is in here so much. You don’t
have to force it down like you would a gel-like psyllium based fiber.

(00:56:32)
I’m just slamming the shit out of psyllium, and for good reason, because
psyllium sucks. That’s why people are going crazy over it. There’s no big
secrets here, no clever marketing tricks, just a product that delivers great
results at a great price. As you can see, it’s one of the simplest and smartest
ways to boost your overall health. I added this in here. I went back and forth
a little bit on this one. You definitely don’t have to do this, but with prebiotics,
they have so many benefits that I wanted people to see them simply because
I think this was more of an emotional decision, because I absolutely love this
product and I want literally everybody to take this. I think it was a little bit
more emotional.

(00:57:17)
I don’t think this is necessarily needed, but it’s like a multivitamin in the way
that it works. Prebiotics, everybody should be taking them, honestly. By the
way, if you’re listening to this and you want these prebiotics, just reach out to
me, [email protected]. I have a friends and family discount where
it’s basically my cost, so it’s probably 10 bucks, 12 bucks, something like that
for a bottle, with, with shipping and all that stuff. Just reach out to me if you
want some and I’ll get you a bunch. A whole bunch of benefits. This is just an
extra section that I have before this.

(00:58:01)
I usually don’t do this one, optional urgency - powers that may want me to
stop me for sharing this at any time. That’s always rubbed me the wrong
way. I never really do it. I could see it working for some offers, but for health
supplements, I don’t know. I never really liked it. Scarcity. We’re at constant
risk of selling out. I follow Stefan’s close almost to the T. I’m going to go
through this quick. Peak BioBoost is a godsend, it’s so powerful. Word is
spreading like wildfire. People all over the world are discovering the incredible

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formula for themselves. They’re ordering as many as six bottles or more at a

(00:58:49)
Going into the emotions. It makes sense because you’ve seen the science
and why it’s a new evolution, again, with the whole new advanced thing, a
new evolution in digestive support. The best part is that the longer you use
it, the more consistent you become, the more toxins get removed from deep
inside of your digestive tract, the better food can turn into more energy, and
the better you feel. That’s why our biggest problem is keeping it in stock for
new customers like yourself. I didn’t really do this. I skipped this, the personal
mission of the avatar to make things better. I skipped that. Maybe I’ll actually
add that back in. We’re just going to skip that. Still in the scarcity part.

(00:59:41)
That’s why our biggest problem right now is keeping it in stock for new
customers. That’s because these four things: we produce it in small batches,
manufacturing processes take longer because we’re using the highest quality
ingredients, run each batch through several tests to ensure proper potency,
safety and results, customers are reordering at a rapid pace after seeing the
massive transformation in the first few weeks, and those customers are telling
their friends and family because it works so incredibly well without resorting
to dangerous laxatives or gag-causing fiber powders like psyllium. That’s a
long sentence. Actually, this one is too. Because of that, we’re at a constant
risk of running out of bottles, and if that happens, you’d be forced to wait as
much as three months until the next batch is produced. That’s why I’d hate
to see you procrastinate, coming back later to order, just to see a big “Out of
stock” banner on this page.

(01:00:26)
That’s why I’ve recently reserved an extra large order from my manufacturer,
locked in a 50% discount for new customers. This is kind of going in here,
the personal mission a little bit, tapping into it, but it’s more of the price
justification and reveal, right. It cost me a lot of extra money to do this, but I
wanted to make sure we had enough in stock for you to order. The good news
is, because I ordered much more than I normally do, my manufacturer gave
me a huge per bottle discount, which I’m passing on to you. That sentence is
really important. While Peak BioBoost normally has a suggested retail price of
60 bucks, which is an absolute steal, if you order today, while we have enough

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in stock, on this page only, I’d like to offer you a massive 50% discount for a
very limited time. You’ll see your various options below, but first, let me ask
you a question, which is: how much should you take?

(01:01:18)
So you’ll see that I’m setting the anchor. It’s 60 bucks and I’m telling them 50%
discount. I’m not telling them that they have to buy six bottles to get that. It’s
going to get people to keep reading. How much should you take? Now we’re
going to start pushing them towards the six bottles. As you’ve seen, you can
mix it into virtually anything. Because it’s flavorless, it makes it perfect for the
entire family. That’s another little dig in there. Regardless, here’s how to get
your best results. Start off with one serving per day. Next, oh wait, that’s it.
You’re done. It’s really that simple. It’s a little cheeky moment here, because a
lot of them, it’s like, “Oh, you have to do this,

(01:02:03)
you have to take it three times a day, you have to take it with a meal.” No, dude,
just put it in your coffee and you’re done. That’s it. You’re good for the day.
You don’t need to torture yourself by drinking a full glass of jelled up water
that makes you gag. Simply add it to your coffee, tea, or any of the dozens of
ways I’ve showed you and enjoy all the benefits we talked about today. Brings
me to my next point. How long should you take it? My recommendation is
to think of it like you would a multivitamin. Remember, I said multivitamin
before. When you take a multivitamin, you experience the benefits of it while
taking it, but when you stop, the benefits stop. People understand that. It’s the
same with the prebiotic. It should be something you take daily to feel better,

(01:02:39)
keep your digestion strong and healthy, stay slim, and enjoy more energy.
That’s why I’d like to give you a 50% discount. As we mentioned earlier, this
solution is better and will save you money. It’s normally $X which is a bargain.
Right now you can get it for just $Y. That was actually up here, which I forgot
to say. We already did this and then it’s just going into how much they should
get, and then this part is coming back to this again, and then the call to action
is next. As we mentioned earlier, we placed a much larger order than usual. It
means it’s not only in stock, it also got me a huge “per bottle” discount which
I’m passing on to you. I’m saying that again. Makes me look like the hero.

Stefan Georgi 26
Copy Example - Jeremy Reeves Gut Supplement MODULE 5

(01:03:26)
While Peak BioBoost normally has a suggested retail price of 60 bucks, you
can get it at a 50% discount. You’ll be able to order a full six-month supply
for just $29.95 per bottle. You don’t need to order six bottles, because below
you’ll see that we have both one and three month supplies as well, but before
you choose your option, I want to assure you that whatever you choose, and
I actually have to change this right here because that’s a little error on my
end, I should basically delete this and put a Y there. Your order is backed by a
100% money-back guarantee. In Stefan’s he has the guarantee after the call to
action. In my mind, I’ve never tested this, I don’t even know if it’s worth testing.

(01:04:15)
You can do whatever you want, but, in my mind, just the psychology of it, so
many people buy because of guarantees, or, more specifically, they won’t buy if
there’s not a guarantee. I like having it before the call to action, simply so they
know that it’s there. It’s real quick. Boom, it’s here. If they’re scanning down,
they can see it right before the call to action section. That’s just a preference
on my end. I don’t know if it’s ever been tested, so you can do it before or
after. I don’t really think it makes a difference. It’s more of a preference. Give
them the guarantee. On top of that, you’ll receive free shipping if you choose
our six-bottle option.

(01:04:59)
That’s an additional $9.97 savings. Just remember, this offer is available on
this page only. We’re going back to the scarcity. And for a limited time due
to our inventory issues. Look at ordering options and choose what’s right for
you. Then I give them a final summary. Try one jar if you’re trying it out and
are super skeptical, three jars if you want the best possible experience, or six
jars if you want the best experience and by far the best deal. Then we give
them here. I actually might put this in the middle because it just looks better. I
almost forgot. Actually, I totally forgot to add this in here. What happens after
you click the button? Normally, I put that in.

(01:05:43)
I totally forgot. That’s my bad. I’m sorry, Stefan. I didn’t follow it all the way.
Optional: valuable free bonuses revealed. We talk about the bonuses, perfect
poops cookbook. This is very, very relevant. Obviously, I’m showing them
this fiber that helps them poop. This cookbook is desserts for pooping, so,
obviously, very, very relevant. I do some food porn in here. You get rich, gooey

Stefan Georgi 27
Copy Example - Jeremy Reeves Gut Supplement MODULE 5

brownies, out of this world cookies, soft, moist cakes and cupcakes. Notice
the copy. It’s not just brownies. It’s rich, gooey brownies. It’s not just cookies.
Out of this world cookies. That probably could’ve been better.It’s not just
cakes and cupcakes. It’s soft, moist cakes and cupcakes, because what does
everyone want when you want

(01:06:34)
a cupcake? Should be soft and moist. It shouldn’t be hard and dry. Soft, velvety
ice cream. I just realized I use soft twice, which I shouldn’t have. It’s funny how
you look at your own mistakes after you’re done. Velvety ice cream. Craving-
crushing chocolate treats. I love that. Plus over a dozen other desserts. One
of the things I did here, if you notice, there’s a lot of variety in the colors.
Notice this green is in the middle, separating these two. This yellow is in the
middle, separating these two. I probably should have put this in the middle.
This yellow is in the middle, separating these two bright things. That was very
much on purpose.

(01:07:17)
Bonus number two. There’s just second bonus. Gut-friendly, fat-burning
smoothie recipes, and then a second call to action. Remember, my guarantee
was up higher, so I don’t have to repeat it. Next should be the two choices.
Let’s see if I did that. There you go. Here are your two options. We’ve gone
over a lot on this page. Now the decision is yours. You’ve seen all the clinical
studies, the proof, the reasons why giving it a try is a great decision you’ll
feel comfortable making. You can go on suffering or take action today and
change your life. You can do nothing and give up, look back six months from
now, realizing that you could have tried something new and finally gotten the
results you’ve been looking for, or you can try it risk-free. Basically, you’re an
idiot if you don’t try this.

(01:08:03)
if you’re tired of this, if you’re tired of that, the emotions, I urge you to claim your
risk-free trial Peak BioBoost today. A reminder of the guarantee. Remember,
purchase is completely risk-free. If for any reason you weren’t satisfied, just
send it back and get 100% refund. It’s as simple as that. Then here’s a final
call to action, and then we go into the FAQ, and all the FAQs are in here. By the
way, when you’re doing your FAQs, make sure you have a couple. I have to fix
this. My font’s off here. This is a newly designed page, by the way, in case you
notice some weird mistakes. In fact, it says new page up here. The URL is not

Stefan Georgi 28
Copy Example - Jeremy Reeves Gut Supplement MODULE 5

even correct. Make sure you have enough FAQs.

(01:08:56)
There shouldn’t be three. I have one, two, three, four, five, six, seven, eight,
nine, ten. That’s generally what I found. Somewhere in the 7 to 12 range is
generally what you need. We won’t really go through all the FAQs. That’s all I
got for you. By the way, if you want to see some of the earlier design, this is
what it looked like. I just showed you the document. I like this section with
the thing. I blurred this out. You can actually see the normal version there. I
blurred all that out. Nothing special. There’s Dr. Felley. Nothing special. I just
love the poop train.

(01:09:48)
I actually show the poop train happening, which is a very visual graphic. I may
put this in the email swipe. We’ll see. If you guys have any questions, feel free
to reach out. My email is [email protected]. Otherwise, I hope this
helped you. I hope you got a lot out of this. I tried to add some extra copy tips
and not just read this thing out loud and show you where it matches up, but
I wanted to throw in some extra copy tips, whether you’re a copywriter or a
product owner. Hopefully, you got a lot out of it. Let me know how it went for
you. Good luck with your writing.

Stefan Georgi 29
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