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Mamdouh Naweto
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27 views1 page

Article Reveiw 8

article reveiw for grads

Uploaded by

Mamdouh Naweto
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Citation

Fawzy, S. F., & Esawai, N. (2017). Internet banking adoption in Egypt: Extending technology
acceptance model. Journal of Business and Retail Management Research, 12(1), 109-118.

Aim of study

The purpose of this paper is to investigate the factors that affect customers’ adoption of
internet banking in Egypt in light of technology acceptance model (TAM). The study adopted
a quantitative approach through distributing questionnaires in public and private banks’
customers operating in Egypt.

Related literature

According to Jahangir, N., & Begum, N. (,2008) Many banking studies have underlined the
need of security and privacy for online banking acceptability. To be more specific, the lack of
privacy and security was discovered to be significant barriers to online banking adoption.
People have a poor knowledge of online banking security threats, according to surveys, even
when they are aware of the hazards. Furthermore, they found that while consumers had
high confidence in their bank, they had little faith in technology. Consumers are becoming
increasingly worried about security and privacy problems as the number of products and
services available over the Internet rises fast. Many studies have found that privacy concerns
are significant obstacles to using internet services. Because trust, security, and privacy are
multifaceted concepts,

Methodology

A quantitative approach was made as a structured questionnaire was designed, distributed,


and collected in order to study the factors that affect customers’ adoption of internet
banking in Egypt

Results

Results reveal the significant impact of perceived ease of use and perceived usefulness on
customers’ attitude towards internet banking. This result is supported by previous studies
such as Jahangir & Begum (2008) which have examined the factors affecting customers’
adoption of internet banking. Their study indicated that perceived usefulness and ease of
use are significantly impacting customers’ attitude towards internet banking.

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