2022

KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY

SCHOOL OF BUSINESS

SUPPLY CHAIN AND INFORMATION SYSTEMS

ISD 470 E-BUSINESS

NTUDA BEREH DANIEL

INDEX: 4370918

BLOG LINK: https://forexguide100.blogspot.com

Blogging refers to writing, photography, and other media that are self-published online.
Blogging started as an opportunity for individuals to write diary-style entries, but it has since
been incorporated into websites for many businesses. The hallmarks of blogging include
frequent updates, informal language, and opportunities for readers to engage and start a
conversation.

Blogs are regularly updated websites that provide essential insights into a certain topic.
Different types of blogs cover varying topics, from food to fashion to marketing. Blogs are
comprised of individual posts on more specific subjects within the blog’s field of expertise.
These posts often serve as a platform for discussions, as many blogs have active comment
sections. You can think of a blog almost as a newspaper that adds a new article every once in a
while and continually maintains the older articles

The word blog is a shortened form of its original name, "weblog." These weblogs allowed early
internet users to "log" the details of their day in diary-style entries. Blogs often allow readers to
comment, so as they became more common, communities sprung up around popular blogs.

The content of blogs varies significantly. For example, travel blogs may feature many pictures
with few written passages, while political blogs may weigh in with wordy takes on the news of
the day. The popularity of YouTube and similar sites also gave rise to video blogging, or
"vlogging."

Like most internet-based innovations, many entrepreneurs saw a marketing potential in having
a blog, and the adoption of blogging among the business community helped further increase
the popularity of the medium. Not only can a blog be used for marketing a business, but it can
also become a home business in and of itself.

HOW BLOGGING WORKS

Blogging is as simple as obtaining a website and publishing original content on it. Tech-savvy
bloggers can buy a domain name and build the website themselves. Those with less HTML
knowledge can create an account with sites like WordPress that simplify the web design and
publishing process.

Blogs are usually simple websites. Older pieces may be archived in separate sections of the site,
and there may be a separate page with contact info or a bio, but the blog itself is usually just a
single page that can be scrolled through—similar to the news feed on social media sites like
Facebook. As with a Facebook news feed, a blog displays the newest content at the top of the
page.
All of the posts on a blog are usually created by a single author. However, when a company or
organization maintains a blog, it may pay for blog content—either by hiring a team of writers or
buying content to post.

Another unique feature of blogging is interlinking. This occurs when a blogger links to another
person's blog within their blog post. For example, if a music teacher maintains a blog, and they
write a blog post about how to form a chord, they might link to a musician's blog to show an
example of the chords in action. A political blogger may link to another political blog and then
discuss how they agree or disagree with a post on that blog. Interlinking, along with the
comment section, fosters the sense of community that makes blogs unique

PROS OF BLOGGING

Good for SEO: Search engines love new content, and as a result, blogging is a great search
engine optimization (SEO) tool. A defining feature of blogs is the frequency with which they're
updated, and that fresh content helps improve a website's SEO performance.

Maintains communication with customers: Blog posts can keep your customers and clients up-
to-date on what's going on, let them know about new deals, and provide tips. The more
frequently you post useful content, the more often a customer visits your blog, and the more
likely they are to spend money.

Builds rapport with customers: Not only does a blog allow you to show off what you know—
building your expertise and credibility—but people can also post comments and interact with
you. That allows customers to get to know you, and hopefully, develop relationships that turn
into purchases.

Generate alternate income: Successful blogs can make money themselves. Along with your
product or service, blogs can generate income from alternate sources such as advertising and
affiliate products.

HOW BLOGGING IMPROVES COMPETITIVE ADVANTAGE

Blogs are essential for a lot of different people, companies, and professionals and provide a
platform for varying needs.

As a professional, a blog is an excellent way to establish your expertise in a given field. When
you include practical information and guides that are updated regularly, you prove that no one
knows your industry better than you do. When you present yourself as an authority in your line
of work, you’ll be able to grow your name and become a true leader in your field. Blogging as
an expert can also open the door for potential monetization and the ability to turn your blog
into a career.

For individuals, on the other hand, blogs can be a perfect way to share updates with friends and
family. For example, if you're traveling somewhere exotic and want to share photos and info
about your trip with several different people, you can direct them all to a centralized blog. A
blog can be the solution for any experience that you can think of that you might want to share
with an audience

Blogging helps your business grow in different ways. Blogging is undoubtedly engaging and fun,
which makes it attractive to the audience. Let’s explore how exactly blogging can help your
business.

Update audience regarding your business

You may wonder why you can’t simply use your website for updating your audience about your
business, the answer is simple. A website approaches your audience in an orthodox way while
blogs approach your audience with flexibility. WebsiteThe website has a more straightforward
tone about your work. In contrast, blogs are more helpful in showing who you are and not just
what work you do. With the help of your blog, you can talk deeply about your services and
products, share content timely and comment on industry trends, which helps your company
look promising. Blogs don’t always mean articles; you have the chance and authority to share
news and other relevant information about your company through them. It helps your audience
keep hooked on your content as blogs help keep your audience know what you’re up to. Your
blog can contain different contents like your latest interview with an industry expert, details of
your new senior manager, your latest case study on how to make your company more
promising, and many more. Blogs make your brand look more humane. It shows that your
company is so much more than just selling products. This reason is crucial to understanding
why blogs are important for business.

Build brand awareness

It is important to make your brand name stand out in the industry. The more your brand's
presence on the internet, the more your chances of building a strong business will grow. In this
era of constant competition, it is important to make yourself look like an expert in your domain
to outshine the competitors. With a well-written blog, you can easily attract your audience by
proving to be learned and experienced in your field. It is evident that customers only feel
satrustingust an expert company or service provider. It is important to showcase your brand as
thleadingeinin your sector. For example, if you own a gadget business, you want your audience
to think that you are the best in your field. You can write blogs by giving detailed descriptions
of your products and how they function. You can also write well-researched articles on your
services and show/demonstrate how they can be helpful he consumers. It helps build a
relationship of trust with your customers, thus, increasing the chances of building a better
opportunity for your business.

Helps in improving internal linking

Internal linking, unlike inbound linking, is something that you can have full control over. Since
you have control over them, you can choose to exclude using them in your blogs without
compromising on any factor since there is no need to use them. This will help your audience
find the most important parts of your website while going through the site. You can also be
sure that internal linking in the blogs of your other blog posts and pages will perhaps improve
the success of your SEO. You can have a better rank if you have more relevant links, meaning
that your website will attract more potential leads and traffic.

Helps in improving internal linking

Internal linking, unlike inbound linking, is something that you can have full control over. Since
you have control over them, you can choose to exclude using them in your blogs without
compromising on any factor since there is no need to use them. This will help your audience
find the most important parts of your website while going through the site. You can also be
sure that internal linking in the blogs of your other blog posts and pages will perhaps improve
the success of your SEO. You can have a better rank if you have more relevant links, meaning
that your website will attract more potential leads and traffic.

Easy for getting social media exposure & new clients

Blogging is an easy method to boost your social media presence. It helps your brand get
recognition via social media. A blog post is easy to share on social media platforms like LinkedIn,
Twitter, Facebook, etc. Whenever you create a blog post, you’re allowing your audience to
share your content; hence, people who don’t know about your company can have the
opportunity to navigate through your content. This is an assured way of gaining new clients.
Blogging also helps you create content for your social media. Instead of creating new content
continuously for your social media pages, you can share the links to your blog posts. It’ll help
you have a dominant position in social media and decrease your workload.

Blogging can help your brand increase customer engagement

You need to engage with your customers to build better relationships and communication.
Replying to social media comments helps, but it is not always the most effective method.
Blogging, if done correctly, is a much better tool for conversations with your customers and can
also result in being more engaging. For example, if you are a food company, you can post
recipe blogs written by your customers on your website to make them feel more heard. This
will also show your other customers that people are satisfied with your results. Another
method you can adopt is by letting your consumers give feedback at the end of each of your
blogs. This will help you know how the blog has helped your customer and if you need to make
any changes.

Blog posts can drive long-term results

Wouldn’t it be great if you didn’t have to spend money on targeted ads? Or if you don’t even
have to post something every day to have people engage with your content? Blogging makes it
possible for you. You can take a break from your website for days and have people interact with
your content daily. How? Well, here’s the answer, Blogs can have long-term results. It is often
assumed that a blog will only have an impact on people for a short time after its release. But
this isn’t the case. Blogs include keywords, meaning that when someone searches for
information on any search engine related to the topic you’ve already posted, your blog pops up.
A reader might read a blog you created two years ago to fetch relevant information. Ranked
blogs can get traffic for months and years. It is safe to say that blogs can generate long-term
results and help your brand get better recognition.

A lot of businesses are reluctant about starting blogging despite their benefits because they
seem to be challenging. But you shouldn’t hold back just because blogging might appear to be
difficult. Remember, the more you invest, the more you get in return.

It is important to be up to date with the online competition to make a name for your brand, and
let’s be honest, blogging is an option to consider. After all, it is important to know why blogging
is important for your business.

Now, before you start blogging, make sure you consider your brand identity carefully and know
how blogging will exactly support your prevailing marketing strategy. If you are unsure where to
start or what to include, you can seek help from professionals and start your blog.

Happy Blogging!

REFERENCE

h https://www.prismglobalmarketing.com/blog/6-reasons-why-blogging-is-important-to-your-
brandttps://www.merkleinc.com/in/blog/10-reasons-why-blogging-important-your-business
https://www.prismglobalmarketing.com/blog/6-reasons-why-blogging-is-important-to-your-
brand

https://www.wix.com/blog/amp/2020/02/what-is-a-blog?
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