2/4/22, 6:54 PM Assignment - 2: Attempt review

Started on Wednesday, 2 February 2022, 6:23 PM

State Finished
Completed on Wednesday, 2 February 2022, 6:59 PM
Time taken 36 mins 3 secs
Grade 12.00 out of 15.00 (80%)

Question 1

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A(n) _____ is the result of applying human or mechanical efforts to people or objects.

Select one:
a. tangible product
b. application processor
c. profit intermediary
d. service


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Question 2

Complete
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This implies accomplishing the ideal dissemination costs without losing dynamic authority over the contribution, how it is evaluated, advanced,
and conveyed in the circulation channel:

Select one:
a. Control
b. Coverage
c. Distribution
d. Availability

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Question 3

Complete
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A service cannot be touched, seen, tasted, heard, or felt in the same manner in which goods can be sensed and, therefore, is referred to as
being:

Select one:
a. synergistic
b. perishable
c. intangible
d. impervious

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Question 4

Complete
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The key performance indicator for the Reach approach is:

Select one:
a. Bounce rate
b. Repeat conversion
c. Conversion rates
d. Revenue or goal value per visit

Question 5

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If demand hardly changes with a small change in price, we say that the demand is ________.

Select one:
a. elastic
b. equal
c. marginal
d. inelastic

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Question 6

Complete
Mark 0.50 out of 0.50

Which one is the example of opt-out concept?

Select one:
a. None of the above
b. A customer unsubscribing to an e-mail newsletter
c. A customer choosing an e-mail newsletter
d. A customer agreeing to receive an e-mail newsletter

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Question 7

Complete
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Alec had his gall bladder removed, but he was unconscious during the operation. In fact, even though he has an incision, he really has no way
of knowing if the service was actually performed even after it was allegedly performed. That is because medical services such as this exhibit
_____ qualities.

Select one:
a. Experience
b. Credence
c. Search
d. Perishable

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Question 8

Complete
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The first step in estimating demand is to understand what affects price sensitivity. Generally speaking, customers are most price sensitive to
products that cost a lot or are ________.

Select one:
a. bought infrequently
b. low cost
c. bought frequently
d. priced low to begin with

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Question 9

Complete
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Which of the following maximizes the product's availability in the market for the customers?

Select one:
a. Coverage
b. Availability
c. Distribution
d. Control

Question 10

Complete
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When market reach to its saturation, the producers begin to leave the market due to____________

Select one:
a. Decline stage
b. Marketing strategy development
c. Market penetration
d. Poor margins

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Question 11

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________ communicates to the market the company’s intended value positioning of its product or brand.

Select one:
a. Promotion
b. Price
c. Place
d. Packaging

Question 12

Complete
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Electronic kiosk is a type of:


Select one:
a. Discount retailers
b. Non-store retailing
c. Supermarket
d. Limited line retailers

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Question 13

Complete
Mark 0.50 out of 0.50

Color and size of the product, brand and packaging are considered as

Select one:
a. Chemical features of product
b. Product designing
c. Physical features of product
d. Product manufacture

Question 14

Complete
Mark 0.50 out of 0.50

The minimum information required in an online CRM to engage the customer is:

Select one:
a. E-mail address
b. Credit rating
c. Post code
d. Customer profile

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Question 15

Complete
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This is the place mediators are given exclusive rights to market the products in assigned area:

Select one:
a. Intensive
b. Direct
c. Exclusive
d. Selective

Question 16

Complete
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_______ refers to the average number of items offered by the company in each product line.

Select one:
a. Product depth
b. Product length
c. Product width
d. Product mix

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Question 17

Complete
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Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.

Select one:
a. Speciality
b. Convinience
c. Unsought
d. Shopping

Question 18

Complete
Mark 0.00 out of 0.50

The Customers who are never using online service even after signed up, are called:

Select one:
a. Active
b. Inactive
c. Potential
d. Dormant

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Question 19

Complete
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In market-penetration pricing, the company’s objective is to ________, believing that higher sales volume will lead to lower unit costs and higher
long-run profits.

Select one:
a. minimize their market share
b. block competitive launches
c. maximize volume
d. maximize their market share

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Question 20

Complete
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Price elasticity depends on the magnitude and direction of the price change. If may differ for a price cut versus a price increase. When the price
changes have little or no effect, there might exist a ________ for your product.

Select one:
a. substitute product
b. promotional price
c. price indifference band
d. selective price

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Question 21

Complete
Mark 0.50 out of 0.50

Unsought products typically are products that:

Select one:
a. require little or no decision making by the buyer
b. only require reminder advertising to be successful.
c. consumers definitely don’t want.
d. consumers purchase when they see them in a convenient location.

Question 22

Complete
Mark 0.50 out of 0.50

Dominos and Subway are better examples of:


Select one:
a. Merchant
b. Retailers
c. Franchising
d. Distributor

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Question 23

Complete
Mark 0.50 out of 0.50

Vestige, Modicare, and Tupperware use which type of channel?

Select one:
a. Fashion channel
b. Forward channel
c. Indirect marketing channel
d. Direct marketing channel

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Question 24

Complete
Mark 0.50 out of 0.50

These are chains of associations that are worried about the administration of the procedures and exercises engaged with making and moving
items from makers and producers to end-client clients. The associations engaged with any one excursion, are all things considered named as
a:

Select one:
a. Vendor
b. Distribution
c. Selling
d. Communication

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Question 25

Complete
Mark 0.50 out of 0.50

What is the objective of Reach in the concept of marketing value framework RACE (Reach, Act, Convert, Engage)?

Select one:
a. Achieve conversions to marketing goals such as fans, leads, or sales on web presences and offline
b. Build customer relationships over time to achieve retention rates
c. Build awareness on other sites and in offline media and drive to web presences
d. Engage audience with brand on its website or other online presence

Question 26

Complete
Mark 0.50 out of 0.50

Long term business development and sustainabilty with customers is the aim of:

Select one:
a. Customer acquisition
b. Electronic customer relationship management
c. Customer relationship management
d. Customer management

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Question 27

Complete
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______ refers to the total number of items in its product mix.

Select one:
a. Product depth
b. Product length
c. Product line
d. Product mix

Question 28

Complete
Mark 0.50 out of 0.50

When deciding on distribution plans for specialty products, companies generally ensure that the items are:

Select one:
a. distributed to a considerable number of stores in a geographic area.
b. made available in a large number of stores in a geographic area.
c. made available only as private brands.
d. distributed to only a few stores in the geographic area

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Question 29

Complete
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The most elementary pricing method is to add a standard ________ to the product’s cost.

Select one:
a. target price
b. markup
c. margin
d. target margin

Question 30

Complete
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Market-skimming prices make sense under the following conditions EXCEPT ________.

Select one:
a. the unit costs of producing a small number of units are not too high
b. the high initial price blocks competition from entering the market
c. the high price communicates high value
d. the product is a “me-too” and contains no new technology or points of difference

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