The

Smarter
Way

Singapore | Australia | Korea | Taiwan | Thailand | Malaysia | Indonesia | Vietnam | Philippines

 CONTENTS PAGE
Slide 3-4: Introduction to ShopBack and its Benefits

Slide 5: ShopBack - Overview of USPs for HGD Package

Slide 6: ShopBack - Overall Summary of HGD Package

Slide 7: Comparison between Regular VS HGD Package

Slide 8-12: Feature 1: ShopBack Pay

Slide 13-15: Feature 2: Digital Vouchers

Additional Support to Merchants - Operations Training,

Slide 16-19: Account Management and HGD-exclusive Advertising &
Promotion Package

Slide 20: Comparison between ShopBack and other HGD EP Solutions

Slide 21: How do I come onboard today?

Meet ShopBack:
The Smarter Way To Shop
ShopBack is the largest Online to Offline
Loyalty Rewards platform in the region.

Since 2014, we’ve been helping consumers

make smarter shopping decisions, and our
merchants engage more meaningfully with
their customers.

$3b 9 5000+
generated in sales for countries partners served
our partners in 2021 across the region

28m 1.7m 700+

Registered users registered users ShopBackers
in Singapore
 What is

● Enables offline merchants to accept e-payments from 1.7M ShopBack users, through ShopBack Pay QR that aggregates all
top payment modes and e-wallets
● Sell digital promotional vouchers to attract new customers
● Customize own loyalty program (e.g. cashback, loyalty reward) with re-engagement tools, at no extra costs

Benefits:
1. Cheaper and more convenient cashless payment method, requiring daily reconciliation with ShopBack only
2. Customers can choose preferred payment method before scanning QR, i.e. stack GrabRewards on top of ShopBack rewards
3. Customers can choose to offset bill with cashback earnings from shopping with online brands like Nike and Apple
4. Digital pre-purchase vouchers can help capture new customer base and secure their visit in advance
5. NO set-up/monthly/termination fees, and no annual lock-in period

ONLINE CASHBACK
CREDIT CARD BANK WALLETS E-WALLETS
EARNINGS ($150M)
 OVERALL SUMMARY OF HGD PACKAGE
Mobile discovery and rewards platform offering visibility to 1.7 Million online shoppers with Cashback, Payments, Vouchers,
customizable Loyalty features to drive conversion from Online Customers to Offline retailers.
Features Package value (all inclusive)
1. Digital presence and outlet listing on ShopBack’s platform $7,600
2. ShopBack Pay Digital QR Payments aggregating all top payment modes and
wallets
Regular price for HGD merchants
3. Digital E-Vouchers
4. Customizable Loyalty programme with re-engagement tools (Cashback,
$495
Rewards) for 12 Months
● Transaction Fee: 1%
Additional Benefits
● Voucher Commission Fee: 8% (HGD only)
1. Transaction fee offset for ShopBack Pay (ShopBack fund up to $300 approx.
1 year free, thereafter, 1%)
2. Voucher Commission fee offset (ShopBack fund up to $500 approx. 1 year
free, thereafter, 8%) Merchant Price (after ESG grant funding)

3. Free access to loyalty features and ShopBack for Business dashboard (worth
$1,200) $99
4. Advertising and promotion package (worth approx. $5,600) For 12 months
5. Account managers that provide guidance on curation of marketing ● Transaction Fee: 0% ($300 funded for 1 year)
● Commission Fee: 0% ($500 funded for 1 year)
campaigns. Ongoing face-to-face set up, helpline, whatsapp chat with partner
management team to support on operations.
 REGULAR vs HEARTLAND GO DIGITAL (HGD) PACKAGE

Regular Merchant Package Heartland Go Digital Merchant Package

(Not part of HGD Package) (After ESG Grant Funding)

Transaction Fee 1% 0% ($300 funded for 1 year), thereafter, 1%

Voucher Commission 10% 0% ($500 funded for 1 year), thereafter, 8%

Fee

Additional Features Not Applicable Free Access to Loyalty features and ShopBack
for Business dashboard (worth $1,200)

Marketing Support -100% Cashback campaign funded -Advertising and promotion package (worth
by ShopBack for 6 months approx. $5,600)
-100% Cashback campaign funded by ShopBack
for 1 full year
ShopBack Pay
 Customer Journey

Toggle Cashback on to offset bill Confirmation

Scan ShopBack QR
Home Screen - Enter final bill using cashback earnings in account.
upon successful
Code located near the Slide to transact remaining amount
Scan & Pay merchant POS amount with preferred payment method transaction
 How does the merchant receive and verify payments?

1. QR Code will be deployed down by

ShopBack to the outlet 1 2
- Each outlet has own unique QR code
- Customers will scan and enter final Guardian (One-North)
Tan’s Signature (Toa Payoh)

bill amount to make payment to

merchant

2. Merchant to provide cashier app to

track customer payments
- Download ShopBack for Business
Tan’s Signature (Toa Payoh)
merchant app
- Merchant app will show latest
payment transaction real-time
(see next slide for merchant flow)
 How does the merchant receive and verify payments?

1. Customer makes 2. Cashier checks device for transaction 3. Cashier can view transaction
transaction -Log into the merchant app with outlet code. summary
-Latest transaction will appear on top in green for 5 -Tap on History Tab
See Slide 9 for seconds. -Tap on “Select date” twice to input intended
Customer Journey -Cashier validate right amount paid date range

Merchant App

Tan’s Signature (Toa Payoh) Tan’s Signature (Toa Payoh) Tan’s Signature (Toa Payoh)
 How does the merchant make refunds?

Tap “Live Transactions” Verify the transaction Click on “Refund” to Enter the authorization Click “Confirm Refund”
and click on the details on this page refund the payment code for your outlet
transaction to refund
 How does the merchant reconcile at the end of the day?

1. Settlement Report: Clear 1

transaction-level report sent
to merchant’s email next
working day
a. T+1 settlement to
merchant’s bank
account directly with
no additional fee
2
2. Web-based Merchant
Portal: Owner or Finance
team can log in and pull
transaction data within
selected time frame for
month-end accounting/
reconciliation
Digital Vouchers
Attracting
Customers with
Digital & Targeted
Vouchers

1 Digital voucher system to capture

customers attention supported
with Location Based Targeting

2 Send out targeted deals with your

own customizable T&Cs, i.e. can
3 make voucher visible only to new
customers
Attracting customers and securing their visit in advance through
pre-purchase vouchers

Only new/inactive
Anyone can buy
ShopBack Main ShopBack (In-store) customers can buy
3 Home Page Entry Home Page Entry

2. Customize your promos to different user groups

1. Location-based targeted marketing
Digital promotional vouchers can capture the attention of
-Able to set own T&Cs, and sell to different groups of users.
new customers in the vicinity -User buys in advance, and visits the store to redeem it within “XX”
days (see next slide for redemption flow)
 How does the customer redeem the voucher at the store?

Step 1: Customer clicks Step 2: Select ‘Use Step 3: Customers Step 4: Merchant to key Step 5: Voucher will be marked
on ‘Purchases’ Icon Now’ Button request for pin code in 4D Pin (unique to as ‘Used’ with Redemption ID.
each outlet, provided by T+14 settlement to merchant
bank account
ShopBack)
Additional Support
Operation Training & Support, Account Management and
Performance Review
Before going live:
1. Dedicated team to perform on-ground
training (English or Chinese) for
merchant before going live

After going live:

2. Posters on ground with “How It
Works” Guidelines for customers
3. Dedicated account manager for
merchant to reach out to for all
operational issues
4. Hotline for contact service given to
every single outlet staff
5. Instant chat service + Whatsapp Group
with Partner Management team to
assist outlet staff on all execution
issues

Performance Review:
6. Monthly Performance Newsletter sent
to merchant’s email
7. Dedicated account manager will use
merchant dashboard tool to run
through monthly performance with
merchant, and provide guidance on
next steps to optimize performance
 HGD-Exclusive Advertising & Promotion Package

Marketing Support Approx. Value

Funded 100% Cashback Campaign (All Customers) $3,000

Up to 2 EDM Feature (approx. 300K user reach)* $800 per feature

Up to 4 Instagram Story (approx. 20K user reach)* $150 per feature

Up to 4 Instagram Post feature (approx. 20K user reach)* $250 per feature

Feature on new to ShopBack Pay campaign page $700

Feature on location based campaigns $500

Printing and deployment of posters for campaigns $200

All assets will be shared to merchants for their utilization

 HGD-Exclusive Advertising & Promotion Package
New to ShopBack Pay EDM Feature Telegram Feature Instagram Feature Campaigns

Design, print and

deliver posters
various sizes from
wobbler to A1/Pull
Up
How does the merchant come onboard today?

● ESG Business Advisor (BA) qualifies merchant lead first

○ Trade types like electronics(mobile phones)/gold/pawn shops not allowed on ShopBack
ESG BA qualifies
○ Ensure merchant fits HGD heartland merchant criteria
merchant lead ● Should merchant indicate interest to come onboard ShopBack for the HGD package, ESG BA to log the lead via FormSG
● Inform merchant on the ground that ShopBack will reach out within 7 working days

● ESG collates leads from FormSG and sends ShopBack excel tracking sheet every week
Within 7 working ● ShopBack Account Manager to reach out and follow up
days, Shopback ● ShopBack Account Manager will sign contract agreement with merchant and collect the necessary documents required:
○ ACRA
reaches out and ○ Corporate Bank Statement / Corporate Bank cheque
follows up/signs ○ Signed Contract Agreement
merchant ○ EDGI application form
○ Logo and photos (if any)

Onboarding SLA ● Account Manager will work with Operations team to upload all store details, location, opening hours etc
Period: 5 Working ● Account Manager to set up all backend analytics / dashboard access for the merchant
● ShopBack Partner Management team to provide step-by-step on the ground training with merchant + set up all marketing
Days upon materials (posters, point of sale materials, etc)
signature of ● Once all is ready, merchant will be ready to go live / accept customer transactions
agreement
Comparison between & other HGD EP solutions

● No charge for QR deployment ● Fees are mostly waived ● Should we

No charge for QR deployment
Pricing
● QR payment at 0.8% - 1% MDR until at least 31st Dec 2021 ● QR payment at 0% ($300 comparing
funded for 1 year), thereafter,
Shopee/C
1% MDR instead?
Julian: don
Mode of Payment ● Scan SGQR ● Option to pay via mobile ● Scan ShopBack QR, choose
● Merchant App needs to be number, Singapore
first, this s
any bank card or e-wallets to
downloaded to access NRIC/FIN or Singapore pay done by E
additional features UEN ● Merchant App needs tofirst
be draft w
● Scan PayNow QR or SGQR downloaded to access slide first a
additional features call with th
how it sho
Pros ● Additional features provided ● Currently still 0% MDR ● Simple and seamless setup
by merchant app such as daily ● Simple setup as long as ● Additional features provided
sales transactions and merchant has a by merchant app such as daily
payment alert personal/corporate sales transactions and
● Can receive payments to your banking account with the payment alert
preferred corporate bank chosen bank. ● Fast payments to your
account preferred corporate bank
account, T+1

Cons ● Subject to MDR ● Must have ● Need to have a device to

● Merchant App might be too personal/corporate access to Merchant App
complex banking account with the
chosen bank