Answer Key

MIL_Module 1
What’s More
Instruction: Based on your learning answer the following questions, write your answer in a concise manner.
1. From your own point of view, make a list that describes a person who is literate in media and information. Write
down at least five (5) characteristics.
a. ____________________________________________________
b. ____________________________________________________
c. ____________________________________________________
d. ____________________________________________________
e. ____________________________________________________
2. Make a Weekly Online Activity Log. (Sample of media and information providers are youtube, facebook, radio,
television, books and etc.)

3. Of the list that you have enumerated in your Weekly Online Activities, which media provider did you spend the
most time? And what role does this media provider play in your life as SHS student?
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
4. Looking at the total number of hours you have spent online activities per week, do you think the figure is essential
for you to be able to be a media and information literate individual?
______________________________________________________________
______________________________________________________________
______________________________________________________________

What I Have Learned

A. In communication, we make use of different channels so as to convey and/or exchange information. Imagine a
typical day in your life as a Senior High School student. Identify and list down ten (10) different kinds of media that
you use in order to communicate information.

B. Answer the following questions:

1. Who is a media and information literate individual?
_________________________________________________________________________
___________________.
2. How critical thinking related to media and information?
_________________________________________________________________________
___________________.

What I Can Do
Write a 600-word blog entry in the form of a reaction paper to discuss what you can contribute to your community
and to your country if you are a media and information literate individual. You may use the following to guide you in
developing your arguments:
- Media and information literacy as practiced on both personal and professional level
- Media and information literacy as expression of freedom of speech
- Media and information literacy as tool for civic responsibility and nation-building.

Additional Activity
Poster Analysis: Write your answer on your worksheet

Guide Questions:
1. What is the message of this poster?
2. Do you agree with the message? Why or why not?
 Answer Key
MIL_Module 2
What’s More
Instruction: Using the Internet, books, magazine, consult some reliable sources that provide a timeline or chronology
of media and communication technologies, from the primitive down to the most recent ones. Pick out those
technologies that you think have a great impact on human civilization.
Submit your research in the form of a photo or image collage of cutouts from old newspapers and magazines. Below
the collage, briefly discuss in two or three paragraphs your rationale for choosing these particular technologies.

What I Have Learned

Instruction: Answer each questions based on your objective insights and critical thinking.
1. In your opinion, would traditional media, such as newspapers and magazines, become obsolete in the future? Why
and why not?
2. If you were a journalist during Martial Law, would you risk writing about the truth even if it would endanger your
life? Why or why not?

What I Can Do
Instruction:
1. Draw in a short bond paper a political cartoon depicting your opinion about how Philippine Media performs its
roles and function in the Philippines which is a democratic country.
2. Explain the message of your political cartoon in not less than 3 sentences.
Additional Activity
Instruction: Research on the basic or propositions of the following theories on media and information:
1. Paul Lazarsfeld’s two-step flow
2. Information-integration theory
3. Information-manipulation theory
4. Medium theory
5. Media-dependency theory
6. Uses and gratification
7. New media theory
8. Network theory
 Answer Key
MIL_Module 3
What’s More
Patience and diligence are virtues of a good information seeker. The World Wide Web (WWW) is not the end, but
the means for your information search.
Instruction: Answer following in your worksheet or notebook
Go back the time when you were learning how to read and write. Ask yourself the following questions:
1. How did you learn to read and write?
2. How did you gain the skills that enabled you to read and write?
3. What are the five most important and meaningful things you can do with your ability to read and write?
4. How did these skills stay with you through the years?
5. What did you do to enhance these skills?
6. Do you think there is still room to enhance these skills?

What I Can Do
Instruction: In your worksheet or notebook, list down your information needs based on your other roles in life:
1. As someone who purchases consumer such as food and clothing.
2. As a sibling who helps out
3. As a child of parents who would like to know more about the current trends in gadgets and fashion
4. As a person who has more access to a particular information that a friend may find useful and beneficial.

Additional Activity
Based on your experience answer the following questions in your worksheet or notebook.
1. How will you define “misinformation” and disinformation”? You can cite examples of situations to help you build
your own definition.
2. What are the potential dangers of misinformation and disinformation?
3. How to ethical standards minimize the occurrence of misinformation and disinformation?
 Answer Key
MIL_Module 3
What’s More
Write your answer in your worksheet or notebook.
1. Listen to both FM and AM radio programs and compare them. In what aspects are they similar? How are they
different?
2. Which of the following functions did your chosen programs fulfill? Why do you say so?
• Persuade
• Entertain
• Inform
• educate

What I Can Do
For Academic Track
Think of yourself as a program monitor/analyst in a television network. Your job is watch the
programs of the network in a particular timeslot or segment of the day. The head of the program
monitoring division assigned you to watch a prime time soap opera of your network and the soap
opera of a competing network in the same time slot. You were asked to write a report comparing
the two programs in terms of theme, content, target audience and advertisements.
The report must;
- be between 500 and 700 words;
- be logical and critical;
- be professional in tone; and
- suggest ways on how the two programs can be improved in terms of content and production
value.

For Technical-vocational Track

You are a radio disc jockey and you have been met by the station manager to assign you to your
own radio show. But you will have to think of the format of your new show. It must be suitable
for young teenagers ages 13-16. The challenge is to think of a fresher and more
informative/educational format that does not mimic the existing shows on radio. You will also
have to prepare topics that will be discussed on-air for the first five weekdays of the airing. Your
task is to create a program plan that will contain the following:
- Radio Program Title
- Running Time
- Format
- Language
- Target Listeners
- Time Slot
- Brief Background of the Program
- Rationale
- Unique Selling Proposition (USP)
- Content / Segments
- Topics for the Day (Monday thru Friday)

Your program plan will be evaluated by the station manager based on innovativeness of the format, appropriateness
to target audience, depth of the discussion topics, creativity of the title, uniqueness of selling proposition, and
overall value of the show in promoting the radio station to its listeners.

Additional Activity
Reflection:
1. Why do you think people talk about the films or movies that they watch?
2. What do you think is the reason for the emergence of independent filmmaking in the Philippines?
 Answer Key
MIL_Module 4
What’s More
Write your answer in your worksheet or notebook.
1. Listen to both FM and AM radio programs and compare them. In what aspects are they
similar? How are they different?
2. Which of the following functions did your chosen programs fulfill? Why do you say so?
• Persuade
• Entertain
• Inform
• educate

What I Can Do
For Academic Track
Think of yourself as a program monitor/analyst in a television network. Your job is watch the
programs of the network in a particular timeslot or segment of the day. The head of the program
monitoring division assigned you to watch a prime time soap opera of your network and the soap
opera of a competing network in the same time slot. You were asked to write a report comparing
the two programs in terms of theme, content, target audience and advertisements.
The report must;
- be between 500 and 700 words;
- be logical and critical;
- be professional in tone; and
- suggest ways on how the two programs can be improved in terms of content and production
value.

For Technical-vocational Track

You are a radio disc jockey and you have been met by the station manager to assign you to your
own radio show. But you will have to think of the format of your new show. It must be suitable
for young teenagers ages 13-16. The challenge is to think of a fresher and more
informative/educational format that does not mimic the existing shows on radio. You will also
have to prepare topics that will be discussed on-air for the first five weekdays of the airing. Your
task is to create a program plan that will contain the following:
- Radio Program Title
- Running Time
- Format
- Language
- Target Listeners
- Time Slot
- Brief Background of the Program
- Rationale
- Unique Selling Proposition (USP)
- Content / Segments
- Topics for the Day (Monday thru Friday)
Your program plan will be evaluated by the station manager based on innovativeness of the format, appropriateness
to target audience, depth of the discussion topics, creativity of the title, uniqueness of selling proposition, and
overall value of the show in promoting the radio station to its listeners.
Additional Activity
Reflection:
1. Why do you think people talk about the films or movies that they watch?

2. What do you think is the reason for the emergence of independent filmmaking in the
Philippines?