Table of Contents

PART 1: Study about the product and analyze the following:........................................................2

Product.........................................................................................................................................2

Price.............................................................................................................................................3

Place.............................................................................................................................................3

Promotion....................................................................................................................................4

PART 2:...........................................................................................................................................5

Introduction..................................................................................................................................5

Sales promotional activities.........................................................................................................6

How are these supermarkets communicating to various customers’ time to time?.....................6

PART 3: Select a web site and shop for a product..........................................................................6

Trends:.............................................................................................................................................7

The Retail Industry's Evolution.......................................................................................................8

PART 1: Study about the product and analyze the following:
 Product:
 Price:
 Place:
 Promotion:

Product
Following are some of the Armani's Product of choice:

Listed below are the items and services that the organization offers its target market. These
outputs are referred to as the product mix. Due to the company's rapid expansion, a change in its
product range is necessary. In order to create new items and better versions of those it currently
has, the corporation, for example, continues to invest in R&D. Originally a seller of shoes, the
firm has expanded to offer a broad range of footwear, clothing, and equipment for a variety of
sports. With its ambitious development plans and overall strategy in mind, Nike Inc. incorporates
new technologies into its product lines to boost productivity and consumer pleasure.

Nike's product mix consists of the following primary categories:

 Shoes
 Apparel
 Equipment and accessories

In terms of sales, Nike Inc.'s shoes are the company's most popular. In this sector, the number of
products offered by the firm is steadily rising. In addition to running shoes, tennis shoes, and
cricket shoes, the company presently offers a variety of other products. T-shirts, shorts, and other
apparel are also available from Nike. Additionally, the company offers a wide range of golf
accessories and equipment, including golf clubs. Air Jordan, Hurley, and Converse are just a
handful of the many companies that sell these items. In order to meet the demands of its clients
and customers in the United States, Nike increases their product line.

Price
Following are some of the Armani's Price of choice:
In order to get a larger portion of the global market, companies adopt these pricing strategies to
maximize profits. In the marketing strategy, this is a component. When it comes to Nike's efforts
in technology, the company's ultimate goal is to make money. When deciding on pricing points
and price ranges, the company must take into account current market conditions.

Nike Inc.'s pricing strategies are based on the following:

 Value-based pricing strategy

 Premium pricing strategy

Nike Inc. uses a pricing strategy known as "value-based pricing" to set the prices of their
products. When determining the maximum price consumers are willing to pay for the company's
sports shoes, gear, and equipment, this value is included into the mix of marketing variables.
Nike items have a premium pricing because of their high-quality and high-value branding. A
company's premium branding may be seen in the usage of high-profile celebrity endorsers in its
advertising. In 2014, the company's profits increased as a result of higher sales prices. As a
result, the firm has raised its pricing, and analysts believe that this trend will continue in the near
term.

Place
Following are some of the Armani's Place of choice:

This element of the marketing mix may be used to promote the goods of a company in a variety
of ways. Nike Inc. sells sportswear, footwear, and equipment all over the globe. These items may
be found at Walmart and Target.

Following is Nike's distribution strategy, ranked in order of importance:

 Retail stores
 Nike Online Store
 Nike town retail outlets (company-owned)

This is because Nike is a globally recognized and widely distributed brand and so the majority of
its stuff is sold in physical locations.
Additionally, Nike town retail locations are wholly owned and operated by Nike. New, evolving,
and current products might benefit from marketing strategies based on data from a company's
own channels. Nike town, Nike Inc.'s online shop and a network of retail locations, ensures that
Nike Inc.'s products are always available. Both the corporation and its retail partners have no
control over the delivery or sale of their products.

Promotion
Following are some of the Armani's Promotion of choice:

What Nike does to reach out to their target demographic is known as the marketing
communications mix. For Nike Inc. to maintain its strong brand image, one of its SWOT analysis
strengths is that the company depends on effective product promotion. The company uses
promotional tactics to reach out to potential customers and persuade them to acquire its products.
According to significance,

Following is a list of Nike's most significant marketing campaigns:

 Advertising
 Personal selling
 Direct marketing
 Sales promotions
 Public relations

Nike's ability to recruit new customers is greatly influenced by the company's public relations
efforts. A company's success depends heavily on high-profile celebrity endorsers like
professional players and sports teams. Salespeople hired by the company as part of its marketing
strategy urge customers to acquire items. Nike town workers, for example, are instructed to use
this kind of persuasion. Marketing efforts include outreach to educational institutions, as well as
sports teams and other organizations with a similar objective, in the company's direct marketing
efforts. Direct marketing, based on the 4Ps approach, is used to persuade people to make
purchases by getting in touch with them directly. Nike often provides discounts and promotions
in order to entice more consumers and boost sales. The company's marketing approach includes
discounts and other special offers like this. Sporting goods companies like Nike and Adidas
sponsor and provide money to groups like community-based organizations as a method of
advertising their products. High-profile endorsements are also employed as part of this marketing
strategy by Nike to promote its brand and products to a worldwide sports goods market.

PART 2:
Name: Nike Inc.

Introduction
We've opted to go with Nike as our brand of choice. As an American multinational corporation,
Nike is responsible for the design and development of sportswear as well as the production and
sale of clothes and footwear, as well as accessories and equipment. Portland metropolitan area is
home to the company's worldwide headquarters in Beaverton, Oregon. Blue Ribbon Sports was
formed by Bill Bowerman and Phil Knight on January 25, 1964, and Nike was formally
established on May 30, 1971. Nike, the Greek goddess of triumph, is the inspiration for the
company's name. It is a major player in the sports footwear and equipment industry.
Additionally, the corporation has more than 700 locations throughout the globe and 45 offices.
To go along with their running and basketball shoe and clothing lines, Nike also sells Jordan
footballs, training equipment, and accessories. Children's clothing and sporting goods are also
available at the store. As a result, the vast majority of its manufacturing facilities are located
across Southeast Asia in nations like Malaysia and Indonesia, in addition to China and Taiwan.
Nike was known as Blue Ribbon Sports when it was formed in 1964 by Philip Knight and
BillBowerman (RBS). Bill Bowerman and Philip Knight were given Onitsuka Tiger footwear
from Japan. The company originally established a presence in Santa Monica in 1966. Philip
Knight and Bill Bowerman called it quits on their partnership in 1971. As soon as Nike made the
decision to launch its own brand, the label "Nike" was given to it. Nike, Inc. was officially
renamed Nike, Inc. on May 30, 1978. Converse is one of the brands they carry, among other
things. In addition to more than 1,090 company-owned retail stores and a foreign e-commerce
site, thousands of retail customers, independent distributors, franchisees, and sales agents
together account for 60% of total business sales made outside the United States. About 40% of
overall revenue comes from North American customers. In the course of its history, Nike has
become one of the world's most valuable publicly traded companies. As of May 31st, 2020, Nike
will employ around 76,700 people worldwide. Nike is now one of the world's most recognizable
brands. Their items may now be sold all over the world. Famous Nike shoes include the Air Max
from 1978 and the Air Jordan XX3 from 2008.

Sales promotional activities

The vast majority of Nike's marketing efforts are in the form of targeted promotions. The
corporation uses sales promotions to entice new customers by offering incentives such as
discounts or special offers that may result in savings for them. Nike's marketing communications
mix includes sales deals that persuade new customers to purchase Nike products.

How are these supermarkets communicating to various customers’ time to time?

For clients, a supermarket serves as an intermediary between them and their suppliers from
across the globe, therefore enhancing their overall shopping experience.

Delivering items from various suppliers to various retail locations for eventual customer
consumption is the work that a supermarket chain is tasked with.

Product handling is a key component of the supermarket business model. This approach, for
example, does not take into account how warehouses, retail sites, or vehicles are built or what
equipment they employ.

PART 3: Select a web site and shop for a product.

Answer the following questions in detail:

a) Product
b) Price
c) Promotion
a) Product: 
 Variety,
 Quality,
 Design,
 Features,
 Brand name,
 Packaging,
 Services
b) Price: 
 List price,
 Discounts,
 Allowance,
 Payment period,
 Credit terms
c) Promotion: 
 Advertising,
 Personal selling,
 Sales promotion,
 Public relations

Trends:
Sportswear, footwear, and other gear from Nike are well-known for their exceptional quality. It
is the world's largest shoe retailer. For Nike, research and development is an integral aspect of
their business strategy. Sportswear sales are boosted by Nike's public relations and marketing
campaigns. The company's financial stability is guaranteed across the world.

As a result of this study, Nike needs to know how today's youngsters utilize video platforms like
YouTube to learn and have fun. For example, if high-profile bloggers just wear Nike clothing in
their videos, they may be persuaded to endorse Nike items by the non-aggressive marketing
tactic. Adidas' social media strategy also includes Twitter and Facebook. Nike has the potential
to gain a wider range of customers with the appropriate approach.

Product placement has an impact on customer preferences and purchases. In Back to the Future,
Nike's power-laced shoes were used as an example of product placement that worked. Using
high-profile film and television projects to promote its products is a critical component of Nike's
overall marketing plan.

SMM and YouTube platforms seem to be the most practical and cost-effective methods of
marketing at the present time. As a result of the company's marketing strategy, European athletes
may be unable to participate. Recent films may have vital elements, but they also come at a high
price point. It is possible that YouTube bloggers have a lower cost of living than many other
occupations. Each week's video will concentrate on a new Nike product because of the rarity
with which Nike contacts SMM bloggers for product promotion. It may be useful to have a
strong social media presence in the high-end market.

In order for a company to be successful, it has to have a strong foothold in the market. A well-
known sports brand has been retained by the corporation. The company's present woes may be
the result of a lack of trust among its younger client base. In spite of the company's lengthy
history, Nike has to stay up with the latest fashion trends.

To begin, let's take a look at some of the most well-known and influential YouTubers. Authors
from other countries should be enlisted, rather than only American blogs, to help with the
project. In each country where they do business, this would lead to a growth in their consumer
base. If you have a long-term connection with a consumer, their attitude is more likely to shift.
Product marketing should not be the exclusive focus of a company's social media strategy.

Phil Knight, one of Nike's co-founders, will leave the board of directors in the near future. There
is a possibility that Nike's new leadership will have a favorable effect on its marketing approach.

The Retail Industry's Evolution

In the existing market for sports clothes and equipment, Nike's disappearance would leave a
gaping hole. The firm has come a long way since Phil Knight and Bill Bowerman formed it as a
partnership in 1962. In the past, the bulk of the brand's sportswear has been purchased by young,
single men. Reebok, Nike's major competition, has put itself in a position to gain market share.
Nike's revenues are boosted by endorsements from celebrities like Michael Jordan and Tiger
Woods. The company's market share has risen dramatically as a consequence of its strong
marketing efforts, innovative concepts, and enhanced production capabilities. A growth in the
company's revenue is a direct result of this consistent increase in turnover.

References
Dupree, A. R. (2020). The Impact of Nike Inc.’s Utilization of Sustainable Business Practices in
Their Marketing Strategy on Brand Equity, Brand Image and Brand Loyalty (Doctoral
dissertation).
Merikanto, S. (2019). Controversal Marketing-A successful strategy to grow a brand or risky
approach? Case study: Nike Inc.

Анво, О. О. (2021). The competitive strategy of «Nike, Inc.» in the global sportswear market.