CMI Product - Guide 2022 6 - June Print
CMI Product - Guide 2022 6 - June Print
PRODUCT GUIDE
8.30.21
Table of Contents
In the heart of the Columbia River Valley in Over the past 30+ years, CMI's domestic and
Washington State, CMI grows spectacular export programs have expanded significantly.
apples, pears and cherries. CMI now ships the very finest quality fruit
across the U.S.A. and to more than 60
Growing the freshest, highest-quality fruit
countries worldwide. In addition to a full suite
imaginable comes easy for a company with
of mainline apples and pear varieties, CMI
over 100 years of experience working the land.
offers exclusive varieties and brands such as
Formed in 1989 by a group of family-owned Ambrosia Gold®, Kanzi® and KIKU® brand
orchardists who joined forces to combine apples. CMI partners with first-class growers in
marketing efforts and expand operations, Chile, Argentina and New Zealand to deliver
CMI benefits from the multi-generational apples, pears and cherries year-round.
expertise offered by owner orchardists;
For over a decade, CMI has been a leader in
McDougall and Sons, Columbia Fruit Packers,
growing organics with more acreage being
Double Diamond and Highland Fruit.
dedicated to organics each year. With exclusive
CMI has continued to grow, and in 2018
growing agreements, CMI grows the majority
partnered with Pine Canyon as their marketing
of America's top-selling specialty branded
and sales agency. In 2020, CMI announced
apples, and has established programs that
a new partnership with Yakima Fruit and
stand out and demand attention.
Independent Warehouse. Together, these
companies greatly increase CMI's packing CMI growers are stewards of the land and care
capacity and ability to service our customers deeply about preserving the "orchard way of
year-round. life" for generations to come.
1
CMI Warehouses
Pine Canyon
McDougall & Sons (Baker Flats)
Independent Warehouse
SEATTLE DRYDEN ORONDO
SPOKANE
MONITOR
WENATCHEE
McDougall & Sons (Old Station)
QUINCY
Yakima Fruit
2
Delivering Fruit to the World
WENATCHEE
PHILADELPHIA
LOS ANGELES
CMI exports
to more than
60 countries
worldwide.
CHILE ARGENTINA
NEW ZEALAND
3
Awards & Accolades
NATIONAL PRODUCE
AGRI-MARKETING BUSINESS
PMA IMPACT
ASSOCIATION MARKETING
AWARD WINNER
REGION 1 EXCELLENCE
WINNER AWARD
WASHINGTON
WASHINGTON WASHINGTON
APPLE MAN STATE GOOD
APPLE CITIZEN APPLE CITIZEN
OF ALL SEAONS FRUIT GROWER
OF THE YEAR OF THE YEAR
OF THE YEAR
4
a T he Good Fruit shington Apple
Americ n Fruit a
W som Fest
wer Magazine Packer Grower s ival
Gro Blo
5
Manifest
Ambrosia Gold ® x x x
Cosmic Crisp® x x
Envy™ x x x
EverCrisp® x x
Fuji x x x x
Gala x x x x
Golden Delicious x x
Granny Smith x x x x
Honeycrisp x x
Jazz™ x x x
Kanzi® x x x x
KIKU® x x x
Pink Lady ® x x x x
Red Delicious x x
RosaLynn® x
Smitten® x x
6
CONVENTIONAL CONVENTIONAL ORGANIC ORGANIC
CHERRIES (IMPORT) (IMPORT)
Rainier x x x
Red x x x
Skylar Rae® x
Strawberry Cherries x
XXL Cherries® x
Bartlett / Williams x x x x
Bosc x x x x
Comice x
Concorde x x
D’Anjou x x x x
Forelle x x
Red D’Anjou x x x x
Red Sensation x
Seckel x
Starkrimson x x
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A NEW WAY OF LOOKING AT APPLE FLAVORS
SWEET TART
SCAN TO
WATCH VIDEO
8
WWW.FL AVOGRAM.COM
Apples are more than just sweet or tart. Each apple delivers a special
experience, combining sugars, acids, lightness, density, aromas and flavors.
Use the color bars to discover the unique flavor experience for each apple,
from first bite to that finishing flavor that lingers on your taste buds.
SWEET TART
SWEET TART
KIKU ® ENVY ™ AMBROSIA GOLD ® FUJI EVERCRISP ® GALA SUNRISE MAGIC ® SMITTEN ®
Super Sweet & Juicy Incredibly Crisp & Sweet Sweet as Honey Sweet & Juicy Sweet, Juicy & Firm Sweet & Mild Sweet & Tangy Crunchy & Sweet
Quite possibly the sweetest Sweet, firm and slow Crisp and juicy with a Crunchy and firm. Low in Sweet and crisp with Delicate texture with low Bright, fresh crispness Perfectly balanced with
apple you’ll ever taste.™ to brown when cut. unique, honey-like flavor. acid, crisp and sweet. a powerful crunch. acidity and perfect balance. with sweetness and tang. a refreshing sweetness.
Flavor Experience Flavor Experience Flavor Experience Flavor Experience Flavor Experience Flavor Experience Flavor Experience Flavor Experience
Extremely sweet and juicy Firm, refreshingly sweet Silky smooth and crisp Consistently sweet Starts out sweet Slightly fragrant start Fresh, sugary bite balanced Starts out sweet and
from start to finish. start and a fruity finish. with sweet hints of honey. from start to finish. with a mild tang. with a mildly sweet finish. with a crisp, juicy finish. finishes with a hint of tart.
GRANNY SMITH PINK LADY ® KANZI ® JAZZ ™ HONEYCRISP COSMIC CRISP ® GOLDEN DELICIOUS RED DELICIOUS
Tangy & Slightly Sweet Dense, Tangy & Sweet Flavor Intense™ Tangy Effervescence Sweet, Tart & Aromatic Sweet & Crisp Mild & Balanced Dark Red & Mild
Firm and juicy with an Firm flesh with a Extremely juicy and crunchy Intense crunch, fresh Exceptional crunch, Juicy with a remarkably Sweet and crunchy Firm and mild with a very
amazing tartness. balanced sweet-tart bite. with a flavor punch. flavor and zing. juice and tang. firm and crisp texture. with a slight tang. distinct shape and crunch.
Flavor Experience Flavor Experience Flavor Experience Flavor Experience Flavor Experience Flavor Experience Flavor Experience Flavor Experience
Tart and acidic with a Starts out sweet and Intensely tangy bite Sweet and bright with Light, crisp and sweet with Sweet start with complex Mildly sweet with a Slightly sweet with
slightly sweet finish. finishes with a tangy bite. followed by a sugar burst. a fresh, tangy finish. a subtle tang that lingers. flavors and a tangy finish. mellow, tangy finish. a mild finish.
9
KIKU ® ENVY ™ AMBROSIA GOLD ® FUJI
Super Sweet & Juicy Incredibly Crisp & Sweet Sweet as Honey Sweet & Juicy
Quite possibly the sweetest Sweet, firm and slow Crisp and juicy with a Crunchy and firm. Low in
apple you’ll ever taste.™ to brown when cut. unique, honey-like flavor. acid, crisp and sweet.
10
WWW.FL AVOGRAM.COM
11
2 & 3 lb. POUCH BAGS 3 lb. POLY BAGS PEAR CARTON
Fuji, Gala, Golden Delicious, Granny Smith, Generic, Fuji, Gala, Golden Delicious, Granny LOW GRADE
Honeycrisp, Pink Lady ® and Red Delicious Smith, Honeycrisp, Pink Lady ®, Red Delicious,
Organic Fuji and Organic Gala
DOMESTIC PREMIUM GRADE DOMESTIC SECOND GRADE EXPORT PREMIUM GRADE EXPORT SECOND GRADE
12
WWW.CMIORCHARDS.COM
@CMIORCHARDS
/CMIORCHARDS
#CMIORCHARDS
13
Ambrosia Gold ® is the Gold Standard of Ambrosia Apples™
and exclusively available from CMI Orchards.
Sweet as honey, pretty as sunshine.™
AMBROSIA GOLD ®
Sweet as Honey
Crisp and juicy with a
unique, honey-like flavor.
Flavor Experience
Silky smooth and crisp
with sweet hints of honey.
14
WWW.AMBROSIA.GOLD
@AMBROSIAGOLDAPPLES
/AMBROSIAUSA
#AMBROSIAGOLD
15
POS
POS CARD
Double-Sided
CLAMSHELLS
MEMORIAL DAY
INDEPENDENCE DAY
LABOR DAY
VETERANS DAY
ALL SUMMER LONG!
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WWW.CMIDREAM.COM
17
Explore a handful of the tastiest apples on Earth, originally
discovered in some of the richest orchards around the world.
Now grown in Washington State.
Fill with bulk fruit, pouch bags Ships with five euro cartons
or tote bags (ships flat) of fruit and tote bags
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WWW.HOTTESTAPPLES.COM
CUSTOMIZE
AN IN-STORE
PROMOTION!
4-BOX DISPLAY
Fill with bulk fruit, pouch bags or tote bags (ships flat)
19
Cosmic Crisp® brand apples are a cross between Enterprise and
Honeycrisp. This large, juicy apple has a remarkably firm and crisp
texture. The Cosmic Crisp® flavor profile is surprisingly sweet
making it an excellent eating apple.
In addition to being sweet and crisp, it is naturally slow to brown
when cut and maintains its texture and flavor.
COSMIC CRISP ®
Sweet & Crisp
Juicy with a remarkably
firm and crisp texture.
Flavor Experience
Sweet start with complex
flavors and a tangy finish.
C o s m i c C r i s p ® i s a t r a d e m a r k o f P r o p r i e t a r y Va r i e t y M a n a g e m e n t .
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WWW.COSMICCRISP.COM
@COSMICCRISPAPPLE
#THECOSMICCRISP
21
#1 selling branded organic apples and pears in the U.S.A.!
AVAILABILITY
Shoppers trust Daisy Girl Organics™. CMI’s 2 lb. pouch bags are
Pure and natural.
a fan favorite. Imported organics from our partners in Argentina
From our backyard to yours.™
allow us to offer year-round availability.
POUCH BAGS
Core & Branded Varieties
Apples & Pears
22
/smittenapple
WWW.DAISYGIRLORGANICS.COM
@smittenapple
WWW.DAISYGIRLORGANICS.COM
/DAISYGIRLORGANICS
@smittenapple
/DAISYGIRLORGANICS
23
AMERICA’S #1 SELLING ORGANIC APPLE AND PEAR BRAND
PRESENTS DAISY GIRL ORGANICS™ RED AND RAINIER CHERRIES
24
/smittenapple
WWW.DAISYGIRLORGANICS.COM
@smittenapple
/DAISYGIRLORGANICS
@smittenapple
25
It’s hard to put into words what makes Envy™ so remarkable.
Each satisfying crunch redefines what to expect from an apple.
It is literally the fruit of more than half a century of experience and
innovation that has led to the introduction of cornerstone varieties
like Granny Smith, Braeburn, Royal Gala, Jazz™ — and now Envy™.
It is nothing short of a natural phenomenon.
SINCE IT WAS INTRODUCED, ENVY ™ HAS EMERGED AS THE
APPLE WITH EVERYTHING:
ENVY ™
• Sweet and crunchy
Incredibly Crisp & Sweet
Sweet, firm and slow • Flesh stays white, even after being cut
to brown when cut. • Stores well
• GMO free
Flavor Experience • Braeburn/Royal Gala cross
Firm, refreshingly sweet
start and a fruity finish.
• Strong brand following
• Over-the-top customer demand
A dedicated team of top growers (who share this apple as
passionately with their friends and families as they do with
international consumers) have planted trees in prime growing
regions such as New Zealand, Washington State and the Maure
region of Chile where they bask in sun-drenched days and crisp,
cool evenings.
The result is pure bliss.
26
WWW.ENVYAPPLES.COM
@ENVYAPPLES
/ENVYAPPLE
#BITEANDBELIEVE
27
EverCrisp® apples hold a superior crunch by combining the best
features of its parent honeycrisp and fuji varieties. These apples
arrive late in the season and store strongly, maintaining sweetness
and firmness.
EVERCRISP ®
Sweet, Juicy & Firm
Sweet and crisp with
a powerful crunch.
Flavor Experience
Starts out sweet
with a mild tang.
T h e M A I A - 1 a p p l e v a r i e t y i s m a r ke t e d a s E v e r C r i s p ® u n d e r s t r i c t q u a l i t
y control regulations.
28
WWW.EVERCRISPAPPLES.COM
@EVERCRISPAPPLE
/EVERCRISPAPPLE
#EVERCRISPAPPLE
PACKAGING
Euro Carton & Euro Lid
29
All of CMI’s orchards are Happy Bee Orchards™.
HAPPY BEES We are committed to finding ways for bees and trees to exist
Sweet, flavorful fruit in harmony through the use of low-impact pesticides and spray
pollinated by orchards full timings that do not conflict with bee pollination periods.
of happy bees. We support local beekeepers in their efforts to sustain local bee
populations, keeping colonies healthy and thriving.
PACKAGING OPTIONS
30
WWW.HAPPYBEEORCHARDS.COM
31
KID-FRIENDLY
A kid-friendly apple program with an excellent message that
Sweet, snack-sized apples parents love: The power to be a HERO ® is in your hands!
for small hands.
HERO® was designed by kids, for kids. Packaging was developed using feedback from a
panel of 4 to 10 year old kids who gave advice on colors, images and messaging.
32
WWW.HEROAPPLES.COM
POS CARD
33
Quirky, fun and a little unusual, we are the unwanted castoffs from
the fruit tree. Our appearance may surprise you, but inside we are
I'M PERFECT sweet as pie and just as tasty and nutritious as you'd expect an
Beautifully imperfect. apple or pear to be. In America, as much as 30% of all apples and
Perfectly delicious. pears grown don't make the cut, abandoned for cosmetic reasons.
It's what's inside that counts!
Poly Bags
3 lb & 5 lb.
Ambrosia Gold ®, Braeburn, Cameo, Fuji, Gala, Golden Delicious, Granny Smith,
Honeycrisp, Jonagold, KIKU ®, Nikita™, Pink Lady ® and Red Delicious
34
WWW.QUIRKYFRUIT.CLUB
35
Jazz™ apples are famous around the world for their tangy, sweet
taste and refreshing, juicy bite. The result of natural breeding
between Royal Gala and Braeburn varieties; the Jazz™ apple has
proven itself as a champion of apples with its naturally smaller
size, unique appearance and zingy taste. Putting the crunch back
into apples.
JAZZ ™
Tangy Effervescence
Intense crunch, fresh
flavor and zing.
Flavor Experience
Sweet and bright with
a fresh, tangy finish.
JA Z Z ™ i s a t ra d e m a r k o f E N Z A F R U I T N e w Z e a l a n d I n t e r n a t i o n a l L
td.
36
WWW.JAZZAPPLE.COM
@JAZZ APPLE US
/JAZZ APPLE
#JAZZSENSATION
37
One of the most intensely flavored apples on the market today.
Exclusively grown in the U.S.A. by CMI Orchards in Washington
State and Applewood Orchards in Michigan.
Europe’s favorite apple. A rising star in the U.S.A. apple category
with its super crisp crunch and superior flavor.
KANZI ®
Flavor Intense™
Extremely juicy and crunchy
with a flavor punch.
Flavor Experience
Intensely tangy bite
followed by a sugar burst.
CHANNEL CARDS
K a n z i ® i s a r e g i s t e r e d t r a d e m a r k o f G K E N V.
38
WWW.KANZIAPPLE.COM
@KANZIAPPLEUSA
/KANZIUSA
#KANZIAPPLE
39
30% sweeter than honeycrisp apples.
When tested, KIKU® brand apples contained sugar levels that
blasted off the charts, an incredible 30% higher than the highly
coveted honeycrisp.
In 2015, KIKU® apples rocketed into space on board a resupply
shuttle headed to the International Space Station.
KIKU ®
Super Sweet & Juicy
Quite possibly the sweetest
apple you’ll ever taste.™
Flavor Experience
Extremely sweet and juicy
from start to finish.
K I K U ® i s a r e g i s t e r e d t r a d e m a r k o f K I K U ® S r l - G m b H , I t a l y, n o t a n a p p l e v a r i e t y.
40
WWW.SWEETKIKU.COM
@KIKUAPPLEUSA
/KIKUUSA
#SWEETKIKU
41
Quality you can trust from
our delicious fruit to our Award-winning high-graphic displays. Grab-n-go pouch bags.
premiere packaging.
42
WWW.CMICHERRIES.COM
#CMICHERRY
CLAMSHELLS
POUCH BAGS
TOP SEAL
1 lb. Rainier/Red Universal & 1-4 lb. Red Only 2-BOX SHIPPER DISPLAY
Rainier or Red cherry pouch bags or clamshells
BULK CHERRIES
18 lb. Red cherries
43
FLAVOR PROFILE
Sweet, flavorful fruit High-graphic retail solutions to drive sales.
hand-picked at the peak
of ripeness.
44
PACKAGING & DISPLAYS
45
Help consumer easily navigate the sustainability benefits
of the shield in an easily digestible format.
100%
RECYCLEABLE
PACKAGE
PLEASE
RECYCLE
Tie-in with program
look and feel
46
WWW.CMIRELAX.COM
EXAMPLES
30% LESS
plastic than 92%
a regular LESS PLASTIC
clamshell 100%
COMPOSTABLE
100% FIBER BASE
recyclable
47
FLAVOR EXPERIENCE Skylar Rae® cherries were discovered growing in a
sweetheart cherry orchard in Wenatchee, WA by the
Super sweet and firm Toftness family in 2004. They are big, bright, blushing
with a crisp burst of flavor and sweet as can be, simply bursting with juices.
48
WWW.SWEETSKYLARRAE.COM
49
Early season variety: Suitable for August/September
promotions, Smitten® is one of the first branded apples
off the tree.
Incredible taste: Complex aromatics.
Perfectly-balanced apple taste: Overwhelmingly positive
feedback in objective taste tests.
Unforgettably crunchy: Holds crunch and taste from the
SMITTEN ®
store to home longer.
Crunchy & Sweet
Beautiful coloration: Yellow base with a cheeky blush
Perfectly balanced with
a refreshing sweetness. and natural “wild apple” coloration.
Flavor Experience
Starts out sweet and
finishes with a hint of tart.
S m i t t e n ® i s a t r a d e m a r k o f P r e v a r L i m i t e d LT D , N e w Z e a l a n d .
50
WWW.SMITTENAPPLE.COM
#ONCEBITTENFOREVERSMITTEN
51
Strawberry cherries have rosy, bright red skin with light freckles
FLAVOR EXPERIENCE all over, resembling the skin of a strawberry.
A rosy-red cherry with a hint • Vibrant, bright red cherries with a creamy, pale center.
of strawberry sweetness.
• Ruby red with distinctive light freckles.
• Grown with tender loving care by family orchardists in the
Yakima Valley.
• Available for a limited time only!
INFO CARD
Double-Sided
52
53
Sunrise Magic ® apples are a cross of Splendour and Gala varieties.
• Distinctive sunny color.
• A perfect combination of sweet and bright paired with a crisp
and juicy finish.
• Grown in Washington State.
• New in 2022!
SUNRISE MAGIC ®
Sweet & Tangy
Bright, fresh crispness
with sweetness and tang.
Flavor Experience
Fresh, sugary bite balanced
with a crisp, juicy finish.
S u n r i s e M a g i c ® i s a t r a d e m a r k P r o p r i e t a r y Va r i e t y M a n a g e m e n t .
54
WWW.SUNRISEMAGICAPPLES.COM
/SUNRISEMAGICAPPLES
/SUNRISEMAGICAPPLES
#SUNRISEMAGIC
55
FLAVOR PROFILE
Hottest pear pouch bag brand on the market!
Sweet, juicy pears are perfect for From ripening guides to recipes on pouch bags,
snacking or using in an array of Sweet Gourmet Pears™ are a food-lovers delight.
delicious recipes.
56
WWW.SWEETPEARS.COM
57
FLAVOR EXPERIENCE
Our XXL Cherries are
hand-selected for superior
size and sweetness.
POS CARD
11 x 7
58
DID YOU KNOW?
The pit of a cherry stays the
same whether the cherry is
large or small.
59
RON BALL Highland Fruit Growers MIKE WILCOX Yakima Fruit & Cold Storage
TOFTNESS FAMILY Skylar Rae® Cherry Grower TIM WELSH Columbia Fruit Packers
ROBERTO ACEVEDO Columbia Fruit Packers M cDOUGALL FAMILY McDougall & Sons
ROBIN WADE Columbia Fruit Packers MIKE ROBINSON Double Diamond
Meet our
GROWERS
BOSMA FAMILY Strawberry Cherry Grower
MIKE WADE Columbia Fruit Packers MARC SPEARS Pine Canyon Growers
©2018-2022 CMI ORCHARDS, LLC