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Lesson Plan Features of Adverts

This document provides an overview of a lesson plan about persuasive writing and the key features of advertisements. The lesson aims to help children identify features used in ads, such as persuasive language and visual elements, by examining examples of ads. Children will analyze ads using an "Adverts Checklist" to identify features and explain which ads they find most appealing and why. The lesson resources include the book "The King of Space", example ads, and activity sheets to support learning about ad structure and analyzing different types of persuasive writing.

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Marinette
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149 views

Lesson Plan Features of Adverts

This document provides an overview of a lesson plan about persuasive writing and the key features of advertisements. The lesson aims to help children identify features used in ads, such as persuasive language and visual elements, by examining examples of ads. Children will analyze ads using an "Adverts Checklist" to identify features and explain which ads they find most appealing and why. The lesson resources include the book "The King of Space", example ads, and activity sheets to support learning about ad structure and analyzing different types of persuasive writing.

Uploaded by

Marinette
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Persuasive Writing: Features of Adverts

Aim: Prior Learning: Resources:


Discussing writing similar to that which they are Children will need to be familiar with the Lesson Pack
planning to write in order to understand and learn book ‘The King of Space’ (Jonny Duddle,
The King of Space (Jonny Duddle, Templar
from its structure, vocabulary and grammar. Templar Publishing).
Publishing)
I can identify key features of adverts. Examples of different adverts from magazines
(at least one or two per child)
Whiteboards and pens

Success Criteria: Key/New Words: Preparation:


I can explain some of the main features used in Persuasion, adverts, features. Adverts Checklist Activity Sheet as required
adverts.
Persuasive Prompts Activity Sheet per group
I can look at a selection of different adverts and (these will need to be cut up)
find some of these features. Spot the Features Activity sheet as required
Example Adverts as required

Learning Sequence
Persuasive Prompts: (Note: have the following questions cut up as prompts taken from the Persuasive Prompts
Activity Sheet for small group discussion.) What does persuade mean? What language do adverts use? Where do you
see adverts? How do adverts persuade you? Why are adverts made? What is your favourite advert? Why?
Ask the children to work in groups to record their responses to the questions on the prompt cards.
Take feedback, discuss and record on the Lesson Presentation.

Let Me Persuade You: Tell the children that they will be creating their own adverts. Use the Lesson Presentation
to introduce the Adverts Checklist Activity Sheet and then explain each point.
Can the children explain some of the main features used in adverts?

Spot the Features: Look at the advert for crisps on the Lesson Presentation. Can children identify key features
included from their Advert Checklist? (Annotate responses to show how to highlight key features ready for the
task.) Emphasise that adverts won’t generally contain all of the key features, just the ones needed in order to get the
message of their product across.
Children will then choose an advert from the Example Adverts and stick it into their book next to the checklist. You
may wish to have available copies of print adverts in magazines or newspapers for some children.
They will need to draw a line from the key feature on the checklist to where they can see it on the advert.
Can the children explain some of the main features used in adverts?
Can the children look at a selection of different adverts and find some of these features?

Children will focus on Children should aim to Children should also


one advert. complete at least two answer some extra
different adverts. questions about the
advert using the Spot the
Features Activity Sheet.

Which and Why? Ask the children to choose and explain which advert they found most appealing and why.

English | Year 3 | King of Space | Persuasive Writing | Features of Adverts | Lesson 1 of 5

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