MKTG 101 DISTRIBUTION MANAGEMENT Syllabus
MKTG 101 DISTRIBUTION MANAGEMENT Syllabus
COURSE SYLLABUS
nd
2 Semester, AY 2021-2022
Lecture √
Distribution
Course Code MKTG 101 Course Title Type Laboratory __ Credit Units 3
Management
The course covers the principles and functions of “Distribution Management” the roles of marketing channels and physical
Course distribution in the marketing systems, the cost implications of management decision involving distribution. The course aims to
Description crystalize student’s understanding of distribution cost analysis through their involvement in exercises and actual project in the
area of distribution management.
Lecture: ________________________
Pre-requisites Third Year Standing Course Schedule
Core Values Students are expected to live by and stand for the following University tenets:
TRUTH is demonstrated by the student’s objectivity and honesty during examinations, class activities, and in the development
of projects.
EXCELLENCE is exhibited by the students’ self-confidence, punctuality, diligence, and commitment in the assigned tasks,
class performance and other course requirements.
V02-2020-06-01
SERVICE is manifested by the students’ respect, rapport, fairness, and cooperation in dealing with their peers and members
of the community.
In addition, they should exhibit love and respect for nature and support for the cause of humanity.
Goals of the In support to the Vision and Mission of the University, this campus shall:
Campus
1. provide quality and affordable education which promotes intellectual growth, academic excellence, and moral integrity;
2. prepare students to meet the demands of the global market and respond to the society’s needs;
3. Develop innovative and scholarly researchers who have the ability to create new understanding in quest for GAD-related
quality research through inquiry, analysis, and problem solving; and
4. Produce globally competitive graduates with full competence in their fields of study.
V02-2020-07-01
Program Educational Objectives Code (based
on the program CMO)
Program/Student Outcomes (based on the program CMO)be
1 2 3 4 5
The students will be able to:
a. analyze the business environment for strategic direction. ✔ ✔ ✔ ✔ ✔
b. prepare operational plans; ✔ ✔ ✔ ✔ ✔
c. innovate ideas based on emerging industry; ✔ ✔ ✔ ✔
d. manage a strategic business unit for economic sustainability ✔ ✔ ✔ ✔
e. conduct business research. ✔ ✔ ✔
Course Outcomes and Relationship to Student Outcomes
Program/Student Outcomes Code
Program Outcomes Addressed by the Course
After completing this course, the students must be able to:
a b c d e
1. attain the vision, mission, goal and objectives of the university, campus and
department; E D I D E
2. deliver a gender fair and gender sensitive instruction to students aligned with
the University’s goals and objectives; I D D E E
3. understand the core disciplines of distribution management: the user, the
business, and the technology; and the strategic elements of product
development: new products process, product innovation charter (PIC), and I E I I D
product portfolio;
4. learn the sources of idea generation and develop techniques for such; D E D E I
5. be challenged to think about concepts related to product management and how
to apply them with proper regard to policies and regulations; E D E I D
6. improve knowledge of information systems related to product development and
management; D I E
7. optimize any given situation, learn from others – and pick and choose best I I E E
practices to fix the situation;
8. develop an innovative product and an effective marketing plan; D D E I D
9. adapt to changing environments and develop good observational skills; and I E D E I
10. develop good decision-making skills and keep in mind that quality should not be
sacrificed when developing a product. E E I E E
*Level : I-Introductory E- Enabling D-Demonstrative
V02-2020-07-01
COURSE COVERAGE
Resources Due Date
Mode of Outcomes-
Week No. Intended Topic Teaching and Needed of
Delivery based
Learning Learning Submissi
Assessment
Outcomes (ILO) Activities (TLA) on of
(OBA)
Output
After the I. Orientation
completion of the 1.1. Vision, Mission, Class Discussion Distance Power Point Recitation thru
chapter, the Goals & Learning Presentation google meet
students will be Objectives of Background
able to: the University, Knowledge Probe Guide
campus, and Questions
1. attain the departments; Group Dynamics
1 University 1.2. Orientation on
VMGO, as well subject
as the campus guidelines and Demonstration
and development policies.
objectives; and 1.3. GAD
Orientation
2. develop 1.3.1 GAD
positive 1.3.2. Gender
perceptions, Sensitivity
attitudes and 1.3.3 Gender
behaviors in Issues
relation to 1.3.4. Gender
gender. Fair
Language
V02-2020-07-01
Distribution Participants Demonstration
Management; 2.3. The Textbooks 1 week
Environment of deadline
2-5 2. Identify Marketing
marketing Channel
channel 2.4 Behavioral
concepts Process in
Marketing
3. analyze and Channel
examine the
behavioral
process in
marketing
channel
3. analyze the
target markets
V02-2020-07-01
and channel
design strategy
9 Midterm Examination
After the IV. Managing the Lecture Distance Handouts
completion of the Marketing Mode Oral Recitation /
chapter, students Channel Discussion Power Point Online
10 - 12 will be able to: 4.1. Motivating the Presentation Recitation
1. explain the Channel Members Brainstorming
importance of Any Visual Aids
motivating 4.2. Product Issues Demonstration Project Design Quiz thru
channel in Channel Analyze & Textbooks bookwidget
members; Management Compare the 1 week
differences activities Activity 2 deadline
2. investigate 4.3. Pricing Issues in
product issues Channel
in channel Management.
management
4.4. Promotion
3. develop a through the
promotion Marketing Channel
through the
marketing 4.5. Logistics and
channel Channel
Management
4.6.Evaluating
Channel Member
Performance
18 Project: Distribution Process or Strategy including the raw materials used on students chosen product
Final Examination: Video Presentation of distribution channel of a company or a product
COURSE REQUIREMENTS
V02-2020-07-01
Lecture Requirements:
1. Midterm Examination
2. Final Examination
3. Quizzes/Seat works/Recitations
4. Video presentation
5. Class Reporting/Reaction Paper
6. Assignments
7. Class or Group Project (Term Paper/Project Design/Case Study/Feasibility Study/Culminating Activity/Portfolio)
8. Class Attendance
*All exams must follow a Table of Specifications (TOS) and Rubrics for evaluation of student’ performance or projects.
GRADING SYSTEM
A. Grading system for 2 units lecture and 1 unit laboratory (i.e. DCIT 21; 3 units; Lec - 2 hrs & Lab - 3 hrs)
Lecture – 60%
Laboratory – 40%
B. Grading system for 1 unit lecture and 2 units laboratory (i.e. DCIT 22; 3 units; Lec -1 hr & Lab - 6 hrs)
Lecture – 40%
Laboratory – 60%
C. Grading system for 2 units lecture and 3 units laboratory (i.e. ELEX 50; 5 units; Lec – 2 hrs & Lab – 9 hrs)
Lecture – 30%
Laboratory – 70%
V02-2020-07-01
70.00 – 73.3 3.00
50.0-69.9 4.00
Below 50 5.00
INC Passed the course but lack some requirements.
Dropped If unexcused absence is at least 20% of the Total Class Hours.
Total Class Hours/Semester: (3 unit Lec – 54 hrs; 2 unit Lec – 36 hrs)
(1 unit Lab – 54 hrs; 2 units Lab – 108 hrs; 3 units Lab – 162 hrs)
CLASS POLICIES
A. Attendance
Students are not allowed to have 20% or more unexcused absences of the total face to face class hours; otherwise, they will be graded as
“DROPPED”.
B. Classroom Decorum
C. Examination/ Evaluation
1. Quizzes may be announced or unannounced.
2. Midterm and Final Examinations are scheduled.
V02-2020-07-01
3. Cheating is strictly prohibited. A student who is caught cheating will be given a score of ”0” for the first offense. For the second
offense, the student will be automatically given a failing grade in the subject.
4. Students who will miss a mid-term or final examination, a laboratory exercise or a class project may be excused and allowed to take
a special exam, conduct a laboratory exercise or pass a class project for any of the following reasons:
a. participation in a University/College-approved field trip or activity;
b. due to illness or death in the family; and
c. due to force majeure or natural calamities.
References:
A. Required Textbook/Workbook
V02-2020-07-01
3. www.youtube.goggle.com/logistics
4. www.you.tube.com/distributionmanagement
5. www.youtube.com/warehousemanagement
6. www.goggle.com/kaizen5s
7. https://www.youtube.com/watch?v=afr6c2JIewc
REVISION HISTORY
Revision
Date of Revision Date of Implementation Highlights of Revision
Number
1 February 2022 February 2022 Blended Learning
V02-2020-07-01