Republic of the Philippines

Laguna State Polytechnic

University
ISO 9001:2015 Certified
Province of Laguna
Level I Institutionally Accredited

GEC 103
Purposive
Communication

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

Prepared by: AIRA M. DE JESUS, JAYA M. DORADO and DALE JOSEPH P. PRENDOL
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

INTELLECTUAL PROPERTY

This module is for educational purpose only. Under

Sec. 185 of RA 8293, which states, "The Fair use of
copyrighted work for criticism, comment, news
reporting, teaching including multiple copies for
classroom use, scholarship, research, and similar
purposes is not an infringement of copyright."
The unauthorized reproduction, use, and
dissemination of this module, without joint consent of
authors and LSPU, is strictly prohibited and shall be
prosecuted to the full extent of the law, including
appropriate administrative sanctions, civil, and
criminal.

LSPU Self-Paced Learning Module (SLM)

Course GEC 103 – Purposive Communication
Sem/AY First Semester/2021-2022
Module No. 1
Lesson Title Nature of Communication
Week
2-5
Duration

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

Prepared by: AIRA M. DE JESUS, JAYA M. DORADO and DALE JOSEPH P. PRENDOL
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

Date October 11 – November 5, 2021

Description This lesson will discuss the basic concepts of communication, including its forms and
of the process. This lesson will also provide activities to let students describe the nature of
Lesson communication and appreciate its importance in the society.

Le
arning Outcomes

Intended Students should be able to meet the following intended learning outcomes:
Learning • describe the nature, elements, and functions of verbal and non-verbal
Outcomes communication in various and multicultural contexts
• appreciate the impact of communication on society and the world
Targets/ At the end of the lesson, students should be able to:
Objectives • identify key terms in the nature of communication
• explain the concepts of communication and its various aspects
• create an infographic showing the nature of communication
• write a reflection paper on the role of communication in the society

Student Learning Strategies

Online Activities A. Online Discussion via Google Meet

(Synchronous/ You will be directed to attend in a class discussion of the topic using
Asynchronous) Google Meet. To have access to the online discussion, refer to generated
link in the Google Classroom. The engaging activities and performance
tasks will be posted as assignments in the Google Classroom. For further
instructions, refer to your Google Classroom or Messenger group chat.

B. Learning Guide Questions:

1. What is communication?
2. What are the various forms of communication
3. What are the different models of communication?
4. What is verbal and nonverbal communication?
5. What causes communication breakdown and how to solve them?

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

Prepared by: AIRA M. DE JESUS, JAYA M. DORADO and DALE JOSEPH P. PRENDOL
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

LECTURE GUIDE

Nature of Communication

Communication can be defined as a process by which information, meanings and

feelings are shared by persons through a common system of verbal and nonverbal
symbols, signs or behavior. As a process, communication is characterized as:
• Dynamic. It is constantly changing because it relies on human perception that
can changes overtime; therefore, it is irreversible and unrepeatable.
• Continuous. It is an ongoing exchange of meaning-sharing behaviors
between/among individuals who operate within a frame of experience; it does
not have a beginning, an end, and a fixed sequence of events.
• Adaptive. It adjusts to the changes that occur in its physical and psychological
environment.
• Systemic. It involves components that are interrelated and interacting in a
cyclic order.
• Transactional. Every communication is a unique combination of people,
messages and events; it consists of unending sharing (transmission and
reception) of messages between/among people on some occasion.

Offline Activities FORMS OF COMMUNICATION

(e-Learning/
Communication happens in various contexts. There are different forms of levels of
SelfPaced) communication based on the number of people sharing or exchanging messages in a
communication setting. These include:
• Intrapersonal communication is talking to oneself (self-talk) through
internal vocalization or reflective thinking due to some internal or external
stimulus. In other words, this type of communication takes place within the
person. For example, you may talk to yourself about what you want to drink
because of the internal stimulus of thirst, or you may think about a car
accident you have witnessed. In contrast with other forms of communication,
intrapersonal communication takes place only inside a person’s head.
• Interpersonal communication is a form of communication wherein
individuals are engaged actively in the overt and covert transmission and
reception of messages. It can further be classified as:
o Dyadic communication is a two-person communication such as
telephone conversation, job interview and doctor-patient conversation.
o Small group communication ideally consists of three to six persons
such as committee meeting, buzz session and brainstorming activity.
• Public communication is conveying information to a large audience. It is more
sender-focused than intrapersonal and interpersonal communication. Under
this form of communication are the following:
o Speaker-audience communication is talking to a large number of
people who are gathered for some occasion. The speaker centers the
communication event on the audience. He/she analyzes the audience

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

Prepared by: AIRA M. DE JESUS, JAYA M. DORADO and DALE JOSEPH P. PRENDOL
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

to determine the content, language usage and listener expectations.

Effective communication occurs because the speaker can tailor
messages to the needs of the listeners.
o Mass communication is the process whereby media organizations
produce and transmit messages to large publics and the process by

which those messages are sought, used, understood, and influenced by

audience.

MODELS OF COMMUNICATION

A model shows the pattern or flow of communication as well as the elements involved
in that particular kind of communication. These models show the development of
communication from a linear to an interactive process. Also, several communication
theorists devised their models for a better understanding of the communication
process. Communication models have evolved through the year and experts have
made the process more detailed and updated.

The linear model considers communication as a one-directional exchange in which

the message is purposely conveyed by a speaker to a listener. This model centers on
the sender and information present in a communication environment. Despite the
inclusion of the receiver in this communication model, this function is regarded
merely as target or destination and not a part of a continuous exchange of meanings.
Therefore, communication is considered simply as source and destination of

messages.

The interactive model describes communication as a process in which

communicators change roles as sender and receiver and produce meaning by
exchanging messages within their own environment and experiences. Rather than

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

Prepared by: AIRA M. DE JESUS, JAYA M. DORADO and DALE JOSEPH P. PRENDOL
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

illustrating communication as a linear and unidirectional method, the interactive

model incorporates feedback that makes communication significantly collaborative,
two-way method. Feedback is conveyed as a response to received messages. From this
standpoint, communication can be described as producing exchanges of meanings
within physical and behavioral settings.

The transactional model explains communication as a way of creating realities based

on our social, relational and cultural backgrounds. This model shows that
communication is not a mere exchange of experiences. It rather shows that we intend
to build relationships, create intercultural understanding, form our self-identity, and
interact with others to engender societies. In other words, transactional
communication aims towards creating experiences instead of merely talking about
them. It considers communication as an amalgam of our constant engagements with
other people to not only construct experiences but modify them as well.

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

Prepared by: AIRA M. DE JESUS, JAYA M. DORADO and DALE JOSEPH P. PRENDOL
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

Context in the transactional model include the following:

• Physical context refers to the physical conditions, including the physical bodies
of the communicators themselves as well as the physical environment.
• Psychological context refers to the mental and internal workings of
communicators.
• Social context can be described as the declared rules or undeclared norms that
guide communication.
• Relational context involves our erstwhile socializations and type of association
we have forged with other people.
• Cultural context consists of an individual’s self-concept and self-perception in
relation to nationality, ethnicity, religion, social class, race, gender and sexual
orientation.

Several theorists have also devised their communication models, such as:

• Aristotle’s Model – centralizes on the speaker who sends message to the

passive receivers; ideal for public speaking

• Shannon and Weaver’s Model – includes external noise which can affect the
sending of message as well as the giving of feedback

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

Prepared by: AIRA M. DE JESUS, JAYA M. DORADO and DALE JOSEPH P. PRENDOL
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

• Berlo’s Model – expands the concept of message and channel, including their
underlying aspects which are important in the process of communication;
posits that ideal communication occurs when both sender and receiver
possesses the qualities required of the best communicators

• Schramm’s Model – breaks the traditional sender-receiver models; highlights

the importance of turn-taking as communicators take the roles of encoder,

interpreter and decoder in a cyclical simultaneous exchange of messages

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

Prepared by: AIRA M. DE JESUS, JAYA M. DORADO and DALE JOSEPH P. PRENDOL
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

VERBAL COMMUNICATION

Verbal communication can be defined as the exchange of ideas that occur through
words. This can be both oral and written. Verbal communication allows individuals to
exchange ideas, opinion, values and suggestions, and creates an atmosphere where an
individual can connect with another.

Since language is man’s primary symbols, verbal communication creates a condition

where transferring information becomes very clear. Further, language follows a set of
systems consist of various elements. These are part of linguistics, the study of the
language, which involve:
• Phonetics is concerned with the production of speech sounds. Basically, it
deals with how we produce units of sounds (consonants, vowels, diphthongs)
using our human speech apparatus.
• Phonology is the study of the sound system in a language. It includes
knowledge of how one organizes and structures sounds to convey meaning.

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

Prepared by: AIRA M. DE JESUS, JAYA M. DORADO and DALE JOSEPH P. PRENDOL
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

• Morphology refers to the study of the formation of words. This deals with
combining sounds into units of meaning known as morphemes, then forming
words from morphemes.
• Syntax deals with study of how words are arranged to forms grammatically
correct sentences. It is concerned with the rules of structures in phrases,
clauses and sentences.
• Semantics is the study of the meaning of words and phrases in a language. It
deals with denotations (literal meaning), connotations (associated meaning),
as well as word meaning relationships like synonyms, antonyms, etc.
• Pragmatics deals with the language use. It studies how words, sentences and
discourses can be interpreted in different situations.

NONVERBAL COMUNICATION

Nonverbal communication refers to the conscious or subconscious exchange of

information, thoughts, feelings, etc. using the body. People communicate a lot
nonverbally using elements that give deeper meaning and intention to words.
Nonverbal signals can give clues, additional information, and meaning over and above
verbal communication. Despite that, nonverbal signals are more vulnerable to
misunderstanding.

Nonverbal communication includes the following types:

• Paralanguage (Vocalics) refers to vocal qualities that go along with verbal
message, such as pitch, volume, rate, vocal quality, and verbal fillers.
• Action Language (Kinesics) refers to body movements, which include eye
contact (oculesics), gestures, posture, and facial expression.
• Object Language (Objectics) refers to the intentional or unintentional display
of material things such as the clothes or shoes that you wear, your jewelry and
accessories, your hair style, as well as the use of props and other materials.
• Tactile Language (Haptics) is communication by touch such as a kiss or a tap
on the back. It is the most elementary mode of communication and the first an
infant experiences.
• Space/Distance (Proxemics) expresses certain types of messages. The space
between persons when communication carries meaning.
• Time (Chronemics) refers to man’s use of time in sending certain types of
messages. Time as a form of nonverbal communication can be best explained
by the concept of punctuality, willingness to wait and interaction.
• Silence is the lack of audible sound, or the presence of sounds of very low
intensity. Sometimes, silence can communicate better than any words.

The use of nonverbal signal in communication may serve various functions. These
include:
• Complementing. In this function, non-verbal cues support the spoken words.
These non-verbal cues are called illustrators. An example is giving a pat on
someone’s shoulder after giving him praise.
• Contradicting. In this function, non-verbal cues give a different message than

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

Prepared by: AIRA M. DE JESUS, JAYA M. DORADO and DALE JOSEPH P. PRENDOL
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

that of the spoken word. These non-verbal cues are called mixed messages. An
example is making faces while saying an approval.
• Accenting. In this function, non-verbal cues stress or emphasize the spoken
words. These non-verbal cues are called accents. An example is pounding the
table simultaneously done with the expression of words.

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

Prepared by: AIRA M. DE JESUS, JAYA M. DORADO and DALE JOSEPH P. PRENDOL
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

• Substituting. In this function, non-verbal cues replace the spoken words.

These non-verbal cues are called emblems. An example is nodding instead of
saying “yes.”
• Regulating. In this function, non-verbal cues sustain the conversations. These
non-verbal cues are called regulators. An example is showing much interest to
avoid ending the conversation.

Both verbal and nonverbal communication are part of the complete interaction
process and, in practice, are inseparable. A combination of verbal and nonverbal
signals is a good style to effectively convey information, thoughts and feelings.

CAUSES OF COMMUNICATION BREAKDOWN

Effective communication may be disturbed by different barriers or obstacles that make

it difficult to reach an understanding between a speaker and a listener. Second
language learners usually find their mother tongue as barrier in learning English.
Aside from that, here are some barriers that may cause, breakdown in communication:
• Process barriers show that one of the elements in the communication process
blocks the flow of messages, verbally and non-verbally.
• Physical barriers include distracting sounds and noise. These make it hard for
listeners to catch what was said. A speaker and a listener are affected by their
surroundings. A very cold or hot room temperature is also a physical barrier,
making the speaker and the listener uncomfortable. When one is
uncomfortable, he or she may not listen or respond well.
• Semantic barriers refer to problems arising from the expression or
transmission of meaning. Meanings for words are filtered through one’s frame
of reference or the total of his or her beliefs, knowledge, education, culture, and
experience. Thus, misunderstanding or different interpretation may occur
since no two people can have exactly the same frame of reference.
• Psychosocial barriers can be one’s status and perception. Consciousness of
one’s status affects the two-way flow of communication. It gives rise to
personal barriers caused by the superior-subordinate relationship. Likewise,
human perceptions – the mental images of the external world – are stored in
their brains and form their viewpoints, experiences, knowledge, feelings, and
emotions.

To avoid communication breakdown, one may follow these strategies:

• Apply positive self-talk and perception. Positivity is the best encouragement. It
welcomes good vibes and pleasant outlook in all communication.
• Use appropriate language. Tailor the words you will use based on your
audience or listener. Keep it simple and understandable. For example,
figurative language (e.g. simile, metaphor) is usually used in literature and in
formal conversations, not in ordinary or casual conversations.
• Be open. Suspend your judgment, ideas, and beliefs. Give the speaker time to
develop and express his or her ideas or points before you conclude if the
message has any value, little value, or none at all.
• Give and accept feedback. Feedback keeps the communication going. Respond

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

Prepared by: AIRA M. DE JESUS, JAYA M. DORADO and DALE JOSEPH P. PRENDOL
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

to what has been heard. Keep an open mind and avoid overreacting
emotionally to a message or feedback.

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

Prepared by: AIRA M. DE JESUS, JAYA M. DORADO and DALE JOSEPH P. PRENDOL
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

ENGAGING ACTIVITIES

ACTIVITY 1
Directions: Complete the crossword puzzle below by filling the gaps with keywords
from the nature of communication. Clues are given below.

2 3

4 I N U O S
C
O M

5 6

7 8

9 10

11

12 13

14

15

Across:
4 a process of sharing information, meanings and feelings
7 a communication model that says ideal communication occurs when sender
and receiver possesses the qualities required of the best communicators
8 a function of a nonverbal cue where it sustains the conversations
13 a type of communication barrier that refers to one’s status and perception
14 an element of verbal communication that deals with how words are arranged to
forms grammatically correct sentences

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

Prepared by: AIRA M. DE JESUS, JAYA M. DORADO and DALE JOSEPH P. PRENDOL
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

15 a characteristic of communication as it involves components that are

interrelated and interacting in a cyclic order

Down:
1 a one-directional model of communication where the message is purposely
conveyed by a speaker to a listener
2 a function of a nonverbal cue where it gives a different message than that of the
spoken word
3 a form of communication that takes place within a person
5 a type of communication barrier where one of the elements in a communication
process blocks the flow of messages
6 an element of nonverbal communication that refers to the lack of audible sound
or the presence of sounds of very low intensity
9 an element of nonverbal communication that expresses certain types of
messages through the use of space or distance
10 a model of communication that highlights the importance of turn-taking as
communicators exchange the roles of encoder, interpreter and decoder
11 an element of nonverbal communication that makes use of touch
12 a form of interpersonal communication that happens between two persons

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

Prepared by: AIRA M. DE JESUS, JAYA M. DORADO and DALE JOSEPH P. PRENDOL
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

ACTIVITY 2
Directions: Answer the following questions substantially.

1. How does communication happen?

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2. Can you communicate with yourself? How?

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3. How many people does it take to really communicate? Please explain.

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4. In what other ways can you communicate with others?

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5. Is it easier to communicate verbally or nonverbally? Why?

__________________________________________________________________________________________
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__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

Prepared by: AIRA M. DE JESUS, JAYA M. DORADO and DALE JOSEPH P. PRENDOL
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

__________________________________________________________________________________________
__________________________________________________________________________________________

Performance Tasks
PT 1
Directions: Based on your understanding of the nature of communication, create your own infographic. You may
search for ideas in the Internet, but your work has to be original.

Examples of Infographics:

An infographic (a clipped compound of “information” and “graphics”) are graphic visual representations of
information, data, or knowledge intended to present information quickly and clearly.

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

Prepared by: AIRA M. DE JESUS, JAYA M. DORADO and DALE JOSEPH P. PRENDOL
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

5 4 Highly 3 2 1
CRITERIA Excellent Satisfactory Fairly Less Needs
Satisfactory Satisfactory Improvement
The infographic summarizes
the nature of communication.
The infographic presents ample
amount of information.
The infographic is easy to
follow and comprehensive.
The infographic is creative and
visually appealing.
A

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

Prepared by: AIRA M. DE JESUS, JAYA M. DORADO and DALE JOSEPH P. PRENDOL
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

PT 2
Directions: Write a reflection paper about the role of communication, its importance and impact, in the society
and the world.

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5 4 Highly 3 2 Less 1
CRITERIA Excellent Satisfactory Fairly Satisfactory Needs
Satisfactory Improvement
The reflection paper reflects
insights on communication.
The reflection paper offers a
clear point of view.
The reflection paper is

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

Prepared by: AIRA M. DE JESUS, JAYA M. DORADO and DALE JOSEPH P. PRENDOL
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

coherent and well-structured.

The reflection paper observes
grammar and mechanics.
a

Understanding Directed Assessment

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

Prepared by: AIRA M. DE JESUS, JAYA M. DORADO and DALE JOSEPH P. PRENDOL
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

Summative Assessment
Directions: Choose the letter of the correct answer.

1. Which of the following is not a characteristic of communication?

a. It is constantly changing.
b. It adjusts to the changes that occur in its physical and psychological environment.
c. It involves components that are interrelated and interacting in a cyclic order.
d. It has a clear a beginning, an end - a uniform and fixed sequence of events.
2. What form of communication can be considered as sender-focused, as he/she conveys information to a
large audience?
a. Intrapersonal Communication
b. Interpersonal Communication
c. Public Communication
d. Small Group Communication
3. Considering the transactional model communication, which type of context exemplified your close
connection to other person you are communicating?
a. Physical Context
b. Social Context
c. Relational Context
d. Cultural Context
4. Which model of communication is more focused on the sender who sends the message to the receivers
who plainly listen?
a. Aristotle’s Model
b. Shannon and Weaver’s Model
c. Berlo’s Model
d. Schramm’s Model
5. Considering verbal communication, which of the following is not an important consideration? a. the
production of speech sounds
b. the arrangement of words in the sentence uttered
c. the pitch and tone of the voice
d. both A and B
6. When someone is late for a meeting, which element of nonverbal communication is in play? a. Objectics
b. Chronemics
c. Proxemics
d. Haptics
7. As you met someone for the first time, which of the following nonverbal cues fall in Kinesics?
a. the one-meter distance you maintain from him/her
b. the attire you are wearing
c. the way you takes a glance at him/her
d. the dead air between the two of you
8. When someone offered you a Yumburger, you simply smiled as you took it, implying that you thank
him/her. What function did your nonverbal cue perform?
a. Contradicting
b. Accenting
c. Substituting
d. Regulating
9. Which of the following conditions serve as semantic barrier in a communication process and
may cause communication breakdown?

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

Prepared by: AIRA M. DE JESUS, JAYA M. DORADO and DALE JOSEPH P. PRENDOL
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

a. the noise from the crowd in an open area

b. the exhausting heat in a closed space
c. the awkwardness between two persons with unsettled differences in the past
d. the difference in the interpretation of a word between two persons with different linguistic
background
10. Which of the following will not be helpful in avoiding communication breakdown? a. Apply
positive perception.
b. Use figurative language in casual conversations.
c. Be open and suspend judgment.
d. Give an accept feedback.

Learning Resources

Africa, A. C. (2018). Purposive Communication in the NOW. Mandaluyong City: Books Atbp. Publishing Corp.
Caudilla, J. L., & Cansancio, J. E. (2019). Purposive Communication. Mandaluyong City: Books Atbp. Publishing
Corp.
de la Cruz, R. B. (2019). Purposive Communication in Global English. Mandaluyong City: Books Atbp. Publishing
Corp.
Henson, R. M. (2018). Purposive Communication: Crafting Messages with Intentions. Quezon City: C & E
Publishing Inc.
Madrunio, Marilu, R., & Martin, I. P. (2018). Purposive Communication Using English in Multilingual Contexts.
Quezon City: C & E Publishing Inc.

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

Prepared by: AIRA M. DE JESUS, JAYA M. DORADO and DALE JOSEPH P. PRENDOL
 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified
Province of Laguna
Level I Institutionally Accredited

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

Prepared by: AIRA M. DE JESUS, JAYA M. DORADO and DALE JOSEPH P. PRENDOL