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CV en Azmir

Azmir Jaafar holds a Bachelor's and Master's degree from universities in the US and UK. He joined McDonald's Malaysia in 1993 and helped expand its restaurant base over 300% while leading the development department until 2004. In 2005, he was appointed Managing Director and doubled the business in five years through aggressive expansion. Following success in Malaysia, he helped open over 1,100 restaurants in China and led McDonald's business in the Middle East before returning to Malaysia as Managing Director in 2015, where he has overseen continuous double digit sales and guest count growth.

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68 views

CV en Azmir

Azmir Jaafar holds a Bachelor's and Master's degree from universities in the US and UK. He joined McDonald's Malaysia in 1993 and helped expand its restaurant base over 300% while leading the development department until 2004. In 2005, he was appointed Managing Director and doubled the business in five years through aggressive expansion. Following success in Malaysia, he helped open over 1,100 restaurants in China and led McDonald's business in the Middle East before returning to Malaysia as Managing Director in 2015, where he has overseen continuous double digit sales and guest count growth.

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Siti Firzana
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BACKGROUND INFORMATION ON AZMIR JAAFAR

Azmir Jaafar holds a Bachelor of Science from the University of Georgia, USA, before
attaining a Masters in Business Administration (MBA) from the University of Bath, UK.

He joined McDonald’s Malaysia as a management trainee in 1993 and a year later


moved to restaurant development department, leading the team until 2004. Under his
stewardship, McDonald’s Malaysia recorded a string of achievements including
acknowledgement as benchmark for Drive-Thru best practices for emerging markets in
the APMEA region. During the same period, Azmir was also responsible for the growth
of the restaurant base exceeding 300 per cent.

In 2005, Azmir was appointed as General Manager & Managing Director of McDonald’s
Malaysia. Together with his leadership team, Azmir set an aggressive goal of doubling
the business within five years. During this exciting period of expansion, McDonald’s
Malaysia accelerated its restaurant openings, franchising, and deployment of multiple
brand extensions that resulted in double-digit sales growth.
Following his success in Malaysia, Azmir was assigned to McDonald’s China in 2009 to
assume the position of Vice-President/Chief Development Officer where he helped open
more than 1,100 restaurants within five years, implemented the new design concept at
more than 60 per cent of its restaurants, opened 500 McCafes, and tripled Drive-Thru
Restaurants to more than 250 restaurants. Prior to his return to Malaysia, Azmir led the
McDonald’s business in the Middle East region, in partnership with its local
developmental licensees.

Azmir reassumed the position of Managing Director of McDonald’s Malaysia in 2015. He


was successful in turning around the restaurant chain’s year-on-year business
performance in the country. Under his direction, McDonald’s Malaysia has recorded four
years of double digit same store sales & guest count growth. The company recorded its
highest guest count & sales per restaurant in 2018.

With a steadfast belief that a company needs to have its finger on the pulse of
community, Azmir introduced Community Month - Komuniti@McD & RMHC – in 2017.
The ‘Back-to-School’ programme, which is one of the initiatives under Community
Month, has seen 23,000 Malaysian school children in 2017 and 2018 receiving school
packs worth a total of nearly RM3 million.

Anugerah Guru Inspirasi McDonald’s is another endeavor helmed by Azmir since 2016.
It is an initiative to honour the nation’s most inspiring teachers in conjunction with
national Teachers’ Day celebrations. The programme is one of the initiatives under the
Ministry of Education’s collaboration programme with McDonald’s Malaysia.

In terms of halal credentials, McDonald’s Malaysia is the first quick service restaurant in
the country to receive halal certification back in the early ‘90s. Azmir works very closely
with McDonald’s Malaysia’s Internal Halal Committee, which was set up in 2013, a firm
pledge to adhere by the highest halal standards.

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