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Unit 6 Media and Information Language

This document discusses media language and how to analyze various types of media. It covers codes, conventions, and genres in media. There are three main types of codes - technical, symbolic, and written. Technical codes use techniques like camera angles, shots, movements, and lighting to convey meaning. Symbolic codes use associations and connotations. Written codes use language styles and layouts. Conventions are the accepted rules and norms used in media. Genre refers to the type or kind of media, like action films, that have common characteristics. The document recommends using the TAP model of text, audience, and production to analyze codes, conventions, and messages in media.

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DN NLL
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91 views

Unit 6 Media and Information Language

This document discusses media language and how to analyze various types of media. It covers codes, conventions, and genres in media. There are three main types of codes - technical, symbolic, and written. Technical codes use techniques like camera angles, shots, movements, and lighting to convey meaning. Symbolic codes use associations and connotations. Written codes use language styles and layouts. Conventions are the accepted rules and norms used in media. Genre refers to the type or kind of media, like action films, that have common characteristics. The document recommends using the TAP model of text, audience, and production to analyze codes, conventions, and messages in media.

Uploaded by

DN NLL
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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MEDIA AND INFORMATION

LANGUAGE
UNIT 6
WHAT COMES INTO YOUR MIND?
WHY IS IT IMPORTANT TO RECOGNIZE THE CODES
AND SYMBOLS IN MEDIA TEXTS?

HOW DO WE ANALYZE VARIOUS TYPES OF MEDIA?

MEDIA LANGUAGE INVOLVES THE STUDY OF


CODES, CONVENTIONS, AND GENRE.
CODES
are structure and arrangement of signs
that are decoded to produce meaning.

Three general types of


• technical
• symbolic
• written
TECHNICAL CODES
utilize tools or equipment to convey a
certain message to media. Common
examples are camera work, editing,
lighting, and audio mixing.
TECHNICAL CODES

CAMERA ANGLES
refers to how the camera is placed
and how objects, people, and places
are shot.
TECHNICAL CODES

CAMERA ANGLES
CAMERA ANGLES

https://www.youtube.com/watch?v=tD63b6Z-Tr0
TECHNICAL CODES

CAMERA SHOTS
TECHNICAL CODES

CAMERA MOVEMENTS
TECHNICAL CODES

LIGHTING
is the selective use of natural or
artificial light to create a certain
effect.
LIGHTING

https://www.youtube.com/watch?v=6W70YkNjFKY
SYMBOLIC CODES
This type of code is all about association and
connotation reflected in the physical aspect of
the objects, colors, or even animals. Symbolic
codes may also take in a form of setting,
clothing, verbal and non-verbal gestures like
facial expression and tone.
SYMBOLIC CODES
SYMBOLS IN FILM

https://www.youtube.com/watch?v=WhijmmePlU8
WRITTEN CODES
use of language style and textual
layout (headlines, captions, speech
bubbles, language style, etc. )
buzzwords like new, fresh, cool that may seem pleasant to hear yet empty value.

catchphrase is an easily remembered expressions that has been associated to


certain products. Examples of catchphrase are “We find ways” and Just do it!”. ,
You and only you is another sub-category of written codes.
For example, how many times have you heard you in advertisements? Didn’t it
sound like a direct address sending a message that the one sending the code is
interested about you? that the media user would feel – these codes when heard
or read trigger a certain response
WRITTEN CODES
CONVENTIONS
are the rules or norms on how codes are
organized and presented to the audience.

The expectations of the audience must be


addressed using these commonly accepted
ways of creating meaning or else the audience
will feel dissatisfied, confused, or out of place
after the experience.
How would you feel when a so-called horror movie did not even make
your hair stand on end, and it didn't even make you scream or close your
eyes because it was completely offbeat from the way you expect a horror
movie should be like?
CONVENTIONS
are the rules or norms on how codes are
organized and presented to the audience.
CONVENTIONS AND ICONOGRAPHY OF AN
ACTION FILM

https://www.youtube.com/watch?v=HuxNcpC9a0A
&list=PLvqJQQNqUbBSD9TLTO7EcEGP1KvRWbGDh&
index=3
GENRE

The etymology of genre is from a


French word, which means kind. A
genre is any kind or type of media
that has a common set of
characteristics, styles, and
techniques recognized both by
producers and audience.
GENRE
● Contests involve competition among players
including game shows, quizzes, and sports.
● Actualities include all news, documentary, and
reality programming. They are objective and
unemotional in principle.
● Persuasions are low on both dimensions and
reflect an intention by the sender to persuade,
especially by advertising or promoting some form of
advocacy or propaganda.
● Dramas cover almost all fictional storytelling and a
wide range of genres.
ANALYSIS OF CODES, CONVENTIONS,
AND MESSAGES

Media are produced to communicate ideas thus


understanding the messages conveyed in
these various media texts require thorough analysis
and careful considerations on the
language used. Think of media language as a binder
that glues all the elements involved
because in any form of communication, language is
present.
ANALYSIS OF CODES, CONVENTIONS,
AND MESSAGES

One common framework to assess and


evaluate media is through the use of TAP
Questioning model. This model refers to
the text, audience, and production.
TEXTS

Media texts are any form of media that is being


examined and scrutinized. This definition is
applicable in the context of analyzing various media
forms. In literal sense, text refers to letter.
A text can be a film, a tv show, an advertisement, a
radio program, a photograph, video
game, newspaper, trailer, brochure, editorial, web
page, multimedia, blog, database, and etc.
AUDIENCE

Anyone who receives this media is called an


audience. Using the audience framework, people
discover implicit and explicit ideas created for
certain groups of consumers for a particular
reason. Analysis is done by questioning to whom
this particular text is intended, why this is
created, how people will interpret it, and what
values are underrepresented or emphasized.
PRODUCTION

Creating these different types of media is called


production. Guided by the production
framework, people will examine the context of the
media, who owns the media and why they
created it, how the media were distributed, and
what rules affect the production process.

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