TRENDS AND ISSUES IN HOSPITALITY

MANAGEMENT
Learning Module 1-6

L
T
C
Learning Objectives:
• To determine the meaning of hospitality.
• To identify the characteristics of Hospitality Industry.
LEARNING MODULE 1 Introduction
• THE TERM “HOSPITALITY”
‘Hospitality is an economic activity which organizes,
provides and meets the needs of guests for overnight
stays, food and beverages.’
‘Hospitality can be considered as a production and
service industry. Preparing food and drink is under
production industry while providing accommodation
and serving prepared food and beverages are under
service industry.’
Characteristic of hospitality industry
It is a truly unique and fun workplace and diverse in the scope of
responsibilities that one can attain.
•

It is an industry with many career options and a source for a

respectful income.
•

Its outstanding dimension is the orientation towards guest

satisfaction at ultimate level.
• It offers intangible and perishable products (if for example 25
rooms are not sold on a specific night, their revenues will be lost
for ever).
• The hospitality businesses make continuous
efforts for maintaining a positive image along
with great guest service. It appears that
quality service is the basis to industry success.
Thus, those organizations that focus on quality
become the leaders for on-going guest
satisfaction, creating loyalty and influencing
future behavioural intentions (Jonsson and
Devonish, 2009).
Something to Ponder
• For success in service the hospitality operations, among others,
should focus on the guest, emphasize high-touch instead of just
high-tech and encourage changes, as well as innovations (Walker,
2010).
Learning Module 2
• Objectives :
• Identify the current trends of hospitality industry
• Describe each trend included in hospitality industry.
CLASSIFICATION OF HOSPITALITY IN THE WORLD
• Based on years of research, a prominent scientist in the field of hospitality
Ivan Marošević
classified modern hospitality into three basic groups:
• 1. Hospitality which includes hotels, motels, all-suite hotels, tourist
apartments, tourist resorts,
inns and guest houses. In broader sense, hospitality also includes other facilities
that provide
accommodation such as camping sites, holiday homes, youth hostels, rooms for rent,
resorts,
hiking and hunting lodges and boarding houses.
• 2. Restaurant industry which includes restaurants, taverns, grills, pizzerias,
bistros, fast food
facilities, patisseries, catering and canteens.
• 3. Bars which include night bars, night clubs, disco bars, cafes, cyber cafes and
coffee shops. In
a broader sense, entertainment centres, beer halls, buffets, pubs and pothouses.
CURRENT TRENDS IN HOSPITALITY INDUSTRY
• 1. Wellness and spa hotels Release from the stress
and desire to improve the quality of life has led to
the emergence of wellness and spa hotels. Business
philosophy of wellness and spa hotels include face
and body care, health promotion with various
wellness and spa methods, mental training and
special wellness diet. Some counties with developed
tourism are developing wellness and spa tourism,
while some tourist destinations are gradually being
profiled as wellness and spa destinations
2.

Boutique Hotels

• Boutique hotel is a term lately heard very often in demands of the world famous
jetsetters and tourist with high purchasing power. Typical boutique hotels include
originally decorated interior, specially designed rooms and suites furnished with a
lot of style and detail, exclusive lounge bar, excellent range of food and
beverages, and hotel capacity is between 10 to 15 rooms. Due to their success on
the market, some well-known international hotel chains have also developed
boutique hotels under its brand (W Hotels, Small Luxury Hotels of the World).
‘Boutique hotel does not have to be rebuilt, it does not have to be a new building,
it can be converted old buildings, castles, historic buildings, monasteries, villas
or
larger old farmhouses. Its location may not be a fashionable tourist destination.
This type of hotel may be at the seaside, mountain, lake or in the countryside. It
should only make profits as other types of hotels, since invested funds should be
returned and enriched.
3. All-inclusive hotels
• All-inclusive hotels can be found in Mediterranean countries and
exotic tourist destinations. Hotels with all-inclusive service are
often chosen by families with children and tourists who will spend
most of their time in the hotel complex, either at the beach or by
the hotel pool. Modern all-inclusive service includes rich buffet
breakfast, lunch and dinner, afternoon and late night snack, day
and evening entertainment for children and adults, spots facilities
(tennis, football, basketball, handball, volleyball...).
4.Hotel animation

• 4. Hotel animation In recent years, animation has become an

important component of the hotel offers aiming to fill guests’
free time. Every serious hotel resort, if wanting to meet modern
demands and needs of the guest, pays special attention to this
important segment of drawing up a variety of activities for all age
groups. recreational facilities have hotel animators. ‘Animators
create a special atmosphere among the guests with their
activities. Depending on the structure of guests and the hotel
category, animators are mostly taking care of guests by organizing
their free time, encouraging them to do various activities for
recreation, entertainment and relaxation.
5.Online search and booking
• Modern consumers are increasingly facing the
Internet concepts such as online search and
booking or e-payments as a part of everyday
life. Hoteliers and restaurateurs who have
adapted to these trends very quickly show very
good results. Websites presenting hotels and
restaurants to guests are becoming richer, have
more contents and offer the option of an online
search and booking service. Thanks to rich web
pages and sophisticated booking systems, hotels
and restaurants successfully promote their
services and destinations where they are
located.
Ecology
• 6.Ecology Modern consumers are more socially
and environmentally conscious, so they want to
know if all the environment protection actions
are taken and in what way community is being
helped and thus the money they earned is
returned. Precisely these factors are becoming
more and more important in the final decision on
selecting the hospitality facility.
7. Slow food restaurant
• Given the increasing number of slow food
followers, there has been a large number of slow
food restaurants opened today in highly
developed countries and fashionable tourist
destinations. In slow food restaurants, the food is
consumed more slowly and in sequence, and the
dishes are prepared from fresh ingredients
8.Organically grown food dishes
• Due to a larger number of consumers of
organically grown food in the world,
modern hotels and restaurants have
enriched their menus with organically
grown food. Organic food menus are
usually a result of collaboration of eco
stores and organic food manufacturers.
Besides organic fresh food being turned
into delicacies and various dishes, offer
includes organic drinks that are very
interesting to guests.
9.Wine bar
• The type of bar which bases its services
mainly on sale either draft, bottled
wine, or wine in glass, and offer some
cold dishes. Special kind of this type is
a wine restaurant-bar or wine bar with
kitchen where fine dishes both for main
meals and between main meals can be
served. Wine bars can be found in
urban areas and developed tourist
destinations.
10.Lounge bars
• Consumers’ need for a pleasant atmosphere
and relaxing music has led to the opening
of various lounge bars. In a “ lounge bar”,
guests can enjoy a comfortable and modern
interior, light and relaxing music, and top
quality beverages. Lounge bars can be
found in urban areas and developed tourist
destination
References:
• 11 Molnar-Meštrić,T., Marinjak, R., Mustač, M., Magaš, Z.,
Lovrenčić.: Suvremeni trendovi u gastronomiji., Zagreb, Agencija
za strukovno obrazovanje, 2007.
• Batinić,Ivica(JPMNT) Journal of Process Management – New
Technologies, International Vol. 1, No.4, 2013
FACTORS AFFECTING CURRENT TRENDS IN
HOSPITALITY INDUSTRY
Learning Objectives :
1. To analyze the factors affecting the current trends in the
hospitality industry.
2. To educate the students in the global trends and issues.
MODERN HOSPITALITY SERVICES
TOURISM STAKEHOLDERS
Factors affecting current trends
• Globalization. Nowadays,
people more than ever
travel freely around the
world. The international
tourist arrivals from 674
million in 2000, reached the
797 in 2005 (increased by
18.25%) and the 940 million
in 2010 (increase 39.46% in
relation to 2000 and
increase 17.94 in relation to
2005).
Safety and security
• The industry’s concern with security has increased
greatly due to several terrorist attacks worldwide, as
well as because of tourists’ kidnappings, robberies and
assaults. Security of all types of hospitality and
tourism operations is critical and disaster plans should
be made for each kind of threat. Personal safety of
guests must be the first priority (Walker, 2010).
Increased security measures exist in all the
international airports and most airline companies have
upgraded their security measures by investing millions
of dollars. Moreover, they make plans in order to
exceed the requirements of the airline industry
through technology advancements (Hall et al, 2003). A
property’s security program should include certain
actions and procedures to prevent or discourage
incidents (Ellis and Stipanuk, 1999).
CONT.
https://app.worksafe360.com/SpecialIndustries/Hospitality/
Diversity
• The tourism and hospitality industry is among the most diverse of all
industries in terms of employee population and groups of guests.
Hospitality and tourism present a unique opportunity to understand new
cultural experiences for both employees and the tourists. It is important
for the personnel to understand and appreciate different cultures in
order to enhance the nature of their discourage discrimination but also
encourage intercultural activities such as cultural educational programs
and forums. Businesses also should employ organizational structure that
comprise of people from different regions and races and spread key
appointments to qualified staff from across the board (Merchant, 2011).
Service. As global competition and mark
Service
•

As global competition and market consumption

change the expanding service sector, quality plays an
increasingly essential role in both attracting and
retaining service customers (Helms and Mayo, 2008).
Service quality and the degree of satisfaction derived
from service quality are becoming the most important
differentiating factors in almost every hospitality
environment (O’Neill and Palmer, 2004). For the hotel
industry, the increasing competition and expansion of
unique services and convenience has forced hoteliers
to continuously search for the competitive advantage
(O’Neill, 2005). Service is at the top of guests’
expectations, yet few companies offer exceptional
service. World-class service does not just happen;
training is important in delivering the service that
guests have come to expect (Walker, 2010).
Factors driving satisfaction of guests in a
hotel
Technology
• Technology is a driving force of change that presents opportunities
for greater efficiencies and integration for improved guest
services. Technology has become a tourism business activity in
development of strategic resources and is considered as a tool to
increase competitiveness. Effective use of information technology
can make significant operational improvements. Advanced
software and communication tools allow enlarging operational
efficiency, for example, orders may be made better, faster and
cheape
Demographic change
• Demographic change can affect different aspects of tourism. It
impacts directly on tourist demand (volume and structure) and the
tourism labour market (number of workers and their
qualifications) and has an indirect effect on jobs within the
tourism industry and tourism services (type and quality of sectorspecific and
enhancing infrastructure). Overall, the expected
impact of demographic change on demand for holidays can be
summarized as follows: Slight increase in demand. Shift in the
structure of demand, with the importance of senior citizens for
tourism rising more rapidly than their share of the population. A
slight decrease in holidays with children.
Key data on demographic change up to 2020
DEMOGRAPHIC INFLUENCES AFFECTING THE
TREND
• Shifts in travel behaviour, resulting in particular from
journeys made by people in the age group of 60 to 79
years, include: a. A higher proportion of journeys
abroad and fewer journeys within their country. b.
More air travel and car journeys, less travel by coach
and rail. c. Lower seasonality (fewer summer
holidays). d. Greater significance attributed to
culture, nature and health, with a decline in beach
and relaxing holidays at the same time.
Price-value
• Price and value are significant factors to
the more perceptive guests of today.
Customers and their perceptions about
price have changed. Guests are resistant to
paying more (instead, they prefer to get
more for less) and tourism enterprises
should take measures in order to solve this
problem
REFERENCES:
• https://www.longdom.org/open-access/global-trends-inhospitality-industry-
55254.html
• Kapiki ,Soultana Tania Current and Future Trends in Tourism and
Hospitality. The Case of Greece, International Journal of Economic
Practices and Theories, Vol. 2, No. 1, 2012 (January), e-ISSN 2247
7225
LEARNING MODULE 4 HOTEL TRENDS
•
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Top five elements that create value during a hotel stay:

1. Guestroom design (size, comfort, room
equipment, kitchenette, entertainment, heating /
ventilation / air conditioning, cleanliness).
2. Physical property - exterior, public space
(cleanliness, landscaping, size, architecture)
Cont….
•
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•
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•
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3. Interpersonal service (service friendliness,

attentiveness, professionalism, personal
recognition).
4. Functional service (service speed,
efficiency, check in and check out efficiency).
5. Food and beverage related services
(sanitation, quality, atmosphere, room service,
variety, good prices).
Food and beverage is frequently what
guests remember about a hotel experience. It's
often the social side, the fun side of their stay.
Thus, hoteliers should leverage their hotel's food
and beverage, its sanitary environment and quality,
as well as its excitement. Moreover, hotel managers
should communicate it, blog about it and advertise
it, because the food and beverage division can play
an important role in
creating value for guests (Barsky, 2011)
Green hotels
•
•
•
•
•
•
•
•
•

Energy efficiency provides hotel owners and

operators cost savings that benefit the bottom
line. Efficiency also improves the service of
capital equipment, enhances guest comfort and
demonstrates a commitment to climate
stewardship (http://www.energystar.gov/).
Green hotels prove daily that the environmental
and economic objectives can be achieved at the
same time
The future trends in the hospitality industry can
be summarized as follows:
•
•
•
•
•
•
•
•
•
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More green and eco-lodgings.

Development of mega hotels (multipurpose facilities with casino, shops,
theatre, theme park, etc.).
More boutique hotels.
Intelligent hotels with advanced technology
to perform all the operations (check-in,
charges, check-out, etc.).
Increasing employee salaries in order to
retain the existing staff
RESOURCE:
• Kapiki,Soultana Tania,Current and Future Trends in Tourism and
Hospitality. The Case of Greece, International Journal of Economic
Practices and Theories, Vol. 2, No. 1, 2012 (January), e-ISSN 2247
7225
Learning Module 4

ISSUES IN TOURISM INDUSTRY

LEARNING OBJECTIVES:
• To analyze the issues in Tourism in the aspects of MARKETING.
• To understand the trends affecting the modern traveler.
• To study how digital marketing influence the tourism trend.
Marketing Issues
Modern traveler
DIGITAL MARKETING AS TREND IN HOSPITALITY
DIGITAL AGE IN HOSPITALITY
Geotargeting is the practice of delivering content to a user
based on his or her geographic location. This can be done on
the city or zip code level via IP address or device ID, or on a
more granular level through GPS signals, geo-fencing, and
more.
Marketers geotarget users on their always-present mobile
devices because each person’s location has something to say
about their environment and their mindset at a given time —
which makes it easier to deliver relevant ad content. The idea is
that the more relevant an ad or offer is, the more likely it is to
drive what the marketer wants: a sale.
TRAVEL/BAR TRENDS
USING WEBSITE AS TOOL
Search Engine Optimization
SEO stands for “search engine optimization.” In
simple terms, it means the process of improving
your site to increase its visibility when people
search for products or services related to your
business in Google, Bing, and other search
engines. The better visibility your pages have in
search results, the more likely you are to garner
attention and attract prospective and existing
customers to your business.
REFERENCES:
• https://geomarketing.com/geomarketing-101-what-is-geotargeting
• https://www.slideshare.net/HaydnKerr/digital-marketing-forbars-and-restaurants
LEARNING MODULE 5 TECHNOLOGY AS TREND
• 1. To discover the latest technological trends in the hotel.
• 2. To analyze the advantages of using smart hotel.
What is a Smart Hotel?
• Essentially, a smart hotel is a hotel which makes use of internet-connected
devices, which are capable of communicating or interacting with one
another. This is sometimes referred to as the Internet of Things (IoT) and
means that even ordinary devices or appliances can send or receive data,
making them ‘smart’.
• The ability for these devices to communicate with one another can allow
users to control multiple devices from a single control point, such as a
remote control, smart phone, tablet or smart speaker. Moreover, devices
are often able to find and use information from the internet, allowing them
to respond intelligently to user requests.
SMART HOTELS

Today, up to 55% of consumers are willing to pay more for a

guaranteed good experience. Guests expect a hotel to be much more
than just a place to stay overnight. For them, it’s a personalized
experience, ability to manage loyalty through a mobile device or
ownership of a mobile key access. A smart hotel also offers excellent
opportunities to deliver personalization.
A hotel can satisfy the market as well as guest demands and become
a smart hotel – an active contributor to the guest experience and
success of its owners:

•By providing frictionless guest experience

•Operating sustainable building
•And ensuring seamless security
With the right combination of people, technology, and services, we can
ensure guests feel safe and well taken care of. Our technology
supports employees to work together as a smooth service team and
enables hotels to become greener, as well as more profitable. We aim
to help you transforming a hotel into the first-choice destination for
your guests, again and again.
Advantages of Smart Hotel
• Hilton, Marriott and other major hotel brands have been quick on the
uptake when it comes to smart room technology. However, in reality,
everyone in hotel management should be prioritising turning their
hotel into a smart hotel, because it can significantly improve the
customer experience, make life easier for staff, and save owners
money.
• Using a smart room, guests are able to control the various components
and get their room exactly how they like it. They also find it both
faster and easier to obtain important information. Meanwhile, as you
will find out in the next section, creating a smart hotel can also
reduce a number of operational costs.
5 Ways Smart Hotels Benefit Hotel Owners and
Guests
• 1. More Sustainable Hotel Rooms
• One of the biggest advantages of a smart hotel room, from the
perspective of a hotel owner, is the improved sustainability
available. This is primarily linked to energy saving possibilities
within the rooms, which can be aided by the automation that the
Internet of Things offers. For instance, light bulbs can be set up to
automatically increase or decrease in power, based on the levels
of light in the room at the time. Similarly, heating can be
configured to automatically maintain a certain temperature, with
radiators cutting out once that temperature is achieved. All of this
then leads to lower energy bills.
• 2. Improved Levels of Personalisation
• A smart hotel also offers excellent opportunities to
deliver personalisation. As an example, TVs can be remotely set up to
refer to guests by their own name, while a central control point can be
used by guests to set conditions within the room. Through IoT
technology, the various devices can then automatically create those
conditions.
• Additionally, smart TVs and smart speakers can provide guests with the
ability to access their own accounts on services like Netflix and Spotify.
In fact, the Alexa for Hospitality service is aiming to introduce a feature
in the near future, where guests can sign in with their Amazon account
and access their own audio books and music files.
• 3. Easier Access to Information
• For customers, another major benefit of smart hotel technology is the
ability to gain access to information. With devices like Amazon Alexa
speakers, this could mean a guest using their voice to ask a question and
then receiving an intelligent answer. However, devices can also be
connected up to other hotel services.
• So, for instance, a customer may be able to use a smart hub to access
information about restaurant availability. This can be connected to the
hotel restaurant’s booking system, providing live data. Some within the
hotel industry have taken this a step further still, connecting wall maps
up to the internet, allowing guests to find information and reviews for
local bars, restaurants and tourist attractions.
• 4. Data-Driven Decision Making
• It is essential that those in the hotel industry take care with smart hotel
systems, especially when it comes to protecting customer privacy. With
that being said, as long as hotels are transparent and adhere to data
protection legislation, some customer information obtained from smart
hotel solutions can be useful.
• While it will be necessary to securely delete customer voice
commands and other data from devices like Amazon Echo, certain
information can be collected, including basic usage data. This can allow
hotels to find out what the most popular TV channels or radio stations
are, allowing for data-driven decisions on what to set as default options.
• 5. Pre-emptive Maintenance and Repairs
• Finally, both customers and hotel owners can benefit from the
ability that a smart hotel provides for pre-emptive
maintenance and repairs. In simple terms, this can be achieved
because the IoT allows hotel staff to see performance information
and operational data for specific devices, in real-time.
• This enables hotel staff to spot problems quickly, or even before
they happen, allowing repairs to be made earlier. As a result,
fewer guests will encounter disruption, early repairs may allow
hotel owners to save money on replacement devices, and much
less money will be lost because of rooms being out of service.
VIRTUAL VIDEO ….FOLLOW THE LINK
• https://youtu.be/zb0_dEAW0QI
REFERENCES:
• https://www.revfine.com/smart-hotel/
• https://new.siemens.com/global/en/products/buildings/markets/
smart-hotels.html
LEARNING MODULE 6-Restaurant technology
trends
• Learning Objectives:
• 1. To identify the new technologies in the operation of restaurant.
• To discover new launch technologies for the restaurants.
1. Online Ordering and Offering Delivery Options
Will Continue to Get Easier through Automation
• Delivery services like Just Eat are already changing the
way people eat and the way restaurants can reach
customers. However, the charge of these apps is unlikely
to stop anytime soon, with a number of changes incoming
that will refine an already successful formula.
• The first generation of delivery apps simply connected
restaurants with customers. The second generation, those
like Deliveroo and Foodora, provide delivery logistics that
allow restaurants that didn’t originally offer delivery
services to do so. McKinsey suggests the use of these “new
delivery” apps will continue to grow, allowing more and
more higher-end restaurants to serve food off-site through
online ordering.
2. Artificial Intelligence (AI) Will Be Used by the
Restaurant Industry
• According to Greg Creed, CEO of Yum
Brands, artificial intelligence (AI), robots and
automation could replace humans in the food
services industry by the mid2020s. Restaurateurs are already benefiting
from technology, including AI, to streamline
their business. This trend is set to continue as
AI becomes cheaper and more accessible. The
widespread adoption of AI and automation will
impact how restaurants employ and utilize
staff. The benefits of AI in the restaurant
industry extend beyond robots taking orders,
making and delivering food. AI is also able to
help restaurant owners make sense of data to
improve the diners’ experience.
What does AI mean?
Techopedia describes AI as a “branch of computer science that aims to create
intelligent machines. It has
become an essential part of the technology industry. Research associated with
artificial intelligence is
highly technical and specialized. Some of the activities computers with artificial
intelligence are designed
for include:
•Knowledge
•Reasoning
•Perception
•Learning
•Planning
•Ability to manipulate and move objects
Well-known applications of AI include SIRI, self-driving cars, and Amazon Echo.
Applications of AI in the
food industry are generally categorized by the following:
•Apps and chatbots – Restaurants use virtual assistants to answer customer queries
and to deal with
customer orders.
•Robots – Robots are used to speed up the process of making and delivering food.
•Kiosks – Customers benefit from shorter waiting times when using AI-driven kiosks.
•Recommendation engines – AI is used to help customers choose their meals based on
different
preferences.
BENEFITS OF ARTIFICIAL INTELLIGENCE
• Savings – Using AI in restaurants reduces the expense and stress associated with
hiring and managing humans. Restaurant owners no longer have to think about
employees needing vacations or taking sick time off.
• Efficiency – Using AI in the form of robots in restaurants could result in a
consistent experience for customers. Where robots are used to prepare food,
they will make the meals to specification every time.
• Fewer mistakes – AI can be used to automate processes to eliminate human
error. Robots that prepare food or undertake other back-office functions won’t
feel under pressure during peak times. In contrast, people are more likely to
make mistakes when working during a stressful time.
• Repetition – AI can be used in restaurants to do monotonous and repetitive jobs
like prep work. They are likely to carry out these tasks faster than humans and
also have the ability to multi-task without making mistakes
Risks of AI
• Costs – Most types of AI are expensive to develop and implement. For this
reason, larger restaurants are in a better position to take advantage of the
benefits that AI has to offer.
• Stagnation – AI is unable to adapt to different environments because it doesn’t
get better with experience. Therefore, business owners need to continue to pay
for upgrades in order to keep up with changes.
• Unemployment – The replacement of humans with AI can result in high
unemployment. However, Gartner predicts that, by 2020, AI will create more
jobs than it eliminates.
• Inefficiency – Although some AI can result in increased efficiency, this isn’t
always the case. For example, a Chinese restaurant stopped using robot
waiters because they couldn’t take orders correctly and had trouble doing other
simple tasks, like carrying soup.
3.Scheduling Software Will Continue to Improve
Scheduling is a key part of managing a restaurant.
However, it’s also difficult to get the balance between
having enough staff to serve your customers and having
so many that you start losing money.
Scheduling management software can make the process
easier by automating and improving employee scheduling.
For example, 7Shifts promises to help managers spend 80%
less time scheduling staff while allowing them to track how
their restaurant is performing and simplify staff
communication.
Other services are being introduced to help
managers. Pared is an app that is helping restaurants make
short-term hires to cover shifts last minute. When
restaurants notice they are short, they can use the app to
find a person qualified in the role they require and hire them
for the shift they need.
4. Digital Inventory Tracking Will Help the
Restaurant Industry Reduce Food Waste and Cut
Costs
• The more accurately a restaurant can track inventory, the less it
will waste and the more it will sell. This is important in the
restaurant industry where margins are often low.
• The next generation of digital inventory tracking systems promises
to allow restaurants to more accurately and effectively track their
inventories. Digital tracking services can also save time when
compared to manual restaurant inventory management.
• Different solutions allow restaurant owners to track
the raw ingredients used in dishes based on shipments
coming in and the dishes that are sold in the
restaurant.
• By using real-time data, the chance that a restaurant
will run out of ingredients should be vastly reduced,
especially when combined with the automatic ordering
capabilities offered by some of these programs.
• In order to effectively track inventory, you’ll have to
integrate it with your POS system, so you know what
you are selling.
5. Apps and Websites Will Continue to Be
Important Technology Trends
• Apps and websites are among the most popular restaurant
technology trends. Their popularity is only set to grow in the
future, as restaurant owners continue to use these technologies to
maintain a direct line of communication with their customers and
make online ordering easier.
• Website builders like Bentobox make it easier for restaurateurs to
create a great-looking website for their restaurants with plenty of
useful features. BentoBox provides features that let restaurants
accept reservations directly through their websites, sell gift cards,
book events, and even take online orders for catering.
Mobile apps are another way that
restaurants can use technology to
increase their revenue. According to a
survey by Oracle (via Restaurant
Technology News), “86 percent of
operators said branded mobile apps
increased their speed of service and
therefore revenue,” while “93% said
guest-facing apps enhanced the guest
experience, promoted loyalty and drove
repeat business.”
RESOURCES
• https://www.deputy.com/blog/benefits-of-artificial-intelligencein-the-restaurant-
industry
• https://appinstitute.com/restaurant-technology-trends