Value proposition (1)

What problem does your business is trying to solve or what needs do your business addresses?
What do you offer something unique or different that satisfies the demand, needs, wants or your
target customer segment (Sample price, quality, design, status, etc.)
How would your product or services be different from others that will attract your target
customer segment or market?
What are your business ethics that will define your dealing with customers and stakeholders?
Sample Value Proposition:
1. Problem: Farm Produces are coming from outside of the metro manila
2. Solution: Aquaponics and Hydroponics be located within the metro.
3. Main Product: Organic Farm Produces
4. Business Ethics: Quality / Freshness, collaboration, diversity and inclusivity
5. Continuous Learning
Customer segments (2)
List the top three segments. Look for segments that provide the most revenue. Who are your
customer segments:
1. Identify your target buyers, customers, or market?
2. What are the characteristics of your target customers?
3. Where are they located?
4. How big is the market size? How many existing possible competitors are there?
5. Who are your target customers based on that you want to build loyalty in your business?
6. What are the demands, wants, needs of your identified target customers?
Sample customer segments:
1. Business to customer:
 Working men and women
 Health-conscious individuals
2. Business to business:
 High end restaurants
 Physical vegetable market
 Online vegetable market
3. Location:
 Urbanized cities, metropolitan offices, and Gyms
4. Market size:
 Fairly number of farm suppliers and producers in metro manila
 High end restaurants in the metro
5. Main demand of target buyers:
 High quality, fresh produce, and accessible farm vegetables
Channels (3)
how to you deliver and sell to your target customers?
What marketing channels are used? (Direct-selling, online-selling, one-on-one physical selling,
retailing, tele-marketing)
How would you advertise your product?
How much is your marketing (cost of per product) and advertising cost? Per unit product.
Sample channels:
1. Own (direct selling)
 Set-up on online pages or social media platforms
  Own farm location
2. Partner Physical stores:
 Retail shop
 Vegetable markets
 High end restaurant or meals stores.
3. Advertising tactics:
 Collaborate with online stores
 Tele-marketing
4. Cost of marketing
 Price per piece or price per kilo
Customer relationships (4)
how do you build patronage or positive relationship among your target customers?
How would you retain loyalty, trust, or continued patronage of your customers?
What is the after-sales services your business will provide to your customers?
How do you communicate with customers for feedbacks?
Sample customer relationships:
1. Pre-selection of vegetables from the farm site.
2. Discount to individual customers where they can get free item when they buy in bulk.
3. Review form for business-to-business target customer
Key resources (5)
What specific key resources or assets necessary in your business?
1. Capital requirements
2. Labor or manpower
3. Equipment / machineries
4. Facilities
5. Land / warehouse / office space (if applicable)
6. Necessary skills (skills training if required)
Sample key resources:
1. Physical resources – Green house for aquaponics or hydroponics
2. Human resources – green house workers
3. Financial resources – working capital for aquaponics and hydroponics project and
financial support from NGO, and local government agencies.
4. Intellectual property – knowledge of the design or learning.
5. Technical skill – degree, seminars, and licensure.
Key activities (6)
what specific key activities necessary to produce and deliver your products or services?
What are your preparatory / start-up activities?
What will be the critical processes in your business?
How would you streamline the activities to keep operating costs low?
Sample key activities:
1. Preparatory activities.
 Materials needed for the greenhouse construction
 Land
 Construction of greenhouse
 Testing of machineries
 Seed planting
  Disinfecting and cleaning of greenhouse
 Transplanting
2. Operating Activities:
 Daily monitoring
 Maintaining of water quality and nutrient levels
 Harvesting
 Packaging
 Selling or marketing
 Research and development
 Record keeping.
Key partners (7)
identify your business partners and why they are important to your business. These can consist of
important suppliers in our supply chain.
What key resources do the business receive form these partners?
What key activities are performed by these partners? Think about why your business need to
work with these key partners.
Sample key partners:
1. Other vegetable aquaponics and hydroponics supplier
2. Grocery stores
3. Restaurant
4. Delivery system
5. Skills trainings
6. Financial institutions for additional capital
Cost structure (8)
identify the key costs in our business model.
How much is your start-up capital?
How much is your per unit product cost?
 Production cost per unit of product
 Direct marketing cost per unit product
 Promotion cost per unit product
 Total cost per unit product
Revenue streams (9)
identify the ways your product or service generate profit.
How would you price your product or services? Why?
Through what medium do you customers pay? (Online, mobile, cash)
Does your company offer multiple form of payment? (Electronic transfer payment, cash on
delivery or credit)
Sample of Revenue Streams:
1. Direct-selling – COD
2. Monthly orders or subscription
3. In bulk or per piece
4. Pricing – based on the unit cost plus profit, or competitive price is based on the price in
the market.
5. Mode of payment – COD (cash on delivery), or PAYO (pay as you order)
6. Medium of payment – Electronic transfer or Cash
OTHER SUGGESTIONS
 Have an artist visualize your business model. It helps to create impact when sharing the
model and it makes it easier for others to become connected.
 Take a snapshot picture of your business model canvas for easy to share future reference.
 Ask team-members discuss the business model with others.
 Trigger team-members to actively look for 1-2 blind spots.
 Filter out the design criteria.

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