DAVAO CENTRAL COLLEGE, INC.

Juan dela Cruz Street, Toril, Davao City

Landline No. (082) 291 1882
Accredited by ACSCU-ACI

GE Eng 1: Purposive Communication Prepared by English Cluster

Name: Schedule:
Name of Instructor: Date:

Week 3
Unit 1: Writing an Informative Speech
Topic: Preparing an Informative Speech

Learning Outcomes:
1. craft an informative speech; and
2. distinguish various qualities and concepts to consider
in preparing an informative speech based on the previous
text.

Concept Digest

Informative communication entails broad range of topics from

talking about famous personalities, memorable events and
occasions, innovative processes, favorite vacation places
among others. One of the challenges faced by the individuals
who need to deliver an informative speech is not to
persuasive when addressing their audience more particularly
because all types of speeches tend to have a persuasive
effect. It is by avoiding persuasion to be explicit and
obvious that makes the difference between informative and
persuasive speeches. Always remember that an informative
speech avoids any attempt to convince the audience that the
one you are presenting is better than all the other options.
It does not advocate specific action nor does it side to
anything in particular.

Qualities of an Informative Speech

Informative communication shares nothing less than accurate,

clear, and interesting information. Being able to achieve
these is the key to becoming an effective speller. Let us
discuss these keys further.

1. Accurate. It may be true that you can only provide a

handful of information to your audience as speaking
engagements are time and theme bound; however, as an
effective communicator, you must be able to carefully and
critically discern which among the tons of information
you would be sharing to your target audience. Narrowing
down and specifying your topic and purpose create a
clearer and more accurate picture of your entire
informative speech.

Apart from being specific, being accurate also entail

being current with the information you are to impart as a
speaker. Regardless of the level of mastery you have for
a particular topic, it always bets to verify the accuracy
and updatethe information you already have. And, with
the very rapid
 DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI

GE Eng 1: Purposive Communication Prepared by English Cluster

technological advancements, it is now easier for your

information to be maintained fresh and current.

2. Clear. Maximum benefit from your every presentation can

be achieved by your audience if you express your thoughts
in a way it can be understood by your audience. Clarity
is the result of your ability to logically organize and
choice words that your audience will comprehend. Having
said, always think of your audience when you begin to
compose your speech and make sure that every detail can
be understood.

3. Interesting. “Show, don’t tell.” Creative writers would

always have this in mind when writing their stories. As
an informative speaker, you can also do the same m to
make your speech more interesting. Instead of just simply
stating facts, why not try to paint pictures in the mind
of your listeners. Through your choice of words, show
your audience physical and social realities, process,
emotional experiences, contexts, and consequences. Aside
from describing, you can also present cause and effect
analysis. Explain causes that you believe needs further
elaboration and present the consequences or effects of
these causes to the topic you are discussing. Finally,
you can approach your discussion in categorical manner.
Doing so will reflect not only your skill in
communication but also in organization.

To be able to effectively inform your audience, you must be

certain of what you would want to share to them. Here are
some subjects you may want to consider.

1. Speeches about objects

An object can be defined as anything tangible and visible.

Informative speeches about objects should always be
comprehensive and purposive. To do this, you must be able to
provide a clear overview of your object as topic. Discuss
some of its complex features, describe the characteristics
and provide purposes for the facts you are to share.

2. Speeches about processes

When you would want to speak about process. A process

speech demands vivid descriptions, and through detailing
apart from the actual process. Remember that your objective
in delivering an informative speech is to help the audience
in understanding the process such that they may in fact be
able to replicate the process, when applicable.
 DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI

GE Eng 1: Purposive Communication Prepared by English Cluster

3. Speeches about events

Event can be defined as any occurrence that happens or has

happened. It can be a concert, birthday, wedding,
graduation, or even a breakup. Even speeches describe the
happening in full circle of time, date, location,
atmosphere, interjections, and circumstances. While it is
true you must be able to take your audience to the actual
event through your speech so they may be able to fully
appreciate it, do not forget that the equal importance is
your ability to share the purpose of why you are in fact
sharing the information.

4. Speeches about concepts

The challenge of creating concept speeches in concretizing

the abstract because concepts are about ideas, beliefs,
theories attitudes, and/or principles. As an effective
communicator, you should be able to find concrete ideas
within the abstractness of the concepts, so that you can
make your speech very rational, relatable, and relevant to
your audience. Be sure to break all complex and complicated
concepts into simpler and manageable sets of information so
it can be better understood. It is best that you also use
ultra-realistic examples so your explanations can be easily
absorbed and appreciated by your audience.

Remember:
Regardless of the kind of subject you wish to impart to your
audience or of the simplicity or complexity of the
information, you should always have an informative
communication plan that will answer these four questions:
1. Who specifically is your target audience?
1. When will you communicate with them? Provide an
explanation to a specific subject matter
2. It is imperative for all informative speech
3. What key messages do they need to get informed?
4. How will you share with them your information?

Goals of Informative Speech

Like all the other things we do, an informative speech too

has to have reasons why it needs to be delivered. These
reasons are the goals we set to make our speech subject. To
achieve this, you as a communicator, should be able to learn
how to convert and best present the complex information and
understanding you have gained about the topic, through
experience and scholarly research, into easily relatable and
communicable form for your audience.

As a responsible communicator of information, you should

always be ready of to be bombarded with questions. Note that
 DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI

GE Eng 1: Purposive Communication Prepared by English Cluster

your audience may be receiving the information you are

sharing for the first time. Because of this, they may either
be confused by the news sets of learning you are trying to
impart or would want to constantly clarify things as you go
on with
your discussion. It is a must that you provide your audience
with appropriate responses, otherwise, they will get
confuse, lose their interest on your speech, and
consequently doubt your credibility.

Concepts on Preparing an Effective Informative Speech

In choosing a subject, consider the occasion, the interests
of your listeners and your own interests and experiences.

1. Limit your subject so that it can be adequately treated

in your speech and that it reflects a definite
purpose.
 Your purpose in writing determines how you will
limit your subject to a topic. As a beginning step,
set down your purpose in a sentence and use it as
temporary title. Later you can substitute a shorter
and catchier title. Writing your title as a
sentence clarifies thinking, focuses attention on
the aim, and guides in the selection of material.

2. In choosing a subject, consider the occasion, the

interests of your listeners and your own interests and
experience.
 The occasion may suggest a subject. Before you
decide on a subject for a meeting, for example,
find out the purpose of the meeting, the other
speakers on the program, and the time allotted to
your talk.
 The interests of your listeners may suggest a
subject. Ask yourself “What are my listeners
interested in? What are their hobbies, problems,
ambitions?” Talk about what concerns them.
 Your experiences may suggest a subject. Words will
come easily to you if you are familiar with your
subject. Listeners will enjoy your talk more
readily because you speak from personal knowledge.

3. Prepare a beginning that will arouse interests and lead

into the topic.
 Your opening remarks or beginning sentences should try
to capture the attention of your audience and direct
them to the topic you are going to discuss.
The following are effective ways of beginning a
speech:
 Use a striking statement
 Use of a question
 Use of an anecdote
 Reference to the occasion
 DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI

GE Eng 1: Purposive Communication Prepared by English Cluster

4. Develop your ideas logically and persuasively.

Use the following techniques to develop your
ideas.
 Explanation
 Stating advantages and disadvantages
 Examples
 Statistics
 Reference to authorities

5. Restate important ideas.

 During a speech, a speaker often says the same thing in
different ways. In composition such repetition would be
faulty. In public speaking, however, restatement is not
a repetition: it is a recasting of a thought in a
different mold so that it will have an immediate impact
on the listener/reader.

6. Prepare a conclusion that will impress the central

thought of your talk on your listeners.
 The most common conclusion is a summary of the main
ideas. You may end a speech effectively with a
quotation, an emotional appeal that repeats your main
theme, or a thought-provoking question.

The process of outlining a speech is broken down into 4

essential steps.

1. Preparation
 deciding on your topic
 considering the audience and refining your topic to
suit them
 deciding on the purpose of the speech
 choosing an organizational method to support your
speech purpose
2. Introduction
 opening greeting and attention getter
 defining your thesis statement (a summary of what your
speech is about)
 establishing your credibility
 an overview and the benefit to the audience
3. Body
 transition or link between introduction and body
 main ideas with supporting ideas
 examples and details
4. Conclusion
 summary of main points
 closer or call to action
 DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI

GE Eng 1: Purposive Communication Prepared by English Cluster

Name: Schedule:
Name of Instructor: Date:

Activity
Title: Buttoning Up
Things to do:
Analyze the same text given in week 2 by answering or
accomplishing the following. Write your answers on the
spaces provided.

1. Did the speaker consider the occasion, the interests of

his listeners/readers, his own interests and experiences in
choosing the topic? Justify your answer.

2. Did the speaker limit the subject so that it can be

treated adequately in the speech and reflect a definite
purpose?

3. Did the speaker prepare a beginning that aroused

interests and lead into the topic? Were the ideas logically
and persuasively arranged? Cite the lines to justify your
answer.

4. Did the speaker restate the important ideas in his

speech? Did the conclusion impress the central thought of
the speech on his listeners? Cite the lines to justify your
answer.
 DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI

GE Eng 1: Purposive Communication Prepared by English Cluster

Assessment
Title: Goes Up Through the Gears
Things to do:
1. Decide an informative speech by choosing from the topics
below. Use the checklist to guide you in writing your
speech. Base your output on the rubric attached. Use a long
bond paper for your answer. Refrain from extra markings.

 Understanding the Selfie Generation

 Unleashing the Power of Social Media
 The Danger/s of Technology
 Movers and Shakers of Tech World
 Navigating World Wide Web
 The New Normal
 DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI

GE Eng 1: Purposive Communication Prepared by English Cluster

Speech Writing Rubric

ORGANIZATION

Purpose/Audience/Topic/Word Choice
5 You clearly made your topic & purpose relevant and interesting to
your specified audience, using appropriate word choices and level of
complexity.
4 You could make your purpose clearer or your topic or word choices
more relevant to your specified audience.
3 Your purpose or relevance of topic were unclear or inappropriate for your
specified audience.
Introduction
5 You had a good attention-getter and a clear preview or purpose statement
that led us smoothly into the speech.
4 You had a start on an introduction but still needed .
3 You need stronger attention-getter and a clearer preview or purpose
statement.
Body and Transitions
5 Your organizational pattern and transitions made your speech easy to
follow.
4 You need to make your main points clearer; reorganize or chunk some
of your information so it is easier to follow and remember and/or
give us stronger cues.
3 Your organizational pattern and/or transitions were unclear, making it difficult
for us to follow and understand.
Conclusion
5 Your conclusion emphasized your main point(s) and drew your speech to a
close with an effective memorable statement.
4 You had a start on a conclusion, but still need a .
3 You need to bring your speech to a close by summarizing or
reminding us of your main points.

Support/Explanation of Ideas
5 Your rhetorical support (illustrations, examples, etc.) and/or visual
support was effective in making your point(s).
4 Your support was useful, but you needed .
3 Your support was weak. You needed .

References:
R1:https://toughnickel.com/business/the-ethics-in-public-speaking
https://www.coursehero.com/file/36064107/Lesson-1-Communicationpdf/
R3:https://www.slideshare.net/knowellton/module-61-english
R4:http://orelt.col.org/module/2-speaking-better-communication
R5:https://www.slideshare.net/ManojGowdru1/module-1- communication-
skills-bu-2015pptx-rev R6:https://fliphtml5.com/stah/gppa/basic
R7:https://akademik.uhn.ac.id/portal/public_html/FKIP/Bertaria_So
R8:hnata_Hutauruk/English%20For%20Specific%20Purposes.pdf
R9: http://www.lausd.k12.ca.us/District_8/options/cd/speech-
rubric.pdf