MicroStrategy

Business Analytics and Mobility

Indah Mustika
Product Specialist

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MicroStrategy 2020

Copyright © 2018 MicroStrategy Incorporated. All Rights Reserved.

 MicroStrategy 2020
Modern Analytics. Open Architecture. Enterprise Platform.

Modern Analytics Enterprise Platform Open Architecture

Analytics for everyone. Tools you love. Platform you trust.
Platform for enterprise-wide analytics.

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+ Modern Analytics
Analytics for everyone

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Modern Analytics
Bring data to people, processes and things

Visual Analytics

Empower business users with

Modern Analytics
More than these…
• Drag and drop creation
• Beautiful visualizations
• Free canvas
• Dossier to dossier linking with context
• Attribute and metric selectors
• Compound Grid
• Embed Surveys

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Transformational Mobility
From insight to action.

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Modern Analytics
Bring data to people, processes and things

HyperIntelligence

Inject insights and the next best action

into popular applications with
HyperIntelligence

Springfield

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HyperIntelligence
Brings Intelligence Directly to the Tools and Applications People Use Every Day

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 HyperIntelligence With HyperCards
On your communication tools -- Outlook

13 Analytics and Mobility

 HyperIntelligence With HyperCards
On the web

14 Analytics and Mobility

 HyperIntelligence With HyperCards
On data discovery tools – Power BI

15 Analytics and Mobility

 + Enterprise Platform
MicroStrategy 2020 Platform for enterprise-wide analytics

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 Spectrum of Users in Analytics

CO AN DS
Consumers Analysts Data Scientists

AD DE
Administrators Developers

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 Enterprise-Caliber Application Services Are The Foundational
Layer of The Intelligence Platform

Intelligence Analytics Transaction Distribution Collaboration Geospatial Telemetry Identity

The architectural Extension to the Enables write-back Service supports all Service enables users Service to embed Service that Enables
foundation of the Intelligence Server worflows scheduling and and teams to best-in-class automates the capture administrators to
intelligence platform that adds in-memory delivery applications. communicate with mapping. of data from digital manage digital identity
cube architecture each other identity.

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 Powerful Personalized Trusted Predictions
Semantic Search Recommendations Self-Service or Prescriptions

INDEX

DATA ABSTRACTION SQL ENGINE DATA GOVERNANCE CONTENT

Translate complex data models to Automatically generates SQL queries Single Version of the Truth, Security, Analytical Reports, Dossiers, and
business language - Attributes, for analysis ACL, … Apps.
Metrics, Elements, Calculations, …

USAGE TELEMETRY SYSTEM TELEMETRY RECOMMENDATION ENGINE PLATFORM ANALYTICS

Content, data, and user events. System Events, Availability, query Recommends content or users based Optimizes the BI platform based on
execution. on user context. telemetry.

ENTERPRISE ASSETS
(200+ DRIVERS + GATEWAYS)

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Can You Help Consumers Quickly Find What They are Looking for
Powerful deep search helps users find content quickly

Powerful New Search

indexes and returns
Dossiers, Users,
Chapters, Pages

Thumbnails make it easy

to browse through a
fully responsive Library
 Related Analytics in a Single Updated Interactive Book
An interactive book of your business which combines relevant analytics into a single Dossier

Sales Team Historical Data

Executive Overview Revenue vs # of Clients Offices and Customers Office Revenue by Year

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 Presented Perfectly on All Standard Devices
Beautifully displayed in my browser, on my tablet, on my wall

Displayed beautifully
via web,

and view seamlessly

in mobile devices

22
Export to PDF
Looks seamless from what you see on the web

Full range of export options

from Library client

Specify paper size, orientation,

and header information to
export
 Powerful Data Wrangling: Transform and prepare data without
exporting to Excel
Recommended transformation functions that allow business users to intuitively wrangle and transform data

Dozens of transformation functions are available to the end user to choose from to prepare data

Hundreds of built-in functions

to profile and clean data

Streamlined workflows
to parse and prepare data

Automatically parse and prepare

data with every refresh

Multi-table in-memory support

from different sources

Create custom groups

on the fly and without coding

History script records the actions performed by the end users,

Prepare many sources so that it can be applied automatically to updated data sets

quickly without exporting to Excel Text and numeric facets are available
to profile the data on the fly
Preview of data before the transformation is applied

24
 + Open Architecture
MicroStrategy 2020 Tools and platforms you love

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Extensive APIs & SDKs

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 Data Integration in the Hands of Every User
Access and combine data from multiple sources “on-the-fly” to drive more productivity

Data Access Source 1

Native HDFS

Live Connection

Data Blending
Source 2
SaaS Data

OR

Source 3
Other BI Tools
In-memory Data

Source 4
Public Data

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 The solution One Single Analytic Platform for Everyone

Various
flavors of Dossiers Mobile Embedded Distributed Pixel-perfect Banded Enterprise Data
analytics & Apps BI Dashboards Reports Reporting Discovery

on a single MicroStrategy Analytics™ Platform

enterprise
platform Security &Governance

Connecting
to multiple Relational OLAP Big Data Additional Drivers and
data Drivers Drivers Drivers Gateways

sources

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Comparison with Competitor

MicroStrategy Others BI

No Minimum User, have license modular, With minimum user, mostly only subscription
subscription and perpetual

Single version of the truth, easier for busines user No single version of the truth, business user must
to consume the data from one source consume each data from each source

HyperIntelligence that can be embedded in Have no hyperintelligence Cards

customer existing BI tools

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The Leading Enterprise Analytics Platform

Top-Rated by Gartner Leader on the Forrester Wave Market Leader on the

BARC Score

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 Footprints In

Singapore
and

ASEAN
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 THANK YOU

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