CHAPTER-I: INDUSTRY ANALYSIS

In India the Print media is more than an exceptionally old and settled industry. The print
business involves daily paper and magazine publishing. Book publishing is smaller yet
critical as far as income. Despite the fact that it is a full-grown industry, new magazines are
continuously dispatched consistently. The sources of revenue for a magazine are
membership, single duplicate deals and commercials. Give or take 73% of income originates
from promoting and 27% from circulation.

The magazine business is experiencing an extreme stage in India much the same as in
different nations. Daily papers have added supplements to their principal issue and
encroached on the substance secured by magazines prior. Furthermore, with the increased
usage of the Internet in the nation, more individuals are currently consuming news and stories
on distinctive points on the web and cell phones. There is still an interest for top quality print
content and magazines will need to convey on that need to maintain a strategic distance from
lose piece of the pie to different mediums. Also, they likewise need to investigate and
distribute their content on the web and cell phone industries to offer decision to their
subscribers to consume content from anyplace and whenever.

India has 49,000 distributions, yet yearly income is simply $1.1 billion. The majority of them
need in innovation, showcasing, and money to develop which has brought about few
distributions commanding the business with the Times of India Group being the business
sector pioneer. Circulation is critical for a magazine since it must be readily available and
advertised to customers. Big publications have a strong distribution network.

The print business in India is exceptionally divided because of expansive number of local
languages. Territorial publication distributions claim 46% of the piece of the pie, Hindi
language publications blanket 44% and the remaining 10% is served by English productions.
The essential utilization of English magazines at present is in metros and urban centers yet
the development is widening to modest urban communities as the education and income
levels build among the white-collar class. With the opening up of Foreign Direct Investment
(FDI) policy, several international publishers are aggressively entering the market and this
trend is expected to continue.
CHAPTER–II: COMPANY ANALYSIS
Mr. Rajan Raheja is the Owner of THE OUTLOOK GROUP. The OUTLOOK Group is
one of the biggest magazine publishing groups in India. It is a well-known brand and
appreciated all over the world. IT was established in October 1995.Its branches are
established in New Delhi, Kolkata, Bangalore, GURGAON, Chennai and Hyderabad. The
head office of the outlook group is situated in New Delhi. Mr. Vinod Mehta was the editor-
in chief when the first issue of the magazine was published. In October 1995, group company
Hathaway Investments private Limited entered the print media. Outlook a weekly News
magazine galvanized a sluggish market reeling under the impact of satellite TV. Outlook
quickly placed itself as a need for readers who value it in depth. Today Outlook is the
preferred magazine of about 2 million readers in India, and sells more than 12 million copies
over the year. There are 6 magazines of outlook group. One of those magazines (OUTLOOK)
is in Hindi and other five are available in English.

VISION OF THE COMPANY

Leadership through empowering individual thought.

MISSION OF THE COMPANY

To be the largest and the most profitable Magazine Publisher in India
The Magazines under the Outlook group comprises of 6 National issues:
 Outlook English
 Outlook traveller
 Outlook money
 Outlook business
 Outlook traveller luxe
 Outlook Hindi

OUTLOOK WEEKLY
It is an independent weekly general interest English News magazine published in India. It
features contents from politics, sports, cinema, and stories of broad interests.

OUTLOOK BUSINESS
It covers everything about the company and industry, provident fund, advertising, enterprise,
technology etc. This magazine is one of the most selling magazines in India. Most business
class people prefer to get this magazine. This magazine is published fortnightly i.e., 1 issue in
every 15 days.

OUTLOOK MONEY
It covers bank sector, banking, insurance general, insurance decoder, mutual funds. How to
invest money in the market & mistakes when investing? How to invest? Basically, it’s a
personal financing magazine and preferred by youngsters. It is also a fortnightly Magazine.
OUTLOOK TRAVELER
It includes all the details like address of the tourism spot in hills, wildlife, adventure, beach,
resorts, heritage, and weekend. This magazine is preferred he people who love to travel to
new destinations.

OUTLOOK HINDI
It is for the Hindi reading audience. Hindi reader keeping their interests, realities &
aspirations in mind, it is not a translation of outlook English. As per the management
decisions, it is only sold at the stalls or book-stores.

Management Team
Designation Person
CHIEF EXECUTIVE OFFICER - Indranil Roy
PUBLISHER - Sandip Kumar Ghosh
SENIOR VICE PRESIDENT - Meenakshie Akash
VICE PRESIDENTS - Shrutika Dewan, Diwan Singh Bisht
SR GENERAL MANAGERS - Debabani Tagore, Kabir Khattar (Corp)
GENERAL MANAGERS - Sasidharan Kollery, Shashank Dixit, Shailender
Vohra
CIRCULATION & SUBSCRIPTION- Gagan Kohli, Kapil Dhal (North), G. Ramesh
(South) & Arun Kumar Jha (East)
DIGITAL - Amit Mishra
EDITOR-IN-CHIEF - Ruben
Banerjee Editorial Manager & Chief Librarian - Alka
Gupta MANAGING EDITOR - Sunil Menon
EXECUTIVE EDITOR - Satish Padmanabhan
FOREIGN EDITOR - Seema Guha
POLITICAL EDITOR - Bhavna Vij-Aurora
SENIOR EDITOR - Giridhar Jha
Art Editor - Deepak Sharma

Awards & Achievements

 Department of Tourism, Government of India Award, National Tourism Award 2001-
2002 awarded to OUTLOOK Traveller for Excellence in Publication.
 OUTLOOK Traveller " 100 Holidays in the Hills" won the 2004, PATA Gold Award
 In 2002-2003 the Government of India recognized "OUTLOOK Traveller Getaways"
as the “Best Travel Publication".
 Weekend breaks from Delhi was in the BESTSELLERS top three, non-fiction
category for 14 consecutive weeks in North India
 Weekend breaks from Mumbai was in the BESTSELLERS list top three for 8
consecutive weeks in West India.
 International Press Institute Award for Excellence in 2007.
 The World Media Summit Award in 2014.
OUTLOOK & Its Competitors
Table 1: Outlook Magazine and its Competitor
OUTLOOK GROUP COMPETITORS
OUTLOOK(ENGLISH) INDIA TODAY
OUTLOOK MONEY MONEY TODAY
OUTLOOK TRAVELLER TRAVEL TODAY
OUTLOOK BUSINESS BUSINESS TODAY, BUSINESS ECONOMY

Outlook’s sales and revenue

Fig.1 Outlook Quarterly Sales

In the above figure, OUTLOOK quarterly sales doughnut is being described and it is
observed that during 2nd quarter (Jul – Sep) and 4th quarter (Jan – Mar) maximum revenue is
earned reasons thereof are as follows:
 In the middle of 1st and 2nd quarter, company appoints college interns, who are really
enthusiastic and focused towards their work. Secondly, company launches Bonanza
offers during this period.
 During last quarter, every employee gives his/her best performance to achieve the
annual targets and company earns maximum profit through its ‘Subscription & Retail
division’.
 CHAPTER-III:
Roles and Responsibilities:
 As an intern at Outlook Group, every intern is assigned a role to do a sale of
various magazines being published by outlook for 15 days.
 On the 16th day, domain specific tasks will be assigned to the interns with a
brief orientation. As a PGDM Finance student, I was assigned with an
assignment of financial tasks to be performed. These tasks need to be
submitted as a report by the end of internship.

Description of Tasks Handled

During the period of internship, I was assigned four tasks to perform.
1. Comparative study on the investment pattern of retail investors.
To study the investment pattern and behavioural aspects of retail
investors, a questionnaire is framed and data is collected and analysed.
2. Comparative study on the performance of mutual funds in private and
public sectors.
Here, three private mutual funds and three public mutual funds were
selected and the beta, Tenor’s Ratio, Sharpe Ratio and Jenson’s alpha are
compared and analysed the performance of funds in respective sectors.
3. Analyse and design a campaign for a bank to convert its liability
customers into personal loan customers.
A data set of 5000 customers of a small bank is provided to analyse the
pattern and possibilities of conversion of liability customers to personal loan
customers.
4. A study on the impact of Covid-19 in the stock market.
Here, how various pandemics affected global stock markets was studied
and what were the most impacted sectors during Covid-19 was analysed and
how it affected mutual fund investor is studied.