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The document outlines a student's plans for creating a music video for a festival. It discusses choosing an 18+ niche audience and targeting skateboarders. The student proposes telling the story of a boy named Max who escapes his troubled home and problems by skateboarding. The narrative will develop as the student gathers feedback and refines the production schedule over the next two weeks.

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44 views

Brief 1

The document outlines a student's plans for creating a music video for a festival. It discusses choosing an 18+ niche audience and targeting skateboarders. The student proposes telling the story of a boy named Max who escapes his troubled home and problems by skateboarding. The narrative will develop as the student gathers feedback and refines the production schedule over the next two weeks.

Uploaded by

api-569976727
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Be Creative Festival

Creative Media Production & Technology

The Henley College 993418 Music Video Year 2

Cinematographer: Lui Rees Editor: Lui Rees (Solo Production)

Deadlines:
Unit 9: Characteristics & contexts in Creative Media Production Unit 10:
Engaging with an audience in Creative Media Production
Sarah Wilson, Adam Jones & James Ashford
Date Issued: Wednesday 5th October 2022
Final Deadline: Wednesday 14th December 2022
Festival date: Friday 16th December 2022

Competition
Be Creative
Moving Image Festival
Be Creative Moving Image Festival is open to all Creative Media 2

2nd year students. This event will be taking place over the winter period, inviting
individuals or production teams to submit a selection of short films, stop motion
and music videos for a particular audience.
In my case I will be choosing 18+ Niche as my Target Audience

The Outline

My first initial idea was to create a narrative music video, I must firstly
decide my target audience, my choices are PG Mainstream or 18+ Niche.
I have decided to choose 18+ Niche as it gives me a change to choose a
specific target audience and community. The first thing that comes to
mind is skating, there is a large relationship and community in
skateboarding. If I can find a music video with strong lyrics that interlink
with the visuals, I am looking for this will build a base for me to develop
my idea.
The hard part of this is finding the song for me to base my music video
on a developing my narrative off this by using the lyrics to help me.
Skateboarding is an escape for certain people including me, so I was
thinking of finding a vocal sound to create emotions in my audience.

It will start with a boy named Max and he is in a troubled home with a-lot
of stuff going on, this includes clear family issues and school problems,
his only escape is his skateboard. One night it gets overwhelming and
too much is going on for him to handle the situations, he grabs his board
and goes for a skate, ending up in a field with a sunset where the music
video concludes. This narrative structure will develop over time, but I am
leaning more towards this option and still need to gather feedback from
my peers.
This idea will develop over the next two weeks.

Rules & Regulations

No swearing, no nudity, no drugs (The college Rules & Regulations) The London
Music Video Festival jury studies all submitted works in detail. Therefore, it is
sufficient for this festival that entrants fill out only the required fields in the project
and submission forms. Music videos can be of any length and from any year. The
festival is open to submissions for people from anywhere in the world.

Target Audience

My Target Audience is 18+ Niche I have also decided to choose a Sub genre
for my production to fit my type of viewers.

Legal & Ethical Issues

• Access to medical care will be available


• Informed consent will be completed.
• Confidentiality and exceptions to confidentiality.
• Advance directives.
• Reproductive rights.
• There will be no alcohol or drug use involved.

Production Schedule
There will be multiple drafts of this Production Schedule, it will develop over time.

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