BACHELOR OF BUSINESS ADMINISTRATION

SEMESTER 1

COURSE TITLE: ACCOUNTING FUNDAMENTALS

Course Objectives:

• The basic objective of the course is to equip the students with the
understanding of accounting rules and double entry system
• The course is designed so that the students can understand the scientific
preparation of transaction with relevant interpretation.
• The course also provides students with knowledge on preparation of cash
flow statements and company accounts.

Pre-requisites: Students of Accounting Fundamentals should be aware of the basic rules of

accounting.

Student Learning Outcomes:

• Students who complete this program will be able understand accounting practice
for measurement and disclosure of information, and financial decision making,
having regard to IFRS applicability.
• By the end of the program students will able to analyze and interpret published
financial information.
• Graduates of the program will ableto differentiate between the individual account
and company account.
• Graduates of the program will able to understand amalgamation, absorption and
reconstruction of companies

course Contents/Syllabus:
Module 1: Introduction to Accounting

Understanding the meaning, nature, functions and usefulness of accounting, branches of

accounting, accounting equation, accounting concepts and Generally Accepted Accounting
Principles. An overview of Indian and US GAAP.Introduction to IFRS

Module 2: Recording of Transactions

Concept of double entry. Understanding the Accounting cycle. Preparation of voucher,

journal, ledger and trial balance and numerical on the same.
Subsidiary Books

Preparation of subsidiary books including purchase book, sales book, purchase returns
book and sales return books and numerical on the same.

Cash book, types of cash book and balancing of cashbook. Numerical on single column
cashbook, double column cashbook, triple column cashbook and petty cash book.

Module 3: Financial Statements

Preparation of trading account, manufacturing account, profit and loss account and balance
sheet (Schedule VI Revised) along with adjustments and numerical on the same

Module 4: Financial Statement Analysis

Introduction, objectives of financial statement analysis, Techniques-Ratio analysis,

Comparative analysis with numerical on the same. Limitations of financial statement
analysis .Purpose, use and structure of the Statement of Cash Flows, Preparation of the
statement of cash flows as per AS-3. Reporting cash flows and interpreting the statement of
cash flows with numerical on the same.

Module 5: Amalgamation Absorption and Reconstruction of Companies

Determining purchase consideration. Numerical on accounting treatment of amalgamation,

absorption, internal and external reconstruction. Understanding on intercompany holdings.
(No numerical)

Module 6: Company Accounts

Company Accounts: Introduction to shares, characteristics and types of shares no

numerical on the same. Accounting for debentures: Classification of Debentures.
Differentiate Debentures from shares. Numerical on issue of debentures for cash and for
consideration other than cash. Issue of debentures as collateral security.

Text & References:

• J.R. Monga, Financial Accounting

• Jain &Narang, Advanced Accountancy
• M.C Shukla and T.S Grewal, Advanced Accounts
• Mukherjee &Hanif, Modern Accountancy
• P.C. Tulsian, Financial Accounting
• R.L Gupta & M. Radhaswamy, Advanced Accountancy, Sultan Chand & Sons
• S.N. Maheshwari, Advanced Accountancy
COURSE TITLE: PRINCIPLES OF MARKETING

Course Objectives: The main objective of this course is to give students an elementary
knowledge of the fundamentals in the field of marketing. The focus will be both on
developing and helping them imbibe basic marketing principles and establishing an
appreciation of contemporary realities.

Student Learning Outcomes:

By the end of the course students will be able to:

• Identify and relate to the importance of marketing in the success of a company.

• Describe and analyse the opportunities and challenges inherent in marketing
environment.
• Apply product, pricing, distribution and communication strategies to bear positive
results.

Course Contents/Syllabus:

Module I: Introduction to Marketing

Meaning of marketing, Core concepts of marketing, Evolution and its role in the changing
business environment, various marketing management philosophies, Relationship between
Marketing and Strategic Planning.

Module II: Analyzing Marketing Opportunities and Understanding Consumers

Internal and External Marketing Environment Analysis, Introduction to Marketing
Information System and Marketing Research, Buying Behaviour for Consumer Markets and
Industrial Markets,
Buying Decision Process and Factors Affecting Buyer Behaviour, Consumer Adoption
Process.

Module III: Segmentation, Targeting and Positioning

Concept of Market Segmentation, Bases for segmenting ,Consumer and Business markets,
Approaches for Targeting, Differentiation and Positioning.

Module IV: Product and Pricing Strategies

Product: Concept & Levels , Classification of Products: Consumer and Industrial ,Product
Mix
Product Line Decision ,Product Life Cycle and various strategies ,New Product
Development: Challenges & Process ,Packaging & Labeling: Concept & Importance
,Introduction to various objectives of pricing, Pricing Process. Understanding various
pricing strategies and their application.
Module V: Distribution and Marketing Communication Mix
Nature of Marketing Channels, Channel Functions and Flows, Channel Design and
Management decisions, Channel Dynamics. Introduction to Wholesaling, Retailing and
Logistics.The process of deciding the Marketing communication mix, Marketing
communication budget. Introduction to various elements of integrated marketing
communications.

Text & References:

• Marketing Management – A South Asian Perspective; Philip Kotler, Kevin Lane
Keller, Abraham Koshy and Mithileswar Jha, Pearson Education. ISBN:
9788131767160
• Marketing Management: A Strategic Decision – Making Approach; V.S. Ramaswamy
and S. Namakumari. Tata McGraw Hill Education India. ISBN: 9781259026416
• Principles of Marketing South Asian Perspective; Philip Kotler, Gary Armstrong,
Prafulla Y. Agnihotri and Ehsan ul Haque, Pearson Education. ISBN: 9788131731017
• Marketing Management, Rajan Saxena. Tata McGraw Hill. ISBN: 9780070144910
 COURSE TITLE: MANAGEMENT FOUNDATION

Course Objectives:
The aim of the course is to orient the students in theories and practices of Management
so as to apply the acquired knowledge in actual business practices. This is a gateway to
the real world of management and decision-making. The course is aimed at developing
an understanding of basic management principles applicable to individuals, small and
large organizations.

Student Learning Outcomes:

By the end of the course students will be able to recognize professional skills required of
managers and contrast different types, roles, and styles of managers. Students will also
be able to diagnose the management issues in organizations and solve the management
issues in real practice. Students will also understand the major functions of management
and organizational structure and relationships.
Module I: Introduction
Concept, Nature, Scope and Functions of Management, Levels of Management, Evolution
and Foundations of Management Theories - Classical and Neo - Classical Theories,
Systems Approach to organization, Modern Organization Theory.
Module II: Management Planning Process
Planning objectives and characteristics, Hierarchies of planning, the concept and
techniques of forecasting. Decision Making: Concepts and Process, Management by
objectives (MBO) the concept and relevance.
Module III: Organization
Meaning, Importance and Principles, Departmentalization, Span of Control, Types of
Organization, Authority, Delegation of Authority.
Module IV: Staffing
Meaning, Job analysis, Manpower planning, Recruitment and selection, Retention:
Transfers and Promotions, Appraisals, Management Development, Job Rotation,
Training, Rewards and Recognition.
Module V: Directing
Directing: Concept, Principles, Process, Elements. Motivation: Concepts and Theories
(Maslow’s Need Hierarchy Theory, Herzberg Two Factor Theory, Theory X & Y)ERG
Theory. Communication: Concept, Process, Types, Barriers, Effective Communication.
Leadership: Concept, Qualities of a Good Leader, Coordination.
Module VI: Management Control
Meaning, Nature, Features, Objectives and Process of Management Control and
Behavioural Aspects of Management Control, Need for Control system, techniques of
control and linkage between planning and control.

References:
• Koontz O' Donnel, Essential of Management,
• Stoner, Freemand and Gilbert ,Management,
• L.M. Prasad , Principles & practice of Mgmt.
• Burton & Thakur , Management Today
COURSE TITLE: BUSINESS STATISTICS

Course Objectives:
The objective of this course is to familiarize the students with fundamental statistical tools
which can help them in analyzi ng the business data. This course will provide students with
hands-on experience to use statistical tools in order to make scientific decisions even in
uncertain business environment.

Student Learning Outcomes: On completion of this course the student will be able to:
1. Identify statistical tools needed to solve various business problems.
2. Compute measures of location and dispersion.
3. Apply discrete and continuous probability distributions to various business
problems.
4. Develop the skill of performing the calculations needed for various methods of
analysis.

Course Contents/Syllabus:

Module I: Introduction to Statistics

Definitions, Functions of Statistics, Limitation of Statistics, Applications of Statistics,
Collection of Data: Types and Methods, Classification and Presentation of data: Histogram,
Frequency Curve, Frequency Polygon, Ogive .

Module II: Measure of Central Tendency

Concepts of Central Tendency: Meaning and Characteristics of Average, Types of Averages:

Arithmetic mean; Combined mean; Weighted mean; Median; Mode .

Module III : Measure of Dispersion

Measures of Dispersion: Range, Quartile Deviation, Mean Deviation, Standard Deviation,
Combined Standard Deviation, Correct Incorrect Values, Coefficient of Variation (Absolute
& Relative Measure of Dispersion), Skewness-Karl-Pearson’s Coefficient of Skewness,
Bowley’s Coefficient of Skewness, Moments, Kurtosis.

Module IV : Correlation Analysis and Regression Analysis Correlation:

Introduction-Importance of Correlation, Types of Correlation, Scatter Diagram Method,
Karl Pearson’s coefficient of Correlation (Grouped and Ungrouped), Spearman’s Coefficient
of Rank Correlation, Rank Correlation for Tied Ranks.
Regression Analysis: Concepts of Regression, Difference b/w Correlation and Regression,
Regression Lines. Regression Coefficient in a bi-variate frequency distribution .
Module V Probability Theory and Distributions and Time Series Analysis

Concept; Addition and multiplication theorems of probability; conditional probability &

independent events; Bayes’ theorem; Probability Distribution Function, Binomial
distribution; Poisson distribution; Normal distribution and their applications .
Introduction; Objectives of Time Series analysis; Components of a Time Series;
Moving Average Method; method of least squares (fitting of linear trend only)

References:

• Sharma J K (2014), Fundamentals of Business Statistics, Vikas Pub. House

• Gupta S P (2013), Statistical Methods, S. Chand & Co.
• Kapoor & Sancheti,(2011), Business Statistics, Sultan Chand & Sons
• Anderson Sweeney Williams(2010), Statistics for Business and Economics, Eighth edition,
Thomson
• Rubin & Levin (2013), Statistics for Management, Seventh edition, Pearson, Prentice Hall
of India.
 COURSE TITLE – BUSINESS COMMUNICATION

Course Objectives :
This course is aimed to equip students with effective oral and written communication . In
this course , students will learn essential English Grammar and English writing mechanics ;
some theoretical inputs into the process of communication , its different types , and the
difference between written and oral communication , and presentation skills , the process
of writing , its different types and the correct format of business documents , job search,
creating resume , participating in group discussion and interview.

Student Learning Outcomes :

• Through participation in the course students will develop the following skills :
• Use English Language
• Analyse communication situations and audiences to make choices about the most
effective and efficient way to communicate and deliver messages .
• Deliver effective presentations in contexts that may require power point ,
extemporaneous or impromptu oral presentations .
• Provide feedback , accept feedback and use feedback to improve communication
skills.
• Understand the nature , importance and process of written communication .

Course Contents / syllabus

Module I : Essential English Grammar

Tenses, Subject –verb agreement , Punctuation , Sentence structure , Common Errors in
English , Foreign Words , Exercises based on each component .

Module II : Written English Communication

Essay Writing , Precis Writing , Summarizing, paraphrasing , Exercises based on each
component .

Module III : Concept and Nature of Communication

What is communication , stages of Communication , Ideation , encoding , transmission ,
decoding & response , channels of communication , downward,upward,horizontal &
diagonal communication , communication in organizational settings - internal and
external, barriers to effective communication , guidelines to overcome communication
barriers .

Module IV : Listening
The Listening Process , Listening with a purpose , Barriers to listening , effective Listening
strategies .

Module V : Non Verbal Communication

What is non Verbal; communication , functions of non verbal communication , gesture
cluster , acoustic features .

Module VI : Effective Presentation

Pre – Presentation Jitters , Preparation and Practice , Delivering the presentation , Qualities
of a Skillful presenter , capturing and maintaining attention , handling questions ,
powerpoint presentations ,exercise .

Module VII : Writing for the Web

Netiquette , Professional Profiles , Blogs

Module VIII : Correspondence

Letters, Emails , Memo, Notices

Module IX : Reports
Functions of Report , types of Report , the report /proposal process, organizing the report
/proposal .

Module X : Employment Communication

Resume Writing , Group Discussion – Qualities / skills assessed in a group discussion , do’s
and don’ts in a group discussion , effective participation in a group discussion , mock GD
session .

References :

• Murphy, Herta A., Herbert Herbert Hildebrandt, Jane Thomas ( 2008) Effective
Business Communication 7th Ed. New Delhi : Tata Mcgraw Hill Education Private
Limited.
• Guffey, M.A. (2000)Business Communication : Product & Process South- Western
College Publishing..
• Lesikar, R.V., Flatley, M.E., Rentz, K. & Pande , N. ( 2009) Business Communication
11th Ed. New Delhi: Mc Graw Hill.
 SEMESTER 2

COURSE TITLE: FUNDAMENTALS OF FINANCIAL MANAGEMENT

Course Objectives:

The basic objective of the course is to equip the students with the understanding time value
of money & use it for decision making. To evaluate projects and investments is the basic
objective of the course. The course is designed so that the students are aware various
sources of finance. The course also provides students with knowledge on management of
working capital & capital budgeting.

Student Learning Outcomes:

Students who complete this course will be able understand the use of finance for decision
making By the end of the course students will able to describe time value of money, how a
project is made and appraised. Students of the course will able to differentiate between the
various sources of finance and their pros & cons. Students who complete this course will be
able to outline capital requirements for starting a business & management of working
capital Students of the course will able to recommend whether and why an investment
should be accepted or rejected.

Course Contents/Syllabus:

Module 1: Introduction to Financial Management & Tools for financial decision

making.

Evolution of Financial Management, Key activities of Finance Manager Changing Role of

Finance Managers, Key Decision Areas in Financial Management, Objectives of the firm.
Meaning, importance and role of Indian Financial System. A framework for Financial
Decision Making - Financial Statement Analysis: Interpretation & Analysis of fund flow
statement, cash flow statement, financial ratio, common size statement, Comparative
statement, trend analysis, time series. Concept of Time value of Money, Process of
Compounding and Discounting, Future Value of a Single amount, Future Value of an
Annuity, Present Value of a Single Amount, Present Value of an Annuity.

Module 2: Analysis and Techniques of Capital budgeting

Basics of Capital Budgeting, Types of capital budgeting decisions, Preparation of capital
budgeting proposal, estimating cash flows for project appraisal, Green capital budgeting.
Non-discounted Cash Flow Techniques: Payback Period, ARR, Discounted Cash Flow
Techniques: NPV, IRR, Modified IRR, PI and Capital Rationing.

Module 3: Sources of Finance

Sources of finance – Debt: Term Loans, Debentures. Equity: Ordinary Shares. Hybrid:
Preference, Warrants, Convertible securities, ADRs, GDRs. An introduction to: leasing, Hire
purchase, Leverage Buyouts and securitization. An Overview of Sources of short term
finance: Accruals, Trade credit, Working capital advance by commercial banks, Public
Deposits, Inter-corporate deposits, Short term loan from financial institutions, Commercial
Paper, Factoring & Forfaiting, securitization, Institutional sources of funds- banks, FII’s,
VCF’s.

Module 4: Working Capital Management

Factors influencing working capital requirement, estimating working capital requirement
(numerical), Operating cycle analysis, Negative Working Capital. An introduction to
inventory management. Objectives of Inventory management, EOQ Model (with numerical).
Receivables management: An Introduction. Management of cash: Cash Planning, Managing
the cash flows, Determining Optimum Cash Level (Baumol Model with numerical),
Investing surplus cash, Calculation of Maximum Permissible Bank Finance(MPBF).

Module 5: Cost of Capital and Leverage Analysis

Concept, significance, assumptions, factor affecting cost of capital. Computation of cost of
capital of various sources: Equity, Debt, Reserve & Surplus and Preference shares
(floatation cost and its adjustments). Weighted average cost of capital. Book value weights
v/s market value weights. EBIT-EPS analysis, Leverage Analysis: Operating Leverage,
Financial Leverage & Combined Leverage.

Text & References:

Text:
• Pandey, I. M. Ninth Edition, Financial Management, Vikas Publishing House Pvt. Ltd.

References:
• Brearly R.A. and Myers, S.C. Eighth Edition Principles of Corporate Finance, Tata Mc-
Graw Hill
• Chandra, P. Fundamentals of Financial Management, Sixth Edition, Tata McGraw
Hill.
• Horne. V. Tenth Edition, Financial Management and Policy, Prentice Hall of India
Course Title: FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT

Course Objectives:
• To appreciate the importance of human resource management as a field of study and as a
central management function.
• Developing an understanding of the HRM function and how it relates to other
organizational functions.
• Learning the managerial skills involved in acquiring and maintaining a workforce that is
both productive and high on maintenance factors such as loyalty and cohesiveness.
Showing how such important functions as human resource planning, job requirements,
recruitment, selection, training, managerial development, career planning, performance
appraisal, and compensation can be utilized in attaining organizational goals.
Preparing the individual student in some important personal career planning activities.
• Enhancing sensitivity to HRM issues so the student will be able to identify problem areas
more readily and resolve them more effectively, both as a manager and as an individual
working on personal career development concerns.

Student Learning Outcomes:

By the end of the course, students will be able to
• Demonstrate the basic concepts of HRM.
• Learn the various objective, scope and function of HRM.
• Learn application of HRM in the organization.
• Evaluate the current issues and trends in HRM.
• Gain an understanding of the different analytical approaches used by HR Professionals to
solve real business problems.

Course Contents/Syllabus:

Module I - Introduction To Hrm

Introduction, Concept and Functions, Evolution (PM vs. HRM), Scope and Significance of
Human Resource Management, Role and Responsibilities of the Human Resource Manager
and essentials of Sound HR Policies.

Module II- Acquisition Of Human Resources

Objectives, Policies and Process of Human Resource Planning, Job Analysis, Recruitment
(process, methods: internal, external), Selection (process, tests, interviews), Induction,
Placement.

Module III- Development Of Human Resources

Training and Development (process, methods: On-the job, Off-the job), Evaluation of
training and Performance Appraisal (concept, significance, process, methods- traditional
and modern.
Module IV-Maintenance Of Human Resources
Job Evaluation: concept, process, Compensation: concept, components, Designing and
Administering the Wage and Salary Structure, Grievance Procedure and Handling,
Discipline, Attrition and Retention.

Module V- Current Trends In Hrm

Understanding People Analytics, HRIS (Human Resource Information System);
Contemporary issues in HRIS, Introduction to Multigenerational Workforce, Flexible
Workforce, Role of Technology in HRM.

Text & References:

Text:
• Basak, S. P. (2017. Human Resource Management: Text & Cases. New Delhi: Pearson
References:
• Rao, S. (2014). Essentials of Human Resource Management & Industrial Management:
Text & Cases. New Delhi: Himalaya Publication.
• Armstrong, M. (2010). Handook of HRM Practice. USA: Kogan Page.
• Dessler, G. (2010). Human Resource Management. New Delhi: Prentice Hall.
• Robbins, D. A. (2010). Fundamentals of Human Resource Management. New Delhi: Wiley
COURSE TITLE: IT APPLICATIONS IN BUSINESS

Course Objectives:
The objective of this subject is to provide:
• Conceptual knowledge of the information technology to the future managers.
• Highlight important technologies such as DBMS, Network, Internet, E-commerce,
used in industry, Inculcate understanding to take routine managerial decisions
efficiently.

Student Learning Outcomes:

1. Develop the understanding and practical exposure to the techniques of Information

Technology
2. Provide the best chance of growth of an organization in the new age.
3. Development of basic skills of Information Technology
4. Enhance the analytical and design skills which are applicable in all Business
Functional Areas.

Course Content / Syllabus

Module I: World of Computers

Introduction to world of Computers, Basic Structure of Computer System, Computers in
Home (Reference, Education & Communications, Entertainment an Digital Media Delivery,
Smart Appliances, Home Computers), Computers in Education, Computers in workplace
(productivity and decision making, customer services, communications), Computers on the
move (Portable and Hand held computers, Self-Service kiosks, GPS Applications),
Generation of Computer, Types of Computer (Size and Technology wise), Support Systems -
Hardware and Software, Computer Peripherals, Memory Management.

Module II: Computer Networks and Internet Technology

Introduction to Computer Networks, Networking components, Classification and types of
Networks, Network Topologies – Overview with Advantages and Disadvantages,
Communication Channels, Client Sever Architecture, LAN concepts, Introduction to Internet
(History, Concepts, & Myths), Difference between Internet, Intranet and Extranet, Domain
Name Service, Internet Protocols and Addressing, Services of Internet, Internet and
Support Technologies, Censorship and Privacy issues.

Module III: E-Commerce

Introduction, E-Commerce Vs E-Business, Advantages & Disadvantages of E-Commerce, E-
Commerce Transaction Models, E-Commerce Business Models, E-Commerce Technologies,
Hosting E-Commerce Site – Planning and constructing web services, Electronic Payment
System, E-Commerce Applications, E-Core Values – Ethical, Legal, Taxation and
International issues, E-Commerce Security Issues.

Module IV: Enterprise Resource Planning

Introduction, History of ERP, Scope and Benefit, ERP and related technologies (BPR, MIS,
DSS, EIS, SCM, OLAP), ERP implementation methodology – implementation life cycle, ERP
and its success factors, Pitfalls and management concerns, ERP Market – renowned
vendors and the packages.

Module V: Database Management System

Introduction, Need for DBMS, Components of DBMS, Benefits of DBMS over Traditional File
System, classification and types of Database Models, Database Approach – Its benefits and
disadvantages.

Module VI: Future Trends in Technology

Cloud computing and business organizations, SaaS, Big Data, Use of artificial intelligence in
business, Machine Learning, Industrial internet of things, Intelligent interfaces,
Augmentation Reality, Quantum computing, Blockchain, Smart dust.

Text & References:

• Deborah Morley - Understanding Computers: Today & Tomorrow, Eleventh Edition,

April 11, 2007, Thomson
• IT Strategy for Business, Parag Kulkarni & Pradip Chande, Oxford University Press
• Rajaraman, V. 1998, An Introduction to Computers, Prentice Hall of India.
• Bhatnagar, S.C. and Ramani, K.V., Computers and Information Management.
• Hunt and Shelly. 1994, Computers and Common sense, Prentice Hall of India.
Course Title: Environmental Studies

Course Objectives:

• The goal of this course is to provide students with the scientific background needed to understand
how the Earth works and how we, as human beings, fit into that. At the end of the course, it is
• expected that students will be able to identify and analyze environmental problems as well as the
risks associated with these problems and understand what it is to be a steward in the
environment, studying how to live their lives in a more sustainable manner.

Student Learning Outcomes:

• Student can recognize the environmental problem associated with development

• Apply the gained knowledge for the environmental conservation and its sustainability
• Demonstrate an integrative approach to deal with environmental issues with a focus on
sustainable environmental management.
• Develop an ability to integrate the disciplines related to environmental concerns.
• Formulate the critical thinking skills for environmental protection

Course Contents/Syllabus:

Module I : Multidisciplinary nature of environmental studies

Introduction, definition and importance of environmental studies, need for public awareness, sensitisation
and participation

Module II : Natural Resources

Types of natural resources, natural resource conservation, Role of an individual in conservation of natural
resources, Equitable use of resources for sustainable lifestyles. 2. Land resources: Land as a resource,
land degradation, man induced landslides, Land resources: soil erosion and desertification. 3. Natural
Resources: Forest resources: Use and over-exploitation, deforestation, case studies. Timber extraction,
mining, dams and their effects on forests and tribal people. 4. Natural Resources: Water resources: Use
and over-utilization of surface and ground water, floods, drought, conflicts over water, dams-benefits and
problems. 5. Natural Resources: Mineral resources: Use and exploitation, environmental effects of
extracting and using mineral resources, case studies. 6. Natural Resources: Food resources: World food
problems, changes caused by agriculture and overgrazing, Food resources effects of modern agriculture,
fertilizer pesticide problems, water logging, salinity, case studies. 7. Natural Resources: Energy resources:
Growing energy needs, Energy resources renewable and non-renewable energy sources, Energy resources
use of alternate energy sources, case studies. 8. Role of individual in conservation of natural resources 9.
Equitable use of resources for sustainable lifestyles.

Module III : Ecosystems

Concept of an ecosystem, 2.Types of ecosystem, 3.Structure and function of an ecosystem, Producers,

consumers and decomposers. 4.Energy flow in the ecosystem, Food chains, food webs and ecological
pyramids. 5.Ecological succession. 6. Introduction, types, characteristic features, structure and function of
Forest ecosystem, Grassland ecosystem and Desert ecosystem, Aquatic ecosystems (ponds, streams,
lakes, rivers, ocean estuaries)

Module IV : Environmental Pollution

Definition Cause, effects and control measures of :- a. Air pollution b. Water pollution c. Soil pollution d.
Marine pollution e. Noise pollution f. Thermal pollution g. Nuclear hazards Solid waste Management :
Causes, effects and control measures of urban and industrial wastes. Role of an individual in prevention
of pollution. Pollution case studies. Disaster management : floods, earthquake, cyclone and landslides

Module V : Social Issues and the Environment

Environment From Unsustainable to Sustainable development Urban problems related to energy Water
conservation, rain water harvesting, watershed management Resettlement and rahabilitation of people; its
problems and concerns. Case Studies Environmental ethics : Issues and possible solutions. Climate
change, global warming, acid rain, ozone layer depletion, nuclear accidents and holocaust.

Case Studies. Wasteland reclamation. Consumerism and waste products. Environment Protection Act. Air
(Prevention and Control of Pollution) Act. Water (Prevention and control of Pollution) Act Wildlife
Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation.
Public awareness.

Module VI: Human Population and the Environment

Population growth, variation among nations. Population explosion – Family Welfare Programme.
Environment and human health.

Human Rights. Value Education. HIV/AIDS. Women and Child Welfare. Role of Information
Technology in Environment and human health. Case Studies.

Module VII: Field Work

Visit to a local area to document environmental assets-river/forest/grassland/ hill/mountain. - Visit to a

local polluted siteUrban/Rural/Industrial/Agricultural. - Study of common plants, insects, birds. - Study of
simple ecosystems-pond, river, hill slopes, etc.

Module VIII: Biodiversity

Introduction - Definition: genetic, species and ecosystem diversity 2. Biogeographical classification of

India 3. Value of biodiversity: consumptive use, productive use, social, ethical aesthetic and option values
4. Biodiversity at global, national and local levels, India as a mega-diversity nation 5. Hot-spots of
biodiversity, 6. Threats to biodiversity: habitat loss, poaching of wildlife, man wildlife conflicts 7.
Endangered and endemic species of India 8. Conservation of biodiversity: In-situ and Ex-situ
conservation of biodiversity 9. Biological Diversity Act, 2002

Text & References:

• Gauba Dhawan and Bisht Environmental Studies, Challenges & Solutions A quick Compendium.
• Somvanshi and Dhupper, Fundamentals of Environmental Studies.
• Kaushik and Kaushik, Fundamentals of Environmental Studies.
• Asthana and Asthana, A textbook of Environmental Studies.
Course Title : INDIVIDUAL EXCELLENCE AND SOCIAL DYNAMICS

Course Objectives:
• To understand attitudes and its relevance with personality
• To relate Emotional Competency with Power of Motivation
• To explain of Values, Ethics & Morality among students
• To discuss cultural and social dynamics

Course Learning Outcomes:

The student will be able to:
• Relate attitudes and its relevance with personality
• Practice emotional Competency with power of motivation
• Apply values, ethics & morality in daily practices
• Demonstrate behavioral skills in social and cultural dynamics

Syllabus

Module I: Understanding Self for Effectiveness

Understanding Personality , Role of Nature and Nurture in Personality Developme , TEA
Model of Self, Component of Self, Real Self, Role Self, Ideal Self,Self-Awareness,Techniques
of Self Awareness – Johari Window and SWOT Analysis of Self, ,Big 5 factor, Meaning and
nature of attitude , Components and Formation of attitude, Importance and relevance of
attitude, Attitudinal Change, Prejudice, Discrimination, Stereotype, Building Positive
Attitude.

Module II: Motivation and Emotional Intelligence

Understanding Emotions , Types of Emotions, Function of Emotions, Positive emotions and
Personal development, Creating healthy organizational climate, Emotional Intelligence –
Meaning, components, Importance and Relevance, Managing Emotions, Motivation;
Meaning, Types of Motivation, Components of Motivation, Source of Motivation

Module III: Social and Behavioral Issues

Social issues in Community, Healthy management of Social Issues:,Social and Psychological
Stigma, Strategies to overcome Social Stigma, Behavioural Problems, Rumors; Social Media,
Electronic Media Nature of Socialization, Types of Socialization Agents of Socialization and
their Contribution, Social Inhibition and Social facilitation

Module IV: Managing Diversity for Peace and Harmony

Individual Differences, Understanding Diversity, Barriers and Challenges in Managing
Diversity, Managing Diversity in Organisation, , Harmony, Pro-Social Behaviour, Social
Change, Sense of pride and standings up for one’s right, Integrity and accountability,
Fundamental duties for a good Citizen.

Module V: Values and Ethics for Personal and Professional Development

Personal values-Empathy, honesty, courage, commitment, Core Values , Values Clarification
& Acceptance, Nurturing Good values, Professional Values-Work ethics, respect for others,
Its role in personality development ., Moral Dilemma’s, Value Prioritization, Learning based
on project work on Scriptures like- Ramayana, Mahabharata, Bible, Quran, Gita etc.

Module VI: Human Interface and Organizational Justice

Types of Judgment (Factual Aesthetic, Moral),Domains in study of Ethics (Applied,
Normative & Meta Ethics), Ethics in Technological Era, Meaning, Types of Organizational
Justice, , Implications of Organizational Justice, Consequences of Organizational injustice

Text & References:

• Organizational Behaviour, Davis, K.
• Hoover, Judhith D. Effective Small Group and Team Communication, 2002,Harcourt
College Publishers
• Dick, Mc Cann & Margerison, Charles: Team Management, 1992 Edition, viva books
• Bates, A. P. and Julian, J.: Sociology - Understanding Social Behaviour
• Dressler, David and Cans, Donald: The Study of Human Interaction
• Lapiere, Richard. T – Social Change
• Lindzey, G. and Borgatta, E: Sociometric Measurement in the Handbook of Social
Psychology, Addison – Welsley, US.
• Rose, G.: Oxford Textbook of Public Health, Vol.4, 1985.
• LaFasto and Larson: When Teams Work Best, 2001, Response Books (Sage), New Delhi
• J William Pfeiffer (ed.) Theories and Models in Applied Behavioural Science, Vol 2,
Group (1996); Pfeiffer & Company
• Smither Robert D.; The Psychology of Work and Human Performance, 1994, Harper
Collins College Publishers
 SEMESTER 3

COURSE TITLE: CROSS CULTURAL MANAGEMENT

Course Objectives:
• The Course Contents provide exposure to the diverse management styles across the globe
and impart understanding of different approaches and each management style.
• It will enable students to identify some of the factors that influence how decisions are
made in cross-cultural management contexts .
• Identify, describe and explain key models used for comparing cultures, critically assessing
the practical value of these in the context of cross-cultural management decision-making.
• An insight about the systems in case of Styles of Management and its impact on the Cross
Cultural Management.
• Integrate and differentiate the various HR issues of Cross Cultural Teams viz North
America, Europe,
• Middle-East, Latin America, CIS and Asia8.

Student Learning Outcomes:

• Students would be able to comprehend International management and Culture. Culture.
Culture.
• Students would also be able to distinguish the practical implications of various models of
cross cultural management.
• Students would be able illustrate the integration of the Styles of Management and its
impact on the Cross Cultural Management.
The students would be able to differentiate & demonstrate the HR issues of Cross Cultural
Teams.

Module I Introduction to Cross Cultural Management

Introduction to the Concept of Cross Cultural Management, Definition of Culture and
Impact of the Culture on International Business, Various Connotations and determinants of
culture, International management and Culture, Comparing Cross-Cultural and
International Management, Implications for International Management .

Module II Modalities of Cross-Cultural Dimensions

Kluckhohn and Strodtbeck`s Cultural Dimension, Hofstede’s Cultural Dimensions,
Trompenaars Cultural Dimensions, Hall and Hall’s Cultural Dimension, . Globe project and
country clusters. The interacting spheres of culture- Professional culture, Functional
Culture and Corporate culture. Managing differences in the cultures of industry, Cultural
challenges in the modern Indian work place.

Module III Styles of Management and its impact on the Cross Cultural Management
Indian style of Management,Japanese Style of Management ,German style of Management,
French Style of Management ,UK Style of Management ,USA Style of Management ,Styles of
Management in African Countries ,Style of Management of Latin American Countries,
Chinese Style of Management, Australian Style of Management.
Module IV : Managing Across Cultures
Culture as a Factor in People's Response to Change, Recognizing the Significance of Shifts in
Culture, How Economic Factors Influence Shifts in National Cultures, How Foreign
Intervention Causes Shifts in Local Cultures.

Module V :Cross - Cultural Communication

Successful communication across the culture, Appropriate communication within and
across the culture, Interpreting contexts for Management communication within and across
the culture, The cross cultural significance of Non verbal communication, Managing the
cultural specific perceptions, Responding to the demographic change.

Module VI HR issues of Cross Cultural Teams

Cultural influences on motivation, Leadership and culture, different leadership styles in
North America, Europe, Middle-East, Latin America, CIS and Asia. Factors influencing IHRM,
Difference between IHRM and domestic HRM: in Staffing, Recruitment and selection,
training and development, performance appraisal and compensation and rewards, Reasons
for using expatriates, Concerns of managing expatriate employees, Relation between
cultural values and team processes, Techniques to design and implement effective
international teams

Text:
• Daniels, J. D. and Radebaugh, L. H. (2004). International Business: Environments and
Operations, 10th Edition. Prentice-Hall, Inc., New Jersey. ISBN: 0-13- 121726-7.
(referred to as D&R)
References:
• Hill, C. W. (2003). International Business: Competing in the Global Marketplace. 4th
Edition.McGraw-Hill. (referred to as H)
• Griffin, R. W. and Pustay, M. W. (2002). International Business: A Managerial
Perspective. FT/Prentice Hall.3rd edition.
• Griffin, R. W. and Pustay, M. W. (2005).International Business.FT/Prentice Hall.4th
edition. Hibbert, E. (1997). International Business Strategy and Operations.
MacMillan Press Ltd.
• Henry, C. M. and Springborg, R. (2001).Globalization and the Politics of Development
in the Middle East.Cambridge University Press.
• Rugman, A. M. and Hodgetts, R. M. (2003).International Business.3rd Ed. Pearson
Education Limited. ISBN: 0-273-67374-2. (referred to as R&H)
• Smith, A. (1937). The Wealth of Nations. New York: The Modern Library.
• Tayeb, M. (2003). International Management: Theories and Practice. Prentice Hall.
• Todaro, M. P. (2000). Economic Development, 7th Edition. Pearson Education
Limited. ISBN: 0-201-64858-X.
COURSE TITLE: FINANCIAL MARKETS AND SERVICES

Course Objectives:

• To explain structure and functioning of financial markets

• To acquaint students with various financial services
• To give an insight into the strategic, regulatory, operating and managerial issues
concerning select financial services
• To familiarize the student with the present status and development taking place in the
financial services sector
• To develop an integrated knowledge of the functional areas of financial services
industry in the real world situation

Student Learning Outcomes: On competition of the course, student shall be able to:
• Explain basic concepts and different types of financial markets & services
• Describe the structure and functioning of financial markets
• Demonstrate their knowledge related to regulatory framework for different markets
& services
• Apply their knowledge in taking decisions related to financial markets and services

Course Contents/Syllabus:

Module I: Introduction to Indian Financial System

Overview of Financial systems In India – Structure, Regulation Role And Functions of

Financial Systems – Financial Instruments – Financial Markets – Capital Markets & Money
Markets – Interlink Between Money Market & Capital Market – Characteristics Of Financial
Markets – Functions Of Stock Exchange – Introduction To Forex.

Module II: Financial Services and Merchant Banking

Role of Financial Services in economic development, Evolution of Financial Services Sector
in India, Merchant banking – pre and post issue management, Underwriting & Regulatory
framework relating to merchant banking in India.

Module III: Venture Capital and Private Equity

Characteristics of Venture Capital Financing, Stages of VC financing, Structure & sources of
VC financing in India, Difference between private equity and venture capital. Pre and Post
money valuations in case of venture capital financing.

Module IV: Leasing, Hire Purchase & Credit Rating

Leasing and Hire Purchase Services, Types of Leasing, Pricing Methodology, Taxation, and
Legal Framework for Leasing and Hire Purchase Companies & Leasing Vs. Buying- NPV,
Consumer Credit, Credit rating -concept of Credit rating, Types of credit rating, Advantages
and Disadvantages of credit rating, Credit rating agencies in India.

Module V: Recent Trends and Use of Technology in Financial Services Sector

Use of technology in various financial markets and services, use of software, emerging
issues and future prospects, KYC, mobile Apps.

Text Reading:
• Khan, M.Y(2017), Financial Services, Tata McGraw Hill, New Delhi.
• Meir Kohn (2018), Financial Institutions and Markets, Tata McGraw-Hill, New
Delhi.

References:
• H.R Machiraju( 2018), Indian Financial Systems, Vikas Publication, New Delhi.
• Gurusamy,S.(2009), Financial Services, Tata McGraw Hill, New Delhi
 COURSE TITLE: ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT

Course Objectives:
The course is oriented to familiarize the students with fundamentals of Production and
Operations Management, and tools and techniques used in taking decisions in operating
and controlling the Production and Service Industries. Further this course will familiarize
the students with Quality Management and Current Quality Tools used in Production and
Service Industries.

Student Learning Outcomes:

On completion of the course the student will be able to:
1. Demonstrate knowledge of fundamental concepts of production and operation
management.
2. Plan decisions in operation and control of production and service units.
3. Develop the knowledge of approaches to operation performance improvement.
4. Understand the functional areas and apply knowledge of business concepts and
functions in an integrated manner.

Course Contents/Syllabus

Module I: Overview of Production and Operation Management

• Brief history of Production and Operation Management, The Service Revolution,
Definition,
• Factors Affecting Operations Management,
• Role- Scope and Function of Production and Operation Management,
• Criteria of Performance for the Production and Operation Management,
• Operation Strategies,
• Effect of Growth of Service Sector on Operations Management
• Real life project in industry based on operation management techniques

Module II: Demand Forecasting

• Qualitative Forecasting Methods (Educated Guess, Consensus, Delphi Method,
Historical Analogy, Market Research),
• Quantitative Forecasting (Linear Regression, Moving Average, Weighted Moving
Average, Exponential Smoothing with Numerical).
 • Analytical tools for DSS for operations management

Module III: Facility Location and Facility Layout

Facility Location

• Factors Affecting Location Decisions,

• Quantitative Techniques in Facility Location (Factor Rating Method, Centre of
Gravity Method, Load Distance Method, Break Even Analysis Method).
• Utilization of GIS in Plant Location.

Facility Layout

• Principles of Facility Layout,

• Types of Layout (Process Layout, Product or Line Layout, Fixed Position Layout),
• Concepts of Line Balancing -No Numerical), Merits and Demerits of Product and
Process Layout

Module IV: Production Planning and Control

• Concepts of Capacity Planning, Aggregate Planning, Master Production Scheduling –
No Numerical.
• Concepts of Push System, Pull System.
• Job Shop Scheduling and its Criteria (Mean Flow Time, Mean Tardiness, Number of
Tardy Jobs - with Numerical),
• Single Processor Job Shop Scheduling (Due Date Method, Shortest Processing Time
Method – with Numerical).
• Concepts of two machines scheduling (Johnson’s Rule) – No Numerical.

Module V: Inventory Management, Supply Chain Management & Logistics

Management

• Inventory Management: Basic Concepts of Inve

• ntory Management, Lead time, Safety Stock, Elements of Inventory Costs, ABC
Analysis, Basic EOQ model
• Just in time system
• Basic concepts of supply chain management
• Basic Concepts of Logistics Management

Module VI : Foundations of Quality

• Foundations of Quality,
• Introduction to TQM
• Concepts of Statistical Quality Control.
 • X (Bar), R chart; c Chart, p Chart – with Numerical.
• Introduction of Acceptance Sampling, – No Numerical
• Concepts of Kaizen, 5S, ISO standards and 6-Sigma,
• Lean Manufacturing,
• TPM
• Guest lecture on issues in operations management by industry expert

Text & References

• Buffa, E.S, Sarin RK,2008, Modern Production/ Operations Management, John Wiley &
Sons

References:

• Chary SN, 2008, Production and Operations Management, McGraw Hill.

Course Title: PRINCIPLES OF ORGANIZATIONAL BEHAVIOUR

Course Objectives:
The course aims to familiarize the students with the behavioral patterns of Human beings
at individual and group levels. This course aims at introducing the students to many of the
basic principles of human behavior that effective managers use when managing individuals
and groups in organizations. This course will acquaint students with the theories of
management and behavior of people in modern organizations as per Industry 4.0. This
course aims at developing the knowledge and skills in leadership, power, communication,
negotiation, change management and conflict management for handling the challenges of
the modern industry characterized by change and technological innovations.

Student Learning Outcomes:

By the end of the course, students will be able to
• Demonstrate and summarize the key concepts and ways of analyzing factors relating to
individuals, groups and organizations.
• Identify and distinguish between different types of learning, personality and motivational
theories.
• Specify the process of group formation and justify the role organizational behavior in
Business settings.
• Understand and grasp the dynamics of groups and team building besides developing a
better awareness of how they can be better facilitators for building effective teams as
leaders themselves.
• Develop theoretical and practical insights and problem-solving capabilities for effectively
managing the organisational change.

Module I Introduction to Organizational Behavior

Organizational Behavior: The concept, Nature and Significance, Factors affecting human
behavior, Disciplines contributing to OB, emerging issues in OB.

Module II Understanding Individual Behavior

Individual Behavior: Personality-concept and determinants; Theories of Personality: MBTI,

Holland’s model; Cattell’s model and Big Five personality factors; Perception: concept,
factors influencing perception; perceptual errors; managerial implications of perception;
Learning: Concept, Learning L T P/S SW/ FW No. of PSDA TOTAL CREDIT UNITS 3 - - 2 3 4
theories: Classical conditioning theory, Operant conditioning, cognitive learning and social
learning theories; Values- concept and Rokeach value survey.

Module III Dimensions of interpersonal Behavior

Interpersonal Dimensions of Behavior; Transactional Analysis, Implications of TA; ,

Importance of Communication and Negotiation in interpersonal relationships; Emotional
Intelligence- Meaning, importance and application in organization, Power: Concept,
determinants, types; Organizational Politics: Tactics, Impression Management.

Module IV Motivation, Attitude, and Leadership

Motivation: concept, significance and theories of Motivation; Attitudes: Meaning,

components, formation. Emotional Intelligence- Meaning, importance and application in
organization, Leadership: Nature and Significance of Leadership, Leadership styles Trait
Theory, Behavioral Theory and Managerial Grid.

Module V Group Behaviour, Conflicts and Organizational Change

Group: Concept, types of groups, stages of group development, Determinants of Group

Behavior; Organizational conflict, Nature and types of conflict, Management of
organizational conflict, Organizational change, Planned change, Resistance to change,
Managing stress during change.

Text:
• Robbins, S. P., & Judge, T. (1992). Essentials of organizational behavior (Vol. 200, No. 1).
Prentice Hall. References
• Luthans Fred, Organizational Behavior, McGraw Hill, 11th Edition, 2001.
• Pareek Udai, Understanding Organizational Behavior, 2nd Edition, Oxford Higher
Education, 2004.
• Aswathappa, K., & Reddy, G. S. (2009). Organisational behaviour (Vol. 20). Himalaya
Publishing House. • Singh, K. (2015). Organizational behaviour: Text and cases. Vikas
Publishing House. • Newstrom, J. W., & Davis, K. (1985). Human behavior at work:
Organizational behavior. New York: McGraw
COURSE TITLE: RESEARCH METHODS FOR MANAGERS

Course Objectives:
• To understand the way in which systematic research can be conducted to describe,
explain, and predict phenomena of interest.
• To develop practical knowledge and skills to understand and carry out research
projects.
• To develop understanding of the basic techniques and tools for conducting research.
• To develop contents and organization of both the written report and oral
presentation for which the research study was done.

Student Learning Outcomes:

On completion of the course the student will be able to:

• Analyse qualitative and quantitative data, and explain how evidence gathered
supports or refutes an initial hypothesis.
• Evaluate critically the quality of research by others
• Formulate research questions designed to test, refine, and build theories
• Identify and demonstrate facility in research designs and data collection strategies
that are most appropriate to a particular research project
• Formulate a complete and logical plan for data analysis for adequately answer the
research questions a probe alternative explanation
• Interpret research findings and draw appropriate conclusions

Course Contents/Syllabus:

Module I Nature and Scope of Research Methodology

Types of research: Exploratory & Conclusive; Research process and steps in conducting
research; Approaches of research: Deductive, Inductive, Qualitative and Quantitative;
Planning a research project: Problem identification and formulation. Research Design:
Exploratory, Descriptive and Experimental.

Module II Research Methods and Data Collection Technique

Research modelling: Types and Stages; Data collection methods: Survey, Observation and
Questionnaire; Questionnaire Design: Steps in constructing a questionnaire, Attitude
measurement; Scaling techniques; Sampling Plan: Sampling frame, sample selection
methods- Probability and non- probability, sample size; Sampling and non-sampling errors;
Editing, tabulating and validating of data.
Project for questionnaire design and data collection for identified research problem.
Module III Data Analyses Techniques
Hypothesis concept, types and formulation; testing of hypothesis procedures: Parametric
tests (z-test, t-test, and F-test) and Non-parametric test (Chi-square test, One-way ANOVA).
Multivariate Techniques: Multi-Dimensional scaling, Data reduction (Factor analysis) and
Cluster analysis. Use of statistical software SPSS 21.0 for data analysis.

Module IV Associative and Predictive Techniques

Introduction to Correlation, Types of Correlation, Coefficient of correlation.
Concepts of Regression, Regression Coefficient, Regression line.
Use of statistical software SPSS 21.0 for data analysis.

Module V Field Project and Report Writing

Pre-Writing considerations, Research report components, Common Problems encountered
when preparing the Research Report. Presenting research report.
Reporting of result and their interpretation in assigned project.

References
1. Cooper D R, Schindler P S and Sharma J K (2012) ; Business Research Methods, McGraw
Hill Education.
2. Bryman and Bell; Business Research Methods, Oxford University Press.
3. Malhotra, Naresh (2007); Market Research, Prentice Hall of India.
4. Churchill, Gilbert A, Lacobucci, Dawn (2008); Marketing Research: Methodological
Foundations, South Western.
5. Panneerselvam R (2006); Research Methodology, Prentice Hall of India.
 SEMESTER 4

COURSE TITLE: FUNDAMENTALS OF ENTREPRENEURSHIP

Course Objectives:
• This course is designed to help students understand the basic nuances of
Entrepreneurship.
• From this course the students will come to know about the motivation behind
entrepreneurship.
• Students undergoing the course will be appraised on how to shape a business idea.
• The course will help students to identify the components of a Business Plan.

Student Learning Outcomes: By the end of this course the student will be able:
• To identify the concept of entrepreneurship, its emergence and its need for society.
• To generate a business idea and diagnose for a new business opportunity.
• To prepare a business plan.
• To identify different institutional support available to the entrepreneur.

Course Contents/Syllabus:

Module I : Basic Concepts of Entrepreneurship

Entrepreneur : The concept of entrepreneur, Distinction between entrepreneur and
manager, Entrepreneurial competencies or traits, Functions of entrepreneurs, Types of
entrepreneurs, Women
entrepreneurs, Entrepreneurship and its role : Role of entrepreneurship in economic
development, Emergence of entrepreneurial class in India, Myths about entrepreneurship.

Module II: Environmental Monitoring and Importance of Business Idea

Motivation to entrepreneurs, Environmental factors affecting entrepreneurship, Creativity
and innovation, Sources of Idea, Idea generation techniques: Brainstorming, Reverse brain
storming, Brain writing, Checklist method, Attribute listing.

Module III: Scanning the Environment

Opportunity Recognition: Identifying the business opportunity: SWOT and PESTEL
analysis, Fundamentals of feasibility plan, Idea selection, Preliminary Screening, Idea and
its importance, Pre-feasibility analysis- Stages of Project Feasibility Analysis-Market,
Technical, Financial, Social and Ecological Analysis

Module IV: Business Plan and Sources of Capital

An introduction to the Business Plan, Components of Business Plan: Marketing plan,
organizational plan, and financial plan. Sources of capital: Debt: Commercial banks,
Institutional finance, private placement; Equity: personal, friends and family. Angel
Financers and Venture capital.

Module V : Institutional Support for Entrepreneurs

MSMED Act 2006, Role of government & its nodal agencies in entrepreneurship
development, Financial assistance and subsidies offered by government and developmental
agencies – DIC, Ministry of MSME, NIESBUD, NSTEBD, Technology Development Board,
EDII.

Text & References:

Text:
• Hisrich, Robert D., Michael P.Peters,Dean A. Sheperd (2007).Entrepreneurship. New Delhi
: The McGraw-Hill Companies. Latest Edition.
References:
• Charantimath, Poornima M.(2009), Entrepreneurship Development Small Business
Enterprises. New Delhi : Dorling Kindersley (India) Pvt. Ltd.
• Desai Vasant.(2007). Fundamentals of Entrepreneurship and Small Business
Management.NewDelhi :Himalya Publishing House.
• Holt, david H. (1992), Entrepreneurship New Venture Creation. New Delhi . PHI Learnings
Private Limited.
Journals
• Emerald emerging market case studies (EEMCS), Emerald
• Harvard Business Review (HBR)
• International Journal of Entrepreneurship & Innovation (IJEI), IP Publishing
• International Journal of Globalisation and Small Business (IJGSB) , Inderscience
• Journal of Business Venturing (JBV) – Elsevier
• Journal of Chinese Entrepreneurship (JCE), Emerald
• Journal of Entrepreneurship in Emerging Economies (JEEE), Emerald
• Journal of Small Business Management (JSBM), Blackwell Publishing
• Technology, Innovation, Entrepreneurship and Competitive Strategy, Emerald
• World Review of Entrepreneurship Management and Sustainability Development
(WREMSD), Inderscience
 COURSE TITLE: PRINCIPLES OF CONSUMER BEHAVIOUR

Course Objectives:
The course will help the students take a holistic view of the buyer; it will help equip them
with knowledge of various models and frameworks to help understand buyer behaviour
and align the knowledge with formulation of appropriate marketing strategies. The
objective is to gain an understanding of the theoretical and conceptual concepts of buyer
behaviour and apply them to real life marketing situations and practices.

Student Learning Outcomes:

The students who successfully complete the course will be able to identify and relate to the
importance of consumer behaviour in the overall marketing process. The graduate of the
course will be better equipped to analyze, review and discuss as to how and why
consumers behave in general and by segments. The students will be able to employ,
illustrate and interpret tools used to uncover underlying aspects of consumer psychology
that runs behind the decision making process The student will be able to apply knowledge
of buyer behaviour to create product, service and marketing ideas in ways that motivate
consumers to act.

Course Contents/Syllabus:

Module I Introduction
Consumer Behaviour: Definition and significance. Understanding consumer and market:
Profile of Indian and Global Consumers. Applications of consumer behaviour knowledge in
marketing Methods of consumer research.

Module II External Influences on Buying Behaviour

Culture: Meaning and Characteristics. 30 Cross Cultural understanding of Consumer
Behaviour. Subculture, Social class, Demographics and social stratification Social Groups:
Meaning and formation of a group, group properties. Family: Lifecycle and its significance
on Consumer Behaviour. Family purchase decision process. Reference group influences on
consumer behaviour and marketing strategy.

Module III Internal Influences on Buying Behaviour

Personality, self concept 30 and Lifestyle and its relevance in consumer behaviour.
Motivation: Nature and role of motives and their significance in marketing. Perception and
Marketing Strategy; Consumer Learning Outcomes and measures of consumer learning
Attitudes: Characteristics, functions and its importance in buyer behaviour. Strategies for
changing attitude and intentions

Module IV Consumer Decision Process

Consumer decision process model Types of consumer decisions. Situational Influences.
Problem Recognition, Search and Evaluation, Purchasing Process. Post-purchase
Behaviour: Post Purchase evaluation, Post-purchase dissonance and Product disposition.

Text & References:

• Schiffman, Leon G / Kanuk, Leslie Lazar, (2010), Consumer Behaviour, PHI,
• Hawkins et al, (2006), Consumer Behaviour. McGraw Hill
• Blackwell et al (2009), Consumer Behaviour, Thomson Publishing
• Solomon (2007),Consumer Behaviour, Prentice Hall
• Loudon, David / Bitta, Albert Della (2008),Consumer Behaviour: Concepts &
Applications, Tata McGraw Hill
COURSE TITLE: OPERATIONS RESEARCH

COURSE CODE: QAM 201

Course Objectives:
This course aims to introduce students to Use operations research techniques for effective
decisions–making, Model formulation and applications that are used in solving business
decision problems.

Student Learning Outcomes:

On completion of this course, a student should be able to
1. Identify and express a decision problem in mathematical form and solve it graphically
and by Simplex method,
2. Recognize and formulate transportation, assignment problems and drive their optimal
solution.
3. Identify parameters that will influence the optimal solution of an LP problem and derive
feasible solution using a technique of O R.

Course Contents/Syllabus:

Module I: Introduction to Operations Research (OR)

Definitions of Operations Research ,
Features of OR and its approach to problem solving; Models and modeling in OR; Methods
for solving OR models; Phases of OR approach to problem solving; Application areas of OR .

Module II: Linear Programming

Linear Programming (LP) and allocation of resources, Structure of LP model, Advantages ,
Assumptions, and Limitations of LP model ; LP model formulation with examples ;
Graphical and simplex method for Solving LP model (Up to three variables – only
maximization), Dual of LP model and its economic interpretation; Standard results on
duality; managerial significance of duality.

Module III : Sensitivity Analysis

Changes in Objective Function, Availability of resources and input-output coefficients;
Addition of an additional variable and constraint

Module IV: Transportation Model

Mathematical model of transportation problem; Feasible Solution Methods: Northwest
Method, Lowest Cost Method, and Vogel’s Method; Optimal Solution: Modified Distribution
(MODI) Method; Unbalanced Transportation Problem and its solution; Degeneracy and its
Resolution; Multiple optimal solutions ; Maximization transportation problem.
Module V: Assignment Model
Mathematical model of assignment problem ; Hungarian method for solving assignment
problem; Unbalanced assignment Problem and its solution; Multiple optimal solutions ;
Maximization assignment problem; Restrictions on assignment ; Travelling salesman
problem.

References:
• Sharma J K (2013), Operations Research: Theory and Applications, Macmillan Pub
India
• Wayne L Winston (2004) , Operations Research: Applications and Algorithms,
Indiana University,
• Taha H A, ( 2009 ), Operations Research: An Introduction, Prentice-Hall of India
COURSE TITLE: SALES AND DISTRIBUTION MANAGEMENT

Course Objectives:
Globalization, increased competition, rapid transformation in communication &
information technology and need for higher level of customer orientation have made sales
and distribution management extremely important. The purpose of this course is to
acquaint the students with the concepts which are helpful in developing and managing
sales force and marketing channels so as to gain competitive advantage. The course is
designed to familiarize students with the concepts, techniques and the practical aspects of
the key decision making variables in distribution channel management.

Student Learning Outcomes:

The student after completion of this course will be able to:- Recognise and demonstrate the
significant responsibilities of sales person as a KEY individual. Describe and Formulate
strategies to effectively manage company’s sales operations. Evaluate the role of Sales
manager and his/ her responsibilities in recruiting, motivating, managing and leading sales
team. Illustrate the fundamentals of Distribution channels, Logistics and Supply Chain
Management.

Course Contents/Syllabus:

Module I: Introduction
Concept, Objectives and functions of Sales Management Evolution of Sales Management
Nature and Role of Sales Manager’s Job The Personal Selling Process Emerging Trends in
Sales Management- Vendor Management, ERP, Sales Automation System. New Means of
Selling.

Module II: Sales Organisation and control

Purpose of Sales Organisation, setting sales organisation, Types of sales organization
structures. Coordinating selling function with other marketing activities, Sales Territory:
Concept and process of devising sales territories. Sales forecasting and Sales Potential,
Sales Forecasting Techniques Sales Budget: Purpose and Procedure Sales Quotas: Concept
and types.

Module III: Managing Sales Force

Concepts of sales force management: Recruitment and Selection of sales personnel. Sales
Training: Areas of sales training: Company specific knowledge, product knowledge,
industry and market trend knowledge, and customer education. Compensating and
motivating sales force. Routing and scheduling of sales force. Sales audit

Module IV: Distribution Channel Strategy

Distribution Channels: Concept, Functions and Types. Distribution channel strategy and
features of effective channel design. Channel Conflict: Concept and stages, conflict
management International distribution strategy

Module V: Logistics and Supply Chain Management

Definition & scope of logistics, Components of logistics. Inventory management decisions:
Concept of EOQ, ROP, JIT, online inventory management Out bound Logistics:
Transportation decision, location and warehousing decisions Concept and scope of Supply
chain management. Components of Supply Chain Management.

Text & References:

• Sales and Distribution Management: Text and Cases; Krishna K. Havaldar, Vasant M.
Cavale Tata Mc-Graw Hill Education. ISBN: 0070611904
• Sales and Distribution Management; Tapan K. Panda and Sunil Sahadev; Oxford
University Press. ISBN: 9780198077046
• Sales Management: Decision Strategy and Cases; Richard R. Still, Edward W. Cundiff
and Norman A.P. Govani; Pearson Education. ISBN: 9788131710890
• Management of Sales Force; Rosann Spiro, William Stanton, Gregory Rich; Tata Mc-
Graw Hill Education. ISBN: 978-0072398878
Journals:
• Harvard Business Review
• International Journal of Sales
• The Journal of Sales and Marketing Journal of Marketing Channels
Suggested Readings:
• Manage Consolidation in the Distribution Channel, Adam J. Fein and Sandy D. Jap,
MIT Sloan Management Review, October 15, 1999
• What the CUSTOMER wants you to KNOW; Ram Charan; Penguin Books India Pvt.
Ltd.
• Organizing and Managing Channels of Distribution, Gary L. Frazier, Journal of the
Academy of Marketing Science, SAGE Publications on January 4, 2008 Harvard
Business Review on Strategic Sales Management
• Harvard Business Review Paperback Series) Paperback – April 12, 2007
COURSE TITLE: FUNDAMENTALS OF PROJECT MANAGEMENT

Course Objectives:

This course seeks to impart basic understanding about project and introductory project
management techniques.

Student Learning Outcomes:

On completion of the course the student will be able to:

• Define various phases in project management.

• Describe elements of a network analysis of projects.
• Demonstrate both forward and backward passes for a project.
• Prepare critical path.
• Calculate the variance of activity times.
• Comply basic project management method in an appropriate work

Course Contents/Syllabus:

Module I: Project Management Concepts

• Concept of project;
• Attributes of a project;
• Project management life cycle;
• Project need identification;
• Defining the project scope

Module II Planning the Work

• Work breakdown structure;

• Time and cost estimation;
• Organisation breakdown structure and Project organisation;
• Cost breakdown structures and Budgeting;
• Activity on Arrow Diagram,
• Numbering the events (Fulkerson’s rule),
• Activity on Node Diagram,
• Critical Path determination;
• Project Gantt Chart;
• Detail Project Report;
 • Project kick-off

Module III: Working the Plan

• Project team;
• Leadership and Project Manager;
• Communication and Conflicts in projects;
• Periodic Progress Review;
• Time management;
• Project Control using Gantt chart;
• Revising the Critical Path and Reallocation of resources

Module IV Project Termination

• Termination processes;
• Project handover and commissioning;
• Project audit; Project final report;
• Project closure:

Texts:

• Meredith & Mantel, Project Management: A Managerial Approach, 8/e, Wiley India
• Pinto, Project Management: Achieving Competitive Advantage, Pearson India

References:

• Kloppenborg, Contemporary Project Management, Cengage Learning

• Nicholas and Steyn, Project Management for Business, Engineering & Technology,
Elsevier
• Kerzner, Project Management, 10/e, Wiley India
 SEMESTER 5

COURSE TITLE: BUSINESS STRATEGY

Course Objectives:
The objective of this course is to let students study an organization’s vision, mission,
inspect principles, techniques and models of organizational and environmental analysis,
discuss the theory and practice of strategy formulation and implementation such as
corporate governance and business ethics for the development of effective strategic
leadership.
The course is designed to expand the student’s capacity to integrate and appreciate the
changes in the environment that shape the strategy of a business and lead to developing a
competitive edge. Being an integrative course, it aims to develop the perspective of
students towards understanding the culmination of different functional areas into building
up of a corporate strategy. The purpose is to expose the students to the various approaches
in crafting business strategy, in a dynamic business environment using analytical tools that
aid in reasoning carefully about strategic options and make sound strategic decisions.

Student Learning Outcomes:

On successful completion of the course, the student will be able to
• Understand the strategic decision-making process in the organization and recognize the
importance of strategic planning for success of an organization.
• Explain the basic concepts, principles and practices associated with strategy formulation
and implementation.
• Analyze and evaluate the firm’s environment and industry competition through insights
into strategic models of successful organizations.
• Develop and acquire cognitive framework to understand and analyse the hyper-turbulent
business environment.
• Study the challenges presented by the environment and design creative and sustainable
business opportunities and strategies.
• Investigate into existing business firms to understand the relevance and implementation
of strategic management process.

Course Contents/Syllabus:

Module 1: Fundamentals of Strategic Management

Introduction to Strategic Planning and Strategic Management Process , Challenges to
Strategic Management and Organizational Adaptation , Strategic Decision Making , Strategic
Direction and Purpose: Mission and Vision , Corporate Governance- Role of the Board of
Directors , Corporate Social Responsibility and Ethical Decision Making.

Module 2: Environment Analysis and Diagnosis

Concept of Environment and its Impact on Strategic Planning ,External Environment
Scanning: Remote Environment , Industry Analysis (Porter’s Approach to Industry
Analysis) , Internal Scanning through Organizational Analysis (Resource Based Approach,
Value Chain Analysis, Benchmarking)

Module 3: Strategic Formulation and Choice

Situation Analysis: SWOT analysis for Strategic Choice , Understanding the Balanced
Scorecard Approach , Formulating Corporate Strategies , Formulating Business Level
Strategies: Porter’s Competitive Strategies , Understanding the Red Ocean and Blue Ocean
Strategies , Strategy Formulation at Functional level , Multi-business Strategy

Module 4: Strategic Implementation and Control

The Implementation Process , Objective, Task setting and Resource Allocation ,
Organization Structure , Leadership and Culture , Strategic Control

Module 5: Strategic Change, Innovation and Entrepreneurship

Managing Strategic Change , Role of Technology and Innovation in Strategy Development ,
Strategic Issues in Entrepreneurial Ventures

Text:
Strategic Management, Formulation, Implementation & Control, Pearce, Robinson and
Mittal (McGraw Hill), (12th Edition)
References:
• Concepts in Strategic Management & Business Policy, Wheelen and Hunger (Pearson),
(13th Edition)
• Crafting & Executing Strategy, The Quest for Competitive Advantage, Thomson,
Strickland, Gamble & Jain (McGraw Hill), (16th Edition)
• Concepts in Strategic Management and Business Policy – Towards Global Sustainability,
Wheelen & Hunger (Pearson), (13th Edition)
• Strategic Management and Business Policy, Kazmi (McGraw Hill), (3rd Edition)
• Corporate Strategy, Lynch (Pearson), (4th Edition)
COURSE TITLE: MARKETING IN DIGITAL AGE

Course Objectives:
The course aims to make students aware about the current state of Virtual world, emerging
digital technologies and have an understanding on online value chain. An attempt will also
be made to understand the legal and ethical implication of the digital world.

Student Learning Outcomes:

At the completion of the course, students will be able to
• Clear understanding about the working of digital marketing and how companies are
cashing upon the virtual world.
• Be aware about the global presence and issues involved in digital marketing viz a viz
strategies used by organization in the digital scenario.

Course Contents/Syllabus:

Module I : Marketing in the Digital World

Overview of digital environment, Internet basics, Concept of markets in virtual world,
Understanding digital customers, The virtual value chain: Marketplace vs. market space,
Marketing 4.0 in the digital economy: Redefining marketing in the digital economy, New
frameworks for marketing in the digital economy

Module II: The Internet Marketing Mix

Internet Marketing Mix: How the digital ‘stuff’ fits into the traditional marketing mix,
Product in the Internet Marketing Mix, Online product presentation building a virtual
brand, Price in the Internet Marketing Mix, Online Distribution, Online Promotion.

Module III : Operational Digital Marketing

Search engine optimization: Keyword selection, On-site optimization, Off-site optimization,
Strategic search engine optimization. Website development: The basics, Content
development, The B2B website, The global web presence. E-commerce: The e-commerce
Websites, Comparison shopping engines, e-marketplaces and third-party shopping
websites. Online Advertising: Programmatic advertising, Online ad formats, Search
advertising, Network advertising, Landing pages. Email marketing: Email newsletters,
Email as a medium for direct marketing and marketing messages. Bluetooth Marketing,
Online Marketing.

Module IV : Social Media and Mobile Marketing

Advertising Online: Engaging Consumers with Web 2.0, Social centricity and the Emergence
of Social-Media Marketing, Blogging, Forums, Consumer reviews and ratings, Social
networking, Social sharing, Strategic marketing on social media, Measure and monitor.
Mobile usage, Mobile Marketing toolkit, Features, Campaign and analytics

Module V: Web Analytics

Data Collection, Key Metrices, Making web analytics actionable, multi channel attribution,
types of tracking codes, mobile analytics, Competitive intelligence.

Text & References:

• Chaffey, Chadwick, Johnston, Mayer, Internet Marketing,3rd edition, 2009, Pearson

Publication
• Strass, El-Ansary, Frost , e-Marketing, 5th edition, Pearson Publication
• Carter-Brooks-Catalano-Smith, Digital Marketing for Dummies, Wiley Publication
• Godfrey Parkin, Digital Marketing: Strategies for Online Success, 2009, New Holland
• Urban, Digital Marketing Strategy: Text and Cases,1/e, 2004 Prentice Hall
COURSE TITLE: MANAGING CUSTOMER RELATIONSHIPS

Course Objectives:

Understanding Customer Relationship Management has become a marketing “mantra” of

businesses over the past one decade. Consumers are hooked to their choices for all 365
days in a year. There is a huge need to en cash these consumes insights. Henceforth,
adoption and implementation of CRM systems truly depicts a transition of the
organizations from product-centric to a more customer-centric approach. The objective of
businesses is no longer to just acquire customers and battle competition in making
customers switch, but the objective is one of acquisition followed by development and
retention, especially of those customers a business deems ``best”.

Student Learning Outcomes:

At the end of the course students will be able to:
To define and explain the principles of CRM. To analyze and illustrate the impact of
relationship marketing and CRM strategies . To appraise the nuances of m-CRM and e-CRM.
To evaluate the overall impact of CRM on business.

Course Contents/Syllabus:

Module I Introduction and Significance of Customer Relationship Management

Definition of CRM Purpose and benefits of CRM, Types of CRM CRM Decisions CRM Model
Understanding Principles of Customer Relationship Relationship Building Strategies
Building Customer Relationship Management by Customer Retention Stages of Retention
Understanding Strategies to Prevent Defection and Recover Customers. CRM Applications.

Module II CRM Process

Introduction and Objectives of a CRM Process Key e-CRM and m-CRM features The CRM
cycle i.e. Assessment Phase Planning Phase The Executive Phase Modules in CRM 4C’s
(Elements) of CRM Process

Module III Managing Customer Relationship

Introduction (Pre Industrial age, Industrial age , Service Economy age, Knowledge Economy
Age), Key Principles of Relationship marketing, Managing the customer as an asset,
Customer Touch points Customer privacy

Module IV : Managing different stages of CRM

Customer Acquisition Strategies, Customer Retention Strategies The add-on-selling,
Customer Equity Customer Metrics Customer loyalty Life time value The value of
measuring customer satisfaction, Conflicts and Customer Complaint Management.

Module V Issues and Challenges in Implementation of CRM

CRM Implementation Road Map, CRM Roadblocks (4P’s), Potential Rewards from CRM
Implementation Future of CRM.

Text & References:

1. William, G. Zikmund, Raymund McLeod Jr.; Faye W. Gilbert (2003). Customer

Relationships Management. Wiley.
2. Mohammed, H. Peeru and a Sagadevan (2004). Customer Relationship Management.
Vikas Publishing House, Delhi.
3. Paul Greenberge (2005). CRM-Essential Customer Strategies for the 21st Century. Tata
McGraw Hill.
4. Alok Kumar, Chhabi Sinha, Rakesh Sharma, Customer Relationship Management –
Concepts and Application 2009, Biztantra.
5. S.Shajahan Relationship Marketing 2009 Tata McGraw Hill 6. Ronald S, 2001,
Accelerating Customer Relationships, Swift, PHI’
COURSE TITLE: FINANCIAL PLANNING

Course Objectives:
• To introduce the students with the concept of financial planning
• To explain investment and financial issues arising from the management of
personal wealth
• To understand & perform simple financial need analysis and explain the
features of various forms of investment available to individuals and outline
their advantages and disadvantages
• To outline the role of retirement & estate planning within the financial planning
process
• To explain tax laws and their use in tax planning

Student Learning Outcomes:

On completion of the course, students shall be able to:

▪ Identify primary areas of personal finance

▪ Analyze an individual’s financial situation
▪ Examine and recommend investment and retirement strategies
▪ Compute personal tax and do tax planning

Course Contents/Syllabus

Module I : Introduction to Personal Financial Planning

Concept of Personal Financial Planning: Need, Significance, Scope; Ethical issues in
Personal Financial Planning; Changing per capita investors. Residential status of
individual, HUF, and company. Real Assets: Investment in Real Assets: Real Estate,
Precious Metals and Other Fixed assets. Their relative merits & demerits. Change in their
returns over the past few years. Financial Assets: Investments in securities: Through IPO,
Secondary Market. Investment in G-sec; Debt instruments, Post Office instruments,
Insurance Policies, Mutual Funds, Certificate of Deposits, Foreign Market.

Module II : Basics of Taxation

Planning for tax considerations, computation of tax implications heads of Income Tax.
Importance of tax planning, Tax evasion and tax avoidance, Individual Taxation Slabs,
Wealth Tax, Gift Tax, Capital Gains Tax, Service tax, Recent Tax saving schemes.

Module III: Liability Planning and Investment Fundamentals

Concept and importance of Life Insurance & Social Security, Health Insurance, Property &
Liability Insurance. Itroduction to Stocks and Bonds, Choosing various investment
avenues as per client profiling.

Module IV: Tax Planning and Retirement Planning

Concept of risk assessment of individual, Introduction to portfolio management,
Retirement planning & investment: Income generation after retirement, liability
management, anticipation of expenses. Investment for major goals: House, Family,
Education, Medical, Reverse mortgage. Their role, significance & growth.

Module V: Recent Trends and developments in Personal Financial Planning

Understanding recent developments in financial sector, use of IT in various services to
the client, concept of re-wired investor, science vs human based advice, growing
importance of analytics and big dada and understanding of new investment environment.

Text Reading:

• Kapoor Dlabay, Les R, Hughes Robert J(2019) Personal Finance, McGraw-Hill,

New Delhi.
References:
• Sinha Madhu (2016), Financial Planning, McGraw-Hill, New Delhi.
• Gitman J. Lawrence, Personal Financial Planning, Cengage Learning, USA.
COURSE TITLE: QUALITY MANAGEMENT

Course Objectives: The objective is to familiarize the students with the concepts of
quality techniques with an aim of managing, controlling and improving quality and
related aspects in any organization. In addition, it aims to provide understanding of basic
knowledge and skill to implement quality measures in any organization.

Student Learning Outcomes: At completion of the course, the students shall be able to

• Explain basic concepts of quality in Manufacturing and Service Systems

• Describe different Quality Management Awards and Frameworks.
• Understand the role of Leadership, Strategic Planning and Customer focus in quality
management
• Explain various quality tools.
• Apply technical system for quality.

Course Contents/Syllabus:

Module I: Introduction to Quality

• Evolution of quality and its dimensions,
• Quality in Manufacturing and Service Systems,
• Strategic Planning and Competitive Advantage,
• The cost of quality and measurement of the return on quality

Module II: Philosophies of Quality Gurus

• The Deming, Juran and Crosby Philosophy
• Brief about philosophy on Quality by - A. V. Feigenbaum, Karou Ishikawa and
Genichi Taguchi
• Quality Management Awards and Frameworks - The Malcolm Balridge National
Quality Award, The Deming Prize, European Quality Award, Rajiv Gandhi National
Quality Award

Module III: Quality Management Systems

• Leadership and Strategic Planning – Leadership for quality, seven management and
planning tools
• Focusing on Customers- The importance of customer satisfaction and loyalty,
understanding customer needs, linking customer information to design,
production, and service delivery, Measuring customer satisfaction
• Process Management- Business processes, Designing work processes, process
Improvement (Kaizen, Deming Cycle, creative problem solving), Breakthrough
Improvement (Benchmarking, Reengineering)
Module IV: Statistical Process Control
• Seven quality tools- Flow Charts, Check Sheets, Histograms, Pareto Analysis, Cause
and Effect Diagram, Scatter diagram and Control charts
• Acceptance Sampling, OC curve
• Quality Control Measurements
• Control charts for variables data – x bar, r and s charts
• Control charts for attribute data –p, np c, and u charts
• Designing and Analyzing Control Charts

Module V: Technical System for Quality

• Six Sigma- Statistical basis for six sigma,

• Six sigma methodology-Define, Measure, Analyze, Improve, Control (DMAIC)
• Design for Quality – Quality Function Deployment
• Design for six sigma -Define, Measure, Analyze, Design and Verify process (DMADV)
• Design Optimization-Taguchi Loss function , Design Failure Mode and Effects
Analysis (FMEA)
• Introduction to Quality Management Standards: The ISO 9001:2000 Quality
Management System Standard, The ISO 14001:2004 Environmental Management
System Standard, ISO 27001:2005 Information Security Management System
• Use of Analytics in Quality Management
• Real life quality management cases by industry experts.

Text & References:

References:
• Evans, James R., Lindsay, William M., (2011), The Management and Control of
Quality, 8th Edition, Cengage Learning
• Dale, Barrie G., Wieley, Ton Var Der, Iwaarden, Jos Van., Managing Quality, 5th
Edition, Wiley India
• Subburaj Ramasamy, (2008), Total Quality Management, Tata McGraw Hill
Education, India
 SEMESTER 6

COURSE TITLE: BRAND MANAGEMENT

Course Objectives:

The objective of this course is to help the students to outline and appraise the theoretical
concepts of branding a product. This course enables students to gain valuable knowledge,
broader perspectives, and strategic insights of the concept of a brand as an identifiable and
differentiated good or service.

Student Learning Outcomes:

• To identify the role of the branding strategy and its integration with the organization’s
overall strategy.
•To produce a brand strategy and formulate action plan for implementation.
• To interpret the implications of managing brands for sustainable competitive advantage.

Course Contents/Syllabus:

Module I :Introduction

• Meaning and importance of brands.

• Brands v/s products.
• Challenges and opportunities of branding.
• Brand management process.
• Role of CRM in building brands.

Module II: : Brand equity

• Concept of Brand Equity

• Sources of brand equity.
• Customer Based Brand Equity,
• Brand identity prism,
• Brand Building
• Concept of Cult brandS
• Implications of brand building.

Module III: Brand Marketing

• Criteria for choosing Brand elements.
• Brand nomenclature
• Brand positioning, basis & considerations
• Integrated marketing communication.
 • Celebrity endorsements
• Concept of Internal branding, Brand mantras, co-branding
Brand audits.

Module IV: Brand Performance and Branding strategies

• Brand value chain,

• Brand hierarchy.
• Designing branding strategy.
• Brand extension: Concept, Advantages and disadvantages.
Evaluating opportunities of brand extension.

Module V: Managing Brands

• Reinforcing Brands.
• Brands revitalization
• Managing brands internationally,
• Advantages and disadvantages of global marketing.
Contribution of technology in branding

Text & References:

• Keller Kevin Lane, Strategic Brand Management: Building, Measuring and Managing
Brand Equity, Second Edition, Prentice Hall.
• Jean Noel Kampferer, Kogan Page, Strategic Brand Management, Second Edition
• Richard Elliott, Lary Percy, strategic brand management, oxford university press, third
edition
• S. Ramesh Kumar, Managing Indian brands, Vikas publication, second edition

Journal

• IUP Journal of Brand Management

• Brand Reporter
 COURSE TITLE: FUNDAMENTALS OF INTERNATIONAL HUMAN RESOURCE
MANAGEMENT

Course Code: HR305

Course Objectives:

The objective of this course is to familiarize the students with the diversity of HRM in an
international context and the key HR challenges facing organizations working
internationally. This course emphasizes on developing a theoretical grasp of issues and
problems and an understanding of practical implications of various theories of human
behavior at work. This course aims at introducing the students to many of the basic
principles of human behavior that effective managers use when managing individuals and
groups in organizations within a global environment. This course will acquaint students
with the theories of behavior of people in modern global organizations.

Student Learning Outcomes:

By the end of the course students will demonstrate proficiency in the concept of
international human recourse management, apply theories and practice the same through
assignments. Recognize and analyze various issues and practices pertaining to the major
HRM functions within the context of multinational environment. Students will identify and
review the skills for recruiting and selecting staff for international assignments,
multinational performance management, compensation system and international Labour
Relations.

Course Contents/Syllabus:

Module I Internationalization
Introduction to IHRM Definition, reasons for going global, Features, elements Approaches
to IHRM, Difference between IHRM and Domestic HRM, Reasons for emergence of IHRM,
Model of IHRM, Internationalization of HRM, Domestic and International HRM, Factors
influencing the global work environment, expatriation-repatriation, Women Expatriates.

Module II Strategic Human Resource Management

Strategic HRM , Strategic IHRM, Integrating the business and HR strategies, Formulating
HR strategy, Relationship between International Strategy and SIHRM, International
Transfer and repatriation strategies, Problems of Repatriation, rewards in the
international context, Global work-life management,

Module III Cross-Cultural Management

Introduction to Culture - Key Concepts, Determinants of Cultural Identity, Cultural
diversity, Study the impact of culture on employee behavior and business operations,
Culture Shock and ways to overcome it, Frameworks for Mapping the Culture, Concept of
Geert Hofstede value dimension framework, Approaches to Understanding Cultural
Diversity: Achieve global model, Halls and Halls cross cultural.

Module IV International Recruitment, Training and Rewards

Approaches of Recruitment: Ethnocentric, Poly-centric, Regio-centric ,Geo-centric ,
advantages and disadvantages of different selection methods, different approaches to
multinational staffing decisions ,Latest recruitment methods using head-hunters, cross-
national advertising, erecruitment; Selection criteria and techniques, use of selection tests,
interviews for international Selection, international staffing issues, Global Staffing
Practices: Japan, USA, China, France, Britain, Training Global executives, Pre departure
Training, Diversity training:ASKE Model, Repatriate training, International trends in
Rewards and recognition of employees

Module V Management and Compensation in International Business

Compensation In international perspective, the framework and practices in countries, key
components of international compensation, Approaches to international compensation,
global compensation: emerging issues. issue of double taxation, International Labour laws
an overview, HRM Practices & Emerging Trends: North America, South America, Europe,
China, Middle East , Japan, Canada .

Text & References:

• Dowling, Peter; Title: International human resource management - Managing people in a

multinational context; Publisher: Thompson.
• Bhatia S K,Title :International Human Resource Management-a global perspective:
Publisher: Deep & Deep Publications Pvt.Ltd References:
• By Monir H. Tayeb International Human Resource Management: A Multinational
Company Perspective, Oxford University Press.
• By Paul Sparrow, Chris Brewster, Hilary Harris; Pub. Taylor and Francis, Globalizing
Human Resource Management; Oxford University Press.
 COURSE TITLE: FUNDAMENTALS OF RETAILING

Course Objectives:

This course is designed to give a thorough idea about Retail practices in India and other
parts of the World by integrating dynamics of Retail environment with the theoretical
framework. It introduces the field of retailing, the basics of retail formats, the importance
of building and maintaining retail stores.

Student Learning Outcomes:

At the completion of this course, students will be able to:- Comprehend Retail concepts
and situations in a beneficial manner Develop strategic perspective to understand retail
Explore the possibility of a full time career in Retail Management

Course Contents/Syllabus:

Module I INTRODUCTION TO RETAILING

Nature scope and importance of Retailing, A Retailer’s Role in Distribution Channel,

Functions Performed by Retailers Retail Environment and its influence on retailing viz
demographic changes, Lifestyle changes, Technological Changes, Classification of
Retailers, Trends in Retailing, Multichannel in Retailing, Introduction to Rural retail

Module II CONSUMER BEHAVIOUR IN RETAILING

Consumer Behavior in Retailing, Buying decision process in Retailing, Types of Buying

decisions, Factors influencing buying behaviour, Market Segmentation for Retailing:-
Criteria for evaluating market segments, Approaches for segmenting markets

Module III STORE LOCATION & STORE LAYOUT

Retail Locations: - Concept & Importance, Type of Locations:-Unplanned Retail Locations,

Planned Retail Locations, Site Selection, Trading Area. Store Layout : Concept & Types of
Store Layout , Traffic management

Module IV MERCHANDISE MANAGEMENT

Concept of Merchandise Management , Evolution of Merchandising ,Merchandiser Role &
Responsibilities ,Buyer Role & Responsibilities Buying Cycle, Buying for Chain Stores ,
Buying for Non-Store Retailers Understanding Private Labels

Module V VISUAL MERCHANDISING & CUSTOMER SERVICE

Meaning, Atmospherics, Merchandise Presentation. Customer Service in Retail &

Advantages through Customer Service, Customer Loyalty Programmes.

Text & References:

• Bajaj, Tuli & Srivastava, (2010) Retail Management- Oxford University Publications.
• Ogden & Ogden , Integrated Retail Management- Biztantra Publications.
• Gibson G Vedamani, Retail Management: Functional principles & practices- (Jaico
Publishing House)
• Swapna Pradhan ,Retailing Management ,Tata –Mcgraw hill Publications