G7 MIDIRE- GENET

KIDS GAME ZONE

Business Plan

To be implemented in Addis Ababa City Administration Lemi Kura Sub city,

Wereda 14, Yekabado Condominium site.

Prepared by: -Ato, DemelashGebre

Owner: G7 Midire- Genet Yegara Menoria Betoch Mahiber

March 11, 2022

Addis Ababa
NOTE TO READERS:

This Draft Business Plan was developed by G7 Midire- Genet Yegara Menoria Betoch Mahiber in
consultation with Ato, Demelash Gebre assisting with the planning for its new G7 Midire- Genet
Kids Game Zone. The purpose of the plan is to provide stakeholders with a clear and transparent
detailing of all aspects relating to the new Kids Game Zone. The intent of this plan is not to remain
static over time, but to continue to change and adapt as more information is gathered. Therefore,
the Association fully expects that there will be changes to this business plan in the future.
Legal Page

Confidentiality Agreement

The undersigned reader acknowledges that the information provided by _______________ in this
business plan is confidential; therefore, reader agrees not to disclose it without the express written
permission of _______________.

It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means
and that any disclosure or use of same by reader may cause serious harm or damage to
_______________.

Upon request, this document is to be immediately returned to _______________.

___________________
Signature

___________________
Name (typed or printed)

___________________
Date

This is a business plan. It does not imply an offering of securities.

 Table of Contents

1.0 Executive Summary .............................................................................................................................. 1

Chart: Highlights i ................................................................................................................................ 2

1.1 Objectives ......................................................................................................................................... 3

1.2 Mission .............................................................................................................................................. 3

1.3 Keys to Success................................................................................................................................. 3

2.0 Company Summary .............................................................................................................................. 5

2.1 Company Ownership ........................................................................................................................ 6

2.2 Start-up Summary ............................................................................................................................. 6

Table: Start-up .................................................................................................................................... 6

Chart: Start-up ..................................................................................................................................... 7

3.0 Services ................................................................................................................................................. 8

4.0 Market Analysis Summary ................................................................................................................. 10

4.1 Market Segmentation ...................................................................................................................... 10

Table: Market Analysis ..................................................................................................................... 10

Chart: Market Analysis (Pie) ............................................................................................................ 11

4.2 Target Market Segment Strategy .................................................................................................... 11

4.3 Service Business Analysis .............................................................................................................. 12

4.3.1 Competition and Buying Patterns ............................................................................................ 12

5.0 Strategy and Implementation Summary.............................................................................................. 13

5.1 SWOT Analysis .............................................................................................................................. 13

5.1.1 Strengths .................................................................................................................................. 13

5.1.2 Weaknesses .............................................................................................................................. 14

5.1.3 Opportunities............................................................................................................................ 14

5.1.4 Threats...................................................................................................................................... 14

5.2 Competitive Edge............................................................................................................................ 14

5.3 Marketing Strategy.......................................................................................................................... 15

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 Table of Contents

5.4 Sales Strategy .................................................................................................................................. 15

5.4.1 Sales Forecast........................................................................................................................... 16

Table: Sales Forecast .................................................................................................................... 16

Chart: Sales Monthly .................................................................................................................... 16

Chart: Sales by Year ..................................................................................................................... 17

6.0 Management Summary ....................................................................................................................... 18

6.1 Personnel Plan................................................................................................................................. 19

Table: Personnel................................................................................................................................ 19

7.0 Financial Plan...................................................................................................................................... 20

7.1 Start-up Funding ............................................................................................................................. 20

Table: Start-up Funding .................................................................................................................... 20

7.2 Important Assumptions ................................................................................................................... 21

7.3 Break-even Analysis ....................................................................................................................... 21

Table: Break-even Analysis .............................................................................................................. 21

Chart: Break-even Analysis .............................................................................................................. 21

7.4 Projected Profit and Loss ................................................................................................................ 22

Table: Profit and Loss ....................................................................................................................... 22

Chart: Profit Monthly ........................................................................................................................ 23

Chart: Profit Yearly........................................................................................................................... 23

Chart: Gross Margin Monthly ........................................................................................................... 24

Chart: Gross Margin Yearly.............................................................................................................. 24

7.5 Projected Cash Flow ....................................................................................................................... 25

Table: Cash Flow .............................................................................................................................. 25

Chart: Cash........................................................................................................................................ 26

7.6 Projected Balance Sheet .................................................................................................................. 26

Table: Balance Sheet......................................................................................................................... 26

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7.7 Business Ratios ............................................................................................................................... 27

Table: Ratios ..................................................................................................................................... 28

Table: Sales Forecast .................................................................................................................................. 1

Table: Personnel.......................................................................................................................................... 2

Table: Personnel.......................................................................................................................................... 2

Table: Profit and Loss ................................................................................................................................. 3

Table: Profit and Loss ................................................................................................................................. 3

Table: Cash Flow ........................................................................................................................................ 4

Table: Cash Flow ........................................................................................................................................ 4

Table: Balance Sheet................................................................................................................................... 5

Table: Balance Sheet................................................................................................................................... 5

Page 3
Table of Contents

Page 1
 G7 Midire- Genet Kids Game Zone's Business Plan 2022

1 Executive Summary
This plan has been prepared to provide the reader with information about G7 Midire- Genet Kids
Game Zone - Child Fun Center, including business structure, company goals, projected growth,
venture capital requirements, start-up costs, an investment analysis and the industry trends.

G7 Midire- Genet Yegara Menoria Betoch Mahiber has identified the family entertainment
industry as its primary interest and to that end the Association has focused its efforts on the
development of one or more family entertainment centers to provide quality family entertainment
activities to the communities in the Yeka-Abado Condominium area.

Families are spending more time together and are looking for alternative recreational activities to
participate in together. In light of recent events and perceived dangers of travel, families are
looking more and more in their own areas for these recreational activities. G7 Midire- Genet Kids
Game Zone is being created to fill this niche in the Yea-Abado Condominium area.

G7 Midire- Genet Kids Game Zone will offer young families in Yeka-Abado Condominium Site
and the surrounding area a quality family recreation center, play areas for children ages 2 to 15.
All equipment is safety-tested and approved; employees are trained in child safety and first aid.
Parents will have special seating areas where they can watch their children play actively and
safely, even in the coldest, darkest time, and can purchase snacks and drinks from a limited
selection while they wait.

G7 Midire- Genet Yegara Menoria Betoch Mahiber (owner) is a corporative association founded
in 2010 with more than 300 members, the association manages 3 G+7, 7 G+4 and 3 communal
and has over The association also
has well developed organizational structure. For this new business the Association will develop
the new committee called Business and Development (Nigidn ena Limat) so the association will
capable of handling the sales/management, finance/administration and safety/customer relations
areas, respectively.

1 Executive Summary | G7 Midire- Genet Yegara Menoria Betoch Mahiber