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PURPOSIVE COMMUNICATION Notes

Purposive Communication is a three-unit course that develops students' communication skills and cultural awareness through multimodal tasks. It provides opportunities for students to communicate effectively with multicultural audiences in local or global contexts. The course equips students with tools to critically evaluate texts and emphasizes conveying messages responsibly due to the power of language and images. Students gain knowledge, skills, and insights that can benefit their academic work, chosen disciplines, and future careers as they produce oral, written and audio-visual outputs for various purposes.

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35 views

PURPOSIVE COMMUNICATION Notes

Purposive Communication is a three-unit course that develops students' communication skills and cultural awareness through multimodal tasks. It provides opportunities for students to communicate effectively with multicultural audiences in local or global contexts. The course equips students with tools to critically evaluate texts and emphasizes conveying messages responsibly due to the power of language and images. Students gain knowledge, skills, and insights that can benefit their academic work, chosen disciplines, and future careers as they produce oral, written and audio-visual outputs for various purposes.

Uploaded by

Trisha Mae Devera
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PURPOSIVE COMMUNICATION

Purposive Communication is about writing, speaking, and presenting to different audiences and for
various purposes. (CMO 20 s 2013). It is a three-unit course that develops students' communicative
competence and enhances their cultural and intercultural awareness through multimodal tasks that
provide them opportunities for communicating effectively and appropriately to a multicultural
audience in a local or global context. It equips students with tools for critical evaluation of a variety
of texts and focuses on the power of language and the impact of images to emphasize the
importance of conveying messages responsibly. The knowledge, skills, and insights that students
gain from this course may be used in their other academic endeavors, their chosen disciplines, and
their future careers as they compose and produce relevant oral, written, audio-visual and/or web-
based output for various purposes.

Chapter 1 : COMMUNICATION PROCESS, PRINCIPLES, AND ETHICS

A. Components of Communication
The communication process is made up of four key components. Those
components include encoding, medium of transmission, decoding, and feedback.
There are also two other factors in the process, and those two factors are
present in the form of the sender and the receiver.

B. The Communication Process

Communication – a process by which people send messages or exchange ideas or


thoughts with one another in a verbal and non- verbal manner.
– comes from the Latin word “communicare” meaning to share, to unite, or to
have things in common – “communis” means commonness
C. Principles of Communication

D. Types of Communication according to Mode

A mode, quite simply, is a means of communicating. According to the New


London Group, there are five modes of communication: visual, linguistic,
spatial, aural, and gestural.

A mode is different from a medium, which is the substance through which


communication is conveyed. Examples of a visual medium, for instance, would
be photography, painting, or film.

1. Visual
The visual mode refers to the images and characters that people see.

2. Aural
 involves the transmission of information through the auditory sensory system
—the system of speaking and hearing. It usually encompasses both verbal
communication and paralinguistic communication to convey meaning.

The aural mode is focused on sound including, but not limited to, music, sound
effects, ambient noises, silence, tone of voice in spoken language, volume of
sound, emphasis, and accent.

3. Gestural
The gestural mode refers to the way movement is interpreted. Facial
expressions, hand gestures, body language, and interaction between people are
all gestural modes.
- Important in face to face conversations

4. Linguistic
refers to written or spoken words. The mode includes word choice, the
delivery of written or spoken text, the organization of words into sentences
and paragraphs, and the development and coherence of words and ideas.

-is not always the most important mode; this depends on the other modes at
play in the text, the type of text, and other factors.

- probably the most widely used mode because it can be both read and heard
on both paper or audio. The linguistic mode is the best way to express details and
lists.

5. Spatial

The spatial mode, as the name implies, refers to the arrangement of elements in
space. It involves the organization of items and the physical closeness between
people and objects.

A good example of the spatial mode might be the different ways in which chairs and
desks are arranged in a classroom.

E. Types of Communication According to Context

F. Types of Communication According to purpose and style

G. Ethics of Communication
Communication Ethics is how a person uses language, media, journalism, and creates
relationships that are guided by an individual's moral and values. These ethics consider
being aware of the consequences of behavior and consequences; it's to “respect other
points of view and tolerate disagreement”.

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