BRAND IDENTITY 2022

Verbal Identity 03
Mission

Logo 05

Table of Colours
Typography
11

Contents
13

Branding 16

Stationary 19

Imagery 22

Brand Lookup 25

Email Signature 30
Verbal Identity 2022

Verbal
Identity
Brand Identity 03
 MISSION
I see myself as a self-taught jewellery making enthusiast. I want
to show people how easy and fun it is to make jewellery and how
it can give people a sense of achievement and satisfaction. I
want to share my jewellery enthusiasm with others and help
people make pieces of sentimental value that can be passed on
through the generations. I resource ethical materials such as
recycled silver and gold to make my jewellery. All my packaging
is recyclable and try to keep my practices as ethical and sustainable
as possible.

I want to hold workshops in trendy locations to attract my ideal

customer. I would like to teach wax carving to make your own
ring that will be sent away for casting and hand finished, polished
by myself and returned to the customer. Or one to one sessions
in my garden studio.

04
Logo 2022

Logo

Brand Identity 05
Logo 2022

Our
Logo
Our Logo consists of wordmark.
Our logo is minimal and sharp.

Brand Identity 06
Logo 2022

Exclusive
Zone
To ensure legibility, keep a minimum clear
space around the logo. This space isolates the
logo from any competing graphic elements
that might conflict with.

We’re using the ‘G’ height to keep the same

space above, underneath, as well as on the
sides.

Brand Identity 07
Logo 2022

Minimum
Size
Our Logo consists of wordmark.
Our logo is minimal and sharp.

150 px minimum width. 250 px minimum width.

Brand Identity 08
Logo 2022

Logo
Variation

Brand Identity 09
Logo 2022

Don’t change the colors Don’t rotate the logo

Brand
Misuse

Don’t use gradient Don’t change the format

Don’t compress Don’t stretch

Brand Identity 10
Colors 2022

Colours

Brand Identity 11
Colors 2022

#D5ECF0 #0B3449 #A77D02 #F39996 #214269

Brand Identity 12
Typography 2022

Typography

Brand Identity 13
Typography 2022

Montserrat

Aa
Regular SemiBold
AaBbCcDdEeFfGgHh AaBbCcDdEeFfGgHh
IiJjKkLlMmNnOoPpQq IiJjKkLlMmNnOoPpQq
R r S sT t U uV v W wX x Y yZ z RrSsTtUuVvWwXxYyZz
0123456789 0123456789

Bold
AaBbCcDdEeFfGgHh

Brand IiJjKkLlMmNnOoPpQq
RrSsTtUuVvWwXxYyZz

Typography 0123456789

Aa
Josefin Sans Regular SemiBold
Our typefaces are Montserrat and Josefin Sans. AaBbCcDdEeFfGgHh AaBbCcDdEeFfGgHh
IiJjKkLlMmNnOoPpQq IiJjKkLlMmNnOoPpQq
Additionally, we use various weights of R r S sT t U uV v W wX x Y yZ z RrSsTtUuVvWwXxYyZz
Montserrat to achieve hierarchy in our
typography. 0123456789 0123456789

Bold
AaBbCcDdEeFfGgHh
IiJjKkLlMmNnOoPpQq
RrSsTtUuVvWwXxYyZz
0123456789

Brand Identity 14
Typography 2022

Brand
Typography Brittany
AaBbCcDdEeFfGgHh

Aa
Our scripted typeface is Brittany. IiJjKkLlMmNnOoPpQq
R r S sT t U uV v W wX x Y yZ z
0123456789

Brand Identity 15
Typography 2022

HEADLINE STYLE 1
Montserrat Bold
Size 36
Titlecase + All Caps
Tracking: Optical, 0
Leading: ~20% of height of
the total headline

Typography HEADLINE STYLE 2 HEADLINE STYLE 3

Hierarcy Montserrat Semi-Bold

Size 24
Montserrat Medium
Size 18
Sentence Case Sentence Case
Tracking: Optical, 0 Tracking: Optical, 0
Leading: 110% of point size Leading: 120% of point size

H1
BODY COPY
Montserrat/Silk Serif Regular Header 1 text size 36
Size 12
Sentence case
Tracking: Optical, 0
Leading: 120% of point size
H2 Header 2 text size 24
CTA
H3 Header 3 text size 18
Montserrat Bold
Body text size 12
All caps
Tracking: Optical, 0

Brand Identity 16
Branding 2022

Our
Branding
Brand Identity 17
Stationary 2022

Stationary

Brand Identity 20
imagery 2022

Imagery

Brand Identity 23
Imagery 2022

Brand Identity 24
Imagery 2022

Brand Identity 25
Brand Lookup 2022

Brand
Lookup
Brand Identity 26
Brand Lookup 2022

Social
Lookup

GeminiJewellery GeminiJewellery

Brand Identity 29
Email Signature 2022

Email
Signature
Brand Identity 30
Andrea Balzano
Manager
-
T (123) 456 7890
M (123) 456 7890
-
P.O. Box 27002
Milano 20147, ITALY