Transcript for test 16

Section 1

Advisor: Good morning! How can I help you?

Student: Good morning. I …. I understand you help students fix up with host families.

Advisor: That’s right. Are you interested in….?

Student: Yes.

Advisor: Well, Please sit down and I’ll just take a few details.

Student: Thank you.

Advisor: Right now.. What name is it?

Student: Jenny Chan.

Advisor: Can you spell that please?

Student: Yes. J-E-N-N-Y-C-H-A-N.

Advisor: Right . . . and what is your present address?

Student: Sea View Guest House. 14 Hill Road.

Advisor: OK, and do you know the phone number there?

Student: Yes . I have it here. ummm 2237676, but I'm only there after about 7 pm.

Advisor: So when would be the best time to catch you?

Student: I suppose between 9 and... let me see. half-past, before I leave for the college.

Advisor: Great . . . and can I ask you your age?

Student: I've just had my nineteenth birthday.

Advisor: And how long would you want to stay with the host family?

Student: I'm planning on staying a year but at the moment I'm definitely here for four months
only. I have to get an extension to my permit.
Advisor: You're working on it?

Student: Umm...

Advisor: Fine . . . and what will be your occupation while you're in the UK?

Student: Studying English?

Advisor: And what would you say your level of English is?

Student: Umm. Good, I think I'd like to say 'advanced' but my written work is below the level of
my spoken. So I suppose it's intermediate.

Advisor: mm...Certainly your spoken English is advanced. Anyway, which area do you think you
would prefer?

Student: Ummm. Well I'm studying right in the centre but I'd really like to live in the north-west.

Advisor: That shouldn't be a great problem ... We usually have lots of families up there. And do
you have any particular requirements for diet?

Student: Well, I'm nearly a vegetarian . . . not quite.

Advisor: Shall I say you are? It's probably easier that way.

Student: That would be best.

Advisor: Anything about your actual room?

Student: I would prefer my own facilities — 'en suite', is that right? And also if it's possible a TV
and I'd also like the house to have a real garden rather than just a yard, somewhere I could sit
and be peaceful.

Advisor: Is that all?

Student: Well . . . I'm really serious about improving my English so I'd prefer to be the only guest
if that's possible?

Advisor: No other guests ... Yes, you get more practice that way. Anyway, obviously all this is
partly dependent on how much you're willing to pay. What did you have in mind?

Student: I was thinking in terms of about £60—£80 a week, but I'd go up to a hundred if it was
something special.
Advisor: Well I don't think we'd have any problems finding something for you.

Student: Oh, good.

Advisor: And when would you want it for?

Student: I'd like to move in approximately two weeks.

Advisor: Let me see, it's the 10th today ... So if we go for the Monday, it's the 23rd of March.

Student: Yes

Advisor: Right. Good. And if I could ask one last question…………...

Section 2

Good evening everyone and thank you for coming to the Soccer Club meeting. It's good to see
so many parents and children here tonight and I know you are looking forward to a great football
season. Now I'd like to take a few minutes to tell you about some changes to the Soccer Club
for the coming season.
Now, this season we'll be playing all our matches for both the junior and senior competitions at
King's Park, instead of Royal Park, which was used last season.
Now for meetings, we're going to use the club house in King's Park, and the next meeting will be
held in the clubhouse on the 2nd of July.
As usual, we hope to begin the season with a picnic next Saturday at the clubhouse. Please try
and come to the picnic as it's always good fun. The last week of the season we usually have a
dinner and presentation of prizes to the players, and more information about this will be given to
you later in the season.
This season we have more teams than ever. We hope to have ten teams, instead of five, in the
junior competition and they will play on Saturday mornings, beginning at 8.30 a.m. Training
sessions will be held in King's Park on Wednesday afternoons for the juniors and they will be
wearing red shirts again this year. In the senior competition, there'll be four teams, the same as
last year, and their games will be played on Saturday afternoons starting at 2.30. Oh! No sorry,
it will be a 2 o'clock start, and the training session for seniors is planned for Sunday afternoons.

Now I'd like to introduce you to the new committee for the Soccer Club for this season. Firstly,
let me welcome Robert Young, the new President, who will manage the meetings for the next
two years. Robert's son has been playing football with the dub for over five years now, and
many thanks to Robert for taking on the job of President.
Next we have Gina Costello. She's the treasurer, and she will collect the fees from you for the
season. Please try and give Gina your fees as early as possible in the season, as the dub
needs the money to buy some new equipment.
Then there's David West who has volunteered to be the club secretary, and one of the many
jobs he will have is to send out newsletters to you regularly. If you have any information that
may be useful. please let David know so that it can be included in these newsletters.
Also I'd like to introduce you to Jason Dokic who is the Head Coach. For all the new members
here tonight. This is the third year that Jason has been with us as Head Coach, and we are very
lucky to have such an experienced coach and former player at our club. He will continue to
supervise the teams, at training sessions and on match days.
Now before we finish and have some refreshments, does anyone have any questions they'd like
to ask the new committee?

Section 3

Bill: Hi Ann, how's it going?

Ann: I'm going mad! I haven't even started preparing my talk for tomorrow's Political Science
class.

Bill: Me neither..

Ann: I've been so busy looking after my mum.

Bill: She's still ill?

Ann: Yeah. The doctor says I should get someone to do all her cooking and cleaning for another
week or so. But we can't afford to employ someone to help her. The neighbours are all too busy.
it's not that I'm too busy with my other classes.

Bill: That’s really tough. I've got no excuses for not being prepared. Too much time playing
computer games.

Ann: . How many times have I told you!

Bill: I know, I know. But at least I've got a topic.

Ann: Which is?

Bill: Well, it's about an experiment, in Los Angeles I think, that l read about in Social Studies at
high school. It's about how wearing a uniform can change people's personalities. This professor
got a lot of his students to agree to take part in an experiment during the summer vacation, but
he wouldn't tell them anything about it.

Ann: Can you remember the professor's name?

Ann: Well, at least you've got the most important thing, a topic. I haven't even got that. So what
happened in this experiment?

Bill: Well, the prof. got the local police to cooperate. One night they went to about twenty
students and arrested them. Poor guys didn't have a clue what for.

Ann: And they didn't know it was the experiment they had volunteered for?

Bill: They had no idea. And it had been weeks since they volunteered for the experiment.
Anyway, the cops took them to a school building that had been made to look like the inside of a
prison or a police station. Can't remember.

Ann: It's not important. And what happened then? Did they get charged or something?

Bill: Don't know. They must have been told something, but that's not the main thing.

Ann: Which was?

Bill: Well, what they didn't know was that about eight other students were waiting at the police
station or whatever it was dressed up as prison guards.

Ann: Hey, Now I think I read about that. Ages ago. The experiment took place in the early 70s.
And the students dressed as prison guards were told to act like prison guards.

Bill: I've just thought of something. Did the arrested students know the other students?

Ann: Dunno. I Wouldn't have thought so. No, different schools. Cos otherwise the ones who
thought they had been arrested might have realized it was the experiment they had signed up
for.

Bill: Guess you're right. But then what happened—remember?

Ann: Yeah, the guards really got into it and started treating the other guys like they see on the
movies. Making them do press-ups, cutting their hair really short, not letting them sleep. A real
power trip. The poor guys were terrified.

Bill: Yeah. The experiment was supposed to last for a week, but things got out of control,
remember? The guys who thought they were prisoners, not guards, started having nervous
breakdowns.

Ann: Hey, look at the time. I gotta go. At least you've got something to talk about. How role
playing can get real, especially when we put uniforms on.
Bill: Yeah. And the students were no more nice guys.

Ann: Who didn’t waste time with computer games.

Section 4

Good evening. And welcome to the second class of our sales and marketing course. Tonight,
and in the next few weeks, I'll be talking about advertising. To be specific, about different types
of advertising, different types of message, all of which, of course, are supposed to make your
company, or your organization, the government perhaps, more successful. Now, please note
that fm not, at this stage, going to talk about advertising media. There are various choices here
radio, newspapers, television, billboards, magazines, and, of course, the internet. It's almost
impossible to go into Google or Yahoo or whatever and not find adverts on almost every page.
But we'll talk about the various choices of media later. First, I will stress one thing. Advertising
can be expensive, whether you are a small business, an NGO,. or a multinational corporation.
So it's very important that what you spend on advertising is money well spent, money that
achieves your objectives, whatever they might be. The ads must be 'cost-effective'. It is
therefore essential to use the right type of advertising with the right message that makes it
effective. There are several types of advertising, aiming to promote one, sometimes more, of the
following things: brand name; company image; a product; a service, rather than a product; or a
group, like a manufacturers' association or a cooperative. Can you think of anything else? Right:
You might want to make people look after their health better and associate your company with
things that can help them do this. But the common aim is that the advertiser wants to change, or
reinforce. people's attitudes and perceptions. and, in most cases, their behaviour, maybe their
buying habits. Which type you choose depends on your objectives. All clear so far? Good. OK,
let's look at a very common type, advertising designed to promote a brand name. If you go out
to buy many types of product— toothpaste, detergent, cheese—how many of you think of the
name of the company that made it? Right, you don't usually think of Procter and Gamble when
you buy the company's Tide laundry detergent or Cascade dishwashing powder. Or the Kraft
company when you buy Philadelphia Cream Cheese—that's right, Philadelphia Cream Cheese
is a registered brand name; in fact, the name of the company, Kraft, is hardly noticeable on the
package. The point is that those companies have successfully promoted the name of various
products, and consumers buy these products primarily because they recognise the brand name,
attd may not even know the name of the company that makes it. So, advertising to promote a
brand name is designed to create and keep a strong image in the customer's mind of the
product, not the company. For example, would you buy Shell—you know, the big oil company—
would you buy Shell beer? It's a famous company, but probably not. Imagine. But what if Shell
had bought a brewery and marketed a beer they called Grandad's Old Ale; you can bet that the
words Shell Oil Company would be in the smallest print possible, and would never be
mentioned in Grandad's Old Ale advertising. But when you buy a can of Shell oil, or some
gasoline; the word Shell is big, and everywhere. So, there is nothing better than a good brand
name. Now let's look at another type of advertising. Advertising that is designed to promote a
company image. Imagine you've started a new company. You might want to start by getting the
company name known first before you worry about advertising your products and services. One
company that did this was in San Francisco, the SanFran Video Store. The managers decided
to promote the company name rather than promote the videos they rented out. They put small
ads in local newspapers that simply said, SanFran Video Store—A Great Selection of Movies.
And they also had people handing out little cards with the same message on them, plus a list of
the store locations. So they didn't spend a fortune on advertising: they put most of their money
into making sure they had a great selection of movies. And it worked: they started with four
stores in 1995, and now they have, at last count, 27. Now, can you think of examples of
companies advertising both a product and the company name in the same advert? Come on.
You must be able to think of one. What? That's right, a good example Makers of luxury things
like perfume and fashion. For example, when Chanel brings out a new perfume, the advertising
message is always something like, "Night Light, by Chanel. This almost immediately gives the
new perfume a good reputation, because it's by Chanel, and also reinforces perception of the
company name. So the different types of advertising might not be mutually exclusive. The
important thing is that the objectives must be clear, mutually supportive, and not contradictory.
Another type of advertising is designed to promote a service, rather than a physical product. But
our time is up, so we'll leave that till next time. Good night, everybody.