Competitive Analysis Tool

Instructions

1. In the "Value Drivers" tab, select & define the value drivers or key buying criteria for the market segment you wish to analyze.

2. In the "Weighting" tab, weigh each of the value drivers or the key buying criteria according to the priorities of your target customers.

3. Using the "Value Rankings" tab, rank your products versus your competitors for each of the value drivers or key buying criteria.

4. In the "Price & Market Share" tab, input a pricing rank and estimated market share for each company. (DO NOT enter values in the 'value proposition' shaded cells)

5. Evaluate how each competitor is differentiated in the "Differentiation Chart" tab, where the rankings from the value driver scoring are displayed visually.

6. View the "Positioning Map" tab to determine your market position In relation to your competitors with regard to value, price and market share.

7. Provide a brief description of your product and your top 4 competitors in the additional tabs below.
 Competitive Analysis Tool

Define the key product features that drive customer value.

Value Drivers: Definitions:

price € 839.00

certificados 2 year Rossignol warranty

calidad High Quality

marca ROSSIGNOL
DOUBLE LCT ABS
2LCT construction adapts Line Control Technology for wider skis to harness energy input for increased power, rebound, and control
licencias
DAMP TECH
Support DAMP TECH reduces ski vibration for increased snow contact and smooth, confident control in variable snow conditions
https://www.rossignol.com/es/rajmi01-000.html?utm_source=netaffiliation&utm_medium=affilacu%C3%A1ticos/dp/B08FBLRY79/ref=sr_1_22?__mk_es_US=%C3%85M%C3%85%

Quality High Quality

Reliability Product or service is available for use

Ease of Use Product or service is easy to use and requires minimal instruction
 Competitive Analysis Tool

Weighting Scale

price certificados calidad marca licencias Support Quality Reliability Ease of Use Total

20% 15% 10% 20% 5% 15% 5% 5% 5% 100%

 Competitive Analysis Tool

Product or Service price certificados calidad marca licencias Support Quality Reliability Ease of Use

Weighting 20% 15% 10% 20% 5% 15% 5% 5% 5%

MEN'S FREERIDE
BLACKOPS SENDER TI SKIS 8 5 8 9 4 3 8 7 2

MEN'S EXCES RIDE FREE A 7 6 9 9 2 2 9 7 10

HIGH IMPACT UNISEX HELM 8 8 9 8 9 8 9 9 8

MEN'S FREE TOURING ALLTRA 8 8 7 8 7 7 8 8 9

MEN'S CLASSIQUE SKI PANT 4 4 6 8 9 9 6 7 10

 Competitive Analysis Tool
Insert the estimated market share percentage and rank the relative pricing for your product and your top competitors. The "value proposition" score is automatically generated based on the ratings
done on the Value Driver Scoring tab, so you do not need to enter a value in the lightly shaded cells.

Relative Pricing
Products Value Proposition (10 High, 1 Low) Market Share %

MEN'S EXCES RIDE FREE ANORAK 6.7 7 16%

HIGH IMPACT UNISEX HELMET 8.3 9 42%

MEN'S FREE TOURING ALLTRACK ELITE 130 LT SKI BOOTS 7.8 10 5%

MEN'S CLASSIQUE SKI PANTS 6.6 3 11%

MEN'S FREERIDE BLACKOPS SENDER TI SKIS 6.5 4 26%

Total Market Share 100%

 Differentiation by
price

10
MEN'S FREERID
Ease of Use certificados BLACKOPS SEN
SKIS

MEN'S EXCES R
5 ANORAK

Reliability calidad
HIGH IMPACT U
HELMET
0

MEN'S FREE TO
ALLTRACK ELI
SKI BOOTS

Quality marca MEN'S CLASSIQ

PANTS

Support licencias
High
Price Poor Value Products Premium Products

Bubble Size = Estimated Market Share

Low

Cheap Products High Value Products

Value Proposition
Low High
 Competitive Analysis Tool

[Enter Company Name]

Website URL

Company Overview nicolas SAS

Target Market coaching

Products/Services coaching empresarial

Estimated Market Share

Estimated Pricing economico

Differentiators metodologia AI

Threats to Us

Opportunities for Us
 Competitive Analysis Tool

[Enter Competitor Name]

Website URL

Company Overview ALEJAN

Target Market

Products/Services

Estimated Market Share

Estimated Pricing

Differentiators

Threats to Us

Opportunities for Us
 Competitive Analysis Tool

[Enter Competitor Name]

Website URL

Company Overview

Target Market

Products/Services

Estimated Market Share

Estimated Pricing

Differentiators

Threats to Us

Opportunities for Us
 Competitive Analysis Tool

[Enter Competitor Name]

Website URL

Company Overview

Target Market

Products/Services

Estimated Market Share

Estimated Pricing

Differentiators

Threats to Us

Opportunities for Us
 Competitive Analysis Tool

[Enter Competitor Name]

Website URL

Company Overview

Target Market

Products/Services

Estimated Market Share

Estimated Pricing

Differentiators

Threats to Us

Opportunities for Us