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Free IB Business CUEGIS Level 7 Essay Guide

The document provides information about HKEXCEL EDUCATION, an IB specialist company located in Hong Kong. It offers free trial IB lessons to boost students' grades and provides contact information for business lessons via their website or WhatsApp number.

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yara hazem
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116 views5 pages

Free IB Business CUEGIS Level 7 Essay Guide

The document provides information about HKEXCEL EDUCATION, an IB specialist company located in Hong Kong. It offers free trial IB lessons to boost students' grades and provides contact information for business lessons via their website or WhatsApp number.

Uploaded by

yara hazem
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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HKEXCEL EDUCATION – IB SPECIALIST

We also offer FREE TRIAL lesson to boost your IB GRADE if you are situated in Hong Kong:
hkexcel.com

Or you can simply


Whatsapp: +852 93008807 for business lesson J
HKEXCEL EDUCATION – IB SPECIALIST

We also offer FREE TRIAL lesson to boost your IB GRADE if you are situated in Hong Kong:
hkexcel.com

Or you can simply


Whatsapp: +852 93008807 for business lesson J

SAMPLE QUESTION

Change: reflecting the greater speed with which decisions need to be made and circumstances
change in the operating environment of most businesses. Velocity/Percentage change :DD

Culture: refers to the values, beliefs and norms of a group of individuals, in the context of
business, businesses need to align a broad spectrum of individual, collective and societal goals.

Ethics: emphasizing the fact that the ethical considerations businesses face are substantial and
near all pervasive, instead of being peripheral and isolatable.

Globalization: reflecting the interconnected patterns of production and consumption shaped by


businesses and affecting them.

Innovation: emphasizing the need for businesses to renew themselves in the competitive,
technologically advanced marketplace with increasingly sophisticated customers.

Strategy: reflecting the importance of holistic long-term planning in an operating environment


with the above attributes.

Sample questions: With reference to an organization of your choice, discuss the impact of
_____ on ______
HKEXCEL EDUCATION – IB SPECIALIST

We also offer FREE TRIAL lesson to boost your IB GRADE if you are situated in Hong Kong:
hkexcel.com

Or you can simply


Whatsapp: +852 93008807 for business lesson J

All concepts must be:


- Universal
- Timeless
- Abstract
- Foundation of organizers
- Form the basis of enquiry

Introduction
Notion: main idea
Validation: Examples and explanations
Evaluation: Critical judgments
Stakeholders: impact on stakeholders
Tidying up: Conclusions that answer the question

The Introduction (4 minutes)

Intro - 1 Paragraph

● Introduce the company, background information preferably related to the


question, name of the company.
● Define the key terms and concepts in the question
● Include what the company has done (related to the question) e.g. “ABC focused
on the extended marketing mix to appeal to the diverse culture of the globalised
market.” it should answer the question because it’s going to be the focus of your
essay.

The Body (20 minutes)


1. Don’t just mention the stakeholders names, have to mention the stakeholders (internal
and external) and explain their impact on the company or the impact on specific
stakeholders
HKEXCEL EDUCATION – IB SPECIALIST

We also offer FREE TRIAL lesson to boost your IB GRADE if you are situated in Hong Kong:
hkexcel.com

Or you can simply


Whatsapp: +852 93008807 for business lesson J

2. There are positive and negative impacts of each decision, have a balanced argument
between both sides

You’ve already defined the concept, more depth is required in this segment, by using
the company case study as an example, be as specific as possible to make the
evidence more trustworthy and Impress examiners with the research done.
Mention:
1. What the company has done (how the company fits into the concepts)
2. Back it up with evidence
3. Explain the impact of the decision, both negative and positive
a. How the stakeholders were affected and effects on stakeholder
4. Use keywords, terminology learned in the syllabus

The Conclusion (10 minutes)


● Explain stakeholder conflicts and similarities. Reiterate the stakeholder
interests again in conclusion
● Summarize what they have done to achieve the concept (How the company
fits into the question)
● Summarize the negative and positive effects

Sample Case Study:


Company: Netflix
★ Global paid-for films and television series provider, Netflix is now one of the largest e-commerce
companies, headquartered in Los Gatos, California
★ serving over 190 countries, has over 81 million subscribers
★ Services:
○ Subscription accounts on their network for internet video streaming
○ Also offers their own original TV shows

1) CHANGE
● the driving forces and restraining forces which create changes in a business so that they can
move forward and remain competitive
● Development of technology:
○ Netflix started out as a dvd rental business in the form of mail, and has now changed
into web streaming services; cost is reduced and shifted to becoming the maintenance
of the web server and purchase license to play movie and TV series
○ Physical rental dvds = possibility that product is unavailable for customers
HKEXCEL EDUCATION – IB SPECIALIST

We also offer FREE TRIAL lesson to boost your IB GRADE if you are situated in Hong Kong:
hkexcel.com

Or you can simply


Whatsapp: +852 93008807 for business lesson J

○ The internet has 24/7 access, where as distribution centres follow office hours
○ Delivery after purchase is almost immediate: movies and shows can be viewed right
after payment through accounts
○ Prices of online movies are also cheaper than dvds -> more competitive

2) CULTURE
● the norms of an organisation, a country, or other social grouping
● Japan:
○ Netflix’s competitor, Hulu, failed in entering this market in 2011: because prices were
too high and there wasn’t enough local content
○ The Japanese market is very brand sensitive: “when the Japanese society embraces a
brand, it's a very deep connection, very long-term," - Netflix CEO Reed Hastings
○ Netflix signed a content deal with Fuji’s media to hold two of its local series, in order to
blend local productions into the Netflix offerings
○ Prices were also made “aggressive”, in order to compete with the highly competitive
local market
● China:
○ a potential $14.5 billion market, however, the government has a tight censorship of
media (For example, its third season of House of Cards was held up for weeks because
the country's media regulator had to view every episode before deeming it acceptable for
the public)
○ This difficult hike can result in a price rise for Netflix’s US subscribers -> dissatisfying
already established customer base

4) GLOBALISATION
● the worldwide movement toward economic, financial, trade, and communications integration
● Internet:
○ allows Netflix to expand to almost all of the world except some countries which are
restrictive to the internet
○ allows the e-commerce (B2C) customer base to expand; more potential customers
means that there are more sales made
○ can also help Netflix to promote their product by word of mouth or even word of
mouth
○ reduces the cost for promotion, since the cost reduces, the profit margin can increase

5) INNOVATION
● changing or creating more effective processes, products and ideas, and can increase the
likelihood of a business succeeding
● Investing in production of own scripted drama:
○ Instead of buying licenses of shows and movies like its competitors, in 2013, Netflix has
launched their first ever original series : House of Cards.
○ a USP for Netflix to persuade customer loyalty
○ After releasing House of Cards, Orange is the new Black, Making a Murderer and other
TV shows, Netflix became synonymous with the concept of binge-viewing tv shows

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