CDMM Web Analytics Tasks

Week 1:
Introduction to Web Analytics and Google Analytics
Date:
7/1/2022

Your Name:
Vadee Chawla

Email Address:
[email protected]

(Must be same as your email address used to register for the course)

Trainer Name:

(If you don’t know, you can leave it blank)

Important Notes:
This document includes all the questions from Week-1 to Week-5 of Web Analytics module
tasks.

You must input the answers for all 5 weeks in this template and upload the template through
option provided in Week-5.Complete all the task steps while providing the input, all the
information alongside working on the tasks.

Step 1: When the World didn’t know data (Video)

To complete this step, refer to the instructions provided in Step-1 of the task.

Share your observations/learning.

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Hans Rosling illustrates global variations in fertility, life expectancy, child survival, and
poverty by country since the 1960s using cutting-edge data visualisation technologies (and
region).

Rosling specifically highlights the discrepancy between widely held beliefs about the so-
called third world and information derived from census data.

Rosling used statistics to show that worldwide fertility was decreasing and that the era of
fast population growth would therefore end by midcentury and the distinction between
developed and developing countries has blurred, global health is improving and the
extreme poverty in the world is decreasing

The video shows how statistical data frequently offers worldviews that defy common
sense. It would be helpful in a demography or introductory sociology class.

It taught me that data is better than I thought, we live in a world that counts. Data needs
its own functionalities and data is available at certain places i.e United Nation, National
Statistical Agencies, Universities and Research Institutes

Step 2: Create your Blog on Blogger or WordPress

To complete this step, refer to the instructions provided in the Step-2 of the task.

1. Enter your website or blog URL

https://www.ittrainingcoursedelhi.in/

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Week 2:
Collecting Actionable Data with GA. GA (UA) Reporting
Overview
Task | Step 1: Create Account, Properties, and Views
To complete this step, refer to the instructions provided in the Step-1 of the task.

Task | Step 2: Connect with Google Analytics

To complete this step, refer to the instructions provided in the Step-2 of the task.

1. Enter your website or blog URL

https://www.ittrainingcoursedelhi.in/

2. Attach screenshot of your Google Analytics account to verify that you have connected your
Google Analytics account to your Blog.

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Task | Step 3: Get your free access to the Google Merchandise Store website
To complete this task, refer to the instructions provided in the Step-3 of the task.

Week 3:
Audience Reports (UA), Conversions Setup, Conversion
Reports
Step 1: Create a Measurement Model for Your Organization

1. Objectives

Brand awareness

Increase website traffic

Create leads

Increase blog subscribers

2. List down your Goal which you have set up for Objective

Online and offline ads

Posting offers on website and social media

Increasing website visitors and offering downloadable content on page

Posting blogs and updates regularly

3. List down the Key Performance Indicators which you will be considering for each Goal.

Brand awareness Through Google- Through Display YouTube- 4000 Email- 500
5000 Network- 5000

Create leads Through Google- Through Display YouTube- 400 Email- 50

500 Network- 500

Increase blog Through Google- Through Display YouTube- 200 Email- 20

subscribers 400 Network- 400

Website traffic Through Google- Through Display YouTube- 3000 Email- 200
4000 Network- 3000

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Task | Step 2: Create Goals

https://www.ittrainingcoursedelhi.in/

Step 3: Check-out audience reports

To complete this step, refer to the instructions provided in the Step-3 of the task.

1. Under ‘Audience’, click ‘Overview’ and take the screenshot of the page.

2. Attach the screenshot using the option below.

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Week 4:
Campaign Tracking, Acquisition Reports (UA), Behaviour
Reports (UA)

Step 1: Checkout the acquisition reports

To complete this step, refer to the instructions provided in the Step-4 of the task.

1. Under ‘Acquisition’ and click ‘Overview’.

2. Scroll down to view the table of Acquisition, behavior and Conversions. Then take screenshot
of the page.

3. Attach the screenshot using the option below.

Step 2: Observe campaign on ‘Google Merchandise Store’

Which campaigns are performing good?

And from the Default Channels Grouping Report, enter channel names. Example: Referral,
Direct, Organic etc.

Organic

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Step 3: Check-out the ‘Behavior’ reports

To complete this step, refer to the instructions provided in the Step-5 of the task.

Answer the following questions

1. Which pages are most visited in last 3 months?

https://www.ittrainingcoursedelhi.in/
Step-4: Draw your campaign life-cycle and design a campaign outreach plan!

To complete this step, refer to the instructions provided in the Step-1 of the task.

1. Campaign title
DM-ITTCD

2. Campaign message
To increase website traffic

3. Outreach plan
Selected bidding CPC

4. Allocate your budget

Budget per day was INR 500 and CPC was INR 65

As per my niche selected this budget to get maximum leads in the amount that could be spent

5. Landing page URL (with UTM Tracking)

https://www.ittrainingcoursedelhi.in/

6. Build a UTM URL& conversions of your landing page.

Attach the screenshot of your UTM URL report.

https://www.ittrainingcoursedelhi.in/?utm_source=Google&utm_medium=CPC&utm_campaign=DM-ITTCD&utm_id=1345831802

Could not share screenshot since the Google Analytics account is old and does not show the report option

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Week 5:
Google Analytics 4

Step 1 - Define a Conversion in GA4.

You've a landing page with a webform on it

https://www.ittrainingcoursedelhi.in/digital-marketing-course-in-delhi.html

On form submission, the user is redirected to a thank you page, a confirmation page.

https://www.ittrainingcoursedelhi.in/thanks.html

You want to know how many times the webform was submitted? Or, in other words how many
leads you generated in the given period of time?

Create an event for the same and mark this event as a conversion.

Write the steps, add properly marked screen shots from the GA4 interface.

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Step 2 - Check-out the Acquisition Section Reports in GA4

In Google's Demo Account, select the GA4 property. Select Last Month as the time period from
the calendar / date picker.

Look at Acquisition=>Traffic acquisition Report, this is equivalent to UA's Acquisition=>All

Traffic=>Channels Report.

Select Purchase in Event count and Conversions Metrics. Now mark, which two channels gave
maximum Purchase?

Mark top two channels that produced highest Total Revenue.

Attach a properly marked screenshot.

Now, repeat the same for the report User acquisition: First user medium.

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Write what is the difference between User acquisition: First user medium and Traffic
acquisition?

First user medium divides the traffic through source or channel the visitor came and Traffic
acquisition shows all traffic channels through which visitor has come on page.

Eg- Google is traffic channel and google organic is first user medium

Step 3 - Check-out the Engagement Section Reports in GA4

In Google's Demo Account, select the GA4 property. Select Last Month as the time period from
the calendar / date picker.
Look at Engagement=>Pages and screens Report, this is equivalent to UA's Behaviour=>Site
Content=>All Pages Report.

Make a note of 5 most viewed pages and list here:

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Step 4 - Check-out the Monetisation Section Reports in GA4

In Google's Demo Account, select the GA4 property. Select Last Month as the time period from
the calendar / date picker.
Look at Monetisation=>E-commerce purchases Report, this is equivalent to UA's
Conversions=>E-commerce=>Product Performance Report.

Sort it on Item revenue and make a note of top 5 products.

Now, change the Primary dimension to Item category and find the top 5 categories revenue
wise.

Not Available as per my niche, my website provides service only and does not sell any
products.

Step 5 - Check-out the Monetisation Section Reports in GA4

Create a user acquisition report.

In Google's Demo Account, select the GA4 property. Go to Explore from the primary left hand
navigation. Click Blank i.e., the + sign on a card (Create a new exploration) under the "Start a
new exploration" section.
Setup your report by adding required variables in the first column
Variables
Segment - Ignore / None, do not anything.
Dimensions - Town / City, Device Category
Metrics - Total Users, Sessions, Engaged sessions, Transactions, Ecommerce Revenue
Tab Settings
Now add City to Rows in the Tab Settings (Middle column)
Add Device category to Columns and
Add all the Metrics that you selected in previous step to the Values
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Your report is now ready, if you notice (not set) in any of the rows, right click it and select
"Exclude selection". This will create a filter that you can see in the middle column Tab Settings
at the bottom, below the values.
Attach the screenshot.

You can refer to the Week 5, Session II presentation for visual help.

Note:
After filling up all the fields above, just save the file and upload it in Week-5>Upload
Assignment.

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