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T01/ Business Plans

This document outlines the key sections of a business plan, including an executive summary, company history, product/service description, market analysis, management team, strategy, and financial projections. The executive summary concisely explains the company, product/service, managers, funding needs, and intended use of funds. Different chapters cover the company history and plans, product uniqueness and benefits, industry and market analysis, marketing strategy, and management details. The financial section provides historical performance if the company exists, funding needs, sales forecasts, projected financial statements, and future income projections including a break-even analysis and financial ratios. Appendices may include manager CVs and product promotional materials.

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63 views1 page

T01/ Business Plans

This document outlines the key sections of a business plan, including an executive summary, company history, product/service description, market analysis, management team, strategy, and financial projections. The executive summary concisely explains the company, product/service, managers, funding needs, and intended use of funds. Different chapters cover the company history and plans, product uniqueness and benefits, industry and market analysis, marketing strategy, and management details. The financial section provides historical performance if the company exists, funding needs, sales forecasts, projected financial statements, and future income projections including a break-even analysis and financial ratios. Appendices may include manager CVs and product promotional materials.

Uploaded by

Áÿmên Bênåîssà
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© © All Rights Reserved
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University of Abdelhamid Ibn Badis, Mostaganem.

Economics, Commerce and Management sciences' College.


English for Businesses' Lectures.

T01/ Business Plans

A If you have a brilliant idea for a new product or service, or a better or cheaper way of
supplying an existing product or service, you will require finance: money to start up a
company to take this market opportunity, or to expend an existing company. If you want to
interest venture capitalists in your project, you will have to write a business plan.

Business plan begin with a summary, often called an Executive Summary, which explains
in one or two pages:

 What sort of company it is.


 What the product or service is, and what is special about it.
 Who the managers are.
 How much money you need, and what you will use it for.

B Different chapters of a business plan:

If the company already exists, the first chapter of the business plan explains how it was
started and how it has grown, and gives a history of sales and profits. It describes the
company today, and the plans for the future.

The second chapter describes what you already sell or want to sell. It explains what
differentiates the product or service from other existing ones – what makes it different or
unique. It focuses on the benefits or advantages for customers – how it will improve people’s
lives!

The chapter on the market describes the industry you operate in, the market segments, the
other firms in the market (your competitors), changes in the industry, and projected trends –
forecasts for the future – and technological opportunities. It outlines what the customers need,
where they are, and how you plan to reach them. It explains how you will make sure that
customers know about your product or service and why they will prefer it to the competition.
It gives details of your marketing strategy, including sales tactics – the ways you plan to
achieve sales, advertising, publicity and sales promotions – incentives to encourage customers
to buy.

The chapter about the management team gives details about the most important staff. The
chapter on strategy outlines your strategies for marketing, pricing, distribution, sales, etc., and
how you are going to implement them or carry them out.

C The financial analyses:

The financial analyses gives details of the historical performance, if it is an existing


company, and describes existing finance and assets. It explains why the business needs funds,
and gives sales forecasts ( the sale the business expects to achieve in a particular period of
time), projected or expected financial statements (profit and loss account, cash flow
statement, and balance sheet), and projection for future income. It will probably include a
break-even analysis, and an analysis of financial ratios.

Various appendices can come at the end of the business plan, including the curriculum
vitae (CV) of each top manager and promotional materials for you products. Prof. Maarfia.

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