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Principles of Visual Message Design Using Infographics

The document discusses principles for creating effective infographics. It recommends keeping infographics unique, simple, creative and bold while using minimal text. Most importantly, infographics should make sharing easy in order to spread information to friends and increase brand awareness, content virality, and positioning as an expert.

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Maricel Prongo
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© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
636 views

Principles of Visual Message Design Using Infographics

The document discusses principles for creating effective infographics. It recommends keeping infographics unique, simple, creative and bold while using minimal text. Most importantly, infographics should make sharing easy in order to spread information to friends and increase brand awareness, content virality, and positioning as an expert.

Uploaded by

Maricel Prongo
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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ICT - EMPOWERMENT TECHNOLOGIES

PRINCIPLES OF VISUAL
MESSAGE DESIGN USING
INFORGRAPHICS
Prepared by: Ms. Maricel M. Prongo
INFOGRAPHICS

- are used to represents information,


statistical data, of knowledge in a graphical
manner usually done in a creative way to
attract the viewers attention.
Infographics
Healthy Stats
PRINCIPLES IN CREATING
INFOGRAPHICS
BE UNIQUE
one of the most important aspects of designing an
effective infographic is to make it engaging and
memorable with a unique twist on something that
everyone can relate to.
PRINCIPLES IN CREATING
INFOGRAPHICS
KEEP IT SIMPLE
even though you want to shoot for interesting and
unique, don't throw in so much detail and extraneous
information that the audience is overwhelmed by
everything going in your infographic.
PRINCIPLES IN CREATING
INFOGRAPHICS
BE CREATIVE AND BOLD
for a truly impactful design that gets your message
across, it's important to make sure that your main
message is bold and obvious. It is also needs to be
creative enough to just give it that special little twist.
PRINCIPLES IN CREATING
INFOGRAPHICS

LESS IS MORE
keeping your text minimal will most likely produce
more impact than a page full of words.
THE FORTUNE IS IN THE
FORWARDING
the final and most important thing you want from an
effective infographic is a simple way for people to
share it with their friends. Be sure to include links
reminding people that they want their friends to enjoy
information they have just found.
Types of
Charts
IMPORTANCE OF INFOGRAPHICS
can easily catch your audience attention
can increase your brand awareness
can make your content really viral
can increase your search marketing results
can increase your subscribers and followers
portable and easily embeddable
can make your content more understandable
can expand beyond digital marketing
position you as an expert

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